Garmin unveils the Blaze equine wellness system

Rhea-AI Summary

Garmin (NYSE: GRMN) has launched the Blaze™ equine wellness system, a sophisticated tail wrap and sensor designed for monitoring horse health and fitness. The system, priced at $599.99, features a durable neoprene wrap with adjustable straps and a removable sensor that tracks various health metrics.

The Blaze system offers real-time monitoring of heart rate, strides, gait, and distance through the Blaze app and compatible Garmin smartwatches. Key features include skin temperature tracking, post-activity analysis, multiple horse profiles, and a heat score system for safe riding conditions. The device boasts up to 25 hours of battery life and requires no special skin preparation for use.

Positive

• Entry into new market segment (equine wellness) leveraging Garmin's health monitoring expertise
• Product offers multiple revenue streams through device sales ($599.99) and potential app subscriptions
• Integration with existing Garmin ecosystem (smartwatches) could drive additional product sales

Negative

• Relatively high price point ($599.99) may limit initial market adoption
• Entering a niche market with uncertain market size and competition

Insights

Consumer Technology Analyst

Garmin's entry into equine health with the $599.99 Blaze system represents strategic diversification into a niche but potentially lucrative specialty market.

Garmin's launch of the Blaze equine wellness system marks a strategic expansion into the specialty animal health technology market. Priced at $599.99, this product leverages Garmin's existing expertise in health monitoring sensors and algorithms to address an underserved niche with relatively high purchasing power.

The system features sophisticated health metrics tracking capabilities including heart rate monitoring, stride analysis, gait assessment, and skin temperature tracking—essentially bringing the same technology found in human fitness wearables to equine applications. By focusing on both performance metrics and health indicators, Garmin has positioned this product to appeal to multiple segments within the equine market: competitive riders, trainers, veterinarians, and recreational horse owners.

What makes this product notable is how it integrates into Garmin's existing ecosystem via the Connect IQ platform, allowing riders to monitor their horses' data on their Garmin smartwatches. This cross-product synergy creates additional value for existing Garmin customers and potential incentives for new customer acquisition. The 25-hour battery life addresses a key concern for outdoor/sporting applications.

This move demonstrates Garmin's strategy to leverage its core competencies in sensor technology and data analytics to enter adjacent specialty markets with premium pricing potential, rather than competing solely in increasingly commoditized mainstream wearable segments.

Easy-to-use tail wrap and sensor gives riders and trainers insights into their horse's health and fitness

OLATHE, Kan., Aug. 27, 2025 /PRNewswire/ -- Garmin (NYSE: GRMN) today announced the Blaze^™ equine wellness system, a tail wrap and sensor specifically designed to help riders, horse owners and trainers monitor their horse's health and fitness so they can make more informed decisions about their well-being and training.

Garmin is a world leader in the health and fitness industry, and we are excited to bring our advanced sensor data and technology to the equine market with the introduction of Blaze. Whether you're eventing, racing, jumping or anything in between, this new system will help you monitor your horse's health to keep them performing at their best."
—Susan Lyman, Garmin Vice President of Consumer Sales and Marketing

Designed for horses

The Blaze equine wellness system features a durable and washable neoprene wrap with easily adjustable straps, while the removable, rechargeable and lightweight sensor monitors the horse's health and motion using advanced algorithms. The wrap easily attaches and holds the sensor to the underside of the horse's tail—no special skin preparation needed.

See what they can't tell you

Riders can better track their horse's health and fitness when using both the Blaze equine wellness system and the Blaze app¹.

• Real-time insights: View heart rate, strides, gait, distance and more. In addition to seeing these insights in the Blaze app on a smartphone, they can be viewed using the Blaze Connect IQ^™ app on a compatible Garmin smartwatch.
• Skin temperature: View average skin temperature changes, which can be related to activity, environment or potential illness.
• Post-activity data: Review post-activity details, including recovery rate, time in heart rate zones, skin temperature and activity highlights.
• Track multiple horses: Create individual horse profiles so the wrap and sensor can be used on multiple horses.
• Heat Score: Receive guidance on how safe it is to ride at any time with a heat score that takes into account the current air temperature and humidity.
• Data on the wrist: Track training, recovery and transport activities at a glance when using the Blaze Connect IQ app on a compatible Garmin smartwatch.

Featuring up to 25 hours of battery life, the sensor can be easily removed from the wrap for cleaning and charging. The Blaze equine wellness system is available now for $599.99.

Engineered on the inside for life on the outside, Garmin products have revolutionized life for adventurers, athletes, off-road explorers, road warriors and outdoor enthusiasts everywhere. Committed to developing products that enhance experiences, enrich lives and help provide peace of mind, Garmin believes every day is an opportunity to innovate and a chance to beat yesterday. Visit the Garmin Newsroom, email our media team, connect with @garminoutdoor on social, or follow our blog.  

¹ Requires a connection with BLUETOOTH^® technology. Accuracy of estimations can vary due to multiple factors, such as fit, physical characteristics and intensity of activity.

About Garmin International, Inc. Garmin International, Inc. is a subsidiary of Garmin Ltd. (NYSE: GRMN). Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. Garmin is a registered trademark and Blaze and Connect IQ are trademarks of Garmin Ltd. or its subsidiaries. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.

The Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Garmin is under license.

Notice on Forward-Looking Statements:
This release includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on management's current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 28, 2024, filed by Garmin with the Securities and Exchange Commission (Commission file number 0-31983), and the Quarterly Report on Form 10-Q for the quarter ended June 28, 2025 filed by Garmin with the Securities and Exchange Commission (Commission file number 001-41118). Copies of such Form 10-K and Form 10-Q are available at https://www.garmin.com/en-US/investors/sec/. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.

MEDIA CONTACTS:
Stephanie Kelner and Natalie Miller
913-397-8200
media.relations@garmin.com

 

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SOURCE Garmin International, Inc.

FAQ

What is the price of Garmin's Blaze equine wellness system?

The Garmin Blaze equine wellness system is priced at $599.99.

What features does the Garmin Blaze equine wellness system offer?

The system monitors heart rate, strides, gait, distance, skin temperature, and provides a heat score for safe riding conditions. It also offers post-activity analysis and supports multiple horse profiles.

How long does the Garmin Blaze equine wellness system battery last?

The Blaze system offers up to 25 hours of battery life with a rechargeable sensor.

How does the Garmin Blaze equine wellness system attach to horses?

The system uses a durable neoprene wrap with adjustable straps that attaches to the underside of the horse's tail, requiring no special skin preparation.

Can the Garmin Blaze be used with multiple horses?

Yes, the Blaze system allows users to create individual horse profiles so the wrap and sensor can be used on multiple horses.