Grove Collaborative Holdings Inc Stock Price, News & Analysis

Grove Collaborative (NYSE: GROV) has launched a new connected TV (CTV) advertising campaign aimed at reaching 57 million conscientious consumers. The campaign marks a strategic expansion of the company's marketing efforts, highlighting its evolution beyond environmental sustainability to focus on overall home health.

The 30-second advertisement, directed by Happy Monster's Amos Goss, showcases American families in their daily routines, emphasizing Grove's curated selection of sustainable home essentials across categories including personal care, cleaning, wellness, baby, pet, and kitchen products. The company introduced a new tagline: 'Your Home, Healthier', reflecting their commitment to providing trusted, vetted products for both family and planetary health.

The campaign, managed by CTV agency Keynes Digital, will be distributed across major streaming platforms and digital channels, targeting consumers who prioritize sustainability and personal health in their shopping decisions.

Grove Collaborative (NYSE: GROV) has launched a satirical 'April Fools' marketing campaign with their new Grove Co. 5% Collection. The edition collection features miniature versions of their regular products, intentionally sized at 5% of their normal size and packaged in virgin plastic.

The campaign aims to highlight the ineffectiveness of plastic recycling, noting that only 5% of plastic actually gets recycled. The collection mockingly promotes 'benefits' such as rock bottom prices due to using cheap virgin plastic and 'guaranteed recyclability' due to the miniature size, while pointing out the impracticality of needing to purchase 20 times more units for the same quantity of product.

This Earth Month initiative serves as a critique of current plastic recycling systems, using satire to educate consumers about plastic waste issues while maintaining Grove's position as the world's first plastic-neutral retailer.

Grove Collaborative (NYSE: GROV) has acquired 8Greens, a natural wellness company specializing in greens supplements in gummy and effervescent tablet formats. The acquisition strengthens Grove's position in the wellness category and expands its focus on environmental and human health.

8Greens, founded in 2015, is known for supplements containing eight essential greens: spinach, kale, aloe vera, wheatgrass, blue green algae, barley grass, chlorella, and spirulina. Their product line includes powders, tablets, gummies, and lollipops targeting various wellness areas such as metabolism, gut health, immunity, brain focus, and skin health.

The products will be available through Grove's marketplace starting April 2025, alongside existing platforms including 8Greens' site, Amazon, and QVC. Founder Dawn Russell will join Grove as a consultant to develop educational content and support product development.

Grove Collaborative (NYSE: GROV) reported Q4 2024 financial results, marking sequential revenue growth for the first time since Q1 2022. Q4 revenue reached $49.5 million, up from $48.3 million in Q3 2024 but down from $59.9 million in Q4 2023.

Key Q4 metrics include:

• Gross margin of 52.4%
• Net loss of $12.6 million
• Positive operating cash flow of $0.3 million
• 717,000 total DTC orders
• 688,000 active customers

The company completed a $72 million voluntary term debt repayment in Q4 and announced two strategic acquisitions in Q1 2025: Grab Green and 8Greens. For 2025 outlook, Grove expects revenue to be flat to down mid-single digits year-over-year, with Q4 2025 projected to show low-single-digit growth. Adjusted EBITDA is expected to be breakeven to positive low-single digit millions.

Grove Collaborative Holdings (NYSE: GROV), the world's first plastic-neutral retailer and sustainable consumer products company, has scheduled its Fourth Quarter and Full Year 2024 financial results announcement for March 11, 2025 after market close.

The company will host an investor conference call and webcast at 5:00pm ET / 2:00pm PT on the same day. Investors can access the webcast at investors.grove.co or join via phone at 877-413-7205 (International: +1 201-689-8537). A replay will be available until April 11, 2025.

Grove operates as a one-stop online destination for sustainable everyday essentials, offering products across household cleaning, personal care, health and wellness, and other categories from over 300 brands focused on reducing plastic usage.

Grove Collaborative (NYSE: GROV) has launched its Spring Edition Collection in partnership with The 5 Gyres Institute, their plastics research partner since 2019. The collection features sustainable home essentials with two new natural origin fragrances: Atlantic Dune Grass and Pacific Primrose.

The collaboration aims to highlight the microplastics crisis while offering plastic-free alternatives. Grove has donated over $100,000 to 5 Gyres since 2019, supporting 19 research papers and 220+ legislative bills. The collection includes dish soap, hand soap, room sprays, laundry detergent sheets, and home goods, all packaged in recyclable aluminum, glass bottles, and recycled paper - completely free of single-use plastic.

The partnership addresses concerning statistics: 27 million tons of plastic packaging is landfilled yearly in the U.S., with only 5% being recycled. Over 11 million metric tons of plastic enters oceans annually, potentially reaching 53 million metric tons by 2030.

Grove Collaborative Holdings (NYSE: GROV) has completed the acquisition of substantially all assets of Grab Green, an eco-friendly cleaning products company. The acquisition strengthens Grove's position in sustainable home cleaning and aligns with its mission as the world's first plastic neutral retailer.

Grab Green, a third-party vendor partner with Grove since 2019, has been successful in sales and market share through its naturally-derived cleaning products lineup, including laundry detergents, dishwashing pods, and multipurpose cleaners. Co-founders Patricia Spencer and Michael Edell will join Grove in advisory roles to assist with integration and product development.

The products will continue to be available through Grove's online platform and Amazon, maintaining nationwide consumer access. This strategic move aims to scale both companies' environmental impact while expanding Grove's sustainable product offerings.

Grove Collaborative Holdings (NYSE: GROV) has launched 'Home Planet', a new blog platform focused on environmental sustainability and human health information. The blog aims to be a trusted resource for customers, providing educational content without direct product promotion.

The platform features five main categories: Sustainability 101, Reduce Plastic, Human Health, Quick Tips, and Community Stories. Content will include input from Wellness Advisors Kim Celmer and Emily Grochowski, partner features, and customer stories.

According to CEO Jeff Yurcisin, the initiative reflects Grove's strategy to build long-term customer relationships through shared values rather than transactional experiences. The blog, available at homeplanet.grove.co, emphasizes educational content over product listings, focusing on actionable insights and practical guidance for sustainable living.

Grove Collaborative (NYSE: GROV) reported Q3 2024 financial results with revenue of $48.3 million, down from $52.1 million in Q2 2024 and $61.8 million in Q3 2023. The company achieved positive operating cash flow of $0.8 million and secured a $15 million PIPE investment from Volition Capital. Grove announced its exit from brick & mortar retail to focus on e-commerce, as retail accounts for less than 4% of revenue and has been unprofitable since 2021. The company revised its full-year 2024 revenue guidance to $200-205 million while maintaining Adjusted EBITDA margin guidance of 0.5-1.5%.