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"I'm Bored!": 52% of Chicago Kids Complain Within a Week of Summer Break

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Groupon has released a study revealing significant challenges faced by Chicago families during summer break. The research shows 52% of children complain of boredom within the first week, while 56% of parents are reducing activities due to financial constraints. Parents expect additional costs of $229 per child weekly, with 65% needing to save in advance. To address these challenges, Groupon is launching 'Big Days Out', a campaign running June 2-13 offering discounted access to local experiences. The initiative includes arcade games, boat rides, and water parks. For every deal sold, Groupon will donate $1 (up to $10,000) to Boys & Girls Clubs of Chicago. The company is also offering a free 6-Week Summer Survival Guide to help parents manage summer activities on a budget.
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Positive

  • Launch of 'Big Days Out' campaign offering discounted local experiences
  • Corporate social responsibility through donations to Boys & Girls Clubs of Chicago
  • Free Summer Survival Guide offering budget-friendly entertainment solutions
  • Strategic timing of campaign to address immediate summer vacation needs

Negative

  • Study reveals economic stress affecting 56% of target market customers
  • Research indicates potential reduced consumer spending on experiences
  • 48% of parents report summer spending impacts their work ability

News Market Reaction 1 Alert

+0.28% News Effect

On the day this news was published, GRPN gained 0.28%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

New Groupon study reveals nearly 56% of parents are cutting back due to financial stress

CHICAGO, ILLINOIS / ACCESS Newswire / June 4, 2025 / School Bells may be ringing for the last time this year, but for many Chicago families, summer is already testing their limits. New research* from Groupon reveals that more than half (52%) of kids say "I'm bored" within the first week of break, while nearly 56% of parents have cut back on outings due to economic concerns.

"Big Days Out" Infographic

Caught between rising costs and restless kids, parents are being asked to do more with less - and over half (53%) worry their child won't have a "good enough" summer.

Budget Stress Meets Burnout
The data reveals the dual strain families are facing this season:

  • Parents expect to spend an extra $229 per child per week over the summer.

  • 65% say they need to save up in advance just to afford those costs.

  • 48% say summer spending impacts their ability to work.

  • About 18% feel guilt about not doing "enough."

To help families reclaim summer without blowing the budget, Groupon is launching Big Days Out, a campaign running from June 2-13 that features deeply discounted access to top local experiences. From arcade games to boat rides and water parks, the campaign makes it easier for parents to say "yes" - without worrying about the cost.

"Big Days Out is about reclaiming summer without breaking the bank," said Dusan Senkypl, CEO of Groupon. "You don't need a big budget to make big memories. We've always believed in making everyday life more fun for less. This campaign helps families focus on what truly matters: spending time together."

Deals That Do Good
Groupon will donate $1 for every Big Days Out deal sold to the Boys & Girls Clubs of Chicago, up to a total of $10,000. This contribution comes directly from Groupon - not from the small businesses featured in the campaign.

Families can also download a free 6-Week Summer Survival Guide, packed with weekly ideas, planning tips, and creative ways to keep kids entertained - even on a budget.

Visit https://www.groupon.com/landing/big-days-out-chicago to explore deals, get inspired, and save your summer.

About Groupon
Groupon (www.groupon.com) (NASDAQ: GRPN) is a trusted local marketplace where consumers go to buy services and experiences that make life more interesting and deliver boundless value. To find out more about Groupon, please visit press.groupon.com.

Media Relations Contact
Mike Tepeli
press@groupon.com

*This online survey of 1000 US Parents in Chicago was commissioned by Groupon and conducted by market research company OnePoll, in accordance with the Market Research Society's code of conduct. Data was collected between April 30, 2025 and May 8, 2025. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team. OnePoll is an MRS Company Partner, a corporate member of ESOMAR, and a member of the British Polling Council.



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SOURCE: Groupon Inc



View the original press release on ACCESS Newswire

FAQ

What is Groupon's Big Days Out campaign and when does it run?

Big Days Out is a Groupon campaign running from June 2-13, 2025, offering deeply discounted access to local experiences like arcade games, boat rides, and water parks in Chicago.

How much extra do Chicago parents expect to spend per child during summer 2025?

According to Groupon's study, parents expect to spend an additional $229 per child per week during summer.

What percentage of Chicago parents are cutting back on summer activities due to financial stress?

The study shows that 56% of Chicago parents are reducing summer activities due to economic concerns.

How is Groupon supporting the Boys & Girls Clubs of Chicago through this campaign?

Groupon will donate $1 for every Big Days Out deal sold to the Boys & Girls Clubs of Chicago, up to a total of $10,000.

What resources is Groupon providing to help parents manage summer activities?

Groupon is offering a free 6-Week Summer Survival Guide with weekly ideas, planning tips, and creative ways to keep kids entertained on a budget.
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