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"I'm Bored!": 52% of Chicago Kids Complain Within a Week of Summer Break

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Groupon has released a study revealing significant challenges faced by Chicago families during summer break. The research shows 52% of children complain of boredom within the first week, while 56% of parents are reducing activities due to financial constraints. Parents expect additional costs of $229 per child weekly, with 65% needing to save in advance. To address these challenges, Groupon is launching 'Big Days Out', a campaign running June 2-13 offering discounted access to local experiences. The initiative includes arcade games, boat rides, and water parks. For every deal sold, Groupon will donate $1 (up to $10,000) to Boys & Girls Clubs of Chicago. The company is also offering a free 6-Week Summer Survival Guide to help parents manage summer activities on a budget.
Groupon ha pubblicato uno studio che evidenzia le difficoltà significative affrontate dalle famiglie di Chicago durante le vacanze estive. La ricerca mostra che il 52% dei bambini si annoia già nella prima settimana, mentre il 56% dei genitori riduce le attività a causa di vincoli finanziari. I genitori prevedono costi aggiuntivi di 229 dollari a settimana per ogni bambino, con il 65% che deve risparmiare in anticipo. Per affrontare queste sfide, Groupon lancia "Big Days Out", una campagna dal 2 al 13 giugno che offre accesso scontato a esperienze locali. L'iniziativa comprende giochi arcade, gite in barca e parchi acquatici. Per ogni offerta venduta, Groupon donerà 1 dollaro (fino a 10.000 dollari) ai Boys & Girls Clubs di Chicago. L'azienda offre inoltre una guida gratuita di 6 settimane per sopravvivere all'estate, aiutando i genitori a gestire le attività estive con un budget limitato.
Groupon ha publicado un estudio que revela los desafíos significativos que enfrentan las familias de Chicago durante las vacaciones de verano. La investigación muestra que el 52% de los niños se quejan de aburrimiento durante la primera semana, mientras que el 56% de los padres reduce las actividades debido a limitaciones financieras. Los padres esperan costos adicionales de 229 dólares por niño a la semana, y el 65% necesita ahorrar con anticipación. Para abordar estos retos, Groupon lanza "Big Days Out", una campaña del 2 al 13 de junio que ofrece acceso con descuento a experiencias locales. La iniciativa incluye juegos de arcade, paseos en bote y parques acuáticos. Por cada oferta vendida, Groupon donará 1 dólar (hasta 10,000 dólares) a los Boys & Girls Clubs de Chicago. Además, la compañía ofrece una Guía de Supervivencia de Verano de 6 semanas gratis para ayudar a los padres a manejar las actividades veraniegas con un presupuesto limitado.
그루폰은 시카고 가정들이 여름 방학 동안 겪는 심각한 어려움을 밝히는 연구 결과를 발표했습니다. 조사에 따르면 어린이의 52%가 첫 주 내에 지루함을 호소하며, 부모의 56%는 재정적 제약으로 활동을 줄이고 있습니다. 부모들은 자녀 한 명당 주당 추가 비용으로 229달러를 예상하며, 65%는 미리 저축이 필요하다고 답했습니다. 이러한 문제 해결을 위해 그루폰은 6월 2일부터 13일까지 지역 체험 할인 캠페인 'Big Days Out'를 시작합니다. 이 캠페인에는 아케이드 게임, 보트 타기, 워터파크 등이 포함되어 있습니다. 판매된 거래 건당 1달러(최대 10,000달러)를 시카고 보이즈 & 걸즈 클럽에 기부할 예정입니다. 또한, 부모들이 예산 내에서 여름 활동을 관리할 수 있도록 무료 6주 여름 생존 가이드를 제공합니다.
Groupon a publié une étude révélant les défis importants rencontrés par les familles de Chicago pendant les vacances d'été. L'étude montre que 52 % des enfants se plaignent de l'ennui dès la première semaine, tandis que 56 % des parents réduisent les activités en raison de contraintes financières. Les parents prévoient des coûts supplémentaires de 229 dollars par enfant et par semaine, 65 % devant économiser à l'avance. Pour répondre à ces défis, Groupon lance la campagne « Big Days Out » du 2 au 13 juin, offrant un accès à prix réduit à des expériences locales. L'initiative inclut des jeux d'arcade, des promenades en bateau et des parcs aquatiques. Pour chaque offre vendue, Groupon fera don de 1 dollar (jusqu'à 10 000 dollars) aux Boys & Girls Clubs de Chicago. L'entreprise propose également un guide gratuit de survie de l'été de 6 semaines pour aider les parents à gérer les activités estivales avec un budget limité.
Groupon hat eine Studie veröffentlicht, die erhebliche Herausforderungen von Familien in Chicago während der Sommerferien aufzeigt. Die Untersuchung zeigt, dass 52 % der Kinder bereits in der ersten Woche Langeweile beklagen, während 56 % der Eltern aufgrund finanzieller Einschränkungen Aktivitäten reduzieren. Eltern erwarten zusätzliche Kosten von 229 US-Dollar pro Kind und Woche, wobei 65 % im Voraus sparen müssen. Um diese Herausforderungen zu bewältigen, startet Groupon die Kampagne „Big Days Out“ vom 2. bis 13. Juni mit vergünstigtem Zugang zu lokalen Erlebnissen. Die Initiative umfasst Arcade-Spiele, Bootsfahrten und Wasserparks. Für jeden verkauften Deal spendet Groupon 1 US-Dollar (bis zu 10.000 US-Dollar) an die Boys & Girls Clubs von Chicago. Zudem bietet das Unternehmen einen kostenlosen 6-wöchigen Sommer-Überlebensleitfaden an, der Eltern hilft, Sommeraktivitäten budgetgerecht zu organisieren.
Positive
  • Launch of 'Big Days Out' campaign offering discounted local experiences
  • Corporate social responsibility through donations to Boys & Girls Clubs of Chicago
  • Free Summer Survival Guide offering budget-friendly entertainment solutions
  • Strategic timing of campaign to address immediate summer vacation needs
Negative
  • Study reveals economic stress affecting 56% of target market customers
  • Research indicates potential reduced consumer spending on experiences
  • 48% of parents report summer spending impacts their work ability

New Groupon study reveals nearly 56% of parents are cutting back due to financial stress

CHICAGO, ILLINOIS / ACCESS Newswire / June 4, 2025 / School Bells may be ringing for the last time this year, but for many Chicago families, summer is already testing their limits. New research* from Groupon reveals that more than half (52%) of kids say "I'm bored" within the first week of break, while nearly 56% of parents have cut back on outings due to economic concerns.

"Big Days Out" Infographic

Caught between rising costs and restless kids, parents are being asked to do more with less - and over half (53%) worry their child won't have a "good enough" summer.

Budget Stress Meets Burnout
The data reveals the dual strain families are facing this season:

  • Parents expect to spend an extra $229 per child per week over the summer.

  • 65% say they need to save up in advance just to afford those costs.

  • 48% say summer spending impacts their ability to work.

  • About 18% feel guilt about not doing "enough."

To help families reclaim summer without blowing the budget, Groupon is launching Big Days Out, a campaign running from June 2-13 that features deeply discounted access to top local experiences. From arcade games to boat rides and water parks, the campaign makes it easier for parents to say "yes" - without worrying about the cost.

"Big Days Out is about reclaiming summer without breaking the bank," said Dusan Senkypl, CEO of Groupon. "You don't need a big budget to make big memories. We've always believed in making everyday life more fun for less. This campaign helps families focus on what truly matters: spending time together."

Deals That Do Good
Groupon will donate $1 for every Big Days Out deal sold to the Boys & Girls Clubs of Chicago, up to a total of $10,000. This contribution comes directly from Groupon - not from the small businesses featured in the campaign.

Families can also download a free 6-Week Summer Survival Guide, packed with weekly ideas, planning tips, and creative ways to keep kids entertained - even on a budget.

Visit https://www.groupon.com/landing/big-days-out-chicago to explore deals, get inspired, and save your summer.

About Groupon
Groupon (www.groupon.com) (NASDAQ: GRPN) is a trusted local marketplace where consumers go to buy services and experiences that make life more interesting and deliver boundless value. To find out more about Groupon, please visit press.groupon.com.

Media Relations Contact
Mike Tepeli
press@groupon.com

*This online survey of 1000 US Parents in Chicago was commissioned by Groupon and conducted by market research company OnePoll, in accordance with the Market Research Society's code of conduct. Data was collected between April 30, 2025 and May 8, 2025. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team. OnePoll is an MRS Company Partner, a corporate member of ESOMAR, and a member of the British Polling Council.



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SOURCE: Groupon Inc



View the original press release on ACCESS Newswire

FAQ

What is Groupon's Big Days Out campaign and when does it run?

Big Days Out is a Groupon campaign running from June 2-13, 2025, offering deeply discounted access to local experiences like arcade games, boat rides, and water parks in Chicago.

How much extra do Chicago parents expect to spend per child during summer 2025?

According to Groupon's study, parents expect to spend an additional $229 per child per week during summer.

What percentage of Chicago parents are cutting back on summer activities due to financial stress?

The study shows that 56% of Chicago parents are reducing summer activities due to economic concerns.

How is Groupon supporting the Boys & Girls Clubs of Chicago through this campaign?

Groupon will donate $1 for every Big Days Out deal sold to the Boys & Girls Clubs of Chicago, up to a total of $10,000.

What resources is Groupon providing to help parents manage summer activities?

Groupon is offering a free 6-Week Summer Survival Guide with weekly ideas, planning tips, and creative ways to keep kids entertained on a budget.
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