Hightouch Raises $150 Million to Reinvent How Marketing Works Using AI

Key Terms

series d financing financial

Series D financing is a later-stage private funding round that a company raises after initial rounds (A, B, C) to fuel growth, extend its runway, or prepare for a public offering or sale. For investors, it signals a more mature business with clearer prospects but also a different risk–return profile: valuations are usually higher, new money can change ownership stakes, and the round helps reveal whether the company is scaling successfully or still needs capital to reach profitability.

ai agents technical

AI agents are computer programs designed to perform tasks or make decisions automatically, often by learning from data and adapting to new information. They act like virtual assistants or robots that can handle complex activities without human intervention, which can help businesses and individuals save time and improve efficiency. For investors, AI agents matter because they can enhance decision-making and automate processes that influence markets and financial outcomes.

agentic marketing technical

Agentic marketing is an approach that treats customers as active decision-makers and gives them the tools, choices, or personalized interactions to take actions that move them toward a purchase or deeper engagement. For investors, it matters because campaigns that increase customer autonomy—like tailored experiences, interactive tools, or AI-driven assistants—can improve conversion and loyalty much like giving a driver a better map and GPS improves travel efficiency and repeat trips.

enterprise context layer technical

A software layer that gives different systems and teams a shared business-aware context — identities, roles, rules, and common meanings — so data and actions carry the same significance across an organization. It matters to investors because it reduces costly misunderstandings, speeds up product and data integration, helps meet regulatory requirements, and improves decision-making; think of it as a common language or compass that lets separate tools and teams work together reliably, affecting efficiency and margins.

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Series D led by Growth Equity at Goldman Sachs Alternatives and Bain Capital Ventures values company at $2.75 billion as enterprises adopt AI agents to accelerate marketing innovation and execution

SAN FRANCISCO--(BUSINESS WIRE)-- Hightouch, the leader in data and AI for marketing, today announced a $150 million Series D financing led by Growth Equity at Goldman Sachs Alternatives and Bain Capital Ventures, valuing the company at $2.75 billion. Additional investors and strategic partners also participated in the round, including Iconiq Capital, Sapphire Ventures, Amplify Partners, Y-Combinator, and TD7, the venture capital arm of The Trade Desk.

The company has grown more than 100% in each of the past two years as enterprises adopt AI agents to automate and execute marketing workflows, signaling a broader shift in how marketing operates.

“Marketing is sorely in need of reinvention,” said Kashish Gupta, co-founder and co-CEO of Hightouch. “But most AI solutions haven’t actually changed how marketing works. Instead, they generate vast amounts of mediocre content that doesn’t really get used. We built Hightouch to rethink marketing end-to-end, so AI agents can operate directly on trusted data, find opportunities 24/7, and then generate and execute high-quality campaigns across channels.”

Over the past 18 months, many companies experimented with AI in marketing, but results have fallen short. Unlike engineering, where AI can operate on structured code, marketing depends on brand context, proprietary data, and complex workflows, areas where most AI tools lack access or understanding.

Hightouch addresses this gap with an agentic marketing platform built on top of a comprehensive enterprise context layer. By combining customer data, brand context, and marketing orchestration, Hightouch enables always-on AI agents to proactively research audiences, generate on-brand creative, and execute campaigns across advertising, email, SMS, and web, all within enterprise guardrails. Customers are seeing meaningful improvements in speed, output quality, and campaign performance.

Companies including Domino's, PetSmart, DraftKings, Ramp and Whoop use Hightouch to activate customer data and power personalized marketing across channels.

“AI is fundamentally changing how enterprises operate, and marketing is one of the largest functions poised for transformation,” said Darren Cohen, Partner at Goldman Sachs. “Hightouch has built a platform that enables companies to deploy AI agents directly on top of their most trusted data systems. We believe that approach positions them to define the next category of marketing infrastructure.”

This financing signals the arrival of agentic marketing as a category. As enterprises move beyond experimentation, AI agents are becoming core to how marketing is planned, created, and executed.

The funding will support continued investment in Hightouch’s platform, expanding its capabilities in AI-driven campaign orchestration, decisioning, and cross-channel execution, with the goal of becoming the end-to-end system for agentic marketing.

About Hightouch

Hightouch is the leading Composable CDP and Agentic Marketing Platform that empowers companies to power personalized marketing and business operations from their very best data. Trusted by leading brands like Domino’s, Autotrader, Cars.com, Aritzia, and PetSmart, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.

About Growth Equity at Goldman Sachs Alternatives

Goldman Sachs (NYSE: GS) is one of the leading investors in alternatives globally, with over $625 billion in assets and more than 30 years of experience. The business invests in the full spectrum of alternatives including private equity, growth equity, venture capital, private credit, real estate, infrastructure, sustainability, and hedge funds. Clients access these solutions through direct strategies, customized partnerships, and open-architecture programs.

The business is driven by a focus on partnership and shared success with its clients, seeking to deliver long-term investment performance drawing on its global network and deep expertise across industries and markets.

The alternative investments platform is part of Goldman Sachs Asset Management, which delivers investment and advisory services across public and private markets for the world’s leading institutions, financial advisors and individuals. Goldman Sachs has approximately $3.7 trillion in assets under supervision globally as of March 31, 2026.

Since 2003, Growth Equity at Goldman Sachs Alternatives has invested over $13 billion in companies led by visionary founders and CEOs. The team focuses on investments in growth stage and technology-driven companies spanning multiple industries, including enterprise technology, financial technology, consumer and healthcare.

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View source version on businesswire.com: https://www.businesswire.com/news/home/20260427054567/en/

Media Contact

Hightouch
Cassady Nordeen
Cassady@purposenorthamerica.com

Goldman Sachs
Victoria Zarella
Victoria.Zarella@gs.com

Source: Hightouch