The 'Vault' Is Open: Goodyear Launches a New Collector's Playground
Goodyear (NASDAQ: GT) launched The Vault, a new online marketplace of historic artifacts, signed memorabilia, limited-edition merchandise and exclusive experiences tied to its 128-year legacy.
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Rhea-AI Summary
Goodyear (NASDAQ: GT) launched The Vault, a new online marketplace of historic artifacts, signed memorabilia, limited-edition merchandise and exclusive experiences tied to its 128-year legacy.
Offerings include a Goodyear Blimp engine section, an 1899 tire, race-used 2025 NASCAR Cup Series Championship tires and celebrity-signed items. A limited-time digital riddle contest awards 30 cryptex vaults, with prizes up to a private Goodyear Blimp flight. New drops and experiences will roll out through the year.
Key Figures
- Company legacy
- 128-year legacy
- Describes Goodyear’s history highlighted in The Vault launch
- Historic tire year
- 1899
- One of Goodyear’s first tires dates back to 1899
- NASCAR championship year
- 2025
- Race-used tires from the 2025 NASCAR Cup Series Championship
- Cryptex vault prizes
- 30 cryptex vaults
- Number of vaults available in the launch promotion
Historical Context
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Reported FY2025 net loss of $1.7B despite strong Q4 sales.
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Announced timing for Q4 and full-year 2025 earnings release and call.
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Named new Managing Director and Chief Sales Officer for Americas consumer.
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Launched 42nd Highway Hero Award program recognizing heroic truck drivers.
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Announced Toys for Tots events tied to Goodyear Blimp’s 100th anniversary.
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New online store features rare artifacts, historic memorabilia and signed collectibles from Goodyear's past and present
The brand is celebrating with a modern-day treasure hunt for prizes, including a once-in-a-lifetime experience aboard the iconic Goodyear Blimp
Designed as both a collectors' destination and a living archive, The Vault brings together rare pieces of Goodyear history alongside culturally relevant collaborations and exclusive modern collections. Key offerings include a section of the engine from the historic Spirit of America Goodyear Blimp, one of Goodyear's first tires dating back to 1899, race-used tires from the winning car at the 2025 NASCAR Cup Series Championship, merchandise signed by celebrities and much more.
"There's nowhere else on the planet that you can buy a section of a Goodyear Blimp engine or one of the first tires ever made," said Doug Grassian, vice president, Global External Communications, Social Media and Partnerships. "By opening The Vault, Goodyear is transforming its legacy into something tangible, collectible and meaningful."
To mark the launch of The Vault, Goodyear is inviting consumers to take part in a limited-time, digital challenge. Those who correctly solve a riddle on Goodyear.com will have a chance to receive one of 30 cryptex vaults containing exclusive prizes. Rewards range from Goodyear merchandise to the ultimate golden ticket: a private flight experience aboard the iconic Goodyear Blimp.
The Vault is now open. New drops, experiences and opportunities will be released throughout the year.
About The Goodyear Tire & Rubber Company
Goodyear is one of the world's largest tire companies. It employs about 63,000 people and manufactures its products in 49 facilities in 19 countries around the world. Its two Innovation Centers in Akron,
Multimedia assets available for download here.
GOODYEAR MEDIA CONTACT: | PR AGENCY CONTACT: |
DILKI KANDANARACHCHI | CAITLYN DURAN |
330.815.6492 | 505.331.2818 |
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SOURCE The Goodyear Tire & Rubber Company
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