ZoomInfo Leads in Evaluation of B2B Marketing and Sales Data Providers for B2B

Key Terms

gtm knowledge graph technical

A GTM (go-to-market) knowledge graph is a organized map that connects customers, products, sales channels, partners, and market signals to show how they relate and influence revenue. Think of it as a smart roadmap that links who buys what, where, and why, so teams can spot gaps, prioritize opportunities, and measure which actions drive growth. For investors, it signals how well a company understands and can scale its sales and marketing engine, improving revenue predictability and efficiency.

agentic ai technical

Agentic AI refers to computer systems that can make their own decisions and take actions without needing someone to tell them what to do each time. It's like giving a robot a degree of independence to solve problems or achieve goals on its own, which matters because it could change how we work and interact with technology in everyday life.

identity resolution technical

Identity resolution is the process of stitching together pieces of data—like email addresses, device IDs, purchase history and other signals—so a company can recognize when different interactions belong to the same person. For investors, it matters because better identity resolution improves marketing efficiency, customer measurement and fraud detection, which can raise revenue predictability and reduce compliance risk; think of it as turning scattered puzzle pieces into a single, usable customer portrait.

genai technical

Generative AI (genai) is a type of artificial intelligence designed to create new content, such as text, images, or music, that resembles human-produced work. It matters to investors because it has the potential to transform industries by automating tasks, enhancing creativity, and enabling new products and services, which can influence company performance and market opportunities.

r&d budget financial

The r&d budget is the planned amount a company sets aside to research and develop new products, services, technologies or processes — like money for planting seeds that might grow into future offerings. Investors care because R&D spending can drive future revenue and competitive advantage; however, it also reduces current profits, so trends and efficiency of that spending reveal whether the company is investing wisely for long-term value.

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Key Findings:

• Highest Current Offering Category Score & Highest Scores in 20 of 27 Criteria
• ZoomInfo is a top option for organizations seeking a full ecosystem provider
• GTM knowledge graph for data discovery and agentic AI use cases noteworthy

VANCOUVER, Wash.--(BUSINESS WIRE)-- ZoomInfo (Nasdaq: GTM), the Go-To-Market (GTM) Intelligence Platform, today announced it has been named a Leader in The Forrester Wave™: Marketing and Sales Data Providers for B2B, Q1 2026. Forrester’s report noted that ZoomInfo is "setting a technology standard for data collection and identity resolution" and that "the ongoing development of a GTM knowledge graph to support data discovery and agentic AI use cases is noteworthy…" The report’s vendor profile for ZoomInfo concluded: "ZoomInfo is a top option for organizations seeking a full ecosystem provider across sales and marketing."

ZoomInfo received:

• Highest current offering category score among all evaluated vendors.
• Highest possible scores in 20 of 27 criteria including data foundation, platform and ecosystem.
• Highest possible scores across 4 criteria evaluated within the strategy category: Vision, Innovation, Partner Ecosystem, and Supporting Services and Offerings.

According to The Forrester Wave™: Marketing and Sales Data Providers for B2B, Q1 2026, ZoomInfo "has entrenched itself as the default data provider for B2B sales … with broader ambitions spanning all go-to-market functions..." The report further states that "ZoomInfo's vision and innovation stand out, highlighted by first-to-market genAI capabilities for data capture and insight generation and backed by the largest R&D budget among those willing to disclose that investment." ZoomInfo also sees its strategy category score as a reflection of the company’s ongoing investment in its GTM knowledge graph — an infrastructure layer designed to support data discovery and agentic AI use cases

"In an era where AI promises everything but delivers only as much as the data beneath it, ZoomInfo clearly set itself far apart from the competition; to us, Forrester’s report has confirmed what our customers experience every day: we are the data backbone that modern GTM runs on,” said Henry Schuck, CEO and Founder of ZoomInfo. "We spend nearly $200 million a year on innovation and our data foundation. We are not just keeping pace with where GTM is headed, we believe this recognition confirms that we are setting the standard for it.”

About ZoomInfo
ZoomInfo (Nasdaq: GTM), the Go-To-Market (GTM) Intelligence Platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry's most comprehensive B2B data — including more than 100 million companies, 500 million contacts, and billions of signals — ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers. For more information, visit www.zoominfo.com.

About the Evaluation
The Forrester Wave™: Marketing and Sales Data Providers for B2B, Q1 2026 evaluated vendors across criteria including data quality and validation processes, AI data readiness, partner ecosystem, internal data security practices and certification, privacy framework certification and transparency, and roadmap. The full report is available for access at https://www.zoominfo.com/forrester-wave-marketing-and-sales-data-providers-for-B2B.

Forrester Disclaimer
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260316098787/en/

Media Contact:
Silvie Casanova
Corporate Communications
ZoomInfo
PR@zoominfo.com

Source: ZoomInfo