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Bahakel Communications and Gray Media Announce Sale of WBBJ 7 in Jackson, Tennessee

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(Moderate)
Rhea-AI Sentiment
(Positive)
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Gray Media (NYSE: GTN) agreed to buy WBBJ-TV ("WBBJ 7") in Jackson, Tennessee from Bahakel Communications, with closing expected after regulatory approvals in Q1 2026. The release says the station will join Gray’s portfolio of leading local stations in adjacent markets including Nashville, Memphis, Huntsville and Paducah.

Gray expects the acquisition to be immediately free cash flow accretive and plans to fund the deal with cash on hand. The announcement notes customary regulatory and closing risks and affirms intentions to support employees, audiences and advertisers during transition.

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Positive

  • Transaction expected to be immediately FCF accretive
  • Acquisition funded with cash on hand
  • WBBJ joins Gray’s regional portfolio including Nashville & Memphis

Negative

  • Closing contingent on regulatory approvals and other conditions
  • Press release discloses forward-looking risks that could prevent completion

News Market Reaction – GTN

+1.56%
1 alert
+1.56% News Effect

On the day this news was published, GTN gained 1.56%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Station history: 70 years Television markets: 113 markets Household reach: 37% of US TV households +5 more
8 metrics
Station history 70 years Time since launch of WBBJ 7
Television markets 113 markets Gray portfolio reach across U.S. TV markets
Household reach 37% of US TV households Coverage of Gray’s station portfolio
Top‑rated markets 78 markets Markets where Gray has the top‑rated TV station
High‑ranked markets 99 markets Markets with first and/or second highest rated station
Telemundo affiliate markets 44 markets Size of Gray’s Telemundo affiliate group
Expected closing period Q1 2026 Anticipated closing after approvals
Pre‑news price move -3.75% GTN move in 24h before WBBJ sale announcement

Market Reality Check

Price: $5.47 Vol: Volume 1,217,827 is sligh...
normal vol
$5.47 Last Close
Volume Volume 1,217,827 is slightly above the 20-day average of 1,149,667 shares before this acquisition news. normal
Technical Price $5.13 was trading above the $4.68 200-day moving average prior to the announcement.

Peers on Argus

Before this news, GTN was down 3.75% while peers were mixed: SBGI up 0.37%, SSP ...

Before this news, GTN was down 3.75% while peers were mixed: SBGI up 0.37%, SSP up 0.46%, FUBO down 3.38%, and IHRT down 7.74%, indicating stock-specific dynamics rather than a broad sector move.

Historical Context

5 past events · Latest: Dec 11 (Positive)
Pattern 5 events
Date Event Sentiment Move Catalyst
Dec 11 Brand initiative Positive +5.1% Nationwide “We the People” storytelling project across Gray newsrooms.
Dec 08 Debt refinancing Positive +5.2% Private placement of $250M 9.625% notes to refinance costlier debt.
Nov 14 Sports rights deal Positive -3.9% Multi‑year agreement to air Ohio Valley Conference basketball in 20 markets.
Nov 11 Sports partnership Positive -3.2% Expanded simulcast partnership with Memphis Grizzlies across six markets.
Nov 07 Dividend declaration Positive +4.8% Announcement of a $0.08 per share quarterly cash dividend.
Pattern Detected

Recent history shows positive price reactions to capital structure moves and dividends, while content and sports distribution deals have sometimes seen negative follow-through.

Recent Company History

Over the last two months, Gray Media reported several strategic updates. A $0.08 quarterly dividend and a $250 million second‑lien notes placement to refinance higher‑coupon debt each coincided with single‑day gains above 5%. Content and sports carriage deals in November produced mixed to negative next‑day moves. Today’s station acquisition in Jackson, TN continues the strategy of expanding a portfolio that already reaches about 37% of U.S. TV households across 113 markets.

Market Pulse Summary

This announcement details Gray Media’s agreement to acquire long‑established WBBJ 7 in Jackson, Tenn...
Analysis

This announcement details Gray Media’s agreement to acquire long‑established WBBJ 7 in Jackson, Tennessee, with closing targeted for the first quarter of 2026 after regulatory approvals. The deal is framed as immediately free cash flow accretive and consistent with Gray’s strategy of owning top‑rated local stations, which already reach about 37% of U.S. TV households across 113 markets. Investors may track closing progress, integration of the station, and how the purchase interacts with Gray’s ongoing refinancing activities.

Key Terms

free cash flow, accretive, regulatory approvals, forward-looking statements
4 terms
free cash flow financial
"Gray anticipates that the transaction will be immediately free cash flow accretive"
Free cash flow is the amount of money a company has left over after paying all its expenses and investing in its business, like buying equipment or updating facilities. It shows how much cash is available to reward shareholders, pay down debt, or save for future growth. This helps investors understand if a company is financially healthy and able to grow.
accretive financial
"the transaction will be immediately free cash flow accretive"
"Accretive" describes a situation where a financial action, such as a purchase or investment, increases the value or earnings of a company. For investors, it signals that the move is likely to boost profitability and overall worth, much like adding a beneficial ingredient to a recipe that enhances the final taste. An accretive decision is generally seen as positive because it contributes to growth and financial health.
regulatory approvals regulatory
"following receipt of regulatory and other approvals in the first quarter of 2026"
Regulatory approvals are official permissions from government agencies that a company needs before launching a new product, service, or business activity. They matter because without this approval, the company might not be allowed to operate legally or sell its products, similar to how a driver needs a license to legally drive a car.
forward-looking statements regulatory
"This press release contains certain forward-looking statements that are based largely"
Forward-looking statements are predictions or plans that companies share about what they expect to happen in the future, like estimating sales or profits. They matter because they help investors understand a company's outlook, but since they are based on guesses and assumptions, they can sometimes be wrong.

AI-generated analysis. Not financial advice.

ATLANTA, Dec. 16, 2025 (GLOBE NEWSWIRE) -- Bahakel Communications, Limited has reached an agreement to sell its Jackson, Tennessee, ABC affiliate WBBJ-TV, known locally as WBBJ 7, to Gray Media, Inc.

Since its launch 70 years ago, WBBJ 7 has been the most-watched local news television station in its market. Upon closing, the station will join Gray’s portfolio of leading local news television stations across the country and throughout the region, including in the adjacent markets of Nashville, Memphis, Huntsville and Paducah.

“Gray is honored to be entrusted by Bahakel Communications as the next long-term stewards of WBBJ 7,” said Kevin Latek, Gray’s Chief Legal and Development Officer. “We look forward to welcoming the station and its dedicated employees into our extensive local news and sports operations in this region and working with these employees to further enhance their long record of service to local viewers and businesses.”

“This sale marks a pivotal step for Bahakel Communications as we focus our footprint and strengthen our digital platforms and entertainment division,” said Beverly Bahakel, CEO. “We are committed to ensuring a smooth and positive transition for WBBJ’s audience, advertisers, and employees. We believe Gray is the right group to build on WBBJ’s longstanding legacy of serving the Jackson community and its commitment to delivering trusted local news and information.” 

This transaction advances Gray’s strategy of enhancing shareholder value through select acquisitions of highly rated stations that share the culture and values of our existing television stations. Gray anticipates that the transaction will be immediately free cash flow accretive, and it expects to fund the acquisition with cash on hand. The parties anticipate closing the transaction following receipt of regulatory and other approvals in the first quarter of 2026.

Kalil & Co., Inc. represented Bahakel in this transaction.

About Bahakel Communications:

Bahakel Communications, founded by Cy N. Bahakel in 1947 and based in Charlotte, North Carolina, is a family-owned media company that operates television and radio stations. The company has a long history of media innovation and is known for its local broadcasting. Bahakel also runs a full-service digital marketing agency, Bahakel Digital, in addition to entertainment programming, sports production, and streaming through Bahakel Sports & Entertainment.

About Gray Media:
        
Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 37 percent of US television households. The portfolio includes 78 markets with the top-rated television station and 99 markets with the first and/or second highest rated television station during 2024, as well as the largest Telemundo Affiliate group with 44 markets. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. For more information, please visit www.graymedia.com.

Forward-Looking Statements:

This press release contains certain forward-looking statements that are based largely on Gray’s current expectations and reflect various estimates and assumptions by Gray. These statements are statements other than those of historical fact and may be identified by words such as “estimates,” “expect,” “anticipate,” “will,” “implied,” “assume” and similar expressions. Forward-looking statements are subject to certain risks, trends and uncertainties that could cause actual results and achievements to differ materially from those expressed in such forward-looking statements. Such risks, trends and uncertainties, which in some instances are beyond Gray’s control, include the inability to complete, or realize the expected benefits of, the proposed acquisition, within the expected timeframe, or at all, and other future events. Gray is subject to additional risks and uncertainties described in its quarterly and annual reports filed with the Securities and Exchange Commission from time to time, including in the “Risk Factors,” and management’s discussion and analysis of financial condition and results of operations sections contained therein, which reports are made publicly available via www.sec.gov. Any forward-looking statements in this communication should be evaluated in light of these important risk factors. This press release reflects management’s views as of the date hereof. Except to the extent required by applicable law, Gray undertakes no obligation to update or revise any information contained in this communication beyond the date hereof, whether as a result of new information, future events or otherwise.

Contact:

Kevin P. Latek, Executive Vice President, Chief Legal and Development Officer, 404-266-8333

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FAQ

What did Gray Media (GTN) announce on December 16, 2025 about WBBJ 7?

Gray Media announced an agreement to acquire WBBJ-TV in Jackson, Tennessee from Bahakel Communications, with closing expected following approvals in Q1 2026.

Will the WBBJ 7 acquisition by Gray (GTN) be immediately accretive to cash flow?

Yes, Gray expects the transaction to be immediately free cash flow accretive according to the announcement.

How will Gray fund the WBBJ 7 purchase announced December 16, 2025?

Gray expects to fund the acquisition with cash on hand.

When is the WBBJ 7 sale to Gray (GTN) expected to close?

The parties anticipate closing the transaction after regulatory and other approvals in Q1 2026.

Does the press release state a purchase price for WBBJ 7 in the Gray (GTN) deal?

No, the announcement does not disclose a purchase price or transaction value.
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