Gray Media (NYSE:GTN) named Annie Cordell General Manager of WMBF, the NBC affiliate serving Myrtle Beach-Florence, effective July 13, 2026. She brings experience in broadcast sales, station management, and digital media, including leadership roles at Bahakel Digital and WCCB in Charlotte.
Gray Media reports operating top-rated local TV stations and digital assets across 117 U.S. markets, reaching about 37% of TV households as of May 15, 2026.
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News Market Reaction – GTN
-9.37%
28 alerts
-9.37%Session close to close
+7.8%Peak Tracked
-4.3%Trough Tracked
$395.03MMarket Cap
0.9xRel. Volume
In the Jun 25 session, GTN declined 9.37%, reflecting a notable negative market reaction.
Argus tracked a peak move of +7.8% during that session.
Argus tracked a trough of -4.3% from its starting point during tracking.
Our momentum scanner triggered 28 alerts that day, indicating elevated trading interest and price volatility.
The stock moved -9.4% in the session following this news. A negative reaction despite positive manag...
Analysis
The stock moved -9.4% in the session following this news. A negative reaction despite positive management news fits prior instances where favorable announcements saw selling. Investors could refocus on broader fundamentals rather than a single leadership change, even as Gray’s 117-market footprint remains a core asset.
Key Figures
Effective date:July 13Markets served:117 full-power television marketsHousehold reach:37% of US television households+5 more
8 metrics
Effective dateJuly 13Start date for Annie Cordell as General Manager of WMBF
Markets served117 full-power television marketsGray Media footprint as of May 15, 2026
Household reach37% of US television householdsCoverage across Gray Media’s markets
Top-rated markets78 marketsMarkets where Gray owns the top-rated television station
High-rated markets101 marketsMarkets with first and/or second highest rated station in 2025 Nielsen data
Measured markets116 marketsMarkets measured by Nielsen in 2025 for Gray ratings stats
Telemundo affiliate markets46 marketsSize of Gray’s Telemundo Affiliate group
Announcement reference dateMay 15, 2026Date for stated market and reach statistics
Appointment of Jamie Bremer as General Manager of NBC affiliate WFIE.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Pattern Detected
Recent company news, often focused on station performance and management, has produced a mix of positive and negative single‑day price reactions.
Key Terms
multiplatform distribution, digital agency, full-power television markets, telemundo affiliate
4 terms
multiplatform distributiontechnical
"where she navigated the industry's shift from traditional broadcast to multiplatform distribution"
Multiplatform distribution means delivering the same content or product across many delivery channels—such as broadcast TV, streaming services, websites, mobile apps, social media, and physical outlets—so it can reach different audiences wherever they consume media. For investors, it matters because spreading a title or service across multiple channels can increase audience size and revenue opportunities, reduce dependence on any single channel, and provide more data to judge performance—similar to selling the same product in several stores to boost sales and reduce risk.
digital agencytechnical
"and launched an in-house digital agency."
A digital agency is a company that designs, builds and promotes a business’s presence online—through websites, mobile apps, social media and online advertising. For investors, these agencies matter because they turn digital attention into measurable sales and recurring service fees, acting like a marketing workshop whose client demand, pricing power and ability to scale talent and technology affect revenue growth and profit margins.
full-power television marketstechnical
"we serve 117 full-power television markets that collectively reach"
Full-power television markets are areas served by licensed TV stations that operate at higher transmitter strength and coverage, reaching most homes in a region rather than a small neighborhood. For investors, these markets matter because stations with full-power status command larger audiences and stronger carriage and advertising rights—similar to a full-size retail store versus a small kiosk—affecting potential revenue, regulatory obligations, and the value of broadcast assets.
telemundo affiliatetechnical
"We also own the largest Telemundo Affiliate group with 46 markets"
A Telemundo affiliate is a local television station that carries programming from the Telemundo network while remaining independently owned or operated, similar to a local franchise that uses a national brand. For investors, affiliates matter because they drive regional viewership, advertising revenue, and distribution deals; changes in affiliate agreements, audience size, or local ad sales can directly affect a broadcaster’s cash flow and valuation.
ATLANTA, June 25, 2026 (GLOBE NEWSWIRE) -- Gray Media has named Annie Cordell as the next General Manager of WMBF, the NBC affiliate serving Myrtle Beach and Florence, South Carolina effective July 13.
Annie is a seasoned media executive with a distinguished career spanning broadcast television sales, management, and digital media. She most recently served as Vice President of Sales and Director of Digital for Bahakel Digital and WCCB (CW) in Charlotte, North Carolina, where she navigated the industry's shift from traditional broadcast to multiplatform distribution and launched an in-house digital agency.
Annie began her career at WNUV (IND) in Baltimore, Maryland, and her affiliation experience spans ABC, CBS, FOX, and CW within the ownership groups of Group W, CBS Television, and Bahakel Communications. Annie is a graduate of Goucher College where she earned Bachelor of Arts degrees in both Business and Communications.
AboutGray Media:
Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. We are the nation’s largest owner of top-rated local television stations and digital assets. As of May 15, 2026, we serve 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 78 markets with the top-rated television station and 101 markets with the first and/or second highest rated television station in average all-day ratings across the 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
Who is the new General Manager of WMBF for Gray Media (NYSE:GTN)?
Gray Media appointed Annie Cordell as General Manager of WMBF. According to Gray Media, she has extensive experience in broadcast television sales, management, and digital media across multiple networks and ownership groups.
When does Annie Cordell start as General Manager of Gray Media’s WMBF?
Annie Cordell’s role as General Manager of WMBF becomes effective July 13, 2026. According to Gray Media, she will lead the NBC affiliate serving Myrtle Beach and Florence, South Carolina.
What is Annie Cordell’s background before joining Gray Media’s WMBF?
Annie Cordell previously served as Vice President of Sales and Director of Digital for Bahakel Digital and WCCB. According to Gray Media, she also launched an in-house digital agency and has affiliation experience with ABC, CBS, FOX, CW, and independent stations.
How large is Gray Media’s local television footprint as of May 2026?
Gray Media reports serving 117 full-power television markets as of May 15, 2026. According to Gray Media, these markets collectively reach about 37% of U.S. television households with many top-rated stations by Nielsen ratings.
What broadcast and digital assets does Gray Media (GTN) own alongside WMBF?
Gray Media owns top-rated local TV stations, the largest Telemundo affiliate group, and Gray Digital Media. According to Gray Media, it also owns Raycom Sports, Tupelo Media Group, PowerNation Studios, Assembly Atlanta, and Third Rail Studios.
What is Gray Media’s position in Telemundo and digital marketing markets?
Gray Media states it owns the largest Telemundo affiliate group with 46 markets. According to Gray Media, it also operates Gray Digital Media, a full-service digital agency providing advanced digital marketing products and services nationally and locally.
