Gray Media Promotes Ronna Steber to Chief Revenue Officer

Gray Media elevates Ronna Steber to lead revenue, sales strategy, and business development across its extensive TV and digital portfolio.

Rhea-AI Summary

Gray Media (GTN) has promoted Ronna Steber to Chief Revenue Officer effective September 15, 2026.

Steber will oversee advertising sales strategy, new business development, and sales training across Gray’s portfolio of local television stations and digital assets, while continuing oversight of select stations and digital properties. Gray Media describes her as having a proven record of success and deep knowledge of its local markets. The company serves 117 full-power television markets reaching about 37% of US TV households and operates leading stations in many of those markets.

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Details

Market Reaction – GTN

$4.72 $4.81 Day Range

$487.13M Market Cap

Following this news, GTN has declined 3.86%, reflecting a moderate negative market reaction. Our momentum scanner has triggered 6 alerts so far, indicating moderate trading interest and price volatility. The stock is currently trading at $4.73. Trading volume is elevated at 2.5x the average, suggesting increased selling activity.

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Market Context

Gray’s Aug 31 leadership appointment recorded a -2.66% 24-hour price reaction; that company-specific...

Analysis

Gray’s Aug 31 leadership appointment recorded a -2.66% 24-hour price reaction; that company-specific leadership-change record provided context for this promotion, though the roles and announcements differed.

Historical Context

1 past event · Latest: Aug 31

1 event

1. Aug 31

   Leadership appointment

   24h Move

   -2.7%

   Gray named William Varnier general manager of WDBJ, effective October 5, 2026.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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ATLANTA, Sept. 15, 2026 (GLOBE NEWSWIRE) -- Gray Media today announced the promotion of Ronna Steber to Chief Revenue Officer.

In her new role, Steber will drive advertising sales strategies and establish best practices throughout Gray’s extensive portfolio of top-rated local television stations and digital assets. Her focus also includes spearheading new business development initiatives and sales training programs to empower local sales teams.   In her previous roles as Senior Operating Officer and Senior Managing Vice President, Ronna drove growth and operational excellence across Gray’s footprint, and she will continue oversight of select television stations and digital properties.

“Ronna has a proven record of success and a deep understanding of our local markets,” said Sandy Breland, Gray’s Chief Operating Officer. “Her strategic vision and strong leadership make her the perfect choice to guide our sales teams and turn our greatest opportunities into meaningful revenue growth.”

About Gray Media:

Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. We are the nation’s largest owner of top-rated local television stations and digital assets. We serve 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 78 markets with the top-rated television station and 101 markets with the first and/or second highest rated television station in average all-day ratings across the 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Gray Contact:

Sandy Breland, Executive Vice President, Chief Operating Officer, 404-266-8333

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