Gray Media Promotes Ronna Steber to Chief Revenue Officer
Gray Media elevates Ronna Steber to lead revenue, sales strategy, and business development across its extensive TV and digital portfolio.
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Rhea-AI Summary
Gray Media (GTN) has promoted Ronna Steber to Chief Revenue Officer effective September 15, 2026.
Steber will oversee advertising sales strategy, new business development, and sales training across Gray’s portfolio of local television stations and digital assets, while continuing oversight of select stations and digital properties. Gray Media describes her as having a proven record of success and deep knowledge of its local markets. The company serves 117 full-power television markets reaching about 37% of US TV households and operates leading stations in many of those markets.
Details
News Market Reaction – GTN
On Sep 15, the day this news came out, GTN closed 2.85% below the previous close. Our momentum scanner recorded 6 alerts for this stock that day.
Data tracked by StockTitan Argus for the Sep 15 session.
Historical Context
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Gray named William Varnier general manager of WDBJ, effective October 5, 2026.
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ATLANTA, Sept. 15, 2026 (GLOBE NEWSWIRE) -- Gray Media today announced the promotion of Ronna Steber to Chief Revenue Officer.

In her new role, Steber will drive advertising sales strategies and establish best practices throughout Gray’s extensive portfolio of top-rated local television stations and digital assets. Her focus also includes spearheading new business development initiatives and sales training programs to empower local sales teams. In her previous roles as Senior Operating Officer and Senior Managing Vice President, Ronna drove growth and operational excellence across Gray’s footprint, and she will continue oversight of select television stations and digital properties.
“Ronna has a proven record of success and a deep understanding of our local markets,” said Sandy Breland, Gray’s Chief Operating Officer. “Her strategic vision and strong leadership make her the perfect choice to guide our sales teams and turn our greatest opportunities into meaningful revenue growth.”
About Gray Media:
Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. We are the nation’s largest owner of top-rated local television stations and digital assets. We serve 117 full-power television markets that collectively reach approximately
Gray Contact:
Sandy Breland, Executive Vice President, Chief Operating Officer, 404-266-8333
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