Nicole Lewis Joins Gray Media as General Manager/Director of Sales of KBTX in Bryan-College Station, Texas

Gray Media (NYSE: GTN) named Nicole Lewis as General Manager/Director of Sales for KBTX in Bryan-College Station, Texas, effective May 4, 2026.

Rhea-AI Impact

(Moderate)

Rhea-AI Sentiment

(Very Positive)How Sentiment works

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Rhea-AI Summary

Gray Media (NYSE: GTN) named Nicole Lewis as General Manager/Director of Sales for KBTX in Bryan-College Station, Texas, effective May 4, 2026. Lewis brings 30+ years of broadcast and digital sales experience, including recent roles at WKMG Orlando and Fox Houston.

Her background highlights linear and digital revenue growth, pricing strategy, forecasting, and multi-platform go-to-market execution.

Positive

Effective hire date: May 4, 2026
Experience: 30+ years in broadcast and digital sales
Recent role: Sales Manager at WKMG Orlando, oversaw a 9-person team
Prior leadership: VP/General Sales Manager at Fox Houston with OTT/streaming initiatives

Negative

None.

Argus May 7 session

-20.07% close to close Open Argus

Details

News Market Reaction – GTN

On May 7, the first trading day after this news, GTN closed 20.07% below the previous close.

Data tracked by StockTitan Argus for the May 7 session.

Key Figures

TV markets served: 118 full-power television markets Household reach: 37% of US television households Top-rated markets: 80 markets +5 more

TV markets served: 118 full-power television markets; Gray Media station portfolio reach
Household reach: 37% of US television households; Coverage across US TV households in 2025
Top-rated markets: 80 markets; Markets where Gray owns the top-rated TV station
Top two rated markets: 100 markets; Markets with first and/or second highest rated station
Telemundo affiliate markets: 47 markets; Largest Telemundo affiliate group owned by Gray
Miller Value stake: 5,370,100 shares (5.779%); Schedule 13G reported February 12, 2026
Quarterly principal payments: $3.750 million and $1.250 million; Required principal on Term D and Term F Loans
Executive experience: 30+ years; Nicole Lewis’ media sales leadership experience

Historical Context

5 past events · Latest: May 01

5 events

May 01
Station acquisitions

24h Move

-2.1%

Closed two station transactions totaling $171 million plus working capital.
May 01
Marketing contest launch

24h Move

+0.3%

Launched Star-Spangled Sing-Off contest across local station websites.
Apr 16
Streaming platform rollout

24h Move

+0.9%

Deployed Google Cloud AI streaming platform across 113 legacy TV markets.
Apr 08
Management appointment

24h Move

+1.2%

Named new general manager at WTHI with 30+ years’ experience.
Apr 07
Earnings call scheduling

24h Move

+1.2%

Set date and time for first quarter earnings release and call.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

ott/streaming

1 terms

ott/streaming technical

"she led go-to-market planning, OTT/streaming initiatives, and multi-platform revenue operations."

Over-the-top (OTT) or streaming describes delivering video, audio or other media directly to viewers via the internet, bypassing traditional cable or satellite providers. Think of it like ordering a movie from an online store instead of tuning into a TV channel; viewers pay per item, subscribe, or watch for free with ads. Investors care because subscriber growth, viewing hours, ad sales and content costs drive revenues, margins and long-term customer value.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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05/06/2026 - 04:00 PM

ATLANTA, May 06, 2026 (GLOBE NEWSWIRE) -- Gray Media has named Nicole Lewis as the next General Manager/Director of Sales for KBTX, the CBS affiliate in Bryan-College Station, Texas, effective May 4, 2026.

Nicole is a senior media sales leader with 30+ years of experience building high-performing broadcast and digital revenue organizations and delivering growth across major markets. She brings deep expertise in linear and digital revenue growth, pricing strategy, forecasting, and multi-platform go-to-market execution.

Most recently, Lewis served as Sales Manager at WKMG (CBS) in Orlando, where she oversaw a 9-person team and managed initiatives related to linear and digital revenue programs. Prior to WKMG, Lewis was Vice President/General Sales Manager at FOX in Houston, where she led go-to-market planning, OTT/streaming initiatives, and multi-platform revenue operations. She previously held Director of Sales roles at NBC in Charlotte and FOX in Greensboro, with responsibilities that included revenue target management, team leadership, and client sales efforts across multiple platforms.

About Gray Media:

Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. We are the nation’s largest owner of top-rated local television stations and digital assets serving 118 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 117 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. For more information, please visit www.graymedia.com.

Gray Contact:

Sandy Breland, Executive Vice President, Chief Operating Officer, 404-266-8333

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FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

Who is Nicole Lewis and what role did she accept at Gray Media (GTN)?

Nicole Lewis was appointed General Manager/Director of Sales for KBTX effective May 4, 2026. According to the company, she will lead station operations and sales strategy in Bryan-College Station, Texas, combining broadcast and digital revenue responsibilities.

When does Nicole Lewis start as KBTX General Manager/Director of Sales (GTN)?

Nicole Lewis began the role on May 4, 2026. According to the company, the appointment is effective immediately and positions her to oversee sales and market operations at KBTX in Bryan-College Station.

What experience does Nicole Lewis bring to KBTX under Gray Media (GTN)?

She brings over 30 years of broadcast and digital sales experience, including leadership at WKMG and Fox. According to the company, her skills include pricing strategy, forecasting, and multi-platform revenue growth.

What are Nicole Lewis's most recent prior positions before joining Gray Media (GTN)?

Most recently she was Sales Manager at WKMG in Orlando and previously VP/General Sales Manager at Fox in Houston. According to the company, those roles involved team leadership and OTT/streaming initiatives.

How might Nicole Lewis's hire affect KBTX's sales strategy under Gray Media (GTN)?

The hire is intended to strengthen multi-platform sales and revenue operations at KBTX. According to the company, Lewis's background targets combined linear and digital growth, pricing strategy, and go-to-market execution.

Nicole Lewis Joins Gray Media as General Manager/Director of Sales of KBTX in Bryan-College Station, Texas