GXO announces partnership with Hunkemöller in the Netherlands

Rhea-AI Summary

GXO (NYSE:GXO) launched a multi‑year partnership to manage Hunkemöller’s B2B logistics from Almere, Netherlands, effective Jan 1, 2026. The 32,000‑sqm site uses shuttle storage and shelf‑to‑person robotics to support pan‑European distribution and expand GXO’s Flevoland campus.

The agreement marks Hunkemöller’s first outsourced B2B operation and integrates B2B and e‑commerce into a single, technology‑driven logistics solution.

Positive

• First‑time outsourced B2B logistics for Hunkemöller, starting Jan 1, 2026
• 32,000‑square‑meter Almere site with shuttle and robotic picking
• Multi‑year partnership supporting Hunkemöller’s pan‑European distribution
• Strengthens GXO’s regional presence and Flevoland campus development

Negative

• None.

News Market Reaction – GXO

+1.05%

+1.05% Session close to close

In the Feb 25 session, GXO gained 1.05%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights GXO’s expanded role managing Hunkemöller’s 32,000‑square‑meter Almere l...

Analysis

This announcement highlights GXO’s expanded role managing Hunkemöller’s 32,000‑square‑meter Almere logistics site under a multi‑year partnership, integrating B2B and e‑commerce flows with advanced robotics. It follows several partnerships across sectors over the last year that produced an average move of about -0.5%. Investors may watch how efficiently GXO ramps this site, its impact on future new‑business metrics, and whether similar agreements sustain the stock’s position near the upper end of its 52‑week range.

Key Figures

Current price: $63.13 52-week range: $30.46 – $66.85 Almere facility size: 32,000 square meters +3 more

6 metrics

Current price $63.13 Pre‑news close on record date

52-week range $30.46 – $66.85 Low and high over last 12 months

Almere facility size 32,000 square meters New Hunkemöller logistics site managed by GXO

Partnership start date January 1, 2026 GXO began managing Hunkemöller operations in Almere

Market capitalization $7,231,432,800 Pre‑news market value from context data

Volume today 1,013,459 shares Compared with 20‑day average volume of 1,688,667

Previous Partnership Reports

5 past events · Latest: Feb 03 (Positive)

Same Type Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Feb 03	Retail partnership	Positive	+0.5%	New role operating London Luton Airport’s first airside consolidation centre.
Oct 07	Beauty logistics deal	Positive	-2.2%	Long-term renewal with Dolce&Gabbana Beauty and new 25,000 m² warehouse.
Oct 02	Social JV renewal	Positive	+1.1%	Extension of Log’ins partnership with Recyclivre for book logistics in France.
Sep 17	Sustainability partnership	Positive	-0.7%	Greene King collaboration showing decarbonization and waste‑reduction outcomes.
Jul 15	Media logistics deal	Positive	-1.2%	Multi‑year Sky Italia logistics and value‑added services agreement in Italy.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Partnership announcements have mostly been received as mildly negative to flat, with 3 divergence reactions versus 2 aligned moves, and an average move of about -0.5% after such news.

Recent Company History

Recent GXO news has emphasized expanding partnerships and logistics capabilities across sectors. Partnership announcements with London Luton Airport, Dolce&Gabbana Beauty, Recyclivre, Greene King and Sky Italia highlighted new or renewed multi‑year logistics agreements, sustainability gains, and specialized warehousing from July 15, 2025 through February 3, 2026. Market reactions to these partnership updates were generally modest, sometimes negative despite strategically positive narratives. Today’s Hunkemöller partnership fits this pattern of broadening GXO’s retail and consumer-facing logistics footprint in Europe.

Key Terms

multi‑channel logistics, omni‑channel, shuttle system, shelf‑to‑person robotic picking, +1 more

5 terms

multi‑channel logistics technical

"delivering a streamlined, technology‑driven, multi‑channel logistics solution"

Multi-channel logistics is the system a business uses to store, move and deliver products across different sales paths—such as online stores, physical shops, third-party marketplaces and wholesale partners—while handling returns and inventory visibility. Think of it as a kitchen that must prepare dine-in, takeout and delivery orders at once; smooth coordination affects how fast customers get products, how much it costs to serve them, and therefore sales, margins and growth potential for investors.

omni‑channel technical

"important next step in their omni‑channel growth journey"

An omni‑channel approach means a company sells to and serves customers through all the places they use—stores, websites, apps, call centers and social media—so the experience feels seamless no matter where a person interacts. Investors care because a well‑executed omni‑channel presence can boost sales, keep customers coming back, lower marketing waste, and reveal better data on buying habits, which together influence growth and profitability.

shuttle system technical

"includes advanced capabilities such as a shuttle system for storage and replenishment"

A shuttle system is a deliberate method or mechanism that moves people, goods, samples or information back and forth between two or more locations on a regular schedule. Investors care because it influences how quickly and cheaply a business operates—like a dedicated commuter bus for a factory—affecting costs, capacity, delivery speed and regulatory handling, all of which can change revenue and risk profiles.

shelf‑to‑person robotic picking technical

"and a shelf‑to‑person robotic picking solution, technology designed to increase productivity"

Shelf-to-person robotic picking is an automated warehouse method where robots fetch entire shelves or specific items and bring them to a worker or packing station, instead of people walking aisles to find products. For investors, it matters because the approach can cut labor costs, increase order speed and accuracy, and scale throughput like moving from hand tools to a conveyor belt—affecting margins, capital spending and competitiveness in logistics-heavy businesses.

reverse logistics technical

"value‑added services and reverse logistics to sure consistent availability"

Reverse logistics is the process of moving products from customers back to a company for returns, repairs, recycling, or disposal — like the reverse of a delivery route when a returned package comes back to the warehouse. It matters to investors because efficient reverse logistics can cut costs, recover value from returned goods, reduce waste and regulatory risk, and protect brand reputation, all of which affect profitability and long-term cash flow.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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First‑time outsourced operations for Europe’s leading lingerie brand, delivering a streamlined, technology‑driven, multi‑channel logistics solution

ALMERE, The Netherlands, Feb. 25, 2026 (GLOBE NEWSWIRE) -- GXO Logistics, Inc. (NYSE: GXO), the world’s largest pure‑play contract logistics provider, today announced the successful launch of its new partnership with Hunkemöller, one of Europe’s leading lingerie brands. GXO began managing Hunkemöller’s logistics operations in Almere as of January 1, 2026, marking the first time Hunkemöller has outsourced its B2B logistics operations.

“We are proud to partner with Hunkemöller on this important next step in their omni‑channel growth journey,” said Willem Veekens, GXO’s Managing Director for Northern Europe. “By integrating B2B and e‑commerce into one streamlined, technology‑driven operation, we are already delivering meaningful efficiency gains while enhancing service levels for stores and consumers across Europe. This partnership strengthens our regional presence and demonstrates GXO’s ability to support leading retailers with scalable, future‑ready logistics solutions.”

The 32,000-square-meter Almere site includes advanced capabilities such as a shuttle system for storage and replenishment and a shelf‑to‑person robotic picking solution, technology designed to increase productivity and optimize inventory flows. The operation supports Hunkemöller’s pan‑European distribution network under a multi-year partnership, while also contributing to the ongoing development of GXO’s growing campus in Flevoland.

“Outsourcing our B2B logistics for the first time is a major milestone for Hunkemöller,” said Nick Gresham, Chief Financial Officer of Hunkemöller. “GXO’s expertise in advanced warehouse operations and multi‑channel fulfillment will help us scale more efficiently and continue delivering exceptional service across Europe. This partnership allows us to focus even more on designing, creating, and expanding our brand while relying on a trusted logistics partner to support our growth.”

GXO’s expertise in the retail sector
In Europe, GXO supports many of the region’s leading retailers with end‑to‑end logistics solutions designed to handle high‑volume, multi‑temperature supply chains. Using its industry‑leading technology, scale and expertise, GXO optimizes store replenishment, omnichannel fulfillment, value‑added services and reverse logistics to sure consistent availability and a seamless consumer experience.

About GXO Logistics
GXO Logistics, Inc. (NYSE: GXO) is the world’s largest pure-play contract logistics provider and is positioned to capitalize on the rapid growth of ecommerce, automation and outsourcing. GXO has over 150,000 team members across more than 1,000 facilities, totaling more than 200 million square feet. The company serves the world’s leading blue-chip companies to solve complex logistics challenges with technologically advanced supply chain and ecommerce solutions, at scale and with speed. GXO corporate headquarters is in Greenwich, Connecticut. Visit GXO.com for more information and connect with GXO on LinkedIn, Facebook, Twitter,  Instagram and YouTube.

About Hunkemöller
Hunkemöller is one of Europe’s leading lingerie brands, founded in Amsterdam in 1886 and now operating over 700 stores across 20 countries. The brand has evolved into an international destination for lingerie, nightwear, swimwear, and complementary bodywear that blend comfort, style, and superior fit. Our trained experts provide a personalised shopping experience with tailored fittings and in depth product knowledge. By seamlessly combining our physical presence with an inspiring digital journey, Hunkemöller is a one stop destination for every woman’s lingerie wardrobe. With 140 years of expertise, Hunkemöller is dedicated to understanding every mood, moment, and stage in a woman’s life. Women and their needs are at the heart of everything the brand does—from product design and innovation to the in store and digital experience. Hunkemöller’s mission is to support women in feeling comfortable, confident, and authentically themselves, offering high quality, beautifully designed products at accessible prices. Guided by its brand message, For Every Woman In You, Hunkemöller continues to deliver modern collections and meaningful experiences that resonate with women around the world.

Media contact

Anne Lafourcade 
+33 (0)6 75 22 52 90 
anne.lafourcade@gxo.com

FAQ

What did GXO announce about the Hunkemöller partnership starting January 1, 2026?

GXO began managing Hunkemöller’s B2B logistics at Almere on Jan 1, 2026. According to GXO, the move combines B2B and e‑commerce operations in a single, technology‑driven site to improve efficiency and service across Europe under a multi‑year agreement.

How large is the GXO facility in Almere and what technology does GXO use for Hunkemöller?

The Almere site is 32,000 square meters with shuttle storage and shelf‑to‑person robotic picking. According to GXO, these technologies are designed to increase productivity, optimize inventory flows, and support high‑volume, multi‑channel fulfillment across Europe.

Does the GXO–Hunkemöller deal affect Hunkemöller’s logistics model for stores and e‑commerce?

Yes — Hunkemöller outsourced B2B logistics for the first time and unified B2B with e‑commerce fulfillment. According to Hunkemöller, this allows the brand to scale more efficiently and focus on design and expansion while GXO handles operations.

What strategic benefits does GXO claim from the Hunkemöller partnership for its regional operations?

GXO says the partnership strengthens its Northern Europe presence and contributes to Flevoland campus growth. According to GXO, supporting a leading retailer with scalable, technology‑led logistics demonstrates its capabilities in multi‑channel retail operations.