Celestial Seasonings® Tea Announces Two New Innovations

Rhea-AI Summary

Celestial Seasonings, the leading herbal tea brand under Hain Celestial Group (HAIN), has launched two new Non-GMO Project verified teas. The first is Lemon Honey Drop, a caffeine-free herbal tea containing 10% daily value of vitamin C, combining honey and lemon flavors. The second is Sleepytime® Biotin Beauty Rest, featuring the classic Sleepytime® blend enhanced with biotin (vitamin B7). The new products are available nationwide at retailers including Amazon, Kroger, and Walmart, priced at $3.59 and $4.99 respectively.

Positive

• Product line expansion with two new functional wellness teas
• National retail distribution through major retailers
• Strategic entry into wellness category with vitamin-enriched products

Negative

• None.

Insights

Market Research Analyst

This product launch, while innovative, represents an incremental addition to Celestial Seasonings' existing portfolio rather than a significant market-moving event. The new products align with current wellness trends but are unlikely to materially impact HAIN's financial performance in the near term. The pricing strategy ($3.59 and $4.99) positions these products in the premium segment of the tea market, but within the established range for specialty teas.

The distribution through major retailers like Amazon, Kroger and Walmart ensures broad market access, but this expansion is more about maintaining competitive positioning rather than breaking new ground. While the functional benefits (vitamin C and biotin) tap into the growing wellness beverage category, the impact on overall company revenue is expected to be modest given HAIN's diverse portfolio and $807M market cap.

The global specialty tea brand adds the new Lemon Honey Drop and Sleepytime® Biotin Beauty Rest teas to its lineup

BOULDER, Colo., Oct. 31, 2024 /PRNewswire/ -- With more than 50 years of expertise in the specialty bagged tea category, Celestial Seasonings, the leading herbal tea brand and part of the Hain Celestial Group (Nasdaq: HAIN), is adding two new Non-GMO Project verified products with functional benefits to its expansive line of teas, just in time for colder weather. Thoughtfully crafted to inspire magical moments of delight, the brand's new Lemon Honey Drop and Sleepytime® Biotin Beauty Rest teas balance unmatched taste with consumers' desire for unique products in the wellness category.

• Lemon Honey Drop is a caffeine-free herbal tea that combines lemon and honey with 10% daily value of vitamin C in every cup. This delightful drinkable brew blends the subtle flavors of honey with sweet and tangy notes reminiscent of candied lemon, providing a bright, uplifting experience any time of day. 
• Sleepytime® Biotin Beauty Rest is the latest innovation in Celestial Seasoning's long-standing fan favorite Sleepytime® lineup. This caffeine-free herbal tea features the beloved Sleepytime® blend with added biotin (vitamin B7) to complement your self-care routine. 

"We are thrilled to announce the expansion of the Celestial Seasonings tea line with two new products that provide not only uncompromising exceptional flavor but also include ingredients and functional benefits that help support a healthy lifestyle," said Emily Rosen, Marketing Director at Hain Celestial Group. "Our latest blends round out our already extensive portfolio of bagged tea offerings, so whether you're looking for a cozy caffeine-free herbal tea or a fruit-forward blend that tastes great even over ice, we've got something for everyone."

Celestial Seasonings teas are available at retailers nationwide including Amazon, Kroger, and Walmart, among others. Lemon Honey Drop retails for $3.59, and Sleepytime® Biotin Beauty Rest retails for $4.99. For the full product portfolio and for more information on Celestial Seasonings, visit celestialseasonings.com.

About Celestial Seasonings
For more than 50 years, Celestial Seasonings, part of the Hain Celestial Group family of brands, has created delicious specialty teas that inspire magical moments of delight. The brand currently offers more than 90 flavorful varieties of herbal, green, black, and wellness teas. Each blend is expertly crafted by our Blendmaster from the finest herbs, teas, spices and botanicals and is presented in packaging adorned with beautiful artwork and inspiring quotes. From calming and relaxing to refreshing and rejuvenating to everyday wellness support, there's a Celestial Seasonings® product for all the moods and moments of your day. We invite you to Taste our World. For more information, visit celestialseasonings.com or follow Celestial Seasonings on  Facebook, Instagram, or TikTok.

About Hain Celestial Group
Hain Celestial Group is a leading health and wellness company whose purpose is to inspire healthier living for people, communities and the planet through better-for-you brands. For more than 30 years, Hain has intentionally focused on delivering nutrition and well-being that positively impacts today and tomorrow. Headquartered in Hoboken, N.J., Hain Celestial's products across snacks, baby/kids, beverages, meal preparation, and personal care, are marketed and sold in over 70 countries around the world. Our leading brands include Garden Veggie Snacks™, Terra® chips, Garden of Eatin'® snacks, Hartley's® jelly, Earth's Best® and Ella's Kitchen® baby and kids foods, Celestial Seasonings® teas, Joya® and Natumi® plant-based beverages, Greek Gods® yogurt, Cully & Sully®, Yorkshire Provender®, New Covent Garden® and Imagine® soups, Yves® and Linda McCartney's® (under license) meat-free, and Avalon Organics® personal care, among others. For more information, visit www.hain.com and LinkedIn.

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SOURCE The Hain Celestial Group

FAQ

What are the two new teas launched by Celestial Seasonings (HAIN) in October 2024?

Celestial Seasonings launched Lemon Honey Drop and Sleepytime® Biotin Beauty Rest teas, both Non-GMO Project verified products.

How much do the new Celestial Seasonings (HAIN) teas cost?

Lemon Honey Drop retails for $3.59, while Sleepytime® Biotin Beauty Rest retails for $4.99.

What are the functional benefits of the new Celestial Seasonings (HAIN) teas?

Lemon Honey Drop contains 10% daily value of vitamin C, while Sleepytime® Biotin Beauty Rest features biotin (vitamin B7) for beauty support.