Happy Belly Food Group Inc Stock Price, News & Analysis

Happy Belly Food Group (HBFGF) has secured its first Vancouver location for Rosie's Burgers at the University of British Columbia campus, following a multi-unit franchise agreement for five locations in British Columbia. The UBC location, serving smash burgers, poutine, and milkshakes, will cater to over 65,000 students plus faculty and staff. This expansion is part of Rosie's broader growth strategy, with 105 units secured through development agreements across Canada. The location offers potential inclusion in UBC's meal program and represents the company's strategic approach to site selection. The franchisee is a multi-brand operator within Happy Belly's portfolio, demonstrating confidence in the company's business model. Happy Belly is pursuing a hybrid expansion model combining corporate-owned stores with franchise operations to accelerate national growth while maintaining operational standards.

Happy Belly Food Group has signed a 10-unit area development agreement for its Rosie's Burgers brand in Saskatchewan, Canada. This expansion marks the brand's presence across 9 provinces, following a recent development agreement in Manitoba. Rosie's Burgers, a QSR restaurant specializing in smash burgers, poutine, and milkshakes, now has 551 units under development agreements company-wide. The Saskatchewan expansion is part of Happy Belly's dual-track growth approach, combining corporate store development with an asset-light franchise model. Rosie's has secured 105 locations under area development agreements across Atlantic Canada, Ontario, Manitoba, Alberta, British Columbia, and Saskatchewan, positioning itself to become Canada's leading national smash burger brand.

Happy Belly Food Group (HBFGF) announces the opening of its third Rosie's Burgers location in 2025 at 590 Concession Street, Hamilton, Ontario. The boutique QSR brand, known for smash burgers, poutine, and milkshakes, continues its expansion with 95 units secured through development agreements across Canada. The new Hamilton location, strategically positioned in one of Canada's fastest-growing mid-sized cities, targets professionals, residents, and visitors. Happy Belly's portfolio now includes 541 contractually committed retail franchise locations across its brands. The company employs a hybrid model of corporate-owned stores and franchises to accelerate national expansion while maintaining operational excellence.

Happy Belly Food Group has signed a significant development agreement for 10 Heal Wellness locations in the Dallas-Fort Worth area of Texas. Heal Wellness, a QSR specializing in fresh smoothie bowls, acai bowls, and smoothies, is expanding its presence from Canada into the US market. The company has partnered with a US-based QSR developer with local expertise to accelerate growth in Texas. The expansion targets health-conscious consumers in a climate favorable for smoothie and acai bowl businesses. Happy Belly is currently preparing state-specific franchising disclosures and agreements while conducting real estate searches for prime locations. The company has 541 retail locations under contract across various development stages and aims to continue its growth through internal launches and M&A activities in both Canada and the US through 2026.

Happy Belly Food Group has signed its first franchise agreement for Rosie's Burgers in Halifax, Nova Scotia, marking its entry into Atlantic Canada. This represents the brand's fourth operating province and Happy Belly's sixth overall. Rosie's Burgers, a boutique QSR restaurant specializing in smash burgers and related items, has now secured 12 franchise agreements. The expansion comes just 3 months after announcing an area development agreement for Atlantic Canada. The company has 85 locations secured under development agreements across multiple provinces including Atlantic Canada, Ontario, Manitoba, Alberta, and British Columbia. Halifax was chosen for its strong demographics, with over 600,000 residents, multiple universities, and a vibrant culinary culture. The company is executing a dual-track growth approach combining corporate store development with an asset-light franchise model.

Happy Belly Food Group (HBFG) announced the opening of its 23rd Heal Wellness location in Kingston, Ontario, near Queen's University. Heal Wellness, a QSR specializing in smoothie bowls, acai bowls, and smoothies, marks the company's 13th location in Ontario. The company has experienced significant growth, now operating 56 restaurants across corporate and franchise locations. Happy Belly has secured 130 units under development agreements nationwide and maintains a robust franchise pipeline with 531 retail locations under contract. The strategic location in Kingston targets a demographic mix of university students, young professionals, and active families, positioning the brand to capitalize on the area's health-conscious consumer base and limited competition in the specialized health-food segment.

Happy Belly Food Group (HBFGF) announced the opening of a new Rosie's Burgers location in Burlington, Ontario, marking its second location opening this year. The new franchise store, operated by former MTY Food Group executive Norm Pickering, is strategically located alongside a Starbucks drive-through.

The company has secured 95 units under area-development agreements across multiple Canadian provinces. Happy Belly's portfolio currently includes 531 contractually committed retail franchise locations across its emerging brands. The company is implementing an asset-light franchise model to accelerate expansion while maintaining operational excellence.

Rosie's Burgers, specializing in smash burgers, poutine, and milkshakes, is positioned for continued growth with several locations under construction and ongoing discussions with potential franchisees across Canada.

Happy Belly Food Group (HBFGF) has announced the signing of its second franchise agreement in Atlantic Canada, marking its first entry into Nova Scotia with a new Heal Wellness location in Halifax. This represents Heal's 52nd franchise agreement and expands the brand's presence to its fifth operating province. Heal Wellness is a QSR specializing in fresh smoothie bowls, acai bowls, and smoothies. The company has secured 130 total units under development agreements, with multiple units currently under construction in Alberta, British Columbia, and Ontario. Blueberry Commercial Real Estate has been retained to lead the location search in Nova Scotia. The expansion is driven by Happy Belly's "3 P's" strategy - focusing on great product, people, and processes.

Happy Belly Food Group (HBFGF) has announced the signing of its first franchise agreement in Atlantic Canada for Heal Wellness, a QSR specializing in smoothie bowls, acai bowls, and smoothies, in Prince Edward Island. This marks Heal's 51st franchise agreement and entry into its fourth operating province, making it the fifth overall province for Happy Belly.

The agreement comes just ten weeks after announcing the area development agreement for Heal in Atlantic Canada. Happy Belly now has 531 contractually committed retail franchise locations across its emerging brands portfolio, including locations in development, under construction, or currently operating. The company plans to continue its expansion throughout 2025 and 2026, focusing on securing new franchise agreements and premium real estate nationwide.