Welcome to our dedicated page for Happy Belly Food Group news (Ticker: HBFGF), a resource for investors and traders seeking the latest updates and insights on Happy Belly Food Group stock.
Happy Belly Food Group Inc. (HBFGF) operates as a consolidator of emerging food brands through an asset-light franchising model and strategic acquisitions in the quick service restaurant sector. This page provides investors and industry observers with timely updates on corporate developments, financial milestones, and operational strategies shaping the company's growth trajectory.
Access a centralized repository of official press releases, earnings reports, and partnership announcements. Track updates across key areas including brand acquisitions, supply chain expansions, and leadership changes. The curated collection enables efficient monitoring of HBFGF's progress in scaling its multi-brand portfolio while maintaining operational efficiency.
Content highlights include strategic initiatives in food service consolidation, franchise network developments, and market positioning within Canada's competitive QSR landscape. All materials are sourced directly from company communications to ensure accuracy and compliance with financial disclosure standards.
Bookmark this page for convenient access to verified information about Happy Belly Food Group's business activities. Check regularly for updates on how the company continues to execute its growth strategy through disciplined acquisitions and franchisee support programs.
Happy Belly Food Group (OTCQB: HBFGF) has secured an exclusive 3-year supply agreement with Coca-Cola Canada Bottling Limited (CCCBL), marking its third major national partnership in 2025. The agreement designates Coca-Cola as the preferred beverage partner across Happy Belly's portfolio of nine quick-serve restaurant brands.
This partnership follows two other significant agreements: a supply-chain partnership with Sysco (January 2025) and a multi-year collaboration with TOAST for POS solutions (April 2025). The Coca-Cola partnership will provide Happy Belly's corporate and franchised locations with access to competitive pricing, consolidated purchasing power, and streamlined inventory management.
Happy Belly Food Group (OTCQB: HBFGF) has announced a new franchise agreement for its Yolks Breakfast brand in Chilliwack, British Columbia. This marks the brand's fifth location in BC, eighth in Western Canada, and tenth overall location.
The expansion comes from a multi-unit franchisee signing their fourth franchise agreement. The company has already secured franchise agreements in Ontario, Quebec, and a 10-unit development deal in Atlantic Canada. Happy Belly's portfolio currently includes 616 retail locations secured across Canada under Multi-Unit and Area Development Agreements.
Yolks Breakfast, known for its high-quality breakfast and brunch offerings featuring free-range eggs, local bacon, and house-made hollandaise sauce, is positioned to become a recognized national brand across Canada.
Happy Belly Food Group (OTCQB: HBFGF) announced that an existing Rosie's Burgers franchisee has signed their second franchise agreement and secured a location in Abbotsford, British Columbia. This expansion is part of the franchisee's multi-unit ownership strategy.
Rosie's Burgers, a boutique quick-service restaurant known for smash burgers and milkshakes, has already secured 115 locations under Multi-Unit and Area Development agreements across major Canadian provinces. The company's total portfolio includes 616 secured retail locations across Canada, positioning Happy Belly to become Canada's leading restaurant consolidator.
The expansion into Abbotsford was chosen strategically due to the city's strong population growth, diverse demographics, and thriving local economy. The company is executing a dual expansion strategy, combining franchised growth with targeted corporate store openings.
Happy Belly Food Group (OTCQB: HBFGF) announced a new franchise agreement for Rosie's Burgers in Edmonton's Brewery District, marking the franchisee's second location following their first at the University of Alberta. The new location is strategically positioned near McEwan University with 19,000 students and Rogers Place.
The company highlighted that Rosie's Burgers has secured 115 locations under Multi-Unit and Area Development agreements across key Canadian provinces. Additionally, Happy Belly's total portfolio includes 616 secured retail locations across Canada under various development stages.
The expansion demonstrates Happy Belly's progress in becoming Canada's leading restaurant consolidator, with Rosie's Burgers positioned to become the country's leading smash burger brand.
Happy Belly Food Group (OTCQB: HBFGF) has announced the signing of a second franchise agreement for Rosie's Burgers in downtown Halifax, Nova Scotia. The new location will be situated in the area known as Pizza Corner, strategically positioned near multiple universities including Dalhousie, St. Mary's, and Mount Saint Vincent.
The company has secured 115 Rosie's locations under Multi-Unit and Area Development agreements across major Canadian provinces. Additionally, Happy Belly's total portfolio includes 616 retail locations secured under development agreements. The expansion is part of their coast-to-coast growth strategy, with Rosie's Burgers emerging as a category leader in Canada's smash burger market.
Happy Belly Food Group (OTCQB: HBFGF) has announced the passing of its Chief Financial Officer, Gary Fung, who died peacefully on July 23rd, 2025, after a private battle with cancer. Fung joined Happy Belly in November 2023 and made significant contributions to the company's growth and transformation during his tenure.
The company has appointed Shawn Moniz as interim CFO and expects no disruption to ongoing operations and M&A activities. Q2 financials are expected to be delivered on schedule. In honor of Fung's contributions, Happy Belly will establish the Gary Fung Award through an honorary fund.
Fung's 20-year career included 15 years at Tim Hortons Canada and USA in various leadership roles before joining Happy Belly. He held an Honours Bachelor of Commerce degree and was both a Chartered Accountant (CA) and Certified Internal Auditor (CIA).
Happy Belly Food Group (OTCQB: HBFGF) has secured a real estate location in Grande Prairie, Alberta for its Heal Wellness franchise, a QSR specializing in smoothie bowls, acai bowls, and smoothies. The location is for the franchisee who signed Heal's 50th franchise agreement on May 13th, 2025, with an expected opening in Q4 2025.
The company has achieved significant expansion with 195 units secured through national development agreements and a total of 616 contractually committed retail locations across its broader portfolio. Heal Wellness is positioning itself as Canada's first coast-to-coast smoothie bowl brand, implementing an asset-light expansion strategy.
Grande Prairie, with its population of nearly 70,000, was selected for its growing economy, health-conscious demographic, and limited competition in the health-focused fast-casual space.
Happy Belly Food Group (OTCQB: HBFGF) has announced the signing of a franchise agreement for a new Rosie's Burgers location in Waterloo, Ontario's Uptown Neighborhood. This marks Ontario's 8th location for the smash burger brand, with the opening expected in Q4 2025.
The company has secured 115 Rosie's locations under Multi-Unit and Area Development agreements across major Canadian provinces. The Waterloo location was strategically chosen due to its proximity to two major universities and the city's thriving tech sector. Across its entire portfolio, Happy Belly has 616 retail locations under development agreements, positioning itself as Canada's leading restaurant consolidator.
Happy Belly Food Group (OTCQB: HBFGF) has announced the signing of a franchise agreement for Rosie's Burgers' third location in Calgary's Marda Loop District, Alberta. This development is part of the company's 20-unit development commitment for the province.
The expansion highlights Rosie's significant growth trajectory, with 115 locations secured under Multi-Unit and Area Development agreements across multiple Canadian provinces. The company's total portfolio includes 616 retail locations under development agreements across all brands, with new openings planned for 2025 and 2026.
The new Marda Loop location was strategically chosen for its vibrant community, high foot traffic, and strong local economy, positioning Rosie's Burgers to capture the area's growing food scene.
Happy Belly Food Group (OTCQB: HBFGF) announced the expansion of its Heal Wellness franchise in Alberta, as an existing multi-unit franchisee increased their commitment from 10 to 15 locations. This marks significant growth from their initial 5-unit agreement in October 2023.
Heal Wellness, a QSR specializing in smoothie bowls, acai bowls, and smoothies, has now secured 195 units through development agreements across Canada. The brand recently celebrated the opening of its 27th location and is actively expanding with new units under construction in Alberta, Ontario, and Prince Edward Island.
As part of Happy Belly's broader portfolio, the company has 616 retail locations contractually committed across various stages of development, construction, and operation, positioning itself as an emerging leader in the Canadian QSR sector through its asset-light franchise model.
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