Welcome to our dedicated page for Happy Belly Food Group news (Ticker: HBFGF), a resource for investors and traders seeking the latest updates and insights on Happy Belly Food Group stock.
The Happy Belly Food Group Inc. (HBFGF) news page on Stock Titan aggregates company-issued updates and announcements for investors and followers of this multi-brand restaurant platform. Happy Belly describes itself as a leader in acquiring and scaling emerging food brands, with a portfolio that includes Heal Wellness, Rosie’s Burgers, Yolks Breakfast, Via Cibo Italian Street Food, and other concepts.
News about Happy Belly frequently covers the expansion of its quick-service restaurant (QSR) and fast-casual brands. Recent releases highlight new real estate commitments and grand openings for Heal Wellness locations in markets such as Alberta and Ontario, as well as secured sites and development agreements in U.S. states like Texas and Colorado. Other updates describe the growth of Rosie’s Burgers in Western Canada and the signing of multi-unit development agreements for Via Cibo Italian restaurants in Alberta.
Investors can also find announcements related to capital allocation and portfolio focus, such as the company’s binding letter of intent to sell Holy Crap Foods, its cereal and oatmeal brand, in order to concentrate resources on its QSR businesses. Executive appointments, including additions to the finance leadership team with experience in franchised restaurant systems, are another recurring topic in the company’s news flow.
By following this page, readers can review historical press releases on franchising agreements, brand openings, strategic transactions, and management changes that shape Happy Belly’s approach to scaling its restaurant brands across Canada and into the United States.
Happy Belly Food Group (OTCQB: HBFGF) announced its Heal Wellness multi‑unit franchisee in Alberta has secured an 11th real‑estate location in Country Hills, north Calgary, with an expected opening in Q2 2026. The release highlights Country Hills' dense residential growth, high daytime traffic, and limited direct competition for smoothie bowls.
Heal Wellness currently has 30 locations open, 178 in development, and contributes to Happy Belly's portfolio of 666 contractually committed retail franchise locations across multiple emerging brands.
Happy Belly Food Group (OTCQB: HBFGF) appointed Ian Thomas as Executive Vice President of Finance, effective January 6, 2026. Mr. Thomas brings 25+ years of senior financial leadership with deep franchised-restaurant experience, including nine years as Vice President of Finance at Boston Pizza and four years also as Vice President of Business Technology.
He will oversee financial franchising strategy, reporting, budgeting, forecasting, internal controls, and financial systems, and will work with the executive team to support the company’s Canadian scaling and U.S. growth strategy. The hire is presented as strengthening finance infrastructure and franchisee support during the company’s expansion.
Happy Belly Food Group (OTCQB: HBFGF) announced that Heal Wellness secured its second U.S. real-estate site in Lubbock, Texas, with a planned opening in 2026 as part of a 10-unit development agreement. This follows the first U.S. site announced on November 6, 2025 and reflects accelerated U.S. expansion.
Heal currently has 30 locations open and 178 in development, contributing to Happy Belly's 666 contractually committed retail franchise locations across its portfolio. Management cites Texas market fundamentals—population growth, warm climate, and Texas Tech University enrollment (~41,000–42,000)—as drivers for year-round demand for smoothies and açaí bowls.
Happy Belly Food Group (OTCQB: HBFGF) announced a binding letter of intent to sell its cereal and oatmeal brand Holy Crap Foods for $1,000,000 CDN in cash plus working capital adjustments, with closing anticipated in early Q1 2026. The company said the sale is non-dilutive and proceeds will be redeployed into its core Quick Service Restaurant (QSR) division to accelerate development of restaurant locations and franchise growth across Canada and into the United States. Management named existing QSR brands including Rosie's Burgers, Heal Wellness, Via Cibo, iQ Food Co., and Yolks Breakfast as priorities for capital allocation. Franchising inquiries are directed to the company website and email.
Happy Belly Food Group (OTCQB: HBFGF) announced that its Heal Wellness acai and smoothie bowl brand signed a 10-unit franchise development agreement for the State of Colorado on December 17, 2025. The deal is part of the company’s U.S. franchising expansion and state-by-state framework with multi-unit operators.
Heal currently has 30 locations open, 178 in development, and contributes to Happy Belly’s 666 contractually committed retail franchise locations across its portfolio. Company executives highlighted real estate planning, state-specific franchise documentation, and an asset-light royalty model.
Happy Belly Food Group (OTCQB: HBFGF) announced that its Heal Wellness QSR signed a secured real estate location in Georgetown, Ontario on December 16, 2025. The move supports Heal's asset-light expansion strategy across suburban Greater Toronto Area trade areas.
Heal is described as a fresh smoothie, açaí bowl, and smoothie concept with 30 locations open, 168 in development, and contributing to Happy Belly's 656 contractually committed retail franchise locations across its brands.
Happy Belly Food Group (OTCQB: HBFGF) announced on December 15, 2025 that it signed an area development agreement to open ten (10) franchised Via Cibo Italian fast-casual restaurants across the province of Alberta.
The release states Via Cibo already has five locations operating in Alberta, 8 locations now open system-wide, and 25 in development, contributing to Happy Belly's portfolio of 656 contractually committed retail franchise locations across multiple emerging brands.
The company highlighted Alberta's population growth and dining culture as reasons for accelerated multi-unit expansion and said the agreement strengthens its Western Canada footprint.
Happy Belly Food Group (OTCQB: HBFGF) announced the grand opening of Heal Wellness in the Toronto Eaton Centre on December 12, 2025. The Eaton Centre location is Heal's 30th operating site nationwide and sits in a mall that attracts more than 50 million visitors annually. The site is near Toronto Metropolitan University, which the release notes has about 40,000 students, supporting daily foot traffic from younger, health-conscious consumers.
The company said Heal now has 30 locations open, more than 168 in development, and contributes to Happy Belly's broader footprint of 646 contractually committed retail franchise locations across its emerging brands.
Happy Belly Food Group (OTCQB: HBFGF) announced executive leadership changes effective December 8, 2025 to support its 2026 growth plan. John Delutis is promoted to COO to lead operations across QSR platforms; Randall Papineau is promoted to CRO to oversee store-level performance, brand, marketing and menu development; Shawn Moniz will continue as President and Interim CFO while focusing on the CPG division, regulatory and corporate structuring.
The company said it aims to double the size of its franchising arm in the next 12 months and plans to launch U.S. franchising operations in 2026, aligning leadership to support an asset-light, multi-brand expansion.
Happy Belly Food Group (OTCQB: HBFGF) announced the grand opening of Heal Wellness in Charlottetown, Prince Edward Island on December 6, 2025, marking Heal's first location in PEI and Atlantic Canada. The new Heal Wellness QSR at 393 University Ave., Unit 8 (Kirkwood Mews) offers smoothie bowls, açaí bowls and smoothies, and will be operated by a multi-unit franchise partner.
The release states Heal now has 29 locations operating, 168 in development, and contributes to Happy Belly's pipeline of 646 contractually committed retail franchise locations across its portfolio of brands.
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