Happy Belly Food Group Inc Stock Price, News & Analysis

Happy Belly Food Group (OTCQB: HBFGF) has announced that its smash burger brand Rosie's Burgers has secured a 10-store franchise agreement with Carma Hospitality for the Greater Montreal Area of Quebec. This marks the company's second major agreement in Quebec in recent weeks.

Rosie's Burgers now has 115 locations secured under Multi-Unit and Area Development agreements across Atlantic Canada, Saskatchewan, Manitoba, British Columbia, Alberta, Ontario, and Quebec. The company's total franchise pipeline includes 616 retail locations under various stages of development. The expansion is being executed through a dual-track approach, combining corporate store development with an asset-light franchise model.

Happy Belly Food Group (OTCQB: HBFGF) has announced the signing of its tenth franchise agreement for Yolks Breakfast, marking the brand's expansion into Toronto's Bloor West Village. The new location represents Yolks' first Toronto presence and its first multi-unit franchisee, who already operates two other Happy Belly brands - Heal Wellness and Lettuce Love Café.

The new location, a former restaurant space, is expected to open in Q4 2025. The company highlights that utilizing existing restaurant infrastructure reduces build-out time and entry costs. Happy Belly's franchise pipeline currently includes 606 retail locations under contract, encompassing projects in development, under construction, or already operational.

Happy Belly Food Group (OTCQB: HBFGF) has announced the opening of its 26th Heal Wellness location in Aurora, Ontario. The new quick-service restaurant (QSR), specializing in smoothie bowls, acai bowls, and smoothies, will open on July 5th, 2025 at 15570 Yonge Street.

The company has demonstrated significant expansion with 195 units secured under development agreements across Canada and 606 total retail locations under contract. Heal Wellness is positioned to become Canada's first national smoothie bowl brand, with ongoing construction in Alberta, Ontario, and P.E.I.

Happy Belly Food Group (OTCQB: HBFGF) has announced the signing of its first real estate location for Rosie's Burgers in Halifax, Nova Scotia, marking its entry into Atlantic Canada. This development comes four months after signing an area development agreement and three weeks following the first franchisee signing in the region.

The company has secured 105 locations under area development agreements across multiple Canadian provinces including Atlantic Canada, Saskatchewan, Manitoba, British Columbia, Alberta, and Ontario. Rosie's Burgers is implementing a dual-track growth approach, combining corporate store development with an asset-light franchise model, with new locations planned for 2025 and 2026.

Halifax was selected for its strategic advantages, including a population of over 600,000, strong university presence, tourism, and growing tech sector, positioning Rosie's to capitalize on the premium burger segment in this market.

Happy Belly Food Group (OTCQB: HBFGF) has announced a significant expansion of its Heal Wellness QSR brand, signing a 15-unit area development agreement in Manitoba. This strategic move completes Heal's national presence across all 10 Canadian provinces, bringing the total to 195 contractually committed locations coast to coast.

The company's emerging brand portfolio now encompasses 606 units under development agreements across Canada. Heal Wellness, specializing in fresh smoothie bowls, acai bowls, and smoothies, is positioned as Canada's first true national smoothie bowl brand. The expansion into Manitoba, particularly in Winnipeg, targets a diverse customer base in a dynamic food scene with favorable economic conditions.

Happy Belly Food Group (OTCQB: HBFGF) announced that multi-unit franchisee David Lamph has secured his 4th Heal Wellness location in Toronto at Cadillac Fairview's Ice Condos. The new location, expected to open in late Q1 2026, will be situated in a high-traffic area near Scotia Bank Arena and CN Tower.

Heal Wellness, a QSR brand specializing in smoothie bowls, currently has 25 locations open across Canada. Happy Belly has secured 591 franchise locations contractually committed across its portfolio, including units in planning, construction, and operation. The company continues to execute its national expansion strategy through organic growth and strategic acquisitions.

Happy Belly Food Group (HBFGF) achieves a significant milestone with the simultaneous opening of four new restaurants on June 21st, 2025. The expansion includes iQ Food Co., Heal Wellness, and Rosie's Burgers at CF Shops at Don Mills in Toronto, plus another Heal Wellness location in Bolton. This brings their total store count to 61 corporate and franchised locations. The company's partnership with Cadillac Fairview enables rapid market expansion, with iQ Food Co. reaching its 6th GTA location, Heal Wellness marking its 24th and 25th stores, and Rosie's Burgers opening its 8th location. Happy Belly's innovative real estate strategy involves shared space combinations, with iQ and Heal Wellness sharing a 1,500 sq ft store. The company reports 591 retail franchise locations contractually committed, spanning planning, construction, and operational phases through 2025-2026.

Happy Belly Food Group (HBFGF) has signed a 40-unit area development agreement for Heal Wellness QSR expansion in Quebec. Heal Wellness, specializing in smoothie bowls, açaí bowls, and smoothies, will now operate in its 9th Canadian province. This agreement brings Heal's total committed units to 180 across Canada and the U.S. The expansion will be led by the same Quebec-based development team managing Happy Belly's Yolks Breakfast brand, leveraging their 22+ years of experience in franchise operations. The company's total franchise commitment now stands at 591 retail locations across all brands, with locations in various stages from planning to operation. Happy Belly emphasizes its asset-light franchise model as key to disciplined organic growth and shareholder value creation.

Happy Belly Food Group has announced a new franchise agreement and secured a location for iQ Food Co. in Toronto's Avenue and Lawrence area. The location, set to open in Q3 2025, will be operated by an experienced multi-unit franchisee who currently runs several Heal Wellness restaurants. Since acquiring iQ Food Co. in September 2024, Happy Belly has expanded from 4 to 7 locations, appointed Randall Papineau as President of Emerging Brands, and secured area development agreements for 65 new locations across Canada (20 in Alberta, 25 in Ontario, 20 in British Columbia). The company expects to double system sales within 12 months of acquisition. Happy Belly currently has 551 contractually committed retail franchise locations in various stages of development.