Happy Belly Food Group Inc. reports developments tied to its multi-brand restaurant platform and strategy of acquiring and scaling emerging food brands. The company’s recurring updates focus on quick-service and fast-casual concepts, franchise growth, real estate secured for new locations, corporate restaurant openings, and brand-level expansion across Canadian markets.
News for HBFGF commonly covers Heal Wellness, iQ Food Co., Yolks Breakfast, Rosie's Burgers, Via Cibo Italian Street Food and other portfolio brands. Updates also include area development agreements, multi-unit franchise relationships, QSR systemwide sales, audited results, and corporate acquisition activity within franchised and asset-light restaurant concepts.
Happy Belly Food Group (CSE: HBFG, OTCQB: HBFGF) announced the grand opening of a new Rosie's Burgers location on August 10, 2026 at First Canadian Place in downtown Toronto's Financial District. The restaurant will be operated by an experienced multi-unit franchisee and targets professionals, residents, and visitors in the central business district.
According to the company, Rosie's has 18 locations open as of August 10 and more than 112 additional locations secured under multi-unit and area development agreements across several Canadian provinces, supporting its broader national expansion strategy.
Happy Belly Food Group (CSE: HBFG, OTCQB: HBFGF) has promoted Ian Thomas to Chief Financial Officer, effective August 6, 2026, succeeding interim CFO Shawn Moniz after his one-year tenure. Thomas joined as Executive Vice President of Finance in January 2026 and brings over 25 years of senior financial leadership, primarily in franchised restaurant systems. As CFO, he will oversee financial strategy, reporting, forecasting, risk management and financial systems as the company scales its multi-brand franchising platform across Canada and the U.S.
Happy Belly Food Group (OTCQB: HBFGF) announced that its Heal Wellness QSR brand has signed a new franchise agreement and secured a real estate location in Stratford, Ontario for a multi-unit franchisee. This adds to Heal’s Ontario expansion, with 47 locations open and over 161 in development across Canada and the United States.
Happy Belly Food Group (OTCQB: HBFGF) announced the grand opening of a new Heal Wellness quick-service restaurant at Unit 256 - 388 Country Hills Blvd in north Calgary on August 1, 2026. The site will be run by a multi-unit, multi-branded franchisee and targets families, professionals, commuters, and students. According to the company, this opening brings Heal to 47 locations with more than 161 in development, contributing to a broader portfolio of 686 contractually committed retail franchise locations across Canada and the United States.
Happy Belly Food Group (OTCQB: HBFGF) announced the grand opening of a new Rosie's Burgers location in Edmonton's Brewery District, scheduled for Saturday, August 1, 2026 at noon, at 10405 120th Street NW, Unit 6-106.
The site is in a mixed-use urban hub near downtown, with strong visibility and access to residents, professionals, and visitors, which the company views as a strong demographic fit for Rosie's nostalgic smash-burger concept. As of August 1, Rosie's has 17 locations open and more than 113 additional locations contractually secured under multi-unit and area development agreements across several Canadian provinces.
According to Happy Belly, its broader platform now includes 686 contractually committed franchise locations across multiple emerging brands, supporting a dual strategy of franchise-led growth and selective corporate store openings.
Happy Belly Food Group (CSE: HBFG, OTCQB: HBFGF) announced the grand opening of a new Heal Wellness quick-service restaurant at 152 Guelph Street, Georgetown, Ontario, on Saturday, August 1, 2026. The store is operated by the franchise group led by Alex Rechichi and Bedford Park Capital, under Heal’s largest 45-location Multi-Unit Franchise Agreement across Ontario, Manitoba, and Saskatchewan.
According to Happy Belly, this opening supports Heal’s Ontario expansion, bringing the brand to 46 locations open, with over 162 in development, and contributing to a broader portfolio of 686 contractually committed franchise locations across multiple emerging brands.
Happy Belly Food Group (OTCQB: HBFGF) announced that its Heal Wellness brand has secured a real-estate location in King City, Ontario for an existing franchisee, supporting its asset-light expansion across affluent Greater Toronto Area communities. Heal now has 45 locations open and over 163 in development, contributing to Happy Belly’s portfolio of 686 contractually committed retail franchise locations across multiple emerging restaurant brands.
Happy Belly Food Group (CSE: HBFG, OTCQB: HBFGF) plans to release its unaudited Q2 2026 financial results on Tuesday, August 25, 2026, after market close. Results will be posted on the company’s website and on SEDAR+. Happy Belly focuses on acquiring and scaling emerging food brands such as Heal Wellness, Rosie's Burgers, and Yolks Breakfast.
Happy Belly Food Group (OTCQB: HBFGF) announced that its Yolks Breakfast franchisee for Edmonton has secured a real-estate location in the city’s Brewery District, following a previously signed franchise agreement disclosed on October 31, 2025.
The Brewery District is described as a high-traffic mixed-use area near downtown Edmonton, offering strong daytime demand drivers such as offices, post-secondary institutions and health-care facilities. According to Happy Belly, this site supports its disciplined, traffic-focused site selection strategy and advances Yolks’ Western Canada expansion. The company reports 76 contractually committed Yolks locations across nine provinces, contributing to a broader portfolio of 686 contractually committed retail franchise locations across multiple emerging restaurant brands.
Happy Belly Food Group (OTCQB: HBFGF) announced the grand opening of a new Heal Wellness quick-service restaurant at 14 York Street in downtown Toronto on July 18, 2026. The site is part of a 45-location multi-unit franchise agreement led by Alex Rechichi and Bedford Park Capital.