Happy Belly Food Group's Rosie's Burgers Announces the Grand Opening of Its Newest Location in Edmonton's Brewery District
Rhea-AI Summary
Happy Belly Food Group (OTCQB: HBFGF) announced the grand opening of a new Rosie's Burgers location in Edmonton's Brewery District, scheduled for Saturday, August 1, 2026 at noon, at 10405 120th Street NW, Unit 6-106.
The site is in a mixed-use urban hub near downtown, with strong visibility and access to residents, professionals, and visitors, which the company views as a strong demographic fit for Rosie's nostalgic smash-burger concept. As of August 1, Rosie's has 17 locations open and more than 113 additional locations contractually secured under multi-unit and area development agreements across several Canadian provinces.
According to Happy Belly, its broader platform now includes 686 contractually committed franchise locations across multiple emerging brands, supporting a dual strategy of franchise-led growth and selective corporate store openings.
Positive
- New Rosie's location opening August 1, 2026 in Edmonton's Brewery District
- Rosie's Burgers footprint reaches 17 open locations as of August 1, 2026
- Over 113 Rosie's locations secured under multi-unit and area development agreements
- Happy Belly reports 686 contractually committed franchise locations across its brand platform
- Expansion into a high-traffic, mixed-use Edmonton district with strong demographic fit
Negative
- None.
News Market Reaction – HBFGF
In the Jul 30 session, HBFGF declined 0.44%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Toronto, Ontario--(Newsfile Corp. - July 30, 2026) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging restaurant brands, is pleased to announce the grand opening of its newest Rosie's Burgers ("Rosie's") restaurant this Saturday, August 1st, 2026 at noon, located at 10405 120th Street NW, Unit 6-106, in Edmonton's Brewery District. Rosie's is a boutique quick-service restaurant brand known for its signature smash burgers, golden fries, poutine, onion rings, and classic milkshakes - delivering nostalgic flavours in vibrant, neighbourhood-driven locations.
Happy Belly 1
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"Edmonton represents another high-quality market for Rosie's as we continue accelerating our expansion across North America," said Sean Black, Chief Executive Officer of Happy Belly. "Our franchise model is designed to scale alongside operators who share our commitment to operational excellence and an exceptional guest experience. This newest location is operated by a multi-unit, multi-brand Happy Belly franchisee and represents another important milestone in Rosie's expansion across Alberta. It reinforces the strength of our franchise system, our disciplined site selection approach, and the growing demand for Rosie's across the province. We believe the brand is well positioned to continue expanding in markets supported by favourable demographics, consistent daily demand, and strong neighbourhood fundamentals."
This Edmonton location is situated in the Brewery District, a prominent mixed-use destination near downtown Edmonton that brings together retail, dining, services, and surrounding residential communities. Its strong visibility, convenient access, and steady flow of residents, professionals, and visitors provide an ideal demographic fit for Rosie's nostalgic smash burger offering.
Happy Belly 2
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Rosie's Burgers is in a strong phase of national expansion, with 17 locations open as of August 1st, and more than 113 secured under multi-unit and area development agreements across key provinces, including Atlantic Canada, Quebec, Ontario, Alberta, British Columbia, Manitoba, and Saskatchewan. This growing footprint positions the brand to scale rapidly in the years ahead. Backed by a proven track record in the burger category, a high-performing franchise model, and a solid foundation of organic growth, Rosie's is well on its way to becoming Canada's leading smash burger brand.
This momentum is supported by Happy Belly's broader platform, which now includes 686 contractually committed franchise locations across multiple emerging brands at various stages of development, construction, and operation. Our dual expansion strategy combining franchised growth with targeted corporate store openings underscores our commitment to disciplined, predictable growth as we advance toward becoming Canada's leading restaurant consolidator.
"We are just getting started," said Sean Black.
Happy Belly 3
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About Rosie's Burgers
Deliciously handcrafted smashed burgers, golden fries, and classic milkshakes. Rosie's is your neighborhood burger shop serving up nostalgic flavours you know, love, and crave. From our Smashburger's and French fries to strawberry shakes and onion rings-we're all about keeping things simple and perfecting tradition. Because the classics were made classic for a reason.
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") a leader in acquiring and scaling emerging food brands.
Happy Belly Food Group
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Sean Black
Co-founder, Chief Executive Officer
Shawn Moniz
Co-founder, President
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: 1-877-589-8805
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/307267