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Happy Belly Food Group's Heal Wellness QSR Signs Franchise Agreement and Secures Real Estate Location for Multi-Unit Franchisee in Stratford, Ontario

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Happy Belly Food Group (OTCQB: HBFGF) announced that its Heal Wellness QSR brand has signed a new franchise agreement and secured a real estate location in Stratford, Ontario for a multi-unit franchisee. This adds to Heal’s Ontario expansion, with 47 locations open and over 161 in development across Canada and the United States.

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Toronto, Ontario--(Newsfile Corp. - August 5, 2026) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging restaurant brands, is pleased to announce that its Heal Wellness ("Heal") quick-service restaurant ("QSR") brand has signed a franchise agreement and secured a real-estate location for a multi-unit franchisee to open their next location in Stratford, Ontario. The location represents another step in Heal's continued expansion across Ontario. Heal Wellness is a fast-growing QSR brand specializing in fresh smoothie bowls, açaí bowls, smoothies, and other better-for-you menu offerings built around clean ingredients and an active lifestyle.

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The newly secured Stratford location will introduce Heal Wellness to another growing Ontario market. The site is positioned to serve Stratford residents, visitors, professionals, families, students, and active, health-conscious consumers seeking convenient better-for-you dining options. The location will offer Heal's full menu of smoothie bowls, açaí bowls, smoothies, and other health-focused offerings. Additional details regarding construction and the anticipated opening timeline will be announced as development progresses.

"Securing real estate in Stratford marks another important milestone in Heal's continued expansion across Ontario," said Sean Black, Chief Executive Officer of Happy Belly Food Group. "This location is being developed with an experienced multi-unit franchisee who continues to invest alongside us as we grow the brand. Stratford is an attractive market for Heal's functional, convenient, and grab-and-go offering, and we believe the community provides a strong platform for the brand's long-term success. This signing further demonstrates the scalability of Heal across a broad range of community-focused markets throughout Canada."

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"Heal Wellness continues to expand rapidly across Canada and into the United States, solidifying its position as a leading açaí and smoothie bowl brand," said Sean Black. "With 47 locations open and more than 161 in development, Heal remains a key driver of growth within Happy Belly's broader portfolio of emerging brands in various stages of development, construction, and operation. We continue to build a predictable and disciplined growth engine designed to create long-term shareholder value."

"We are just getting started," said Sean Black.

About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.

Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.

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Happy Belly Food Group Inc.

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Sean Black
Co-founder, Chief Executive Officer

Shawn Moniz
Co-founder, President

FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: 1-877-589-8805

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/308099

FAQ

What did Happy Belly Food Group (HBFGF) announce about Heal Wellness on August 5, 2026?

Happy Belly Food Group announced a new Heal Wellness franchise agreement and secured real estate for a Stratford, Ontario location. According to Happy Belly, this store will be developed by a multi-unit franchisee as part of Heal’s broader expansion across Ontario and North America.

Where will the new Heal Wellness franchise location be opened in Stratford, Ontario by HBFGF?

The new Heal Wellness franchise location will be in Stratford, Ontario, serving local residents and visitors. According to Happy Belly, the site is positioned to attract professionals, families, students and health-conscious consumers seeking convenient, better-for-you options such as smoothie bowls, acai bowls and smoothies.

How many Heal Wellness locations does Happy Belly Food Group (HBFGF) report as open and in development?

Happy Belly reports that Heal Wellness has 47 locations open and more than 161 in development. According to the company, Heal is expanding across Canada and into the United States, and is described as a key growth driver within Happy Belly’s portfolio of emerging restaurant brands.

Why is the Stratford, Ontario Heal Wellness franchise important for Happy Belly Food Group shareholders?

The Stratford Heal Wellness franchise reflects continued brand expansion that may support long-term growth. According to Happy Belly, partnering with an experienced multi-unit franchisee in a growing Ontario market demonstrates Heal’s scalability and its role as a growth engine within the company’s emerging restaurant brand portfolio.

What kind of menu will the new Heal Wellness Stratford location from HBFGF offer?

The Stratford Heal Wellness location will offer smoothie bowls, acai bowls, smoothies and other health-focused items. According to Happy Belly, the brand focuses on fresh, better-for-you foods built around superfood ingredients and an active lifestyle, including options with acai, pitaya, goji berries and chia seeds.

How can investors or entrepreneurs inquire about Heal Wellness franchising with Happy Belly Food Group (HBFGF)?

Potential franchisees can inquire through Happy Belly’s website or by email as provided by the company. According to Happy Belly, franchising information for Heal Wellness is available at its online franchise page or via the dedicated franchising email contact listed in the announcement.