Welcome to our dedicated page for Happy Belly Food Group news (Ticker: HBFGF), a resource for investors and traders seeking the latest updates and insights on Happy Belly Food Group stock.
The Happy Belly Food Group Inc. (HBFGF) news page on Stock Titan aggregates company-issued updates and announcements for investors and followers of this multi-brand restaurant platform. Happy Belly describes itself as a leader in acquiring and scaling emerging food brands, with a portfolio that includes Heal Wellness, Rosie’s Burgers, Yolks Breakfast, Via Cibo Italian Street Food, and other concepts.
News about Happy Belly frequently covers the expansion of its quick-service restaurant (QSR) and fast-casual brands. Recent releases highlight new real estate commitments and grand openings for Heal Wellness locations in markets such as Alberta and Ontario, as well as secured sites and development agreements in U.S. states like Texas and Colorado. Other updates describe the growth of Rosie’s Burgers in Western Canada and the signing of multi-unit development agreements for Via Cibo Italian restaurants in Alberta.
Investors can also find announcements related to capital allocation and portfolio focus, such as the company’s binding letter of intent to sell Holy Crap Foods, its cereal and oatmeal brand, in order to concentrate resources on its QSR businesses. Executive appointments, including additions to the finance leadership team with experience in franchised restaurant systems, are another recurring topic in the company’s news flow.
By following this page, readers can review historical press releases on franchising agreements, brand openings, strategic transactions, and management changes that shape Happy Belly’s approach to scaling its restaurant brands across Canada and into the United States.
Happy Belly Food Group (OTCQB: HBFGF) on October 3, 2025 approved its 2026–2031 Compensation Growth Plans to align executive and board pay with long‑term shareholder value as Phase II launches. The plan awards a combined 12,125,500 stock options and 17,875,000 performance warrants, each exercisable for five years at a $2.00 strike price and subject to performance and share‑price vesting triggers up to $10 per share. Vesting requires sustained business performance (royalty/franchise income growth and positive adjusted EBITDA) and active service. At full vesting, executives/directors would need to invest > $60 million to exercise their awards. The plan targets retention, acquisition‑led scaling, and shareholder alignment for Phase II growth.
Happy Belly Food Group (OTCQB: HBFGF) announced the appointment of Dan Haroun to its Board of Directors on October 3, 2025. Mr. Haroun brings 15+ years of senior leadership across food, retail and restaurants, currently serving as CFO of Activate Games and formerly CEO/CFO of Freshii, with prior senior finance roles at Walmart Canada, Restaurant Brands International and Tim Hortons. The company also announced the resignation of Mark Rechichi and granted 62,500 stock options to Haroun exercisable at $1.50 per share for five years, vesting in two tranches: 31,250 at $1.50 and 31,250 at $2.00.
Happy Belly said the appointment strengthens governance and supports accelerated national and US expansion as it scales emerging restaurant brands.
Happy Belly Food Group (OTCQB: HBFGF) has entered into a definitive agreement to acquire the remaining 50% ownership stake in Heal Wellness, a QSR brand specializing in smoothie bowls. The acquisition, valued at $3,896,948 CDN, will give Happy Belly complete ownership of the brand.
Since Happy Belly's initial investment in May 2022, Heal Wellness has expanded from 2 locations to 27 operating stores nationwide, with a pipeline of 168 additional locations under signed agreements. The brand has secured development agreements across all Canadian provinces and entered the U.S. market with a 10-unit development agreement in Dallas-Fort Worth, Texas.
The transaction will be settled through the transfer of 2,777,777 previously issued HBFG shares and the issuance of 613,469 new HBFG shares to the vendors, with closing expected on October 9, 2025.
Happy Belly Food Group (OTCQB: HBFGF) has announced that its QSR brand Heal Wellness has secured its first real estate location in Montreal, Quebec at 6985 Boul. Décarie. The location is targeted to open in Q1 2026.
Heal Wellness, specializing in smoothie bowls, açaí bowls, and smoothies, is expanding its presence with 27 current locations and 168 more in development. This expansion is part of Happy Belly's broader growth strategy, which includes 626 contractually committed retail franchise locations across all its emerging brands portfolio.
The Montreal location represents a strategic entry into Quebec, which the company identifies as a priority growth market, demonstrating the company's commitment to nationwide expansion.
Happy Belly Food Group (OTCQB: HBFGF) has announced the closing of the earn-out agreement for its Via Cibo Restaurant Chain acquisition. The company reported significant growth since the acquisition in early 2024, including a new location in Barrhaven, Ottawa, a signed franchisee in Niagara Falls, and a 15-Unit Area Development Agreement in Ontario.
The earn-out details reveal Via Cibo exceeded forecasted EBITDA by $85,805 above the estimated $75,000. The sellers will receive 399,093 common shares at a 10-day VWAP of $1.29, totaling $514,830. Happy Belly currently has 626 contractually committed retail franchise locations across all its emerging brands portfolio.
Happy Belly Food Group (OTCQB: HBFGF) has announced the signing of a new franchise agreement for its Heal Wellness QSR brand in the Yonge & Sheppard area of midtown Toronto, Ontario. Heal Wellness, specializing in fresh smoothie bowls, açaí bowls, and smoothies, continues its expansion as part of Happy Belly's growth strategy.
The company currently operates 27 Heal Wellness locations with 168 more in development. Across all its brands, Happy Belly has secured 626 contractually committed retail franchise locations through area developers, including those in development, under construction, or already operational. The company aims to significantly expand this pipeline in late 2025 and 2026.
Happy Belly Food Group (OTCQB: HBFGF) has secured its first Quebec location for Rosie's Burgers in Montreal's Mile End neighborhood. This marks the first of 10 stores planned for the Greater Montreal Area under a franchise agreement with Carma Hospitality.
The smash burger brand currently has 115 locations secured under Multi-Unit and Area Development agreements across key Canadian provinces. The Mile End location, situated in a high-density, walkable community known for its culinary culture, will begin construction immediately.
Happy Belly's expansion strategy combines franchised growth with corporate store openings. The company currently has 626 contractually committed retail franchise locations across its emerging brands portfolio, positioning itself as Canada's leading restaurant consolidator.
Happy Belly Food Group (OTCQB: HBFGF) has announced the signing of a new franchise agreement for its Heal Wellness QSR brand in Collingwood, Ontario. Heal Wellness, specializing in fresh smoothie bowls, açaí bowls, and smoothies, currently operates 27 locations with an additional 168 locations in the development pipeline.
The company's broader portfolio includes 626 contractually committed retail franchise locations across all brands, including those in development, under construction, or already operational. Happy Belly aims to expand this pipeline significantly during the latter half of 2025 and 2026, positioning Heal Wellness to become North America's leading smoothie bowl chain.
Happy Belly Food Group (OTCQB: HBFGF) announced the opening of its newest Rosie's Burgers location in Calgary's Bridgeland neighborhood, marking the brand's 5th opening this year. The smash burger QSR chain continues its nationwide expansion with 115 locations already secured under Multi-Unit and Area Development agreements across key Canadian provinces.
The company's growth strategy combines franchised expansion with targeted corporate store openings. Happy Belly now has 626 contractually committed retail franchise locations across its emerging brands portfolio, positioning itself as Canada's leading restaurant consolidator.
Happy Belly Food Group (OTCQB: HBFGF) has announced that its Heal Wellness QSR brand has secured a new location in South Surrey's Grandview Central, British Columbia. This marks the fourth location out of a 10-unit agreement with an experienced multi-unit franchisee who operates all existing Heal Wellness locations in the lower mainland.
The new location, scheduled to open in early 2026, will be situated in South Surrey, an affluent area known for its high household incomes and wellness-oriented population. Heal Wellness specializes in fresh smoothie bowls, açaí bowls, and smoothies, targeting a market with no dedicated açaí-focused concept.
Happy Belly Food Group currently has 626 contractually committed retail franchise locations across all its emerging brands, with plans for significant expansion in late 2025 and 2026.
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