Welcome to our dedicated page for Happy Belly Food Group news (Ticker: HBFGF), a resource for investors and traders seeking the latest updates and insights on Happy Belly Food Group stock.
Happy Belly Food Group Inc. reports developments tied to its multi-brand restaurant platform and strategy of acquiring and scaling emerging food brands. The company’s recurring updates focus on quick-service and fast-casual concepts, franchise growth, real estate secured for new locations, corporate restaurant openings, and brand-level expansion across Canadian markets.
News for HBFGF commonly covers Heal Wellness, iQ Food Co., Yolks Breakfast, Rosie's Burgers, Via Cibo Italian Street Food and other portfolio brands. Updates also include area development agreements, multi-unit franchise relationships, QSR systemwide sales, audited results, and corporate acquisition activity within franchised and asset-light restaurant concepts.
Happy Belly Food Group (OTCQB: HBFGF) announced a new franchise agreement and secured real estate for Heal Wellness in Airdrie, Alberta on October 14, 2025. The Airdrie location expands Heal's quick-service smoothie bowl and wellness concept into a fast-growing Calgary commuter market.
Heal Wellness currently has 27 locations open, 168 in development, and contributes to Happy Belly's 626 contractually committed retail franchise locations across its portfolio of emerging brands.
Happy Belly Food Group (OTCQB: HBFGF) signed a franchise agreement for Heal Wellness in Barrie, Ontario on October 10, 2025, marking the brand's second franchise agreement that week.
Happy Belly also closed acquisition of the remaining 50% of Heal Lifestyle Inc., paying $3,896,948 CDN via 2,777,777 transferred shares plus 613,469 treasury shares subject to a four-month-and-one-day resale restriction. Heal currently has 27 locations open and 168 in development. Happy Belly reports 626 contractually committed retail franchise locations across its portfolio.
Happy Belly Food Group (OTCQB: HBFGF) signed a franchise agreement and secured real estate for a new Heal Wellness location in Cochrane, Alberta, with opening slated for Q1 2026. The brand is a quick-service restaurant focused on smoothie bowls, açaí bowls, and smoothies.
Key facts: 27 Heal Wellness locations open, 168 in development, and Happy Belly has 626 contractually committed retail franchise locations across its portfolio. The announcement emphasizes asset-light, franchise-driven expansion and strategic real estate execution in a fast-growing market near Calgary.
Happy Belly Food Group (OTCQB: HBFGF) secured prime real estate on Queen Street West in Toronto for a second combined iQ Food Co. and Heal Wellness store, with possession in Q1 2026 and a grand opening planned for Q2 2026.
The site is described as a corner location with parking at a high-traffic pedestrian intersection targeting a young, health-conscious demographic. This will be iQ Food Co.'s 8th GTA location and the 4th new iQ store since Happy Belly's Q4 2025 acquisition. Happy Belly says it has 626 contractually committed retail franchise locations across its portfolio, with active expansion planned through late 2025 and 2026.
Happy Belly Food Group (OTCQB: HBFGF) announced that an existing multi‑unit Via Cibo franchisee has signed the first Heal Wellness real‑estate location in Ottawa (Barrhaven). According to the PR, possession is scheduled this quarter with construction to begin shortly. The PR states Heal currently has 27 locations open and 168 in development, and Happy Belly reports 626 contractually committed retail franchise locations across its portfolio. Management attributes the signing to franchise partner support, landlord relationships, and ongoing pipeline expansion into late 2025 and 2026.
Happy Belly Food Group (OTCQB: HBFGF) on October 3, 2025 approved its 2026–2031 Compensation Growth Plans to align executive and board pay with long‑term shareholder value as Phase II launches. The plan awards a combined 12,125,500 stock options and 17,875,000 performance warrants, each exercisable for five years at a $2.00 strike price and subject to performance and share‑price vesting triggers up to $10 per share. Vesting requires sustained business performance (royalty/franchise income growth and positive adjusted EBITDA) and active service. At full vesting, executives/directors would need to invest > $60 million to exercise their awards. The plan targets retention, acquisition‑led scaling, and shareholder alignment for Phase II growth.
Happy Belly Food Group (OTCQB: HBFGF) announced the appointment of Dan Haroun to its Board of Directors on October 3, 2025. Mr. Haroun brings 15+ years of senior leadership across food, retail and restaurants, currently serving as CFO of Activate Games and formerly CEO/CFO of Freshii, with prior senior finance roles at Walmart Canada, Restaurant Brands International and Tim Hortons. The company also announced the resignation of Mark Rechichi and granted 62,500 stock options to Haroun exercisable at $1.50 per share for five years, vesting in two tranches: 31,250 at $1.50 and 31,250 at $2.00.
Happy Belly said the appointment strengthens governance and supports accelerated national and US expansion as it scales emerging restaurant brands.
Happy Belly Food Group (OTCQB: HBFGF) has entered into a definitive agreement to acquire the remaining 50% ownership stake in Heal Wellness, a QSR brand specializing in smoothie bowls. The acquisition, valued at $3,896,948 CDN, will give Happy Belly complete ownership of the brand.
Since Happy Belly's initial investment in May 2022, Heal Wellness has expanded from 2 locations to 27 operating stores nationwide, with a pipeline of 168 additional locations under signed agreements. The brand has secured development agreements across all Canadian provinces and entered the U.S. market with a 10-unit development agreement in Dallas-Fort Worth, Texas.
The transaction will be settled through the transfer of 2,777,777 previously issued HBFG shares and the issuance of 613,469 new HBFG shares to the vendors, with closing expected on October 9, 2025.
Happy Belly Food Group (OTCQB: HBFGF) has announced that its QSR brand Heal Wellness has secured its first real estate location in Montreal, Quebec at 6985 Boul. Décarie. The location is targeted to open in Q1 2026.
Heal Wellness, specializing in smoothie bowls, açaí bowls, and smoothies, is expanding its presence with 27 current locations and 168 more in development. This expansion is part of Happy Belly's broader growth strategy, which includes 626 contractually committed retail franchise locations across all its emerging brands portfolio.
The Montreal location represents a strategic entry into Quebec, which the company identifies as a priority growth market, demonstrating the company's commitment to nationwide expansion.
Happy Belly Food Group (OTCQB: HBFGF) has announced the closing of the earn-out agreement for its Via Cibo Restaurant Chain acquisition. The company reported significant growth since the acquisition in early 2024, including a new location in Barrhaven, Ottawa, a signed franchisee in Niagara Falls, and a 15-Unit Area Development Agreement in Ontario.
The earn-out details reveal Via Cibo exceeded forecasted EBITDA by $85,805 above the estimated $75,000. The sellers will receive 399,093 common shares at a 10-day VWAP of $1.29, totaling $514,830. Happy Belly currently has 626 contractually committed retail franchise locations across all its emerging brands portfolio.