Welcome to our dedicated page for Happy Belly Food Group news (Ticker: HBFGF), a resource for investors and traders seeking the latest updates and insights on Happy Belly Food Group stock.
The Happy Belly Food Group Inc. (HBFGF) news page on Stock Titan aggregates company-issued updates and announcements for investors and followers of this multi-brand restaurant platform. Happy Belly describes itself as a leader in acquiring and scaling emerging food brands, with a portfolio that includes Heal Wellness, Rosie’s Burgers, Yolks Breakfast, Via Cibo Italian Street Food, and other concepts.
News about Happy Belly frequently covers the expansion of its quick-service restaurant (QSR) and fast-casual brands. Recent releases highlight new real estate commitments and grand openings for Heal Wellness locations in markets such as Alberta and Ontario, as well as secured sites and development agreements in U.S. states like Texas and Colorado. Other updates describe the growth of Rosie’s Burgers in Western Canada and the signing of multi-unit development agreements for Via Cibo Italian restaurants in Alberta.
Investors can also find announcements related to capital allocation and portfolio focus, such as the company’s binding letter of intent to sell Holy Crap Foods, its cereal and oatmeal brand, in order to concentrate resources on its QSR businesses. Executive appointments, including additions to the finance leadership team with experience in franchised restaurant systems, are another recurring topic in the company’s news flow.
By following this page, readers can review historical press releases on franchising agreements, brand openings, strategic transactions, and management changes that shape Happy Belly’s approach to scaling its restaurant brands across Canada and into the United States.
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Happy Belly Food Group (HBFGF) achieves a significant milestone with the simultaneous opening of four new restaurants on June 21st, 2025. The expansion includes iQ Food Co., Heal Wellness, and Rosie's Burgers at CF Shops at Don Mills in Toronto, plus another Heal Wellness location in Bolton. This brings their total store count to 61 corporate and franchised locations. The company's partnership with Cadillac Fairview enables rapid market expansion, with iQ Food Co. reaching its 6th GTA location, Heal Wellness marking its 24th and 25th stores, and Rosie's Burgers opening its 8th location. Happy Belly's innovative real estate strategy involves shared space combinations, with iQ and Heal Wellness sharing a 1,500 sq ft store. The company reports 591 retail franchise locations contractually committed, spanning planning, construction, and operational phases through 2025-2026.
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Happy Belly Food Group (HBFGF) has signed a 40-unit area development agreement for Heal Wellness QSR expansion in Quebec. Heal Wellness, specializing in smoothie bowls, açaí bowls, and smoothies, will now operate in its 9th Canadian province. This agreement brings Heal's total committed units to 180 across Canada and the U.S. The expansion will be led by the same Quebec-based development team managing Happy Belly's Yolks Breakfast brand, leveraging their 22+ years of experience in franchise operations. The company's total franchise commitment now stands at 591 retail locations across all brands, with locations in various stages from planning to operation. Happy Belly emphasizes its asset-light franchise model as key to disciplined organic growth and shareholder value creation.
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Happy Belly Food Group has announced a new franchise agreement and secured a location for iQ Food Co. in Toronto's Avenue and Lawrence area. The location, set to open in Q3 2025, will be operated by an experienced multi-unit franchisee who currently runs several Heal Wellness restaurants. Since acquiring iQ Food Co. in September 2024, Happy Belly has expanded from 4 to 7 locations, appointed Randall Papineau as President of Emerging Brands, and secured area development agreements for 65 new locations across Canada (20 in Alberta, 25 in Ontario, 20 in British Columbia). The company expects to double system sales within 12 months of acquisition. Happy Belly currently has 551 contractually committed retail franchise locations in various stages of development.
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Happy Belly Food Group (HBFG) has signed a significant 5-store franchise agreement for its Heal Wellness QSR brand on Vancouver Island, BC. The agreement was signed with an experienced multi-unit operator who already manages existing Heal locations in BC's lower mainland. Heal Wellness specializes in fresh smoothie bowls, açaí bowls, and smoothies, targeting health-conscious consumers. The expansion aligns with Vancouver Island's demographics, characterized by an active outdoor lifestyle and strong tourism industry. Happy Belly currently maintains 551 contractually committed retail franchise locations across Canada, with plans for continued expansion through 2025 and 2026.
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Happy Belly Food Group (HBFG) has secured a prime real estate location in Charlottetown, PEI for its HEAL Wellness QSR brand, just two weeks after signing a franchisee for the province. The location, expected to open in late Q3 2025, will be operated by an experienced multi-unit franchisee who already owns Lettuce Love Café and HEAL Wellness locations in Hamilton. HEAL Wellness specializes in fresh smoothie bowls, açaí bowls, and smoothies. This expansion marks a significant milestone in Happy Belly's national growth strategy, positioning HEAL as the first true national smoothie bowl brand with coast-to-coast presence. The company currently has 551 retail franchise locations contractually committed across its portfolio of emerging brands, with plans for continued expansion through 2025 and 2026.
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Happy Belly Food Group (HBFGF) announced that CEO Sean Black has exercised 3,715,278 performance warrants ahead of schedule, demonstrating confidence in the company's growth trajectory. The warrants, valued at $743,000, will be paid over several quarters to support corporate store growth and strategic M&A. Black, who has previously built and sold successful food companies to MTY and Recipe, implemented a shareholder-first approach by refusing standard founder shares and opting for performance-based warrants. This structure ensures management is rewarded only after delivering shareholder value, with no board member or management receiving compensated shares to date. The company continues its mission to become Canada's leading restaurant consolidator with a focus on acquiring and scaling emerging food brands.
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Happy Belly Food Group (HBFGF) has secured its first Vancouver location for Rosie's Burgers at the University of British Columbia campus, following a multi-unit franchise agreement for five locations in British Columbia. The UBC location, serving smash burgers, poutine, and milkshakes, will cater to over 65,000 students plus faculty and staff. This expansion is part of Rosie's broader growth strategy, with 105 units secured through development agreements across Canada. The location offers potential inclusion in UBC's meal program and represents the company's strategic approach to site selection. The franchisee is a multi-brand operator within Happy Belly's portfolio, demonstrating confidence in the company's business model. Happy Belly is pursuing a hybrid expansion model combining corporate-owned stores with franchise operations to accelerate national growth while maintaining operational standards.
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Happy Belly Food Group has signed a 10-unit area development agreement for its Rosie's Burgers brand in Saskatchewan, Canada. This expansion marks the brand's presence across 9 provinces, following a recent development agreement in Manitoba. Rosie's Burgers, a QSR restaurant specializing in smash burgers, poutine, and milkshakes, now has 551 units under development agreements company-wide. The Saskatchewan expansion is part of Happy Belly's dual-track growth approach, combining corporate store development with an asset-light franchise model. Rosie's has secured 105 locations under area development agreements across Atlantic Canada, Ontario, Manitoba, Alberta, British Columbia, and Saskatchewan, positioning itself to become Canada's leading national smash burger brand.
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Happy Belly Food Group (HBFGF) announces the opening of its third Rosie's Burgers location in 2025 at 590 Concession Street, Hamilton, Ontario. The boutique QSR brand, known for smash burgers, poutine, and milkshakes, continues its expansion with 95 units secured through development agreements across Canada. The new Hamilton location, strategically positioned in one of Canada's fastest-growing mid-sized cities, targets professionals, residents, and visitors. Happy Belly's portfolio now includes 541 contractually committed retail franchise locations across its brands. The company employs a hybrid model of corporate-owned stores and franchises to accelerate national expansion while maintaining operational excellence.
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Happy Belly Food Group has signed a significant development agreement for 10 Heal Wellness locations in the Dallas-Fort Worth area of Texas. Heal Wellness, a QSR specializing in fresh smoothie bowls, acai bowls, and smoothies, is expanding its presence from Canada into the US market. The company has partnered with a US-based QSR developer with local expertise to accelerate growth in Texas. The expansion targets health-conscious consumers in a climate favorable for smoothie and acai bowl businesses. Happy Belly is currently preparing state-specific franchising disclosures and agreements while conducting real estate searches for prime locations. The company has 541 retail locations under contract across various development stages and aims to continue its growth through internal launches and M&A activities in both Canada and the US through 2026.
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FAQ
What is the current stock price of Happy Belly Food Group (HBFGF)?
The current stock price of Happy Belly Food Group (HBFGF) is $1.3855 as of January 14, 2026.
What is the market cap of Happy Belly Food Group (HBFGF)?
The market cap of Happy Belly Food Group (HBFGF) is approximately 111.9M.
Happy Belly Food Group Inc