THE HOME DEPOT EXPANDS SELECTION OF TAX-FREE PRODUCTS FOR MILITARY SHOPPERS
Rhea-AI Summary
Home Depot (HD) has significantly expanded its tax-free shopping program for military families through partnerships with Army & Air Force Exchange Service and Navy Exchange Service Command. The program now covers nearly all online products beyond just large appliances, offering access to over 2 million SKUs including power tools, outdoor equipment, and home improvement items.
The program benefits over 34 million eligible military exchange customers, including active-duty service members, dependents, retirees, and veterans. Benefits include tax-free shopping, free shipping on major appliances, and a 10% military discount on full-priced, non-appliance merchandise. Home Depot operates around 90 major appliance showrooms in military exchange stores across the U.S.
Positive
- Expansion to over 2 million SKUs available tax-free for military customers
- Access to 34 million potential customers through military exchange partnerships
- Additional 10% discount on non-appliance merchandise enhances customer savings
- Free shipping on major appliances reduces customer acquisition costs
Negative
- None.
News Market Reaction – HD
In the trading session that priced this news, HD declined 0.61%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
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In addition to major appliances, The Home Depot will now offer most homedepot.com items to military shoppers tax free and at
Power tool sets, outdoor power equipment, grills, garden tools, ceiling fans and much more are now available as part of the program in addition to popular major appliances, such as washers, dryers, refrigerators, ovens and dishwashers – totaling over 2 million available SKUs. All active-duty service members, dependents, retirees, National Guard members, Reservists, Coast Guard members, and honorably discharged veterans and their dependents who have confirmed eligibility at ShopMyExchange.com or myNavyExchange.com can make tax-free online purchases from military exchanges through this program.
"The Home Depot has been a longtime supporter of veteran causes, giving back through career opportunities, professional trades training, community investments, and accessible housing initiatives," said Jordan Broggi, executive vice president of Customer Experience and president – Online. "Offering the military community greater benefits is one additional way we can support military members and their families after they've given us so much."
Shopping on the Exchange and NEX websites will continue to include the following as a lifelong benefit for all who served:
- Tax-free shopping
- Free shipping on major appliances
10% military discount on full-priced, non-appliance merchandise – extending the same discount that is also available on homedepot.com
"This is a major quality-of-life enhancement for our Nation's Soldiers, Airmen, Guardians and their families," said Exchange director and CEO Tom Shull. "Offering an expanded assortment of discounted products from The Home Depot is a force multiplier for our heroes who have earned tax-free savings and military-exclusive pricing for life using their ShopMyExchange.com benefit."
"Our NEX locations around the world offer quality goods and services at a savings to our most deserving patrons," said retired Rear Adm. Robert J. Bianchi, Chief Executive Officer, Navy Exchange Service Command. "Our business relationship with The Home Depot allows us to expand our merchandise offerings, giving our patrons even more purchase options."
The Home Depot launched its partnerships with both the Army & Air Force Exchange Service and NEXCOM in 2023. In addition to ShopMyExchange.com and myNavyExchange.com, The Home Depot has around 90 major appliance showrooms located in military exchange stores across the
Giving back is personal to The Home Depot, as the company employs tens of thousands of veterans and military spouses. Since 2011, The Home Depot Foundation has invested more than
Learn more about the Military Exchange program at https://www.homedepot.com/c/military-exchange.
About The Home Depot
The Home Depot is the world's largest home improvement specialty retailer. At the end of the fourth quarter of fiscal 2024, the company operated a total of 2,347 retail stores and over 780 branches across all 50 states, the
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SOURCE The Home Depot