Heineken® 0.0 partners with Playtomic to bring exclusive benefits to padel players across the globe
Heineken (HEINY) announced a multi-year partnership with Playtomic to expand Heineken 0.0 sponsorship across padel at grassroots to professional levels.
The deal gives Heineken 0.0 a direct connection to Playtomic’s community in 66 countries and includes the launch of Open Matches by Heineken 0.0, debuting in December with a public pop-up court at Moll de Barcelona. The activation will offer surprise on-court elements and free Heineken or Heineken 0.0 to participants and aims to enhance social moments for players, noting 73% of padel players cite socialising as a core reason for playing.
Heineken (HEINY) ha annunciato una partnership pluriennale con Playtomic per espandere lo sponsor di Heineken 0.0 nel padel, dai livelli di base a quelli professionali.
L'accordo offre a Heineken 0.0 una connessione diretta con la comunità di Playtomic in 66 paesi e comprende il lancio di Open Matches by Heineken 0.0, che farà il suo debutto in dicembre con un campo pop-up pubblico al Moll de Barcelona. L'attivazione offrirà elementi a sorpresa sul campo e birra Heineken o Heineken 0.0 gratuitamente ai partecipanti e mira a migliorare i momenti sociali per i giocatori, osservando che il 73% dei giocatori di padel cita il socializzare come una delle ragioni principali per giocare.
Heineken (HEINY) anunció una asociación plurianual con Playtomic para ampliar el patrocinio de Heineken 0.0 en el pádel, desde las bases hasta el nivel profesional.
El acuerdo da a Heineken 0.0 una conexión directa con la comunidad de Playtomic en 66 países e incluye el lanzamiento de Open Matches by Heineken 0.0, que hará su debut en diciembre con una pista emergente pública en Moll de Barcelona. La activación ofrecerá elementos sorpresa en la pista y cerveza Heineken o Heineken 0.0 gratis a los participantes y tiene como objetivo mejorar los momentos sociales para los jugadores, observando que el 73% de los jugadores de pádel citan socializar como una de las razones principales para jugar.
하이네켄 (HEINY)는 플레이토믹과의 다년 계약을 발표하여 패들 스폰서십을 기초 수준에서 프로 수준까지 확장합니다.
이번 계약으로 Heineken 0.0은 Playtomic 커뮤니티와 66개국에 직접 연결되며, Open Matches by Heineken 0.0의 출시를 포함하고, 12월에 바르셀로나 몰에서 공개 팝업 코트를 선보입니다. 이 활성화는 코트 위의 서프라이즈 요소를 제공하고 참가자들에게 무료로 Heineken 또는 Heineken 0.0을 제공하며 선수들의 사회적 순간을 향상시키는 것을 목표로 하고, 패들 선수의 73%가 사교를 플레이의 핵심 이유로 꼽고 있습니다.
Heineken (HEINY) a annoncé un partenariat pluriannuel avec Playtomic pour étendre le sponsoring de Heineken 0.0 dans le padel, des niveaux grassroots jusqu’aux niveaux professionnels.
L’accord donne à Heineken 0.0 une connexion directe à la communauté de Playtomic dans 66 pays et prévoit le lancement de Open Matches by Heineken 0.0, qui débute en décembre avec un court public pop-up à Moll de Barcelone. L’activation proposera des éléments surprise sur le court et offrira gratuitement Heineken ou Heineken 0.0 aux participants, et vise à améliorer les moments sociaux pour les joueurs, notant que 73% des joueurs de padel citent la socialisation comme une raison principale de jouer.
Heineken (HEINY) hat eine mehrjährige Partnerschaft mit Playtomic angekündigt, um das Heineken 0.0-Sponsoring im Padel von der Graswurzel- bis zur Profi-Ebene auszubauen.
Der Deal verschafft Heineken 0.0 eine direkte Verbindung zur Playtomic-Community in 66 Ländern und umfasst die Einführung von Open Matches by Heineken 0.0, das im Dezember mit einem öffentlichen Pop-up-Court am Moll de Barcelona debütieren wird. Die Aktion wird überraschende Elemente auf dem Platz bieten und den Teilnehmern kostenlos Heineken oder Heineken 0.0 anbieten und darauf abzielen, soziale Momente für die Spieler zu verbessern, wobei 73% der Padel-Spieler Socialising als Hauptgrund fürs Spielen angeben.
هيينكن (HEINY) أعلنت عن شراكة متعددة السنوات مع Playtomic لتوسيع رعاية Heineken 0.0 في رياضة البادل من المستويات الشعبية إلى المستوى الاحترافي.
تمنح الصفقة Heineken 0.0 اتصالاً مباشراً مع مجتمع Playtomic في 66 دولة وتشمل إطلاق Open Matches by Heineken 0.0، التي ستظهر لأول مرة في ديسمبر بملاعب متنقلة عامة في Moll de Barcelona. ستتضمن التجربة عناصر مفاجئة في الملعب وتقديم Heineken أو Heineken 0.0 مجاناً للمشاركين وتهدف إلى تعزيز اللحظات الاجتماعية للاعبين، مع ملاحظة أن 73% من لاعبي البادل يذكرون التواصل الاجتماعي كسبب رئيسي للعب.
- Multi-year partnership with Playtomic expands padel sponsorship globally
- Access to Playtomic community across 66 countries and millions of users
- Open Matches launch in December with a public activation in Barcelona
- None.
- Heineken® 0.0 has entered a multi-year deal with Playtomic, expanding its sponsorships in padel across every level of the sport
- Padel players will benefit from exclusive social moments designed by Heineken® 0.0 and Playtomic to elevate padel experiences around the world
- The partnership kicks off in December featuring the launch of Open Matches by Heineken® 0.0 in Barcelona
AMSTERDAM, Nov. 19, 2025 (GLOBE NEWSWIRE) -- Heineken® 0.0 has expanded its global presence in padel, announcing a partnership with Playtomic, the world’s largest global racket-sports community set to launch with an interactive event in December.
Playtomic is the leading racket sports booking platform and provides Heineken® 0.0 with a direct connection to its millions of community members across 66 countries. Together, the brands will take a fresh approach to connecting players by curating bespoke experiences designed to reflect each brand’s shared belief in quality socialising.
A core element of the partnership will be Open Matches by Heineken® 0.0, a fresh take on Playtomic’s signature feature designed to broaden padel players’ social networks by connecting players who have never met before and turning every padel game into a fresh experience. Heineken® will provide participants with elements of surprise on and off the court, as well as free Heineken® or Heineken® 0.0 to keep socialising after the game with new friends.
This feature will be introduced in December at the launch event in Barcelona, where Heineken® 0.0 and Playtomic will unveil a pop up padel court open to the public, at the Moll de Barcelona. With over half of padel players choosing the sport to meet new people, the event will celebrate the growing cultural presence of padel and its truly social nature.
Bram Westenbrink, Chief Commercial Officer, HEINEKEN, said:
“For Heineken® 0.0, this partnership is about more than a sports sponsorship —it’s about elevating the way people connect on the court with padel and after matches with Heineken®. Playtomic’s dedicated and vast community combined with Heineken’s commitment to quality socializing and refreshing beer will create memorable experiences for millions of players everywhere. Together, we’re building opportunities for players to meet and celebrate authentic moments in an environment that is rapidly growing around the world.”
Antonio Robert, Managing Director at Playtomic said:
“Padel is the fastest growing sport, and by far the most social sport of our era. With so much potential to spark new connections through a game of padel, we’re delighted to have partnered with a global brand like Heineken® 0.0 who are so focused on helping people find others who share their passions. Heineken® 0.0 has recognised the potential in padel and Playtomic, and we want to turn every moment on and off the court into an experience that brings something new and exciting to padel players across the world”
Padel has become a sport built on social connections, with
Through its partnership with Playtomic, Heineken® 0.0 has strengthened its existing padel sponsorship portfolio, providing it with the ability to engage with grassroots to professional players around the world, elevating social moments at every level and occasion.
To find out where to participate in Open Matches by Heineken® 0.0, and keep up with the story, visit https://playtomic.com/campaigns/heineken00.
Notes to editors
Media contact
Heinekensponsorship@wearetheromans.com
About HEINEKEN
HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken® N.V. and Heineken® Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken® N.V. (OTCQX: HEINY) and Heineken® Holding N.V. (OTCQX: HKHHY)
About Playtomic
Playtomic is the world’s largest community for racket sports clubs and players. Through its app, users can search and book courts for padel, tennis, or pickleball, connect with new players, find opponents, join groups, and improve their game.
Supporting a vibrant and active community of racket sports enthusiasts, Playtomic is now present in over 66 countries, and trusted by more than 4.7 million players across 6,000+ partner clubs worldwide.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/68db1dec-7a64-46a7-84b5-9a4014c91ce7
FAQ
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