Heineken® 0.0 signs global partnership with Premier Padel, marking its debut in the world’s fastest-growing sport
Heineken (NASDAQ:HEINY) announced that Heineken® 0.0 will become the Global Beer Partner of Premier Padel, effective for activations starting in 2026.
The partnership links Heineken® 0.0’s nonalcoholic positioning to padel’s social culture; Premier Padel staged 24 tournaments in 16 countries in 2025, featured its first US event, and had over 600 players from 29 countries. Premier Padel plans expansion into Asia in 2026. Heineken® 0.0 is available in over 190 countries.
Heineken (NASDAQ:HEINY) ha annunciato che Heineken® 0.0 diventerà il Global Beer Partner di Premier Padel, con effetto sulle attivazioni a partire dal 2026.
La partnership collega la posizione non alcolica di Heineken® 0.0 alla cultura sociale del padel; Premier Padel ha organizzato 24 tornei in 16 paesi nel 2025, ha presentato il suo primo evento negli Stati Uniti e ha avuto oltre 600 giocatori provenienti da 29 paesi. Premier Padel pianifica l'espansione in Asia nel 2026. Heineken® 0.0 è disponibile in oltre 190 paesi.
Heineken (NASDAQ:HEINY) anunció que Heineken® 0.0 se convertirá en el Global Beer Partner de Premier Padel, con efecto para las activaciones que comenzarán en 2026.
La asociación vincula el posicionamiento sin alcohol de Heineken® 0.0 a la cultura social del pádel; Premier Padel organizó 24 torneos en 16 países en 2025, presentó su primer evento en Estados Unidos y contó con más de 600 jugadores de 29 países. Premier Padel planea expandirse a Asia en 2026. Heineken® 0.0 está disponible en más de 190 países.
하이네켄(NASDAQ:HEINY)이 Heineken® 0.0가 Premier Padel의 Global Beer Partner가 되며, 2026년부터 시작하는 activations에 대해 효력이 발효된다고 발표했습니다.
파트너십은 Heineken® 0.0의 무알코올 위치를 패들의 사회적 문화와 연결합니다. Premier Padel은 2025년에 16개국에서 24개의 토너먼트를 주최했고, 미국에서 최초의 이벤트를 선보였으며 29개국에서 600명 이상의 선수들이 참가했습니다. Premier Padel은 2026년에 아시아로의 확장을 계획하고 있습니다. Heineken® 0.0은 전 세계 190개국 이상에서 이용 가능합니다.
Heineken (NASDAQ:HEINY) a annoncé que Heineken® 0.0 deviendra le Global Beer Partner de Premier Padel, effectif pour les activations à partir de 2026.
Le partenariat associe le positionnement sans alcool de Heineken® 0.0 à la culture sociale du padel; Premier Padel a organisé 24 tournois dans 16 pays en 2025, a présenté son premier événement aux États‑Unis et comptait plus de 600 joueurs venant de 29 pays. Premier Padel prévoit une expansion en Asie en 2026. Heineken® 0.0 est disponible dans plus de 190 pays.
Heineken (NASDAQ:HEINY) gab bekannt, dass Heineken® 0.0 ab 2026 Global Beer Partner von Premier Padel wird, wirksam für Activations ab 2026.
Die Partnerschaft verknüpft die alkoholfreie Positionierung von Heineken® 0.0 mit der sozialen Kultur des Padel; Premier Padel hat 2025 24 Turniere in 16 Ländern veranstaltet, sein erstes US-Event ausgerichtet und über 600 Spieler aus 29 Ländern verzeichnet. Premier Padel plant eine Expansion nach Asien im Jahr 2026. Heineken® 0.0 ist in über 190 Ländern erhältlich.
هاينكن (NASDAQ:HEINY) أعلنت أن Heineken® 0.0 ستصبح Global Beer Partner لـ Premier Padel، وذلك اعتباراً من تفعيل activations التي ستبدأ في عام 2026.
يربط الشراكة موضع Heineken® 0.0 غير الكحولي بثقافة المجتمع في لعبة البادل؛ نظم Premier Padel 24 بطولة في 16 دولة في عام 2025، وقدم حدثه الأول في الولايات المتحدة، وشارك أكثر من 600 لاعب من 29 دولة. تخطط Premier Padel للتوسع في آسيا في 2026. تتوفر Heineken® 0.0 في أكثر من 190 دولة.
Heineken® (NASDAQ:HEINY) 宣布，Heineken® 0.0 将成为 Premier Padel 的全球啤酒伙伴，自 2026 年起生效的 activations 将生效。
该伙伴关系将 Heineken® 0.0 的无酒精定位与板球的社交文化联系起来；Premier Padel 在 2025 年在 16 个国家举办了 24 场锦标赛，首次在美国举办赛事，来自 29 个国家的选手超过 600 名。Premier Padel 计划在 2026 年对亚洲扩张。Heineken® 0.0 在超过 190 个国家/地区有售。
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- Heineken® 0.0 becomes Global Beer Partner of Premier Padel from 2026
- Heineken® 0.0’s commitment to enhancing quality socialising aligns perfectly with the sport of padel
AMSTERDAM, Oct. 23, 2025 (GLOBE NEWSWIRE) -- Heineken® 0.0 announces the expansion of its global sponsorship portfolio with a landmark global partnership with Premier Padel, the leading official professional padel tour worldwide. The partnership will make Heineken® 0.0 the Global Beer Partner for Premier Padel and establish itself in the world’s fastest-growing sport.
Heineken® 0.0, a champion of quality socializing, will celebrate padel’s vibrant social DNA by activating at Premier Padel’s events starting in 2026. With its refreshing taste and accessibility, Heineken® 0.0 is a natural fit for padel’s established social community and appeal to wellness seekers. In fact, more than
Bram Westenbrink, Chief Commercial Officer, Heineken®, said: “For Heineken® 0.0, joining the world of padel is about more than the matches on the court, it’s about the community that surrounds it and staying connected with today’s evolving lifestyle needs. More than ever, people are thirsty for in-person experiences, and balance. With that in mind, we are committed to creating exciting and fresh ways to bring people together through our strategic sponsorships like this one. Whether it’s cheering on the pros, playing with new people, keeping a well-balanced routine, or sharing refreshing post-match beers, Heineken® 0.0 and Premier Padel will be serving up a collection of unforgettable shared experiences.”
David Sugden, Chief Executive Officer at Premier Padel, said: “This partnership is a powerful signal and statement that now is padel’s moment. When one of the world’s most iconic and respected brands – Heineken – partners with the world’s leading professional tour, Premier Padel, for its first venture into a new global sport – it underlines the incredible momentum behind our sport, and the Tour. Padel’s global rise is creating fantastic commercial, sporting and fan-focused opportunities, and together with Heineken® 0.0 we’ll continue showcasing just how vibrant, compelling and global this sport has become – and with so much more to come.”
During the 2025 season, the Tour featured 24 tournaments across 16 countries, holdings its first tournament in the US – the world’s most influential sports market. 2026 sees plans to expand the tour to new regions including Asia. The Tour continues to drive the sport’s expansion worldwide – over 600 players from 29 different countries have competed in Premier Padel’s men’s and women’s competitions during 2025 – underlining its role as a platform for international growth, diversity and excellence both on and off the court.
The sponsorship gives Heineken® 0.0 the ability to connect with players and fans inspired by Premier Padel’s top professional game – celebrating the brand’s passion for creating elevated social experiences. And, with availability in over 190 countries, padel players everywhere can always enjoy a consistently refreshing Heineken® 0.0 or Heineken®.
Media contact:
Heinekensponsorship@wearetheromans.com
david.moreno@premierpadel.com / seb.warwick@premierpadel.com
About HEINEKEN
HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken® N.V. and Heineken® Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken® N.V. (OTCQX: HEINY) and Heineken® Holding N.V. (OTCQX: HKHHY)
About Premier Padel
Premier Padel is the leading official professional padel tour worldwide, founded by Qatar Sports Investments (QSI) together with the International Padel Federation (FIP). Launched in 2022, over 500 players from around the world competed in Premier Padel tournaments in its first year and played in some of the most iconic venues in sports history. From 2025, Premier Padel includes 24 tournaments in 16 countries as the tour continues to grow the sport in new territories and in every dimension. As a global brand, Premier Padel also captures the dynamic essence and spirit of padel, with the sport embarking on an exciting new dawn on a global scale driven by the new unified global tour.
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/ee155892-9992-4ce0-83b9-f3d344dbd5ef
https://www.globenewswire.com/NewsRoom/AttachmentNg/bd689e8a-886b-4c0b-be07-944146801a57
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FAQ
What does Heineken® 0.0’s partnership with Premier Padel mean for HEINY shareholders?
When will Heineken® 0.0 activate at Premier Padel events under the new deal?
How large is Premier Padel’s 2025 footprint that Heineken® 0.0 will reach?
Will Heineken® 0.0 be available to padel fans worldwide during the partnership?
Does the Premier Padel tour plan geographic expansion relevant to the Heineken® 0.0 deal?
Who are the media contacts for the Heineken® 0.0 and Premier Padel partnership announcement?
