Heineken® 0.0 x LÕK serve up the world’s first padel racket with a built-in bottle opener

Rhea-AI Summary

Heineken 0.0 (HEINY) and premium racket brand LÕK launched a Special Edition padel collection including the first-ever padel racket with a built-in bottle opener and limited-edition six-pack style padel balls. The match-ready LÕK Jungle Special Edition targets intermediate players with a mixed-carbon frame, oversized diamond head, flex-fiber surface and an anti-vibration bridge that doubles as the opener.

The full collection becomes available in select markets and Heineken-serving padel clubs from April 2026, supporting Heineken 0.0’s broader padel partnerships with Playtomic and Premier Padel.

Key Figures

Players citing sociability 73% Share of padel players citing socialising and fun as core reason to play

Padel court openings Nearly one court every hour Stated rate of new padel courts opening globally

Availability date April 2026 Global rollout timing for Special Edition Heineken® x LÕK collection

Six-pack balls Six-pack packaging Limited-edition padel balls packaged like Heineken six-packs

Market Reality Check

$39.84 Last Close

Volume Volume 103,268 is below the 20-day average of 166,405 (relative volume 0.62). low

Technical Shares at $39.62 are trading below the 200-day MA of $41.78 and about 15.02% under the 52-week high.

Peers on Argus

Peers in Beverages - Brewers show mixed, mostly positive moves, with HKHHY up 1.26% and DGEAF up 0.64%, while PDRDF is down 0.33%, suggesting HEINY’s weakness is more stock-specific than broad sector rotation.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 05	Leadership change	Positive	-1.1%	Appointment of new Regional President Americas and Executive Team member.
Dec 04	Brand study release	Positive	-0.2%	Global survey highlighting growing demand for low- and no-alcohol choices.
Dec 03	Brand study release	Positive	+0.9%	Research showing social acceptance of refusing alcohol and choosing 0.0 beer.
Dec 01	Share buyback update	Positive	+0.4%	Progress report on €1.5B buyback and first €750M tranche execution.
Nov 24	Share buyback update	Positive	-2.0%	Weekly update on share repurchases under the ongoing buyback programme.

Pattern Detected

Recent positive corporate and brand news has often met with mixed-to-negative price reactions, indicating a tendency for the stock to diverge from upbeat headlines.

Recent Company History

Over the past few weeks, HEINY has reported executive changes, brand insights, and capital returns. A new Regional President Americas was appointed effective 1 March 2026, while multiple global studies highlighted growing acceptance of low- and no-alcohol choices. At the same time, Heineken has been executing a €1.5 billion share buyback, with detailed weekly updates on repurchased shares and consideration. Against this backdrop, the latest Heineken® 0.0 padel collaboration adds another brand-building initiative to its moderation and 0.0 positioning.

Market Pulse Summary

This announcement highlights another step in building the Heineken® 0.0 brand through lifestyle and sports tie-ins, this time via a Special Edition padel racket and six-pack-style balls with LÕK. It reinforces earlier campaigns and studies pointing to rising low- and no-alcohol consumption. Investors may track how such collaborations deepen engagement with padel’s fast-growing, social player base and whether these initiatives complement broader strategies, including prior buybacks and leadership changes.

Key Terms

padel technical

"Padel is a sport built on social connections, with 73% of players..."

Padel is a fast-growing racket sport that blends elements of tennis and squash, played in a small enclosed court with solid paddles and a lower-bounce ball. For investors it matters because rising participation drives demand for court construction, equipment, apparel, event promotion and real-estate use, creating potential revenue growth for sports operators, leisure property owners, brands and media rights holders much like a new consumer trend or lifestyle category.

mixed-carbon frame technical

"Its mixed-carbon frame, oversized diamond head, and flex-fiber surface..."

A mixed-carbon frame is a structural component made by combining carbon fiber with other materials (such as aluminum, steel, or composite resins) so different parts of the frame benefit from specific strengths—light weight where needed and extra toughness or cost savings elsewhere. For investors it signals product positioning and manufacturing complexity: it can offer a competitive mix of performance, durability and lower production cost, but may also require specialized supply chains, quality control and higher capital or tooling investment.

flex-fiber surface technical

"Its mixed-carbon frame, oversized diamond head, and flex-fiber surface..."

A flex-fiber surface is a flexible outer layer made from high-strength fibers (woven or aligned) held together in a bendable binder, combining toughness with the ability to flex without breaking. Investors care because this kind of material can make products lighter, more durable and easier or cheaper to manufacture—think of a tough fabric-coated shell that bends instead of cracking—and those attributes can lower costs, improve performance and open new market opportunities.

anti-vibration bridge technical

"LÕK Jungle (known for its anti-vibration bridge that also functions as a bottle opener)"

An anti-vibration bridge is a structural mount or connector designed to absorb and redirect mechanical vibrations between moving parts or between equipment and its support, reducing shaking and resonance. For investors, it matters because controlling vibration improves product quality, extends equipment life, reduces maintenance and downtime, and helps meet safety or regulatory requirements—similar to how shock absorbers protect a car and keep it running smoothly.

AI-generated analysis. Not financial advice.

• Heineken^® 0.0 and premium racket brand LÕK announce the first-ever padel racket with a built-in bottle opener and six-pack branded balls
• The launch adds to Heineken^® 0.0's expanding presence in padel, adding to its new global partnerships with Playtomic and Premier Padel
  
  

AMSTERDAM, Dec. 09, 2025 (GLOBE NEWSWIRE) -- Heineken^® 0.0 and LÕK today announce the Special Edition Heineken^® 0.0 x LÕK collection, featuring a Special Heineken^® 0.0 edition of the LÕK Jungle, the first-ever padel racket with a built-in bottle opener, making it easier than ever to shift from on court rallies to refreshing post-match beers.

The Special Edition Heineken^® 0.0 x LÕK Jungle racket is match-ready and built by the premium padel brand LÕK for intermediate-level players, combining performance with playful design. Its mixed-carbon frame, oversized diamond head, and flex-fiber surface ensure precision and power on court, while the built-in bottle opener adds a social twist for post-match moments.

Complementing the racket, Heineken^® 0.0 has released limited-edition padel balls packaged like Heineken six-packs. From April 2026, the full Special Edition Heineken^® x LÕK collection will be available in select markets around the world online and at Heineken-serving padel clubs.

Padel is a sport built on social connections, with 73% of players citing socialising and having fun as a core reason for playing matches that often end with a post-game beer. And as padel continues its rapid global rise, with nearly one new court opening every hour—Heineken^® 0.0 is deepening its commitment to the game’s energetic and wellness-driven community.

The collection complements Heineken^® 0.0’s expanding presence in padel following recently announced global partnerships with Playtomic, the leading racket sports booking platform, and Premier Padel, the professional tour that’s shaping the sport’s future. Together, these initiatives reinforce Heineken^® 0.0’s ambition to connect players on and off the court, creating more opportunities for sociable, refreshing moments.

Nabil Nasser, Global Head of Heineken, said: “Sociability is at the heart of Heineken^® 0.0, and padel is a sport that thrives on connections with players coming together both on and off the court. This collaboration between Heineken^® 0.0 and LÕK is the perfect representation of that shared spirit. By creating a racket that blends performance with a playful twist, we’re making it easier for players to seamlessly celebrate on court connections and post-match moments through a fresh and fun contribution to the game.”

Jose Luis Sicre, CEO at LÕK, said: “Our newest collection, Generation Two, strengthens our presence as a specialist padel brand worldwide. By creating a Special Heineken^® 0.0 edition of the LÕK Jungle (known for its anti-vibration bridge that also functions as a bottle opener), we are combining our expertise in performance design with Heineken^® 0.0’s commitment to sociability, delivering a special edition racket that not only performs on court but also enhances the moments that matter most — the ones shared after the game.”

Notes to editors

Media contact

Heinekensponsorship@wearetheromans.com

About HEINEKEN

HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken^® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken^® N.V. and Heineken^® Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken^® N.V. (OTCQX: HEINY) and Heineken^® Holding N.V. (OTCQX: HKHHY)

About LÕK
LÕK is a padel-specialized brand that brings together design, innovation, and attitude to redefine the way padel is experienced. Since its launch, it has embraced an inclusive, contemporary vision with the purpose of breaking the rules of padel, combining technology with a distinctive style to offer a complete experience both on and off the court. With Generation Two, LÕK takes another step forward in its commitment to quality, authenticity, and the freedom to play without labels.

Photo accompanying this announcement are available at

https://www.globenewswire.com/NewsRoom/AttachmentNg/83966950-c3c9-4dec-b1bd-2cb2be9a4c4f

https://www.globenewswire.com/NewsRoom/AttachmentNg/454aa63a-7519-4634-8bdc-8b2e0978fc87

https://www.globenewswire.com/NewsRoom/AttachmentNg/64588024-1316-41e1-86a1-6fbf55aca2c9

FAQ

What is the Heineken 0.0 x LÕK padel racket and what makes it unique for HEINY fans?

The Special Edition LÕK Jungle for HEINY features a built-in bottle opener integrated into an anti-vibration bridge, plus mixed-carbon construction for intermediate players.

When and where will the Heineken 0.0 x LÕK collection be available for purchase?

The full Special Edition collection will be available in select markets and Heineken-serving padel clubs starting April 2026.

How does the Heineken 0.0 x LÕK launch tie into HEINY's wider padel strategy?

The collection complements HEINY’s global padel partnerships with Playtomic and Premier Padel, expanding the brand’s presence in the sport.

What additional products were launched with the Heineken 0.0 x LÕK racket?

Heineken 0.0 released limited-edition padel balls packaged like Heineken six-packs alongside the racket.

Who is the LÕK Jungle Special Edition designed for and what are its on-court features?

Designed for intermediate players, it offers an oversized diamond head, flex-fiber surface, and a mixed-carbon frame for precision and power.