Heineken N.V. reports the progress of transactions under its current share buyback programme

Heineken (OTCQX: HEINY) reports progress under its €1.5 billion share buyback programme and details for the first €750 million tranche.

Rhea-AI Summary

Heineken (OTCQX: HEINY) reports progress under its €1.5 billion share buyback programme and details for the first €750 million tranche. Up to and including 28 November 2025, the company repurchased 8,551,848 shares for a total consideration of €610,840,767 (including on‑exchange purchases and shares bought from Heineken Holding N.V.).

Between 24–28 November 2025, 179,354 shares were repurchased on exchange at an average price of €69.67 and 179,389 shares were repurchased from Heineken Holding N.V. Heineken publishes weekly updates every Monday on its investor website.

Positive

• 8,551,848 shares repurchased to date
• Total consideration of €610,840,767 executed under programme
• Company provides weekly transparency with Monday updates

Negative

• First €750 million tranche not fully deployed as of 28 November 2025

Argus Dec 1 session

+0.36% close to close Open Argus

Details

News Market Reaction – HEINY

In the Dec 1 session, HEINY gained 0.36%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement details routine progress in Heineken’s share buyback programme, including 179,354 ...

Analysis

This announcement details routine progress in Heineken’s share buyback programme, including 179,354 shares repurchased on exchange at an average price of €69.67 and cumulative repurchases of 8,551,848 shares for €610,840,767. Set against a series of similar weekly updates, it reinforces ongoing capital return rather than introducing new strategic information. Investors may focus on how consistently these repurchases continue and how they fit alongside other corporate developments.

Key Figures

First tranche size: €750 million Total buyback programme: €1.5 billion Shares repurchased on exchange: 179,354 shares +4 more

First tranche size

€750 million

First tranche of €1.5 billion share buyback programme

Total buyback programme

€1.5 billion

Total announced share buyback programme

Shares repurchased on exchange

179,354 shares

Repurchased on exchange from 24–28 November 2025

Average repurchase price

€69.67

Average price for on-exchange repurchases 24–28 November 2025

Shares from Heineken Holding

179,389 shares

Repurchased from Heineken Holding N.V. in same period

Cumulative shares repurchased

8,551,848 shares

Total under buyback up to and including 28 November 2025

Total consideration

€610,840,767

Cumulative spend under buyback to 28 November 2025

Historical Context

5 past events · Latest: Dec 10

5 events

1. Dec 10

   Marketing campaign launch

   24h Move

   +1.8%

   Brazil WhatsApp pilot rewarding long voice notes with beer vouchers.

2. Dec 09

   Product collaboration

   24h Move

   -1.2%

   Heineken 0.0 and LÕK launch special padel collection and racket.

3. Dec 08

   Buyback progress update

   24h Move

   -1.4%

   Weekly disclosure of shares and amounts repurchased under buyback.

4. Dec 05

   Leadership appointment

   24h Move

   -1.1%

   Appointment of new Regional President Americas effective March 2026.

5. Dec 04

   Consumer insights study

   24h Move

   -0.2%

   Global survey on low- and no-alcohol drinking during festive season.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

share buyback programme, Regulation (EU) 596/2014

2 terms

share buyback programme financial

"Heineken N.V. reports the progress of transactions under its current share buyback programme"

A share buyback programme is when a company uses its cash to purchase its own shares from the market, reducing the number of shares available to other investors; imagine a bakery buying back coupons so fewer are circulating. It matters because cutting the share count can boost earnings per share and increase each remaining investor’s ownership stake, and it also signals management’s view of the stock while using cash that could have been spent on other priorities.

Regulation (EU) 596/2014 regulatory

"as set out in Article 5(1)(b) Regulation (EU) 596/2014 and Article 2(2)"

Regulation (EU) 596/2014, known as the Market Abuse Regulation, is a set of European rules that stop insider trading and market manipulation by requiring timely public disclosure of important company information and monitoring suspicious trading. Think of it as a referee and scoreboard that forces companies to share game-changing facts and punishes cheating, so prices reflect real information. For investors this increases fairness and confidence that market prices are not distorted by secret advantages.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Heineken N.V. reports the progress of transactions under its current share buyback programme

Amsterdam, 1 December 2025 - Heineken N.V. (EURONEXT: HEIA; OTCQX: HEINY) hereby reports transaction details related to the first €750 million tranche of its €1.5 billion share buyback programme as communicated on 12 February 2025.

From 24 November 2025 up to and including 28 November 2025 a total of 179,354 shares were repurchased on exchange at an average price of € 69.67. During the same period, 179,389 shares were repurchased from Heineken Holding N.V.

Up to and including 28 November 2025, a total of 8,551,848 shares were repurchased under the share buyback programme for a total consideration of € 610,840,767 (including shares repurchased from Heineken Holding N.V.).

Heineken N.V. publishes on a weekly basis, every Monday, an overview of the progress of the share buyback programme on its website: https://www.theheinekencompany.com/investors/share-information/share-buyback-programme

Enquiries

Media		Investors
Christiaan Prins		Tristan van Strien
Director of Global Communication		Global Director of Investor Relations
Marlie Paauw		Lennart Scholtus / Chris Steyn
Corporate Communications Lead		Investor Relations Manager / Senior Analyst
E-mail: pressoffice@heineken.com		E-mail: investors@heineken.com
Tel: +31-20-5239355		Tel: +31-20-5239590

Regulatory information
This press release is issued in connection with the disclosure and reporting obligations as set out in Article 5(1)(b) Regulation (EU) 596/2014 and Article 2(2) of the Commission Delegated Regulation (EU) 2016/1052 that contains technical standards for buyback programs.

Editorial information:
HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 340 international, regional, local and specialty beers and ciders. With HEINEKEN’s over 85,000 employees, we brew the joy of true togetherness to inspire a better world. Our dream is to shape the future of beer and beyond to win the hearts of consumers. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brew a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Most recent information is available on our Company's website and follow us on LinkedIn and Instagram.

Attachment

• HNV_SBB 2025_Weekly update_1-Dec-2025

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many shares has Heineken (HEINY) repurchased under the €1.5 billion buyback programme as of 28 November 2025?

8,551,848 shares have been repurchased up to and including 28 November 2025.

How much has Heineken (HEINY) spent on buybacks as of 28 November 2025?

Heineken repurchased shares for a total consideration of €610,840,767 as of 28 November 2025.

What was the average on‑exchange price for Heineken (HEINY) shares repurchased between 24–28 November 2025?

The average on‑exchange repurchase price was €69.67 for 24–28 November 2025.

How many shares did Heineken (HEINY) buy from Heineken Holding N.V. during 24–28 November 2025?

Heineken repurchased 179,389 shares from Heineken Holding N.V. during that period.

What is the size of the first tranche of Heineken's buyback programme and its status on 28 November 2025?

The first tranche size is €750 million; it had not been fully deployed by 28 November 2025.