Heineken N.V. reports the progress of transactions under its current share buyback programme
Rhea-AI Summary
Heineken (OTCQX: HEINY) reports progress under its €1.5 billion share buyback programme and details for the first €750 million tranche. Up to and including 28 November 2025, the company repurchased 8,551,848 shares for a total consideration of €610,840,767 (including on‑exchange purchases and shares bought from Heineken Holding N.V.).
Between 24–28 November 2025, 179,354 shares were repurchased on exchange at an average price of €69.67 and 179,389 shares were repurchased from Heineken Holding N.V. Heineken publishes weekly updates every Monday on its investor website.
Positive
- 8,551,848 shares repurchased to date
- Total consideration of €610,840,767 executed under programme
- Company provides weekly transparency with Monday updates
Negative
- First €750 million tranche not fully deployed as of 28 November 2025
News Market Reaction
On the day this news was published, HEINY gained 0.36%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Key peers showed mixed but mostly positive moves, with HEINEKEN HOLDING (HKHHY) up 1.47%, PERNOD RICARD ADR (PRNDY) up 0.68%, DANONE ADR (DANOY) up 0.51%, while PERNOD RICARD ORD (PDRDF) fell 3.52% and DIAGEO ORD (DGEAF) gained 0.49%.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 10 | Marketing campaign launch | Neutral | +1.8% | Brazil WhatsApp pilot rewarding long voice notes with beer vouchers. |
| Dec 09 | Product collaboration | Neutral | -1.2% | Heineken 0.0 and LÕK launch special padel collection and racket. |
| Dec 08 | Buyback progress update | Positive | -1.4% | Weekly disclosure of shares and amounts repurchased under buyback. |
| Dec 05 | Leadership appointment | Neutral | -1.1% | Appointment of new Regional President Americas effective March 2026. |
| Dec 04 | Consumer insights study | Neutral | -0.2% | Global survey on low- and no-alcohol drinking during festive season. |
Recent news, including brand campaigns, leadership changes, and recurring buyback updates, has typically led to modest single-day moves, with buyback-specific releases showing an average move of about 0.92%.
Over the recent period, Heineken issued brand and consumer campaigns, executive leadership changes, and recurring updates on its €1.5 billion share buyback programme. Marketing initiatives around WhatsApp engagement and Heineken 0.0, plus a new Regional President Americas, highlight both brand building and strategic leadership focus. Weekly buyback updates detail steady repurchases and have generally produced moderate share price reactions, providing a consistent backdrop for today’s buyback progress report.
Market Pulse Summary
This announcement details routine progress in Heineken’s share buyback programme, including 179,354 shares repurchased on exchange at an average price of €69.67 and cumulative repurchases of 8,551,848 shares for €610,840,767. Set against a series of similar weekly updates, it reinforces ongoing capital return rather than introducing new strategic information. Investors may focus on how consistently these repurchases continue and how they fit alongside other corporate developments.
Key Terms
Regulation (EU) 596/2014 regulatory
AI-generated analysis. Not financial advice.
Heineken N.V. reports the progress of transactions under its current share buyback programme
Amsterdam, 1 December 2025 - Heineken N.V. (EURONEXT: HEIA; OTCQX: HEINY) hereby reports transaction details related to the first
From 24 November 2025 up to and including 28 November 2025 a total of 179,354 shares were repurchased on exchange at an average price of
Up to and including 28 November 2025, a total of 8,551,848 shares were repurchased under the share buyback programme for a total consideration of
Heineken N.V. publishes on a weekly basis, every Monday, an overview of the progress of the share buyback programme on its website: https://www.theheinekencompany.com/investors/share-information/share-buyback-programme
| Enquiries |
| Media | Investors | |
| Christiaan Prins | Tristan van Strien | |
| Director of Global Communication | Global Director of Investor Relations | |
| Marlie Paauw | Lennart Scholtus / Chris Steyn | |
| Corporate Communications Lead | Investor Relations Manager / Senior Analyst | |
| E-mail: pressoffice@heineken.com | E-mail: investors@heineken.com | |
| Tel: +31-20-5239355 | Tel: +31-20-5239590 |
Regulatory information
This press release is issued in connection with the disclosure and reporting obligations as set out in Article 5(1)(b) Regulation (EU) 596/2014 and Article 2(2) of the Commission Delegated Regulation (EU) 2016/1052 that contains technical standards for buyback programs.
Editorial information:
HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 340 international, regional, local and specialty beers and ciders. With HEINEKEN’s over 85,000 employees, we brew the joy of true togetherness to inspire a better world. Our dream is to shape the future of beer and beyond to win the hearts of consumers. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brew a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Most recent information is available on our Company's website and follow us on LinkedIn and Instagram.
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FAQ
How many shares has Heineken (HEINY) repurchased under the €1.5 billion buyback programme as of 28 November 2025?
How much has Heineken (HEINY) spent on buybacks as of 28 November 2025?
What was the average on‑exchange price for Heineken (HEINY) shares repurchased between 24–28 November 2025?
How many shares did Heineken (HEINY) buy from Heineken Holding N.V. during 24–28 November 2025?
What is the size of the first tranche of Heineken's buyback programme and its status on 28 November 2025?
