Heineken N.V. reports the progress of transactions under its current share buyback programme
Rhea-AI Summary
Heineken (OTCQX: HEINY) reports progress on its €1.5 billion share buyback programme announced 12 February 2025. Up to and including 5 December 2025, the company repurchased 8,908,419 shares for a total consideration of €635,832,697 (including purchases from Heineken Holding N.V.). From 1–5 December 2025, 178,442 shares were bought on exchange at an average price of €70.02 and 178,129 shares were repurchased from Heineken Holding N.V. The company publishes weekly buyback updates every Monday on its investor website.
Positive
- 8,908,419 shares repurchased to date
- Total consideration of €635,832,697 under programme
- Weekly public updates improve transparency for investors
Negative
- First €750m tranche remains partially unexecuted despite activity
- Repurchases included 178,129 shares from related party Heineken Holding
News Market Reaction
On the day this news was published, HEINY declined 1.44%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
HEINY rose 1.81% while key peers mostly saw modest moves; HKHHY, which also reported buyback transactions, fell 1.44%, suggesting a company-specific rather than broad sector rotation.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 09 | Product collaboration | Positive | -1.2% | Launch of Heineken 0.0 padel racket and limited-edition padel collection. |
| Dec 08 | Buyback update | Positive | -1.4% | Weekly progress on €1.5 billion share buyback and first €750 million tranche. |
| Dec 05 | Management change | Positive | -1.1% | Appointment of new Regional President Americas joining the Executive Team. |
| Dec 04 | Consumer study | Positive | -0.2% | Study highlighting rising low- and no-alcohol drinking trends in festive season. |
| Dec 03 | Consumer study | Positive | +0.9% | Survey showing increased social acceptance of refusing alcohol and choosing 0.0. |
Recent corporate and marketing updates, including buyback disclosures, were generally positive in tone, yet 4 of the last 5 events saw negative next-day moves, indicating frequent divergence between upbeat news and short-term price reaction.
Over the last week, HEINY issued multiple updates, from executive changes and global moderation studies to product collaborations and recurring buyback progress reports. Despite generally constructive news, including leadership appointments and positive 0.0 consumption trends, four of the last five items saw negative one-day moves. Today’s buyback progress update continues the regular weekly reporting cadence on the first €750 million tranche of the €1.5 billion programme.
Market Pulse Summary
This announcement details further execution of Heineken’s €1.5 billion share buyback, with 8,908,419 shares repurchased for €635,832,697 to date and a recent on-exchange average price of €70.02. Weekly updates show steady progress under the first €750 million tranche. Investors may monitor how cumulative repurchases evolve, the pace of future tranches, and how these actions intersect with broader Consumer Defensive sector trends.
Key Terms
Regulation (EU) 596/2014 regulatory
technical standards for buyback programs technical
AI-generated analysis. Not financial advice.
Heineken N.V. reports the progress of transactions under its current share buyback programme
Amsterdam, 8 December 2025 - Heineken N.V. (EURONEXT: HEIA; OTCQX: HEINY) hereby reports transaction details related to the first
From 1 December 2025 up to and including 5 December 2025 a total of 178,442 shares were repurchased on exchange at an average price of
Up to and including 5 December 2025, a total of 8,908,419 shares were repurchased under the share buyback programme for a total consideration of
Heineken N.V. publishes on a weekly basis, every Monday, an overview of the progress of the share buyback programme on its website: https://www.theheinekencompany.com/investors/share-information/share-buyback-programme
| Enquiries |
| Media | Investors | |
| Christiaan Prins | Tristan van Strien | |
| Director of Global Communication | Global Director of Investor Relations | |
| Marlie Paauw | Lennart Scholtus / Chris Steyn | |
| Corporate Communications Lead | Investor Relations Manager / Senior Analyst | |
| E-mail: pressoffice@heineken.com | E-mail: investors@heineken.com | |
| Tel: +31-20-5239355 | Tel: +31-20-5239590 |
Regulatory information
This press release is issued in connection with the disclosure and reporting obligations as set out in Article 5(1)(b) Regulation (EU) 596/2014 and Article 2(2) of the Commission Delegated Regulation (EU) 2016/1052 that contains technical standards for buyback programs.
Editorial information:
HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 340 international, regional, local and specialty beers and ciders. With HEINEKEN’s over 85,000 employees, we brew the joy of true togetherness to inspire a better world. Our dream is to shape the future of beer and beyond to win the hearts of consumers. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brew a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Most recent information is available on our Company's website and follow us on LinkedIn and Instagram.
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FAQ
How many shares has Heineken (HEINY) repurchased under the buyback programme as of 5 December 2025?
What is the total value of Heineken's buybacks reported on 8 December 2025?
How many shares did Heineken buy on exchange between 1–5 December 2025 and at what average price?
Did Heineken repurchase shares from Heineken Holding as part of the programme?
What tranche and programme totals are referenced in Heineken's 8 December 2025 buyback update?
Where can investors find weekly updates on Heineken's buyback programme?
