Heineken N.V. reports the progress of transactions under its current share buyback programme

Heineken (OTCQX: HEINY) reports progress on its €1.5 billion share buyback programme announced 12 February 2025.

Rhea-AI Summary

Heineken (OTCQX: HEINY) reports progress on its €1.5 billion share buyback programme announced 12 February 2025. Up to and including 5 December 2025, the company repurchased 8,908,419 shares for a total consideration of €635,832,697 (including purchases from Heineken Holding N.V.). From 1–5 December 2025, 178,442 shares were bought on exchange at an average price of €70.02 and 178,129 shares were repurchased from Heineken Holding N.V. The company publishes weekly buyback updates every Monday on its investor website.

Positive

• 8,908,419 shares repurchased to date
• Total consideration of €635,832,697 under programme
• Weekly public updates improve transparency for investors

Negative

• First €750m tranche remains partially unexecuted despite activity
• Repurchases included 178,129 shares from related party Heineken Holding

Argus Dec 8 session

-1.44% close to close Open Argus

Details

News Market Reaction – HEINY

In the Dec 8 session, HEINY declined 1.44%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement details further execution of Heineken’s €1.5 billion share buyback, with 8,908,419...

Analysis

This announcement details further execution of Heineken’s €1.5 billion share buyback, with 8,908,419 shares repurchased for €635,832,697 to date and a recent on-exchange average price of €70.02. Weekly updates show steady progress under the first €750 million tranche. Investors may monitor how cumulative repurchases evolve, the pace of future tranches, and how these actions intersect with broader Consumer Defensive sector trends.

Key Figures

Buyback tranche size: €750 million Total buyback programme: €1.5 billion Shares repurchased on exchange: 178,442 shares +4 more

Buyback tranche size

€750 million

First tranche of €1.5 billion share buyback programme

Total buyback programme

€1.5 billion

Share buyback programme announced 12 February 2025

Shares repurchased on exchange

178,442 shares

Repurchased between 1–5 December 2025

Average repurchase price

€70.02

Average price for 178,442 shares bought on exchange

Shares from Heineken Holding

178,129 shares

Repurchased from Heineken Holding N.V. between 1–5 December 2025

Total shares repurchased

8,908,419 shares

Cumulative under buyback up to and including 5 December 2025

Total consideration

€635,832,697

Cumulative cost of shares repurchased under programme

Historical Context

5 past events · Latest: Dec 09

5 events

1. Dec 09

   Product collaboration

   24h Move

   -1.2%

   Launch of Heineken 0.0 padel racket and limited-edition padel collection.

2. Dec 08

   Buyback update

   24h Move

   -1.4%

   Weekly progress on €1.5 billion share buyback and first €750 million tranche.

3. Dec 05

   Management change

   24h Move

   -1.1%

   Appointment of new Regional President Americas joining the Executive Team.

4. Dec 04

   Consumer study

   24h Move

   -0.2%

   Study highlighting rising low- and no-alcohol drinking trends in festive season.

5. Dec 03

   Consumer study

   24h Move

   +0.9%

   Survey showing increased social acceptance of refusing alcohol and choosing 0.0.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

share buyback programme, Regulation (EU) 596/2014, technical standards for buyback programs

3 terms

share buyback programme financial

"reports the progress of transactions under its current share buyback programme"

A share buyback programme is when a company uses its cash to purchase its own shares from the market, reducing the number of shares available to other investors; imagine a bakery buying back coupons so fewer are circulating. It matters because cutting the share count can boost earnings per share and increase each remaining investor’s ownership stake, and it also signals management’s view of the stock while using cash that could have been spent on other priorities.

Regulation (EU) 596/2014 regulatory

"as set out in Article 5(1)(b) Regulation (EU) 596/2014 and Article 2(2)"

Regulation (EU) 596/2014, known as the Market Abuse Regulation, is a set of European rules that stop insider trading and market manipulation by requiring timely public disclosure of important company information and monitoring suspicious trading. Think of it as a referee and scoreboard that forces companies to share game-changing facts and punishes cheating, so prices reflect real information. For investors this increases fairness and confidence that market prices are not distorted by secret advantages.

technical standards for buyback programs technical

"2016/1052 that contains technical standards for buyback programs"

Technical standards for buyback programs are the rules and procedures that set how a company may repurchase its own shares—covering timing, order sizes, disclosure, trading methods and limits meant to prevent market manipulation. Like traffic rules for stock buying, they shape the pace and safety of repurchases so investors can judge how likely buybacks are to support the share price, affect supply, or mask financial engineering.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Heineken N.V. reports the progress of transactions under its current share buyback programme

Amsterdam, 8 December 2025 - Heineken N.V. (EURONEXT: HEIA; OTCQX: HEINY) hereby reports transaction details related to the first €750 million tranche of its €1.5 billion share buyback programme as communicated on 12 February 2025.

From 1 December 2025 up to and including 5 December 2025 a total of 178,442 shares were repurchased on exchange at an average price of € 70.02. During the same period, 178,129 shares were repurchased from Heineken Holding N.V.

Up to and including 5 December 2025, a total of 8,908,419 shares were repurchased under the share buyback programme for a total consideration of € 635,832,697 (including shares repurchased from Heineken Holding N.V.).

Heineken N.V. publishes on a weekly basis, every Monday, an overview of the progress of the share buyback programme on its website: https://www.theheinekencompany.com/investors/share-information/share-buyback-programme

Enquiries

Media		Investors
Christiaan Prins		Tristan van Strien
Director of Global Communication		Global Director of Investor Relations
Marlie Paauw		Lennart Scholtus / Chris Steyn
Corporate Communications Lead		Investor Relations Manager / Senior Analyst
E-mail: pressoffice@heineken.com		E-mail: investors@heineken.com
Tel: +31-20-5239355		Tel: +31-20-5239590

Regulatory information
This press release is issued in connection with the disclosure and reporting obligations as set out in Article 5(1)(b) Regulation (EU) 596/2014 and Article 2(2) of the Commission Delegated Regulation (EU) 2016/1052 that contains technical standards for buyback programs.

Editorial information:
HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 340 international, regional, local and specialty beers and ciders. With HEINEKEN’s over 85,000 employees, we brew the joy of true togetherness to inspire a better world. Our dream is to shape the future of beer and beyond to win the hearts of consumers. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brew a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Most recent information is available on our Company's website and follow us on LinkedIn and Instagram.

Attachment

• HNV_SBB 2025_Weekly update_8-Dec-2025

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many shares has Heineken (HEINY) repurchased under the buyback programme as of 5 December 2025?

Heineken repurchased 8,908,419 shares up to and including 5 December 2025.

What is the total value of Heineken's buybacks reported on 8 December 2025?

Total consideration repurchased under the programme was €635,832,697 as of 5 December 2025.

How many shares did Heineken buy on exchange between 1–5 December 2025 and at what average price?

Heineken bought 178,442 shares on exchange at an average price of €70.02.

Did Heineken repurchase shares from Heineken Holding as part of the programme?

Yes, 178,129 shares were repurchased from Heineken Holding N.V. up to 5 December 2025.

What tranche and programme totals are referenced in Heineken's 8 December 2025 buyback update?

The update covers the first €750 million tranche of a €1.5 billion buyback programme announced 12 February 2025.

Where can investors find weekly updates on Heineken's buyback programme?

Weekly progress updates are published every Monday on Heineken's investor website at the share buyback programme page.