OXO Brings Its Thoughtful Design Philosophy to Pet Care
OXO, a Helen of Troy (Nasdaq: HELE) brand, is entering pet care with a new collection of feeding and food storage products that apply its human-centered design approach to everyday pet routines.
Rhea-AI Summary
OXO, a Helen of Troy (Nasdaq: HELE) brand, is entering pet care with a new collection of feeding and food storage products that apply its human-centered design approach to everyday pet routines. The feeding line, launching August 3, 2026, includes nonslip stainless-steel bowls in multiple sizes, easy-clean slow feeder bowls, a raised-edge feeding mat, and an adjustable elevated feeder aimed at reducing mess, supporting slower eating, and improving comfort.
Later in 2026, OXO plans to add airtight treat and food containers, a multi-purpose container, and wheeled large-capacity bins with integrated scoops. According to the company, the collection focuses on intuitive functionality, easy cleaning, and a clean, modern aesthetic. Products will be available at major retailers, oxo.com, and Amazon.
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Key Figures
- OXO operating history
- more than 30 years
- Brand history
- Nonslip bowl sizes
- 1, 2, and 4 cups
- Feeding collection
- Treat container capacity
- 8 oz
- Airtight Treat Container
- Food container sizes
- 25 lb and 35 lb
- Airtight Food Containers with Scoop
- Feeding collection launch
- August 3, 2026
- Availability date
- Design awards
- over 100
- OXO brand description
- Environmental contribution
- 1% of annual sales
- 1% for the Planet membership
Historical Context
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Adjusted EPS declined despite higher sales and raised fiscal-year sales guidance.
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Company scheduled fiscal first-quarter results and its accompanying conference call.
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Hydro Flask partnered with Universal Music Group on reusable drinkware initiatives.
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Quarterly revenue declined and the company reported a GAAP diluted loss.
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Company announced the release date and conference call for fiscal-year results.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
The new feeding and storage collection brings OXO's human-centered approach to one of the fastest-growing categories in the home, making everyday pet care simpler, cleaner, and better designed.
As pet ownership has evolved, so have consumer expectations. Today's pet parents expect products that solve real problems without sacrificing thoughtful design. OXO saw an opportunity to rethink everyday feeding and storage through the same lens that has guided the brand for decades: understanding real frustrations and creating intuitive, beautifully designed solutions that improve everyday routines.
"At OXO, we've always believed thoughtful design has the power to improve everyday life," said Larry Witt, President, Home & Outdoor at Helen of Troy. "Pet parents shouldn't have to compromise between performance and design. We approached this collection the same way we approach every OXO product: by understanding everyday frustrations and creating thoughtful solutions that make caring for pets simpler, cleaner, and more enjoyable."
The launch reflects OXO's continued commitment to bringing exceptional design to everyday categories where thoughtful innovation can make the biggest difference. Designed to address shared challenges pet parents face, including messy mealtimes, fast eaters and bulky food storage, the collection combines intuitive functionality with a clean, modern aesthetic.
Launching August 3, 2026, the feeding collection includes:
- Nonslip Bowls (1, 2, and 4 Cup): A stainless-steel bowl with a removable, weighted nonslip base that helps prevent tipping while making cleanup easy.
- Easy Clean Slow Feeder Bowls: A removable silicone insert encourages slower eating and allows the bowl to be cleaned thoroughly.
- Easy Clean Feeding Mat: Raised edges help contain spills and keep feeding areas cleaner.
- Adjustable Elevated Feeder: Adjustable height settings provide a more comfortable feeding position for pets while complementing modern home décor.
Every product reflects OXO's commitment to thoughtful details that simplify everyday routines, from removable components and easy-to-clean materials to intuitive features that improve the experience for both pets and their owners. Later this year, OXO will expand the collection with thoughtfully designed storage solutions that help keep food, treats and everyday pet essentials fresh, organized and easily accessible.
The storage collection includes:
- Airtight Treat Container (8 oz): One-handed dispensing and an airtight seal help keep treats fresh.
- Multi-Purpose Container: A stackable storage solution for treats, toys, leashes, and other pet essentials.
- Airtight Food Containers with Scoop (Small, 25 lb., and 35 lb.): Airtight storage with easy-open latches, integrated scoops, wheels on select sizes, angled bases for easier dispensing, and clear visibility into food levels.
Availability
The OXO Pet feeding collection will be available beginning August 3, 2026, at major retailers nationwide, oxo.com and Amazon. Pet food storage solutions will launch in late 2026.
About OXO
For over three decades, OXO, a Helen of Troy Limited (Nasdaq: HELE) brand, has been a leader in innovative, award-winning design, known for creating products that enhance everyday life. Since launching the iconic OXO Good Grips Swivel Peeler in 1990, OXO continues to challenge the status quo by anticipating needs and crafting modern, functional tools that solve everyday problems. Today, OXO offers a wide range of products across multiple home categories including cooking, baking, cleaning, storage, organization, coffee, and baby essentials. With over 100 design awards worldwide, OXO's products are proudly displayed in prestigious institutions like the Museum of Modern Art and the Smithsonian Cooper Hewitt National Design Museum. As a proud member of
About Helen of Troy Limited
Helen of Troy Limited (Nasdaq: HELE) is a leading global consumer products company offering creative products and solutions for its customers through a diversified portfolio of well-recognized and widely trusted brands, including OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools and Drybar. The Company sometimes refers to these brands as its Leadership Brands. All trademarks herein belong to Helen of Troy Limited (or its subsidiaries) and/or are used under license from their respective licensors. For more information about Helen of Troy, please visit www.helenoftroy.com.
Media Contact:
OXO
Ibadete Ferko, PR Manager
pr@oxo.com
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SOURCE OXO International Ltd
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