Hydro Flask® and Role Model Launch Reusable Drinkware Collection
Hydro Flask expands its Universal Music Group partnership with a Role Model-themed, limited edition bottle line tied to his latest tour.
Rhea-AI Summary
Helen of Troy (HELE), through its Hydro Flask brand, launched a Limited Edition reusable drinkware collection co-designed with singer-songwriter Role Model, inspired by his third studio album, “Chuck Timely & The Hourglass.”
The eight-piece collection is the second artist-driven release under the Hydro Flask x Universal Music Group partnership, which aims to reduce single-use beverage waste across UMG studios, sessions and live events. Products include customized versions of top-selling Hydro Flask bottles with matching protective boots, and are available now on HydroFlask.com, priced between $37.95 and $49.95 USD.
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Key Figures
- Collection size
- Eight pieces
- Limited Edition Role Model collection
- Price range
- $37.95-$49.95 USD
- Limited Edition collection
- Bottle capacity
- 32 oz
- Wide Flex Straw Cap variation
- Bottle capacity
- 24 oz
- Wide Flex Straw Cap variation
- Bottle capacity
- 400mL
- Micro Hydro variation
Historical Context
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Established partnership launch targets, bottle distribution, waste reduction, and artist-product program.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Limited Edition collection marks the second artist-driven drop through the Hydro Flask x Universal Music Group partnership to promote reusable drinkware in music spaces
The collection is available today, coinciding with the start of Role Model Presents: Chuck On Tour, which kicks off in Hydro Flask's hometown of
"Being able to outfit the whole band and crew with reusable bottles cuts down on waste to really make an impact while we're on the road," said Role Model. "We also got to run with the creative for this campaign, so it just felt like me and Ky doing what we normally do."
"Hydro Flask has always led with joy. Role Model brings that same spirit to music, and our partnership was a natural fit," said Larry Witt, Hydro Flask President. "Since launching our partnership with UMG, we've seen a strong response from fans and artists. Our new campaign with Role Model shows that reusables can be part of everyday life, and that making a positive impact can be simple, easy, and even a little fun."
Role Model x Hydro Flask Collection
The Limited Edition collection includes eight Hydro Flask bottles, selected and designed in partnership with Role Model. Colors and printed or engraved graphic elements throughout the collection draw from the visual identity of Chuck Timely & The Hourglass.
The collection includes variations of top-selling Hydro Flask bottles, the 32 oz Wide Flex Straw Cap, 24 oz Wide Flex Straw Cap and 400mL Micro Hydro. All bottles in the collection also include matching boots for extra bump and ding protection.
The Role Model x Hydro Flask collection is available now on HydroFlask.com, with pricing ranging from
About Role Model
Role Model (Tucker Pillsbury) has emerged as one of pop music's most compelling singer-songwriters, building a devoted global following through his deeply personal songwriting, genre-bending sound, and magnetic personality. His third album, Chuck Timely & The Hourglass, was released August 7 and marks an exciting new chapter for the platinum-certified artist. The album's lead single, "High Hopes 3000," became Role Model's first entry on the Billboard Hot 100, while the album debuted in the Top 10 of the Billboard 200.
About Hydro Flask
Hydro Flask, a Helen of Troy Limited (Nasdaq: HELE) brand, was founded in 2009 with the goal of delivering high-performance, reusable insulated products to help people enjoy the things they like to do in the places they like to be. Dedicated to eliminating single-use plastics, the company is a leader in award-winning double-wall insulated bottles, tumblers, mugs and coolers. To learn more about Hydro Flask and to see the company's full lineup of award-winning products, visit hydroflask.com.
About Helen of Troy Limited
Helen of Troy Limited (Nasdaq: HELE) is a leading global consumer products company offering creative products and solutions for its customers through a diversified portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar, Curlsmith, Revlon and Olive & June. All trademarks herein belong to Helen of Troy Limited (or its subsidiaries) and/or are used under license from their respective licensors.
About Universal Music Group
Universal Music Group exists to shape culture through the power of artistry. UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content. Featuring the most comprehensive catalogue of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. For more information, visit universalmusic.com.
Media Contact
TURNER
hydroflask@turnerpr.com
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SOURCE Hydro Flask
FAQ
Where can customers buy the Role Model x Hydro Flask Limited Edition collection?
The Role Model x Hydro Flask Limited Edition collection is available now exclusively on HydroFlask.com, according to the company.
What products are included in the Role Model x Hydro Flask collection?
The collection includes eight Hydro Flask bottles co-designed with Role Model. It features variations of the 32 oz Wide Flex Straw Cap, 24 oz Wide Flex Straw Cap and 400mL Micro Hydro, all with colors and printed or engraved graphics tied to “Chuck Timely & The Hourglass,” plus matching boots for added protection.
What is the price range for the Role Model x Hydro Flask bottles?
Pricing for the Role Model x Hydro Flask collection on HydroFlask.com ranges from $37.95 to $49.95 USD.
How does this collection relate to Role Model’s tour and Hydro Flask’s sustainability goals?
The collection launches alongside “Role Model Presents: Chuck On Tour,” which starts in Bend, Oregon, Hydro Flask’s hometown. The company said the broader Hydro Flask x UMG partnership brings reusable hydration into music culture to help cut single-use beverage waste in UMG’s studios, songwriting sessions and live events.