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Hepsiburada Announces Extraordinary General Assembly Meeting

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Hepsiburada (NASDAQ: HEPS) has called an Extraordinary General Assembly Meeting on August 14, 2026 at 11:00 local time at its Istanbul headquarters to seek shareholder authorization for a TRY 9,321,419,250.00 share capital increase. Of this, TRY 14,285,700.00 will be added to nominal share capital and TRY 9,307,133,550.00 to share premium, raising nominal capital from TRY 72,368,116.80 (361,840,584 shares) to TRY 86,653,816.80 (433,269,084 shares) while keeping the per-share nominal value at TRY 0.20. The Bank of New York Mellon’s pre-emptive rights in relation to this increase will be disapplied, subject to agenda item discussion and amendment of Article 6 (“Capital”) of the Articles of Association. ADS holders must vote through The Bank of New York Mellon, and explanatory materials are available on Hepsiburada’s investor relations website.

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Positive

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Negative

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Market Context

Previous news has drawn moderate, mixed moves, so investors may watch approval terms and execution d...
Analysis

Previous news has drawn moderate, mixed moves, so investors may watch approval terms and execution details closely.

Key Figures

Planned capital increase: TRY 9,321,419,250.00 New nominal capital: TRY 86,653,816.80 Current nominal capital: TRY 72,368,116.80 +5 more
8 metrics
Planned capital increase TRY 9,321,419,250.00 Aggregate share capital increase to be authorized at Extraordinary General Assembly
New nominal capital TRY 86,653,816.80 Post-increase nominal share capital if approved
Current nominal capital TRY 72,368,116.80 Pre-increase nominal share capital
Nominal value per share TRY 0.20 Nominal value of each share remains unchanged
Newly issued nominal amount TRY 14,285,700.00 Portion of increase allocated to nominal value of new shares
Share premium allocation TRY 9,307,133,550.00 Portion of increase allocated to share premium
Shares pre-increase 361,840,584 shares Number of shares before proposed increase
Shares post-increase 433,269,084 shares Number of shares after proposed increase

Historical Context

5 past events · Latest: Jun 30 (Neutral)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Jun 30 Leadership transition Neutral +0.3% Completed CEO transition and new dual-CEO leadership structure announcement.
May 07 Q1 2026 earnings Neutral +1.1% Strong GMV and revenue growth but wider net loss under IAS 29.
Apr 16 Earnings date notice Neutral +0.0% Scheduled first quarter 2026 results release date and timing.
Feb 26 Q4/FY 2025 earnings Negative -3.6% FY 2025 net loss widened sharply despite GMV and revenue growth.
Feb 12 Earnings date notice Neutral -1.5% Announced timing of Q4 and full-year 2025 financial results release.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent news has produced mixed but generally moderate price reactions, with a sharper decline following weak FY 2025 results.

Key Terms

extraordinary general assembly, pre-emptive rights, share premium, articles of association, +1 more
5 terms
extraordinary general assembly regulatory
"decided to call for an Extraordinary General Assembly Meeting of Shareholders"
A meeting of a company’s shareholders called outside the regular annual meeting to decide urgent or significant matters that cannot wait for the next scheduled gathering. Think of it like a special town hall called to vote on big decisions—such as changes in leadership, mergers, large financing moves, or amendments to governance rules—which can materially affect a company’s strategy, ownership structure, or share value.
pre-emptive rights regulatory
"pre-emptive rights in connection with the share capital increase pursuant to Article 461/2"
An investor's pre-emptive rights are the option given to existing shareholders to buy new shares before they are offered to the public or new investors, letting them maintain their percentage ownership and voting power. Think of it like a right of first refusal at a sale: it prevents ownership from being diluted by allowing current holders to keep the same stake, which matters because dilution can reduce influence and the share of future profits.
share premium financial
"remaining TRY 9,307,133,550.00 shall be allocated to the share premium"
Share premium is the extra amount investors pay when a company issues new shares above the shares’ stated face (par) value — like paying more than a ticket’s face price because it’s in demand. It matters to investors because that extra money becomes part of the company’s equity, strengthening the balance sheet without adding debt and signaling market interest; it can also be used for certain corporate actions such as buybacks or covering issuance costs.
articles of association regulatory
"amendment of Article 6 of the Company’s Articles of Association titled “ Capital ”"
A company's articles of association are its written rulebook that sets how the business is run, how decisions are made, and what rights owners and directors have—covering voting, meetings, appointment and removal of directors, share classes and dividend policies. For investors, these rules matter because they determine how easily control can change, what protections minority owners have, and how corporate actions (like issuing new shares or changing leadership) are approved, much like a home’s bylaws shaping what residents can and cannot do.
american depositary shares financial
"Holders of the Company’s American Depositary Shares (the “ADSs”)"
American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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ISTANBUL, July 14, 2026 (GLOBE NEWSWIRE) -- D-MARKET Electronic Services & Trading (d/b/a “Hepsiburada”) (NASDAQ: HEPS), a leading Turkish e-commerce platform (referred to herein as “Hepsiburada” or the “Company”), announces that the Board of Directors has decided to call for an Extraordinary General Assembly Meeting of Shareholders (the “Extraordinary General Assembly”) to convene at its headquarters located at the address of “Kuştepe Mahallesi Mecidiyeköy Yolu Caddesi No:12 Trump Towers, Tower No:2 Floor:2 Şişli/İstanbul” on August 14, 2026, at 11:00 (local time) to authorize a share capital increase in an aggregate amount of TRY 9,321,419,250.00, of which TRY 14,285,700.00 shall be allocated to the nominal value of the newly issued shares and the remaining TRY 9,307,133,550.00 shall be allocated to the share premium. As a result, the nominal share capital of the Company will be increased from TRY 72,368,116.80, divided into 361,840,584 shares to TRY 86,653,816.80, divided into 433,269,084 shares. The nominal value of the shares will remain unchanged at TRY 0.20 (20 Kuruş). The Bank of New York Mellon’s pre-emptive rights in connection with the share capital increase pursuant to Article 461/2 of the TCC will be disapplied, as explained in the Explanatory Note on the agenda mentioned below:

 1.Opening of the meeting and election of the Extraordinary General Assembly Meeting Chairmanship;
   
 2.Authorization of the General Assembly Meeting Chairman to sign the minutes of the meeting;
   
 3.Discussion of increasing the Company’s current total share capital and matters of pre-emptive rights as per Article 461/2 of the TCC and amendment of Article 6 of the Company’s Articles of Association titled “Capital” as set forth in the “New Text”; and
   
 4.Closing.
   

Explanatory notes on the agenda items along with the copies of certain materials related to the Extraordinary General Assembly are made available on the Company’s investor relations website https://investors.hepsiburada.com/ as of July 14, 2026.

Holders of the Company’s American Depositary Shares (the “ADSs”) who wish to exercise their voting rights for the underlying shares must act through the depositary of the Company’s ADS program, The Bank of New York Mellon.

Forward-Looking Statements

This press release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Safe Harbor provisions of the US Private Securities Litigation Reform Act of 1995, and encompasses all statements, other than statements of historical fact contained in this press release, and include but are not limited to, statements regarding changes to the Company’s Articles of Association. These forward-looking statements can be identified by terminology such as “may,” “could,” “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “targets,” “likely to” and similar statements.

These forward-looking statements are based on management’s current expectations. However, it is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors and circumstances that may cause Hepsiburada’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including conditions in the U.S. capital markets, negative global economic conditions, potential negative developments resulting from epidemics or natural disasters, other negative developments in Hepsiburada’s business or unfavorable legislative or regulatory developments. We caution you therefore against relying on these forward-looking statements, and we qualify all of our forward-looking statements by these cautionary statements. For a discussion of additional factors that may affect the outcome of such forward-looking statements, see our 2025 annual report filed with the SEC on Form 20-F (File No. 001-40553), and in particular the “Risk Factors” section, as well as the other documents filed with or furnished to the SEC by the Company from time to time. Copies of these filings are available online from the SEC at www.sec.gov, or on the SEC Filings section of our Investor Relations website at https://investors.hepsiburada.com. These and other important factors could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management’s estimates as of the date of this press release. These forward-looking statements should not be relied upon as representing the Company’s views as of any date subsequent to the date of this press release. All forward-looking statements in this press release are based on information currently available to the Company, and the Company and its authorized representatives assume no obligation to update these forward-looking statements in light of new information or future events. Accordingly, undue reliance should not be placed upon the forward-looking statements.

About Hepsiburada

Hepsiburada is a leading e-commerce technology platform in Türkiye, connecting millions of customers with a broad range of products and services. Through its marketplace, retail operations, logistics capabilities, payment solutions and customer-focused technology, Hepsiburada aims to make commerce easier, faster and more accessible for customers and businesses across Türkiye.

Investor Relations Contact
ir@hepsiburada.com

Media Contact
corporatecommunications@hepsiburada.com


FAQ

What is the purpose of Hepsiburada (NASDAQ: HEPS) Extraordinary General Assembly on August 14, 2026?

The meeting aims to approve a share capital increase and related changes. According to Hepsiburada, shareholders will consider raising total nominal capital, allocating share premium, addressing pre-emptive rights under Article 461/2 of the TCC, and amending Article 6 (“Capital”) of the Articles of Association.

How much share capital will Hepsiburada (HEPS) seek to increase at the August 14, 2026 meeting?

Hepsiburada will seek authorization for a total capital increase of TRY 9,321,419,250.00. According to the company, TRY 14,285,700.00 will go to nominal share capital and TRY 9,307,133,550.00 to share premium, expanding the company’s equity structure if approved.

What will Hepsiburada’s nominal share capital and share count be if the 2026 increase is approved?

If approved, nominal capital will rise to TRY 86,653,816.80, divided into 433,269,084 shares. According to Hepsiburada, this is up from TRY 72,368,116.80 and 361,840,584 shares, while each share’s nominal value remains unchanged at TRY 0.20 (20 Kuruş).

How are The Bank of New York Mellon’s pre-emptive rights treated in Hepsiburada’s proposed capital increase?

The Bank of New York Mellon’s pre-emptive rights will be disapplied for this capital increase. According to Hepsiburada, this treatment is linked to Article 461/2 of the TCC and will be discussed under the agenda item on capital increase and pre-emptive rights.

How can Hepsiburada (HEPS) ADS holders vote at the Extraordinary General Assembly in August 2026?

ADS holders must vote through The Bank of New York Mellon, the company’s ADS depositary. According to Hepsiburada, ADS investors who wish to exercise voting rights for underlying shares need to act via the depositary following its instructions and deadlines.

Where will Hepsiburada’s Extraordinary General Assembly on August 14, 2026 be held?

The meeting will be held at Hepsiburada’s headquarters in Şişli, Istanbul. According to the company, the full address is “Kuştepe Mahallesi Mecidiyeköy Yolu Caddesi No:12 Trump Towers, Tower No:2 Floor:2 Şişli/İstanbul,” with a start time of 11:00 local time.

Where can investors find the agenda and explanatory notes for Hepsiburada’s 2026 Extraordinary General Assembly?

Agenda explanations and related materials are available on Hepsiburada’s investor relations website. According to the company, these documents have been accessible at https://investors.hepsiburada.com/ since July 14, 2026, helping shareholders review the proposed capital increase and article amendments.