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Hepsiburada (NASDAQ: HEPS) completes planned CEO transition and reshapes leadership

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
6-K

Rhea-AI Filing Summary

D-MARKET Electronic Services & Trading (Hepsiburada) has completed a previously planned leadership transition. Nilhan Gökçetekin will step down as Chief Executive Officer effective July 1, 2026, after what the company describes as a smooth, jointly planned handover.

Ender Özgün, currently Chief Commercial Officer, will become Chief Executive Officer of Hepsiburada on the same date with overall responsibility for the company. Hakan Karadoğan, who has been leading logistics, will head Hepsiburada’s Delivery business as CEO. Both will report to Chairman Mikheil Lomtadze and the Board of Directors.

The company links this new structure to its next phase of growth, separating leadership for its core commerce platform and delivery operations while promoting experienced internal leaders. Statements from the chairman, outgoing CEO and incoming leaders emphasize continuity, financial discipline and a focus on long-term growth, customers and merchants.

Positive

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Insights

Planned CEO change with internal successors, framed as continuity.

Hepsiburada is executing a CEO transition effective July 1, 2026, with outgoing CEO Nilhan Gökçetekin replaced by internal executive Ender Özgün. Another internal leader, Hakan Karadoğan, will head the Delivery business as CEO, both reporting to the chairman and board.

The transition is described as “planned” and “jointly” managed, which typically signals an orderly process rather than an abrupt leadership change. The company highlights past strengthening of financial discipline and operating foundations under Gökçetekin, but does not provide specific financial metrics in this disclosure.

By splitting leadership between the overall company and the Delivery business, Hepsiburada is emphasizing logistics as a strategic area. Future company filings may clarify how responsibilities, incentives and performance metrics are aligned under this structure and whether it changes the pace or focus of growth initiatives.

Date of report June 30, 2026 Form 6-K report date
CEO transition effective date July 1, 2026 Effective date for new CEO
CCO tenure start May 2023 Start of Ender Özgün’s Chief Commercial Officer role
Logistics CEO tenure start March 2024 Start of Hakan Karadoğan’s logistics CEO role
Amazon Türkiye launch year 2018 Year Amazon’s Türkiye operations launched under Karadoğan
Foreign Private Issuer regulatory
"FORM 6-K Report of Foreign Private Issuer Pursuant to Rule 13a-16"
A foreign private issuer is a company organized outside the United States that meets tests showing it is primarily foreign-controlled and therefore qualifies for a different set of U.S. reporting rules. For investors, that means the company files less frequent or differently formatted disclosures with U.S. regulators and may follow home-country accounting and governance practices, so buying its stock is like dining at a well-reviewed restaurant that follows its home kitchen’s rules instead of the local menu — you get access but should check what standards apply.
Chief Executive Officer financial
"Nilhan Gökçetekin will step down as Chief Executive Officer effective July 1, 2026"
A chief executive officer (CEO) is the top leader of a company, responsible for making major decisions, setting goals, and guiding the organization’s overall direction. Think of the CEO as the captain of a ship, steering it toward success. Investors pay close attention to the CEO because their leadership and strategy can significantly influence the company's performance and future growth.
Chief Commercial Officer financial
"Ender Özgün has served as Chief Commercial Officer of Hepsiburada since May 2023"
A chief commercial officer (CCO) is the senior executive responsible for a company’s revenue-generating activities, including sales, marketing, pricing, customer relationships and business development. Think of the CCO as the head coach who builds the game plan to win customers and grow sales; their effectiveness affects how fast a company earns money, enters new markets and sustains profits, making the role a key signal for investors about future revenue and competitive strength.
forward-looking statements regulatory
"This press release contains forward-looking statements within the meaning of applicable securities laws"
Forward-looking statements are predictions or plans that companies share about what they expect to happen in the future, like estimating sales or profits. They matter because they help investors understand a company's outlook, but since they are based on guesses and assumptions, they can sometimes be wrong.
logistics capabilities technical
"Through its marketplace, retail operations, logistics capabilities, payment solutions"

FAQ

What leadership changes did HEPS announce in the June 2026 Form 6-K?
Hepsiburada announced a planned CEO transition effective July 1, 2026. Outgoing CEO Nilhan Gökçetekin will be succeeded by Chief Commercial Officer Ender Özgün, while logistics leader Hakan Karadoğan will become CEO of the Delivery business, both reporting to Chairman Mikheil Lomtadze.

When will the Hepsiburada CEO transition from Nilhan Gökçetekin to Ender Özgün take effect?
The CEO transition takes effect on July 1, 2026. The company describes the process as smooth, carefully managed and jointly planned, with Gökçetekin stepping down and Özgün assuming overall responsibility as Chief Executive Officer of Hepsiburada from that date.

Who is the new CEO of Hepsiburada’s Delivery business and what is his role?
Hepsiburada named Hakan Karadoğan as CEO of its Delivery business. He previously served as Chief Executive Officer of Logistics and earlier led Amazon Türkiye Operations, and will focus on improving speed, reliability, efficiency and service quality across the delivery network for customers and merchants.

What experience does incoming Hepsiburada CEO Ender Özgün bring to the role?
Ender Özgün has been Chief Commercial Officer since May 2023 and previously served as Chief Marketing Officer. Before joining Hepsiburada, he held senior roles at Vodafone Turkey focused on digital transformation, growth and segment strategies, and began his career at Procter & Gamble in marketing and brand management.

How does Hepsiburada describe the strategic rationale for its new leadership structure?
Hepsiburada links the new leadership structure to its next phase of growth. The company highlights dedicated leadership focus on its core commerce platform and delivery capabilities, while promoting proven internal leaders, aiming to support long-term growth, stronger financial discipline and better service for customers and merchants.

Does the Hepsiburada leadership announcement contain forward-looking statements?
Yes. The company states the press release includes forward-looking statements based on current expectations and assumptions. It notes these involve risks and uncertainties that could cause actual results to differ materially and clarifies it has no obligation to update such statements except as required by law.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 6-K: How Foreign Companies Report to the SEC →

 

 

 

UNITED STATES 

SECURITIES AND EXCHANGE COMMISSION 

Washington, D.C. 20549

 

 

FORM 6-K

 

 

Report of Foreign Private Issuer 

Pursuant to Rule 13a-16 or 15d-16 

of the Securities Exchange Act of 1934

 

Date of Report: June 30, 2026

 

Commission File Number: 001-40553

 

 

D-MARKET Elektronik Hizmetler ve Ticaret Anonim Şirketi 

(Exact Name of registrant as specified in its charter)

 

D-MARKET Electronic Services & Trading
(Translation of Registrant‘s Name into English)

 

 

Kuştepe Mahallesi Mecidiyeköy Yolu 

Cadde no: 12 Kule 2 K2 

Istanbul, Türkiye

(Address of principal executive office)

 

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:

 

Form 20-F x          Form 40-F ¨

 

 

 

 

 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

  D-MARKET ELECTRONIC SERVICES & TRADING
   
June 30, 2026 By: /s/ NİLHAN GÖKÇETEKİN
  Name: Nilhan Gökçetekin
  Title: Chief Executive Officer

 

  By: /s/ M. SEÇKİN KÖSEOĞLU
  Name: M. Seçkin Köseoğlu
  Title: Chief Financial Officer

 

 

 

 

EXHIBITS

 

Exhibit   Title
   
99.1   Press release of D-MARKET Electronic Services & Trading dated June 30, 2026

 

 

 

 

 Exhibit 99.1

 

 

 

Hepsiburada Announces Completion of Planned CEO Transition and New Leadership Structure

 

Ender Özgün appointed Chief Executive Officer of Hepsiburada; Hakan Karadoğan to lead the Company’s Delivery business as CEO.

 

ISTANBUL, June 30, 2026 -- D-MARKET Electronic Services & Trading (d/b/a “Hepsiburada”) (NASDAQ: HEPS), a leading Turkish e-commerce platform, today announced the completion of the planned CEO transition first announced on December 29, 2025.

 

As part of this planned transition, Nilhan Gökçetekin will step down as Chief Executive Officer effective July 1, 2026, following a smooth and carefully managed handover process.

 

The Company also announced that Ender Özgün has been appointed Chief Executive Officer of Hepsiburada, effective July 1, 2026, with overall responsibility for the Company. Hakan Karadoğan will lead Hepsiburada’s Delivery business as Chief Executive Officer. Ender and Hakan will report to Chairman Mikheil Lomtadze and the Board of Directors.

 

This new leadership structure reflects Hepsiburada’s next phase of growth, with dedicated leadership focus across its core commerce platform and delivery capabilities, while promoting experienced leaders from within the Company.

 

Hepsiburada’s Chairman, Mikheil Lomtadze, said: “On behalf of the Board, I would like to thank Nilhan for her contribution to Hepsiburada. During her tenure, the Company strengthened its financial discipline and operating foundations. This transition was planned jointly and managed responsibly, with continuity and the future success of Hepsiburada as our priority.”

 

Mikheil Lomtadze continued: “Ender and Hakan are proven leaders from within Hepsiburada. They know our customers, merchants and operations, and they have the experience to lead the Company into its next phase. Ender will lead Hepsiburada as CEO, with overall responsibility for the Company, while Hakan will lead our Delivery business as CEO.”

 

Nilhan Gökçetekin said: “It has been a privilege to lead Hepsiburada and to work with such a talented and committed team. I am proud of what we have achieved together and of the foundations we have strengthened for the Company’s next phase. I would like to thank the Board, our employees, partners, merchants and customers for their trust and support. I will continue to follow Hepsiburada’s journey with great appreciation and confidence.”

 

Ender Özgün said: “Hepsiburada is one of Türkiye’s leading technology and commerce platforms, with a trusted brand, strong team and unique role in the lives of customers and merchants. My focus will be on our customers, our merchants, growth and building Hepsiburada for the long term.”

 

Hakan Karadoğan said: “Delivery is a critical part of the Hepsiburada experience. I am excited to lead the Delivery business as CEO and to continue improving speed, reliability, efficiency and service quality for our customers, merchants and partners.”

 

Ender Özgün

 

Ender Özgün has served as Chief Commercial Officer of Hepsiburada since May 2023. He previously served as Chief Marketing Officer and held senior roles at Vodafone Turkey, where he focused on digital transformation, growth and segment strategies. He began his career at Procter & Gamble in marketing and brand management.

 

 

 

 

Hakan Karadoğan

 

Hakan Karadoğan has served as Chief Executive Officer of Logistics at Hepsiburada since March 2024. Before joining Hepsiburada, he was General Manager of Amazon Türkiye Operations, where he helped lead the launch of Amazon’s Türkiye operations in 2018. He also has more than two decades of management experience at General Electric across engineering, manufacturing, supply chain and business leadership roles.

 

About Hepsiburada

 

Hepsiburada is a leading e-commerce technology platform in Türkiye, connecting millions of customers with a broad range of products and services. Through its marketplace, retail operations, logistics capabilities, payment solutions and customer-focused technology, Hepsiburada aims to make commerce easier, faster and more accessible for customers and businesses across Türkiye.

 

Forward-Looking Statements

 

This press release contains forward-looking statements within the meaning of applicable securities laws. These statements are based on the Company’s current expectations and assumptions and involve risks and uncertainties that could cause actual results to differ materially. The Company undertakes no obligation to update any forward-looking statements, except as required by law.

 

Investor Relations Contact

ir@hepsiburada.com

 

Media Contact

corporatecommunications@hepsiburada.com

 

 

 

Source: View Original Filing on SEC EDGAR

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