HEXO Increases Production of Its Popular Straight Edge Pre-Rolls and Launches Enhanced Inhalation Technology
Expanded capacity will accelerate delivery of HEXO’s popular straight edge products for the Redecan TnT and Original Stash lines, satisfying increasing customer demand
The development allows
Consumers have reacted positively to the new format and strains, and this expansion supports HEXO’s continued leadership of the Canadian straight edge pre-roll market.
“Canadian customers immediately took to our straight edge pre-roll format, and we recognized that to satisfy the growing demand, we’d need to up our production significantly,” said
The Redecan Redees straight edge pre-roll is HEXO’s premium pre-roll product and Canada’s fastest growing and largest pre-roll in terms of market share. Redees are known as some of the smoothest products on the market and do not have an “after-burn” like many straight edge pre-roll products. Consumers also prefer their ease of use, appealing packaging and convenience over the more common but less consistent commodity cannabis products. Thoughtfully designed with an extra-long filter, tightly packed and offered in a convenient 10-pack, Redecan Redees are the original personal-sized straight edge pre-roll.
Redecan Redees straight edge pre-rolls also now feature a unique inhalation technology, developed through comprehensive consumer research and feedback. Incorporating the new proprietary technology allows an enhanced draw and intake, further heightening the consumer experience.
“Customers provided great feedback on how we could make the products even better,” noted Bowman. “We used this feedback to develop a new generation of straight edge pre-rolls exclusively for the new Redecan Redees and other HEXO brands.”
HEXO’s flagship Redecan Redees brand is launching several TnT strains throughout the year, including Warlock, Gluberry and Animal Rntz, along with a new 2:1 CBD:THC balanced product, CBD Kush, which offers the benefits of both cannabinoids. The brand will also continue to feature consumer favourites such as the Cold Creek Kush Redees and Wappa Redees. HEXO’s Original Stash line will launch its own straight edge pre-rolls, featuring the line’s popular Atomik Sour Haze and
“As the Canadian cannabis market continues to evolve, expanding our straight edge pre-roll capacity was essential to strengthen HEXO’s market leadership,” added Bowman. “We’re building on the success of our Redecan Redees, a leading straight edge pre-roll in
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