AUDRAIN MOTOR WEEK AND BROAD ARROW AUCTIONS ANNOUNCE STRATEGIC MULTI-YEAR PARTNERSHIP
Broad Arrow Auctions (NYSE: HGTY) and Audrain announced a multi-year exclusive partnership running from the 2026 season through 2028. Broad Arrow becomes the exclusive auction partner for Audrain Newport Concours & Motor Week each October and the presenting sponsor of the Audrain Motorsport Veteran Car Tour each May.
The agreement establishes Broad Arrow as the company’s only auction presence in the Northeast, names Newport the centerpiece of its regional strategy, and includes sponsorship of the Audrain Automobile Museum Gala and year-round activations tied to both spring and fall events.
Broad Arrow Auctions (NYSE: HGTY) e Audrain hanno annunciato una partnership esclusiva pluriennale che si estenderà dalla stagione 2026 al 2028. Broad Arrow diventa il partner di vendita all'asta esclusivo per Audrain Newport Concours & Motor Week ogni ottobre e il sponsor presentatore del Audrain Motorsport Veteran Car Tour ogni maggio.
L'accordo stabilisce Broad Arrow come unica presenza di aste della società nel Northeast, nomina Newport come fulcro della sua strategia regionale e include la sponsorizzazione del Gala dell'Audrain Automobile Museum e attivazioni durante tutto l'anno legate agli eventi di primavera e autunno.
Broad Arrow Auctions (NYSE: HGTY) y Audrain anunciaron una asociación exclusiva multianual que se extenderá desde la temporada 2026 hasta 2028. Broad Arrow se convierte en el socio exclusivo de subastas para Audrain Newport Concours & Motor Week cada octubre y el patrocinador principal del Audrain Motorsport Veteran Car Tour cada mayo.
El acuerdo establece a Broad Arrow como la única presencia de subastas de la empresa en el noreste, nombra a Newport como el centro de su estrategia regional e incluye el patrocinio del Audrain Automobile Museum Gala y activaciones durante todo el año vinculadas a los eventos de primavera y otoño.
Broad Arrow Auctions (NYSE: HGTY)와 Audrain은 2026년 시즌부터 2028년까지 다년간의 독점 파트너십을 발표했습니다. Broad Arrow는 Audrain Newport Concours & Motor Week 매년 10월의 독점 경매 파트너가 되고 매년 5월의 발표 스폰서인 Audrain Motorsport Veteran Car Tour의 스폰서가 됩니다.
이 합의로 Broad Arrow는 회사의 북동부 유일한 경매 활동으로 자리매김하고, Newport를 지역 전략의 중심으로 명시하며, Audrain Automobile Museum Gala의 후원과 봄과 가을 이벤트에 연계된 연중 활동도 포함합니다.
Broad Arrow Auctions (NYSE: HGTY) et Audrain ont annoncé un partenariat exclusif pluriannuel qui s'étendra de la saison 2026 à 2028. Broad Arrow devient le partenaire exclusif des ventes aux enchères pour Audrain Newport Concours & Motor Week chaque octobre et le commanditaire principal du Audrain Motorsport Veteran Car Tour chaque mai.
L'accord établit Broad Arrow comme la seule présence de ventes aux enchères de l'entreprise dans le Nord-Est, désigne Newport comme le cœur de sa stratégie régionale et inclut le parrainage du Gala Audrain Automobile Museum et des activations tout au long de l'année liées aux événements de printemps et d'automne.
Broad Arrow Auctions (NYSE: HGTY) und Audrain haben eine mehrjährige exklusive Partnerschaft angekündigt, die von der Saison 2026 bis 2028 läuft. Broad Arrow wird der exklusive Auktionspartner für Audrain Newport Concours & Motor Week jedes Oktober und der Präsentierender Sponsor des Audrain Motorsport Veteran Car Tour jeden Mai.
Die Vereinbarung macht Broad Arrow zur einzigen Auktionspräsenz des Unternehmens im Nordosten, benennt Newport zum Mittelpunkt seiner regionalen Strategie und umfasst die Unterstützung des Audrain Automobile Museum Gala und ganzjährige Aktivierungen im Zusammenhang mit Frühlings- und Herbstveranstaltungen.
Broad Arrow Auctions (NYSE: HGTY) و Audrain أعلنتا عن شراكة حصرية متعددة السنوات تمتد من موسم 2026 حتى 2028. تصبح Broad Arrow شريك المزادات الحصري لـ Audrain Newport Concours & Motor Week في كل أكتوبر و الراعي المقدم لـ Audrain Motorsport Veteran Car Tour في كل مايو.
يؤسّس الاتفاق Broad Arrow كوجود مزادات وحيدة للشركة في الشمال الشرقي، ويجعل من Newport محور استراتيجيتها الإقليمية، ويتضمن رعاية حفل معرض Audrain Automobile Museum وتفعيلًا طوال السنة مرتبطًا بفعاليات الربيع والخريف.
- Exclusive auction partner for Audrain Newport Concours & Motor Week (Oct) through 2028
- Presenting sponsor of Audrain Motorsport Veteran Car Tour (May) through 2028
- Marks Broad Arrow's only auction presence in the Northeast, anchoring regional strategy
- Includes presenting sponsorship of the Audrain Automobile Museum Gala
- None.
Insights
Hagerty's Broad Arrow gains exclusive Northeast foothold via a multi-year partnership with Audrain, boosting regional visibility through
Broad Arrow secures exclusive auction rights for the Audrain Newport Concours & Motor Week each October and becomes presenting sponsor of the May Audrain Motorsport Veteran Car Tour, creating a recurring, high‑visibility platform in Newport. The arrangement gives Broad Arrow a singular auction presence in the Northeast and ties its brand to two marquee, seasonally separated events that attract collectors, exhibitors, and social attendees.
Key dependencies include event attendance quality, auction consignments, and execution at the International Tennis Hall of Fame; outcomes hinge on converting event attendees into bidders and maintaining curation standards. Watch the first execution in
BROAD ARROW, A HAGERTY COMPANY, ESTABLISHES EXCLUSIVE NORTHEAST PRESENCE AS AUDRAIN SOLIDIFIES POSITION AS REGION'S PREMIER AUTOMOTIVE DESTINATION
Newport, Rhode Island, Oct. 31, 2025 (GLOBE NEWSWIRE) -- Audrain Concours Foundation and Audrain Motorsport today announced a landmark partnership with Broad Arrow Auctions, a Hagerty Company (NYSE: HGTY), establishing the collector car auction house as the exclusive auction partner for the Audrain Newport Concours & Motor Week and presenting sponsor of the Audrain Motorsport Veteran Car Tour through 2028.
The agreement marks a significant expansion for Broad Arrow Auctions, representing the company's only auction presence in the Northeast and establishing Newport as the centerpiece of its regional strategy. The partnership aligns Broad Arrow with what has become the Northeast's premier automotive destination and one of the most significant events on the national automotive calendar, offering year-round engagement with the collector car community across two distinctive experiences spanning spring and fall.
"This partnership represents Broad Arrow's continued expansion and a commitment to establishing deep roots in the Northeast collector car market," said Kenneth Ahn, President of Hagerty Marketplace and Broad Arrow. "Audrain has built the region's most significant automotive events, and we are honored to partner with Audrain to engage with collectors and enthusiasts at one of the most important destinations in the U.S. automotive calendar—an environment that celebrates automotive history, craftsmanship, and community."
The collaboration integrates Broad Arrow’s collector car expertise and market leadership with Audrain's mission to create inclusive, welcoming experiences that celebrate automotive history, luxury, and sport. Both organizations share a commitment to making collector car culture accessible to enthusiasts at every level while maintaining the highest standards of curation and presentation.
Audrain Newport Concours & Motor Week
As the exclusive auction partner for the Audrain Newport Concours & Motor Week each October, Broad Arrow will conduct a premier collector car auction at the International Tennis Hall of Fame during the four-day celebration. The partnership also designates Broad Arrow as presenting sponsor of the Audrain Automobile Museum Gala, one of the automotive world's most prestigious social events.
The October event attracts collectors, enthusiasts, and industry leaders from around the world to Newport's historic Bellevue Avenue, featuring world-class concours judging, automotive exhibitions, and now, a curated auction of desirable collector vehicles. The scale and scope of Audrain Newport Concours & Motor Week has established it as the Northeast's flagship automotive gathering and a cornerstone of the national collector car calendar.
Audrain Motorsport Veteran Car Tour
Each May, the Audrain Motorsport Veteran Car Tour Presented by Broad Arrow Auctions showcases pre-1916 veteran-era automobiles throughout Newport County's scenic coastal roads. The tour celebrates automotive pioneering spirit and the region's rich motorsport heritage, offering participants and spectators an intimate experience with automotive history.
Broad Arrow's presenting sponsorship brings the company's expertise and enthusiasm to one of America's most charming motoring events.
Establishing Newport as the Northeast's Premier Automotive Destination
The partnership solidifies Newport, Rhode Island's position as the Northeast's premier destination for automotive events and collector car culture.
"Broad Arrow's commitment to Newport and to both our Concours & Motor Week and Veteran Tour demonstrates their vision for long-term partnership," said Nic Waller, President of The Audrain Group. "Together, we're building something enduring—a year-round destination where collectors, historians, enthusiasts, and newcomers can all find their place in the automotive community. This partnership recognizes what Audrain has built: the Northeast's most significant automotive gathering and one of the premier events on the national calendar."
The partnership commences with the 2026 event season and extends through 2028, with both spring and fall activations each year.
About Audrain
Audrain Concours Foundation and Audrain Motorsport are dedicated to advancing public appreciation of automotive history, design, and culture through world-class events and educational programming. Based in Newport, Rhode Island, Audrain produces the annual Audrain Newport Concours & Motor Week each October and the Audrain Motorsport Veteran Car Tour each May, alongside year-round activities at the Audrain Automobile Museum. Audrain is committed to creating inclusive, welcoming experiences that celebrate automotive excellence while making collector car culture accessible to enthusiasts of all backgrounds.
About Broad Arrow Auctions
Broad Arrow Auctions, a Hagerty (NYSE: HGTY) company, is a leading global collector car auction house. Founded in 2021 by highly experienced industry veterans, Broad Arrow offers exceptional quality cars to collectors and enthusiasts around the world. As the fastest growing auction house in its segment, Broad Arrow’s flagship annual events include The Monterey Jet Center Auction, in conjunction with Motorlux in California, The Amelia Auction, as the official auction of The Amelia (Concours d’Elegance) in Florida, and The Porsche Auction, in conjunction with Air | Water by Luftgekühlt in California. Broad Arrow expanded its global footprint in 2023, with renowned car specialists joining the team in the UK and Europe. Broad Arrow launched its first auction in Europe in May 2025 as the new official auction house of the Concorso d’Eleganza Villa d’Este in Italy in partnership with BMW AG. Broad Arrow expanded its global auction footprint with three new auctions in 2025 held during Zoute Grand Prix, Concours at Wynn Las Vegas, and Auto Zürich. Learn more at broadarrowauctions.com and follow us on Instagram, Facebook, LinkedIn, and Twitter.
Attachments
- A snapshot of the 2025 Audrain Newport Concours, which will feature Broad Arrow as exclusive auction partner beginning in 2026.
- A snapshot of the 2025 Audrain Newport Concours, which will feature Broad Arrow as exclusive auction partner beginning in 2026.
Ian Kelleher Broad Arrow Auctions 917-971-4008 ikelleher@hagerty.com Meghan McGrail Broad Arrow Auctions 519-365-8750 mmcgrail@hagerty.com
FAQ
What is the term of the Broad Arrow Auctions and Audrain partnership for HGTY?
What role will Broad Arrow Auctions (HGTY) play at Audrain Newport Concours & Motor Week?
Will Broad Arrow Auctions be involved in Audrain Motorsport events in spring?
Does this partnership change Broad Arrow's regional footprint for auctions?
What sponsorships are included besides auctions for HGTY?
