AUDRAIN MOTOR WEEK AND BROAD ARROW AUCTIONS ANNOUNCE STRATEGIC MULTI-YEAR PARTNERSHIP
Rhea-AI Summary
Broad Arrow Auctions (NYSE: HGTY) and Audrain announced a multi-year exclusive partnership running from the 2026 season through 2028. Broad Arrow becomes the exclusive auction partner for Audrain Newport Concours & Motor Week each October and the presenting sponsor of the Audrain Motorsport Veteran Car Tour each May.
The agreement establishes Broad Arrow as the company’s only auction presence in the Northeast, names Newport the centerpiece of its regional strategy, and includes sponsorship of the Audrain Automobile Museum Gala and year-round activations tied to both spring and fall events.
Positive
- Exclusive auction partner for Audrain Newport Concours & Motor Week (Oct) through 2028
- Presenting sponsor of Audrain Motorsport Veteran Car Tour (May) through 2028
- Marks Broad Arrow's only auction presence in the Northeast, anchoring regional strategy
- Includes presenting sponsorship of the Audrain Automobile Museum Gala
Negative
- None.
News Market Reaction 1 Alert
On the day this news was published, HGTY gained 0.27%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
BROAD ARROW, A HAGERTY COMPANY, ESTABLISHES EXCLUSIVE NORTHEAST PRESENCE AS AUDRAIN SOLIDIFIES POSITION AS REGION'S PREMIER AUTOMOTIVE DESTINATION
Newport, Rhode Island, Oct. 31, 2025 (GLOBE NEWSWIRE) -- Audrain Concours Foundation and Audrain Motorsport today announced a landmark partnership with Broad Arrow Auctions, a Hagerty Company (NYSE: HGTY), establishing the collector car auction house as the exclusive auction partner for the Audrain Newport Concours & Motor Week and presenting sponsor of the Audrain Motorsport Veteran Car Tour through 2028.
The agreement marks a significant expansion for Broad Arrow Auctions, representing the company's only auction presence in the Northeast and establishing Newport as the centerpiece of its regional strategy. The partnership aligns Broad Arrow with what has become the Northeast's premier automotive destination and one of the most significant events on the national automotive calendar, offering year-round engagement with the collector car community across two distinctive experiences spanning spring and fall.
"This partnership represents Broad Arrow's continued expansion and a commitment to establishing deep roots in the Northeast collector car market," said Kenneth Ahn, President of Hagerty Marketplace and Broad Arrow. "Audrain has built the region's most significant automotive events, and we are honored to partner with Audrain to engage with collectors and enthusiasts at one of the most important destinations in the U.S. automotive calendar—an environment that celebrates automotive history, craftsmanship, and community."
The collaboration integrates Broad Arrow’s collector car expertise and market leadership with Audrain's mission to create inclusive, welcoming experiences that celebrate automotive history, luxury, and sport. Both organizations share a commitment to making collector car culture accessible to enthusiasts at every level while maintaining the highest standards of curation and presentation.
Audrain Newport Concours & Motor Week
As the exclusive auction partner for the Audrain Newport Concours & Motor Week each October, Broad Arrow will conduct a premier collector car auction at the International Tennis Hall of Fame during the four-day celebration. The partnership also designates Broad Arrow as presenting sponsor of the Audrain Automobile Museum Gala, one of the automotive world's most prestigious social events.
The October event attracts collectors, enthusiasts, and industry leaders from around the world to Newport's historic Bellevue Avenue, featuring world-class concours judging, automotive exhibitions, and now, a curated auction of desirable collector vehicles. The scale and scope of Audrain Newport Concours & Motor Week has established it as the Northeast's flagship automotive gathering and a cornerstone of the national collector car calendar.
Audrain Motorsport Veteran Car Tour
Each May, the Audrain Motorsport Veteran Car Tour Presented by Broad Arrow Auctions showcases pre-1916 veteran-era automobiles throughout Newport County's scenic coastal roads. The tour celebrates automotive pioneering spirit and the region's rich motorsport heritage, offering participants and spectators an intimate experience with automotive history.
Broad Arrow's presenting sponsorship brings the company's expertise and enthusiasm to one of America's most charming motoring events.
Establishing Newport as the Northeast's Premier Automotive Destination
The partnership solidifies Newport, Rhode Island's position as the Northeast's premier destination for automotive events and collector car culture.
"Broad Arrow's commitment to Newport and to both our Concours & Motor Week and Veteran Tour demonstrates their vision for long-term partnership," said Nic Waller, President of The Audrain Group. "Together, we're building something enduring—a year-round destination where collectors, historians, enthusiasts, and newcomers can all find their place in the automotive community. This partnership recognizes what Audrain has built: the Northeast's most significant automotive gathering and one of the premier events on the national calendar."
The partnership commences with the 2026 event season and extends through 2028, with both spring and fall activations each year.
About Audrain
Audrain Concours Foundation and Audrain Motorsport are dedicated to advancing public appreciation of automotive history, design, and culture through world-class events and educational programming. Based in Newport, Rhode Island, Audrain produces the annual Audrain Newport Concours & Motor Week each October and the Audrain Motorsport Veteran Car Tour each May, alongside year-round activities at the Audrain Automobile Museum. Audrain is committed to creating inclusive, welcoming experiences that celebrate automotive excellence while making collector car culture accessible to enthusiasts of all backgrounds.
About Broad Arrow Auctions
Broad Arrow Auctions, a Hagerty (NYSE: HGTY) company, is a leading global collector car auction house. Founded in 2021 by highly experienced industry veterans, Broad Arrow offers exceptional quality cars to collectors and enthusiasts around the world. As the fastest growing auction house in its segment, Broad Arrow’s flagship annual events include The Monterey Jet Center Auction, in conjunction with Motorlux in California, The Amelia Auction, as the official auction of The Amelia (Concours d’Elegance) in Florida, and The Porsche Auction, in conjunction with Air | Water by Luftgekühlt in California. Broad Arrow expanded its global footprint in 2023, with renowned car specialists joining the team in the UK and Europe. Broad Arrow launched its first auction in Europe in May 2025 as the new official auction house of the Concorso d’Eleganza Villa d’Este in Italy in partnership with BMW AG. Broad Arrow expanded its global auction footprint with three new auctions in 2025 held during Zoute Grand Prix, Concours at Wynn Las Vegas, and Auto Zürich. Learn more at broadarrowauctions.com and follow us on Instagram, Facebook, LinkedIn, and Twitter.
Attachments
- A snapshot of the 2025 Audrain Newport Concours, which will feature Broad Arrow as exclusive auction partner beginning in 2026.
- A snapshot of the 2025 Audrain Newport Concours, which will feature Broad Arrow as exclusive auction partner beginning in 2026.
Ian Kelleher Broad Arrow Auctions 917-971-4008 ikelleher@hagerty.com Meghan McGrail Broad Arrow Auctions 519-365-8750 mmcgrail@hagerty.com
FAQ
What is the term of the Broad Arrow Auctions and Audrain partnership for HGTY?
What role will Broad Arrow Auctions (HGTY) play at Audrain Newport Concours & Motor Week?
Will Broad Arrow Auctions be involved in Audrain Motorsport events in spring?
Does this partnership change Broad Arrow's regional footprint for auctions?
What sponsorships are included besides auctions for HGTY?
