Ferrari Supercars Dominate Broad Arrow’s Record-Setting $92.8 Million Auction in Partnership with Concours at Wynn Las Vegas
Registered bidders increased 63 percent over 2025, with 35 percent bidding with Broad Arrow for the first time.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Summary
Hagerty (HGTY) reported $92.8 million in sales at Broad Arrow’s second annual Las Vegas auction, held October 31, 2026. The official auction partner of Concours at Wynn Las Vegas sold 76 percent of lots, or 64 of 84. Registered bidders increased 63 percent over 2025, and 35 percent were bidding with Broad Arrow for the first time.
The sale set 10 world auction records. A 1997 Ferrari F50 led at $18,705,000, exceeding the previous model record by more than $4 million. A 2025 Ferrari Daytona SP3 fetched $18,540,000, a record for a non-charity example, while a 2014 Ferrari LaFerrari brought $8,805,000. Prices are in USD and include buyer’s premium. Broad Arrow’s next live auction is November 7 in Zürich; its inaugural Paris auction is scheduled for February 3, 2027.
How this balance works
Rhea-AI gives every point it takes from this document a weight. Minor counts 1, Moderate 3 and Major 9, so one Major point outweighs several Minor ones. The bar adds up the weights on each side, and when neither side holds more than 65% of the total the balance reads Mixed.
It reads the document as published, with the same rules for every company, and it does not look at what the market expected or at how the stock traded, so a point can be objectively good on a day the stock falls.
Rhea-AI Sentiment measures something else, the tone of the wording.
Hollow bars mark forward-looking points. How the balance works
Positive
- Moderate pointLas Vegas auction generated $92.8 million in total sales for Broad Arrow. 1.7% of market cap
- Minor pointRegistered bidders increased 63 percent over 2025, expanding participation in the Las Vegas sale.
- Minor pointFirst-time Broad Arrow bidders represented 35 percent of registered bidders.
- Minor pointFerrari F50 sold for $18,705,000, exceeding the previous model auction record by more than $4 million.
- Minor pointFerrari Daytona SP3 achieved $18,540,000, surpassing its high estimate and setting a non-charity model auction record.
15 minor points
- Minor pointFerrari LaFerrari achieved a model auction record of $8,805,000.
- Minor pointFerrari Enzo contributed a sale of $6,550,000.
- Minor pointBugatti Chiron Super Sport sold for $4,570,000.
- Minor pointFerrari 599 SA Aperta sold for $4,350,000.
- Minor pointMcLaren P1 GTR by Lanzante achieved a model auction record of $3,415,000.
- Minor pointKoenigsegg Regera sold for $2,645,000.
- Minor pointMercedes-Benz 300 SL Gullwing Coupe sold for $1,930,000.
- Minor pointMercedes-Benz 500 K “Spezial Roadster” sold for $1,765,000.
- Minor pointFerrari 488 Pista achieved a model auction record of $1,297,500.
- Minor pointLamborghini Diablo VT 6.0 Coupe achieved a model auction record of $1,006,000.
- Minor pointMercedes-Maybach G 650 Landaulet achieved a model auction record of $995,000.
- Minor pointMercedes-Benz SLR McLaren Roadster achieved a model auction record of $747,500.
- Minor pointDodge Viper GTS-R Commemorative Edition ACR achieved a model auction record of $472,500.
- Minor pointFerrari 488 GTB achieved a model auction record of $390,000.
- Minor point. Forward-looking: it has not happened yet and may not happen.Broad Arrow’s planned inaugural Paris auction on February 3, 2027, adds a new auction event.
Negative
- Minor pointAuction sell-through was 76 percent, with 64 of 84 lots sold and some inventory remaining unsold.
News Explained
Broad Arrow’s completed Las Vegas auction set a record for collector-car auction sales in the city, with
Details
Market Reaction – HGTY
On Nov 2, the day this news came out, the latest delayed price for HGTY is 0.58% above the previous close. The latest delayed price is $15.67. Relative volume is elevated at 2.3x what this stock usually trades by this time of day.
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AI-generated analysis. How Rhea-AI works. Not financial advice.
Broad Arrow’s second annual Las Vegas Auction, the official auction partner of Concours at Wynn Las Vegas, totals
Las Vegas, Nevada, Nov. 02, 2026 (GLOBE NEWSWIRE) -- Broad Arrow Auctions, driven by Hagerty (NYSE: HGTY), has released official results for its 2026 Las Vegas Auction, the auction house’s second annual sale as the official auction partner of Concours at Wynn Las Vegas. Held October 31 at Wynn Las Vegas against the vibrant backdrop of the Strip, the single-day auction was a noteworthy success, achieving
“We are thrilled with the results from our second annual Las Vegas Auction,” says Barney Ruprecht, VP of Auctions for Broad Arrow. “This catalog represented one of our most significant and most exciting offerings to date, and the total stands as one of Broad Arrow’s highest grossing sales since our first auction in 2022. The record-setting supercars and hypercars on offer were perfectly matched to the assembly on the concours lawn, and the results have aided in solidifying Las Vegas as an emerging powerhouse on the collector car auction calendar. We look forward to continuing the momentum in Zürich next weekend as we close out our 2026 live auction calendar.”
The single-day Las Vegas Auction, taken by Broad Arrow Auctioneer, Thomas Forrester, saw a standing-room-only sale from start to finish, fueled by a 63 percent increase in registered bidders over 2025, with 35 percent bidding with Broad Arrow for the very first time. No less than 10 new world record auction prices were set on the day, led by outstanding prices for the exceptional lineup of highly desirable Ferrari supercars and hypercars on offer. The top sale of the auction was the highly anticipated, time-capsule, 106-mile 1997 Ferrari F50, accompanied by an incredible assortment of original factory accessories, which eventually sold for a final
Ferrari continued to dominate the sale, with a modern-day Ferrari supercar, a 2025 Ferrari Daytona SP3, closing out the auction on a high note. A stunning example of the second model in Ferrari’s extremely sought after “Icona” series, the SP3 is finished in the exquisite Tailor Made shade of Verde Francesca over a two-tone Nero Alcantara and Mustard Aunde Jeans interior. Offered from its original owner, the curator of an exceptional private collection, the SP3 is an exceptionally specified example of the 600 produced and displayed just 81 miles at cataloging. Following a lengthy bidding competition between collectors in the room and on the phone, the SP3 sold for a final
Additional exceptional modern collectible Ferraris that set new world record auction prices at Broad Arrow’s Las Vegas Auction include a low-mileage, extensively specified 2014 Ferrari LaFerrari at
Outside the hot Ferrari market, sought-after supercars across multiple top marques also drew significant interest and exceptional results. A one-of-80 2023 Bugatti Chiron Super Sport finished in two-tone Argent (silver) and Black Carbon over Havana upholstery sold for
Top Ten Sales – Broad Arrow Las Vegas Auction 2026
| 1. | Lot 139 | 1997 Ferrari F50 | |
| 2. | Lot 186 | 2025 Ferrary Daytona SP3 | |
| 3. | Lot 178 | 2014 Ferrari LaFerrari | |
| 4. | Lot 126 | 2003 Ferrari Enzo | |
| 5. | Lot 122 | 2023 Bugatti Chiron Super Sport | |
| 6. | Lot 180 | 2011 Ferrari 599 SA Aperta | |
| 7. | Lot 165 | 2015 McLaren P1 GTR by Lanzante | |
| 8. | Lot 162 | 2019 Koenigsegg Regera | |
| 9. | Lot 152 | 1955 Mercedes-Benz 300 SL Gullwing Coupe | |
| 10. | Lot 168 | 1934 Mercedes-Benz 500 K “Spezial Roadster” | |
World Record Auction Prices – Broad Arrow Las Vegas Auction 2026
| Lot 139 | 1997 Ferrari F50 | | World Record Auction Price for the Model |
| Lot 186 | 2025 Ferrary Daytona SP3 | | World Record Auction Price for non-charity Model |
| Lot 178 | 2014 Ferrari LaFerrari | | World Record Auction Price for the Model |
| Lot 165 | 2015 McLaren P1 GTR by Lanzante | | World Record Auction Price for the Model |
| Lot 134 | 2019 Ferrari 488 Pista | | World Record Auction Price for the Model |
| Lot 120 | 2001 Lamborghini Diablo VT 6.0 Coupe | | World Record Auction Price for the Model |
| Lot 131 | 2018 Mercedes-Maybach G 650 Landaulet | | World Record Auction Price for the Model |
| Lot 117 | 2009 Mercedes-Benz SLR McLaren Roadster | | World Record Auction Price for the Model |
| Lot 169 | 2017 Dodge Viper GTS-R Commemorative Edition ACR | | World Record Auction Price for the Model |
| Lot 159 | 2018 Ferrari 488 GTB | | World Record Auction Price for the Model |
Complete results from Broad Arrow’s 2026 Las Vegas Auction are available at broadarrowauctions.com. Later this week, on November 7, Broad Arrow’s 2026 live auction calendar comes to a close with its second annual Zürich Auction in partnership with Auto Zürich. Featuring more than 80 of the world’s most desirable collector cars along with a selection of sought-after memorabilia items, the auction takes place at The Dolder Grand, the iconic five-star hotel overlooking the Lake of Zürich, providing an unforgettable setting for buyers and consignors alike.
Broad Arrow’s final online sale of the year is Global Icons: Winter Memorabilia and Artwork Online. The two-day online auction will feature more than 300 carefully curated lots, offering collectors the opportunity to acquire rare and evocative pieces that capture the spirit, history, and artistry of motorsport. Registration is open now and bidding is live from November 9, ending on November 22 and 23.
Broad Arrow is currently inviting consignments for its inaugural Paris Auction, set for February 3, 2027, at the stunning Peninsula Paris Hotel during Rétromobile Week, as well as consignments for its return to Amelia Island as the official auction of The Amelia Concours on March 5-6, 2027.
Additional information on upcoming auctions is available at broadarrowauctions.com. Members of the media with any questions are invited to reach out to the Broad Arrow Press Team at press@broadarrowauctions.com.
NOTE: All prices are listed in USD and include buyer’s premium, which is equal to the sum of twelve percent (
Editor’s Notes
Photo Captions/Credits: All images by Paul Delapena/ Courtesy of Broad Arrow Auctions.
About Broad Arrow Auctions
Broad Arrow Auctions, driven by Hagerty (NYSE: HGTY), is a leading global collector car auction house founded in 2021 by industry veterans. As the fastest-growing auction house in its segment, Broad Arrow connects exceptional collector cars with enthusiasts worldwide through flagship events including The Broad Arrow Quail Auction (the official auction of The Quail by The Peninsula, A Motorsports Gathering), The Amelia Auction (the official auction of The Amelia Concours), The Porsche Auction in collaboration with Air | Water by Luftgekühlt, the Las Vegas Auction in partnership with Concours at Wynn Las Vegas, as well as international auctions held in partnership with Concorso d’Eleganza Villa d’Este, Zoute Grand Prix, and Auto Zürich.
Learn more at broadarrowauctions.com and follow us on Instagram, Facebook, LinkedIn, and Twitter.
About Hagerty, Inc. (NYSE: HGTY)
Hagerty is a company built by drivers for drivers, protecting 2.8 million vehicles in the United States, Canada and the UK. We make it easier and more enjoyable for enthusiasts to drive and celebrate the machines they love through innovative insurance products, live and digital auctions, engaging media and events, as well as the Hagerty Drivers Club, the world’s largest community of car lovers.
For more information, please visit www.hagerty.com or www.newsroom.hagerty.com.
The Hagerty Automotive Intelligence team uses their collector car expertise to analyze Hagerty's massive trove of public auction results, private sales and insurance data, and buyer and seller behavior. Learn more about how we collect our data at hagerty.com/valuation-tools.
Forward-Looking Statements - This press release contains statements that constitute “forward-looking statements” within the meaning of the federal securities laws. All statements provided, other than statements of historical fact, are forward-looking statements, including those regarding Hagerty’s future operating results and financial position, Hagerty’s business strategy and plans, products, services, and technology implementations, market conditions, growth and trends, expansion plans and opportunities, and Hagerty’s objectives for future operations. The words “anticipate,” “believe,” “envision,” “estimate,” “expect,” “intend,” “may,” “plan,” “predict,” “project,” “target,” “potential,” “will,” “would,” “could,” “should,” “continue,” “ongoing,” “contemplate,” and similar expressions, and the negative of these expressions, are intended to identify forward-looking statements.
Hagerty has based these forward-looking statements largely on current expectations about future events, which may not materialize. Actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. These factors include, among other things, Hagerty’s ability to: (i) compete effectively within our industry and attract and retain our insurance policyholders and paid Hagerty Drivers Club (“HDC”) subscribers; (ii) maintain key strategic relationships with our insurance distribution and underwriting carrier partners; (iii) prevent, monitor, and detect fraudulent activity; (iv) manage risks associated with disruptions, interruptions, outages or other issues with our technology platforms or our use of third-party services; (v) accelerate the adoption of our membership and marketplace products and services, as well as any new insurance programs and products we offer; (vi) manage the cyclical nature of the insurance business, including through any periods of recession, economic downturn or inflation; (vii) address unexpected increases in the frequency or severity of claims, and (viii) comply with the numerous laws and regulations applicable to our business, including state, federal and foreign laws relating to insurance and rate increases, privacy, the internet, and accounting matters.
The forward-looking statements herein represent the judgment of Hagerty as of the date of this release and Hagerty disclaims any intent or obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments, or otherwise. This press release should be read in conjunction with the information included in Hagerty’s other press releases, reports and other filings with the Securities and Exchange Commission. Understanding the information contained in these filings is important in order to fully understand Hagerty’s reported financial results and its business outlook for future periods.
Attachments
- The record-setting 1997 Ferrari F50 that topped Broad Arrow's 2026 Las Vegas Auction held on October 31 at Wynn Las Vegas in partnership with Concours at Wynn Las Vegas.
- The gavel falls on the record-setting 1997 Ferrari F50 that topped Broad Arrow's 2026 Las Vegas Auction held on October 31 at Wynn Las Vegas in partnership with Concours at Wynn Las Vegas.
Ian Kelleher Broad Arrow Auctions +1 917-971-4008 ikelleher@hagerty.com Meghan McGrail Broad Arrow Auctions +1 519-365-8750 mmcgrail@hagerty.com
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
How much did Hagerty’s Broad Arrow Las Vegas auction sell in 2026?
Broad Arrow’s October 31 Las Vegas auction generated $92.8 million in total sales, with 64 of 84 lots sold. The reported sell-through rate was 76 percent. All sale prices are in USD and include buyer’s premium.
Which car achieved the highest price at Broad Arrow’s 2026 Las Vegas auction?
A 1997 Ferrari F50 led the auction at $18,705,000. The 106-mile car set a model auction record, exceeding the previous record by more than $4 million.