BROAD ARROW ZOUTE CONCOURS SALE BECOMES THE HIGHEST GROSSING COLLECTOR CAR AUCTION IN BELGIAN HISTORY
Hagerty (HGTY) reported €34.6 million in total sales at Broad Arrow’s second annual Zoute Concours Auction, held October 9, 2026.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Summary
Hagerty (HGTY) reported €34.6 million in total sales at Broad Arrow’s second annual Zoute Concours Auction, held October 9, 2026.
The auction in Knokke-Heist, Belgium, achieved a 91 percent sell-through rate. Registered bidders increased by over 44 percent from the inaugural 2025 auction, with more than a third bidding with Broad Arrow for the first time. Hagerty described the result as Belgium’s highest-grossing collector car auction. A 2015 Ferrari LaFerrari sold for €5,181,250, alongside a Porsche 918 Spyder Weissach Package at €3,212,500 and a McLaren P1 at €1,890,625.
How this balance works
Rhea-AI gives every point it takes from this document a weight. Minor counts 1, Moderate 3 and Major 9, so one Major point outweighs several Minor ones. The bar adds up the weights on each side, and when neither side holds more than 65% of the total the balance reads Mixed.
It reads the document as published, with the same rules for every company, and it does not look at what the market expected or at how the stock traded, so a point can be objectively good on a day the stock falls.
Rhea-AI Sentiment measures something else, the tone of the wording.
Positive
- Moderate pointZoute Concours Auction generated €34.6 million in total sales.
- Moderate pointRegistered bidders increased over 44 percent compared with the inaugural auction in 2025.
- Minor pointAuction achieved a 91 percent sell-through rate.
- Minor pointFirst-time Broad Arrow bidders represented more than a third of registered bidders.
Negative
- None.
Key Figures
- Total auction sales
- €34.6 million
- 2026 Zoute Concours Auction; record for a collector car auction in Belgium
- Sell-through rate
- 91 percent
- 2026 Zoute Concours Auction
- Registered bidder growth
- over 44 percent
- Compared with the inaugural auction in 2025
- Ferrari LaFerrari sale price
- €5.181.250
- 2015 model; record for the most valuable collector car sold at auction in Belgium
- BMW M5 sale price
- €411.250
- E39 BMW M5 with W10 prototype engine; new E39 BMW auction price record
Historical Context
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Preview gave the BMW M5 prototype a €250,000–€350,000 estimate; auction result later reached €411,250.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
sell-through rate financial
monocoque chassis technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Broad Arrow celebrating success of second annual Zoute Concours Auction in collaboration with Zoute Grand Prix with
BICESTER, United Kingdom, Oct. 12, 2026 (GLOBE NEWSWIRE) -- Broad Arrow Auctions, driven by Hagerty (NYSE: HGTY), is celebrating the record-setting success of its second annual Zoute Concours Auction, which took place on Friday 9 October 2026 at Approach Golf in Knokke-Heist, Belgium as an official auction partner of the renowned Zoute Grand Prix.
A packed room was treated to a highly charged atmosphere as bids got underway on more than 90 lots in a carefully curated catalogue that featured everything from desirable classic cars to icons of the modern hypercar world. The number of registered bidders increased by over 44 percent compared to the inaugural auction in 2025, more than a third of which were bidding with Broad Arrow for the first time. Bidders hailed from 33 countries around the world and the final results represented the highest grossing collector car auction in Belgian history with total sales of
“Our second Zoute Concours sale was a spectacular success, setting new records not just for the incredible cars but for the overall auction value itself,” says Gregory Tuytens, Head of Consignments, Belgium and The Netherlands at Broad Arrow Auctions. “This is testament to our incredible team who curated a world-class catalogue and to our valued buyers and sellers who again put their trust in us. We are enormously grateful to them and to the organisers of the Zoute Grand Prix and look forward to returning to Knokke-Heist again in 2027.”
The biggest stars of the auction were the ‘Holy Trinity’ of the Ferrari LaFerrari, McLaren P1 and Porsche 918 Spyder, all of which led to excited bidding online and in the room. The first of the famous trio to sell, the 2015 McLaren P1 achieved
Genuine rarities in the sale created great excitement as bidders fought to add something unique to their collections. Topping the list was a 2000 E39 BMW M5 in which Dr. Ferdinand Piëch had a Volkswagen W10 engine installed, the engine that formed the basis of the famous Bugatti W16. Only three prototype engines were built and this is the only car in which it was installed. The car was then used by Dr. Piëch as his personal car during the engine’s development. Intense international interest in this truly unique BMW saw it sell for
Aston Martins proved to be a marque in demand, particularly those of the more modern era as bids for a 1987 Aston Martin V8 Vantage X-Pack shot through the upper estimate faster than James Bond to sell for
Other highlights included a 2005 Porsche Carrera GT finished in Guards Red, the rarest colour for this turn of the century supercar which sold for
Provenance always plays a crucial role in the value of collector cars and the Zoute Concours Auction featured the cars of automotive, sporting, and European royalty. A 2000 BMW Z8 formerly owned by seven-time Wimbledon tennis champion, Pete Sampras, sold for
Automobilia also attracted a great deal of interest with an original ex-Allan McNish 2002 Toyota Formula One engine far exceeding its upper estimate at
“The atmosphere in the room for our Zoute Concours Auction was incredible,” says Joe Twyman, VP of Sales, Broad Arrow EMEA Region. “From automobilia to iconic classic collector cars and the world’s most desirable hypercars in the ‘Holy Trinity’, this was surely the greatest collector car auction Belgium has ever seen.”
Top Ten Sales – Broad Arrow 2026 Zoute Concours Auction
- Lot 193 | 2015 Ferrari LaFerrari -
€5.181 .250 - Lot 173 | 2015 Porsche 918 Spyder Weissach Package -
€3.212 .500 - Lot 146 | 2005 Porsche Carrera GT -
€2.762 .500 - Lot 129 | 2015 McLaren P1 -
€1.890 .625 - Lot 130 | 2022 Ferrari 812 Competizione -
€1.496 .875 - Lot 121 | 2010 Ferrari 599 GTO -
€1.131 .250 - Lot 158 | 1976 Lancia Kimera EVO37 -
€1.131 .250 - Lot 136 | 1964 Ferrari 250 GT Berlinetta Lusso -
€1.075 .000 - Lot 122 | 1957 Mercedes-Benz 300 SL Roadster -
€1.041 .250 - Lot 123 | 2020 Ferrari 488 Pista Piloti Ferrari -
€838.750
Zoute continues to be the centre of attention for collectors with the ongoing Global Icons: Zoute Online Auction, closing for bidding on 14 October. Broad Arrow’s 2026 European calendar will then move to the Zürich Auction, taking place on 7 November. Interested bidders are invited to contact a Broad Arrow Car Specialist via info@broadarrowauctions.com or by calling +44-2045-920-16.
Further details, high-res images and interviews with Broad Arrow Executives and Specialists available on request.
Ends.
Editor’s Notes
Photo Credit: All images Courtesy of Broad Arrow Auctions.
About Broad Arrow Auctions
Broad Arrow Auctions, driven by Hagerty (NYSE: HGTY), is a leading global collector car auction house founded in 2021 by industry veterans. As the fastest-growing auction house in its segment, Broad Arrow connects exceptional collector cars with enthusiasts worldwide through flagship events including The Broad Arrow Quail Auction (the official auction of The Quail by The Peninsula, A Motorsports Gathering), The Amelia Auction (the official auction of The Amelia Concours), The Porsche Auction in collaboration with Air | Water by Luftgekühlt, the Las Vegas Auction in partnership with Concours at Wynn Las Vegas, as well as international auctions held in partnership with Concorso d’Eleganza Villa d’Este, Zoute Grand Prix, and Auto Zürich.
Learn more at broadarrowauctions.com and follow us on Instagram, Facebook, LinkedIn, and Twitter.
About Hagerty, Inc. (NYSE: HGTY)
Hagerty is a company built by drivers for drivers, protecting 2.8 million vehicles in the United States, Canada and the UK. We make it easier and more enjoyable for enthusiasts to drive and celebrate the machines they love through innovative insurance products, live and digital auctions, engaging media and events, as well as the Hagerty Drivers Club, the world’s largest community of car lovers. For more information, please visit www.hagerty.com or www.newsroom.hagerty.com.
The Hagerty Automotive Intelligence team uses their collector car expertise to analyse Hagerty's massive trove of public auction results, private sales and insurance data, and buyer and seller behaviour. Learn more about how we collect our data at hagerty.com/valuation-tools.
Forward-Looking Statements - This press release contains statements that constitute “forward-looking statements” within the meaning of the federal securities laws. All statements provided, other than statements of historical fact, are forward-looking statements, including those regarding Hagerty’s future operating results and financial position, Hagerty’s business strategy and plans, products, services, and technology implementations, market conditions, growth and trends, expansion plans and opportunities, and Hagerty’s objectives for future operations. The words “anticipate,” “believe,” “envision,” “estimate,” “expect,” “intend,” “may,” “plan,” “predict,” “project,” “target,” “potential,” “will,” “would,” “could,” “should,” “continue,” “ongoing,” “contemplate,” and similar expressions, and the negative of these expressions, are intended to identify forward-looking statements.
Hagerty has based these forward-looking statements largely on current expectations about future events, which may not materialize. Actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. These factors include, among other things, Hagerty’s ability to: (i) compete effectively within our industry and attract and retain our insurance policyholders and paid Hagerty Drivers Club (“HDC”) subscribers; (ii) maintain key strategic relationships with our insurance distribution and underwriting carrier partners; (iii) prevent, monitor, and detect fraudulent activity; (iv) manage risks associated with disruptions, interruptions, outages or other issues with our technology platforms or our use of third-party services; (v) accelerate the adoption of our membership and marketplace products and services, as well as any new insurance programs and products we offer; (vi) manage the cyclical nature of the insurance business, including through any periods of recession, economic downturn or inflation; (vii) address unexpected increases in the frequency or severity of claims, and (viii) comply with the numerous laws and regulations applicable to our business, including state, federal and foreign laws relating to insurance and rate increases, privacy, the internet, and accounting matters.
The forward-looking statements herein represent the judgment of Hagerty as of the date of this release and Hagerty disclaims any intent or obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments, or otherwise. This press release should be read in conjunction with the information included in Hagerty’s other press releases, reports and other filings with the Securities and Exchange Commission. Understanding the information contained in these filings is important in order to fully understand Hagerty’s reported financial results and its business outlook for future periods.
Attachments
- The "Holy Trinity" of modern hypercars that headlined top sales at Broad Arrow's record-setting 2026 Zoute Concours Auction
- A snapshot of the packed auction room at Broad Arrow's 2026 Zoute Concours Auction in Knokke-Heist during Zoute Grand Prix Car Week
Ian Kelleher Broad Arrow Auctions +1 917-971-4008 ikelleher@hagerty.com Meghan McGrail Broad Arrow Auctions +1 519-365-8750 mmcgrail@hagerty.com
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
How much did Broad Arrow’s 2026 Zoute Concours Auction sell?
Broad Arrow’s second annual Zoute Concours Auction recorded €34.6 million in total sales and a 91 percent sell-through rate. It took place on October 9, 2026, in Knokke-Heist, Belgium.