The Amelia Concours-Winning 1938 Alfa Romeo 8C Earns The Peninsula Classics Best of the Best Award 2025

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Hagerty (HGTY) announced that the 1938 Alfa Romeo 8C 2900B, owned by The Keller Collection and linked to Giuseppe Farina, was named The Peninsula Classics Best of the Best 2025 following its Best of Show win at The Amelia Concours d'Elegance. The award, presented by The Peninsula Hotels, selects one vehicle from leading global concours Best of Show winners as the overall recipient.

The 2025 award was presented at a private ceremony at The Peninsula Paris. The Amelia Concours returns March 5–8, 2026, on Amelia Island, Florida, featuring the Concours d'Elegance, RADwood, Cars & Caffeine, a 2-day Broad Arrow Auction, and honoree programming for Dario Franchitti MBE.

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TRAVERSE CITY, Mich., Jan. 27, 2026 /PRNewswire/ -- Following its Best of Show win at The Amelia Concours d'Elegance, the 1938 Alfa Romeo 8C 2900B has been named The Peninsula Classics Best of the Best 2025.

Presented annually by The Peninsula Hotels, The Peninsula Classics Best of the Best Award brings together Best of Show winners from leading global concours and selects one vehicle as the overall recipient. The 2025 award was announced today at a private ceremony held at The Peninsula Paris, continuing the program's mission to recognize significant automobiles and the individuals who steward them.

The car, owned by The Keller Collection, is believed to be one of the prototypes for the 1938 Mille Miglia and was ordered new in 1938 by the famous Italian racing champion Giuseppe Farina. It is the only 8C 2900 bodied by Farina.

"The Alfa Romeo 8C represents a moment when performance, design and craftsmanship aligned in a way that still resonates today," said McKeel Hagerty, CEO and Chairman of Hagerty and The Amelia Concours. "When the best of the best compete on the world stage, car enthusiasts everywhere win. My thanks to Deborah Keller for her caring stewardship, The Peninsula Classics jury for their studied deliberation and The Amelia Concours team for their guest-centered excellence."

"The winning 1938 Alfa Romeo 8C 2900B represents the pinnacle of prewar performance engineering," said Christian Philippsen, co-founder of The Peninsula Classics Best of the Best Award. "It served as the fastest and most exclusive Italian automobile of its era, and we could not be more thrilled to recognise it as the best of the best."

The Amelia Concours returns March 5–8, 2026, to Amelia Island, Florida. The event will feature Saturday's Concours d'Elegance and RADwood, Sunday's Cars & Caffeine, a 2-day Broad Arrow Auction and enthusiast programming, with Dario Franchitti MBE celebrated as Honoree throughout the weekend.

To learn more about the Alfa Romeo's win at The Amelia Concours 2025, or to download photos, click here.

About The Amelia Concours
The Amelia Concours is an annual multi-award-winning motoring event, to be next held March 5-8, 2026, at The Golf Club of Amelia Island and The Ritz-Carlton, Amelia Island. A Broad Arrow Auction, luxury shopping, new vehicle reveals & experiential drives, exclusive gatherings and entertaining seminars surround the evolving event format, with Saturday's Concours d'Elegance and Sunday's Cars & Caffeine. Each year, The Amelia Concours honors a racing legend and attracts celebrities from across the automotive landscape. Since its inception in 1996, the event has donated over $4 million to deserving non-profit and charitable organizations.

About Hagerty, Inc. (NYSE: HGTY)
Hagerty is a company built by drivers for drivers, protecting 2.7 million vehicles in the United States, Canada and the UK. We make it easier and more enjoyable for enthusiasts to drive and celebrate the machines they love through innovative insurance products, live and digital auctions, engaging media and events, as well as the Hagerty Drivers Club, the world's largest community of car lovers.

For more information, please visit www.hagerty.com or www.newsroom.hagerty.com. 

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SOURCE Hagerty

FAQ

What award did the 1938 Alfa Romeo 8C (HGTY) win in January 2026?

The 1938 Alfa Romeo 8C 2900B won The Peninsula Classics Best of the Best 2025 after its Best of Show at The Amelia Concours.

Who owns the 1938 Alfa Romeo 8C 2900B recognized as Best of the Best 2025?

The car is owned by The Keller Collection and is associated with Giuseppe Farina.

Where and when was The Peninsula Classics Best of the Best 2025 announced?

The award was announced at a private ceremony held at The Peninsula Paris on January 27, 2026.

When will The Amelia Concours (HGTY) return and what are the main events?

The Amelia Concours returns March 5–8, 2026, featuring the Concours d'Elegance, RADwood, Cars & Caffeine, a 2-day Broad Arrow Auction, and honoree programming.

Why was the 1938 Alfa Romeo 8C 2900B notable according to the announcement?

It is described as a prototype for the 1938 Mille Miglia, ordered new by Giuseppe Farina, and the only 8C 2900 bodied by Farina.

Who at Hagerty commented on the 8C winning Best of the Best 2025?

McKeel Hagerty, CEO and Chairman of Hagerty and The Amelia Concours, provided comments celebrating the car and its stewardship.