Health In Tech Launches HitRix to Modernize the Nearly $1 Trillion U.S. Self-Funded Health Insurance Market and Announces Updated 2026 Full-Year Revenue Guidance

Initiative timing affects new policy effective dates and revenue recognition, with more meaningful growth contributions expected in 2027 and beyond.

Rhea-AI Summary

Health In Tech (HIT) launched HitRix, an AI-powered platform designed to simplify large-group self-funded health insurance submissions and placement.

The platform brings document processing, submissions to multiple carriers, proposal comparison and transaction execution into one environment. Health In Tech updated its full-year 2026 revenue outlook to approximately $33 million, roughly in line with 2025 revenue, primarily reflecting initiative timing and its effect on policy effective dates and revenue recognition.

The company expects HitRix, its Three-Year Rate Stabilization Program and expanded carrier capacity to contribute more meaningfully in 2027 and beyond. Its distribution ecosystem included 933 partners as of June 30, 2026, up 19.9% year over year.

2 points · 0 major

PositiveiHow this balance works

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Rhea-AI gives every point it takes from this document a weight. Minor counts 1, Moderate 3 and Major 9, so one Major point outweighs several Minor ones. The bar adds up the weights on each side, and when neither side holds more than 65% of the total the balance reads Mixed.

It reads the document as published, with the same rules for every company, and it does not look at what the market expected or at how the stock traded, so a point can be objectively good on a day the stock falls.

Rhea-AI Sentiment measures something else, the tone of the wording.

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0 major · 1 point

Hollow bars mark forward-looking points. How the balance works

Positive

• Moderate point. Forward-looking: it has not happened yet and may not happen.HitRix, rate stabilization and expanded carrier capacity are expected to contribute more meaningfully in 2027 and beyond.
• Moderate pointDistribution partners reached 933 as of June 30, 2026, up 19.9% year over year.

Negative

• Moderate point. Forward-looking: it has not happened yet and may not happen.2026 revenue outlook of approximately $33 million is roughly flat with 2025, primarily reflecting initiative timing.

Argus 15 min delay 23 alerts

+11.97% vs previous close $0.92 last price 107.6x rel. volume Open Argus

Details

Market move: HIT +11.97% vs previous close. 2026 revenue guidance update

+15.1% Peak Tracked

-9.9% Trough Tracked

$0.80 – $1.12 Day Range

$60.10M Market Cap

On Sep 30, the day this news came out, the latest delayed price for HIT is 11.97% above the previous close. Argus tracked a peak move of +15.1% during the session. Argus tracked a trough of -9.9% from its starting point during tracking. Our momentum scanner has recorded 23 alerts for this stock so far that day. The latest delayed price is $0.92. Relative volume is exceptionally heavy at 107.6x the average.

Data tracked by StockTitan Argus (15 min delayed). Upgrade to Gold for real-time data.

Key Figures

FY2026 revenue outlook: Approximately $33 million U.S. self-funded health insurance market: Nearly $1 trillion Distribution partners: 933 partners +2 more

FY2026 revenue outlook

Approximately $33 million

Updated outlook; roughly in line with 2025 revenue

U.S. self-funded health insurance market

Nearly $1 trillion

Market referenced in the headline

Distribution partners

933 partners

As of June 30, 2026, across brokers, third-party administrators and agencies

Distribution partner growth

19.9%

Year-over-year growth as of June 30, 2026

Expected growth contribution timing

2027 and beyond

Company expects HitRix and other initiatives to contribute more meaningfully

Historical Context

1 past event · Latest: Aug 13

1 event

1. Aug 13

   Q2 earnings report

   24h Move

   -5.2%

   Reported Q2 results and reaffirmed prior 2026 revenue guidance of $45–$50 million.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

self-funded health insurance, managing general underwriters, stop-loss pricing, revenue recognition

4 terms

self-funded health insurance financial

"large-group self-funded health insurance market"

A health insurance arrangement in which an employer or plan sponsor assumes the financial responsibility for paying employees’ medical claims instead of buying a fixed-premium policy from an insurance company. The sponsor typically pays claims as they occur, often hires a third-party administrator to handle billing and networks, and may purchase stop‑loss insurance to limit exposure to very large or unexpected claims; because the sponsor bears claim variability, costs fluctuate with actual healthcare usage rather than remaining a fixed premium expense.

managing general underwriters financial

"different carriers and managing general underwriters ("MGUs")"

Managing general underwriters are the lead financial firms that organize and offering of stocks or bonds, coordinating other underwriters, setting the offering price, handling regulatory paperwork, and overseeing how the securities are sold to investors. They matter because their reputation, pricing choices and allocation decisions influence demand, perceived fairness and the level of risk and potential return for investors—like a head coach whose game plan affects how a team performs and how fans judge the outcome.

stop-loss pricing financial

"provide employers with greater predictability in stop-loss pricing"

A stop-loss price is the specific price level set on a stop order that, when reached or passed, converts the order into a market order (or into a limit order if a stop-limit was used) to sell (or buy to cover) a security. It is a trigger point placed below (for long positions) or above (for short positions) the current market price to initiate an automatic exit; execution occurs at the next available market price after the trigger, so the final trade price can differ from the stop-loss price, especially in fast-moving or illiquid markets.

revenue recognition financial

"new policy effective dates and related revenue recognition"

Revenue recognition is the accounting rule that determines when a company records a sale as income on its financial statements, which may differ from when cash actually arrives. It matters to investors because the timing and method used can change reported profits and growth, so understanding it is like knowing whether a scoreboard counts goals as soon as they’re scored or only after they’re confirmed — the timing affects comparisons, forecasts, and valuation.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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AI-powered HitRix platform streamlines large-group submissions, multi-market quoting, proposal comparison and placement in one secure environment, thereby reducing time to market.

STUART, Fla., Sept. 30, 2026 /PRNewswire/ -- Health In Tech, Inc. (Nasdaq: HIT), an AI-enabled InsurTech platform company ("Health In Tech" or the "Company"), today announced the launch of HitRix, a new AI-powered platform designed to simplify one of the most complex and manual workflows in the large-group self-funded health insurance market, aiming to increase the efficiency of the process and speed to market, and representing another growth lever for the Company.

The Company also updated its full-year 2026 revenue outlook to approximately $33 million, roughly in line with 2025 revenue, primarily reflecting the timing of several strategic initiatives during 2026. Health In Tech expects HitRix, the Company's Three-Year Rate Stabilization Program, which is a differentiated solution designed to provide employers with greater predictability in stop-loss pricing over a multi-year period, and expanded carrier capacity, to become more meaningful growth contributors beginning in 2027 and beyond.

Solving a Complex Large-Group Workflow

For brokers serving larger employers, bringing a case to market can require collecting significant volumes of employee census information, claims data, plan documents and other sensitive information; organizing files received in multiple formats; preparing submissions for different carriers and managing general underwriters ("MGUs"); tracking responses; and manually comparing proposals. HitRix is designed to simplify that process.

Through HitRix, brokers can securely upload case information in the formats in which they receive it. HitRix uses AI-powered document intelligence to ingest, extract, organize and structure the information, reducing the need for manual data entry and reformatting.

The platform then enables brokers to manage submissions across multiple carriers and MGUs, track market activity in one environment, organize incoming proposals and compare alternatives more efficiently.

By reducing repetitive administrative work, HitRix is designed to allow brokers to spend more time advising clients and less time managing documents, spreadsheets, emails and multiple insurance portals.

Unlike traditional submission tools focused primarily on document routing or RFP management, HitRix is integrated with Health In Tech's broader underwriting and marketplace infrastructure, connecting submission, market access, analytics and transaction execution within one environment.

Established Distribution Foundation

HitRix launches across Health In Tech's existing distribution ecosystem, which included 933 partners across brokers, third party administrators and agencies as of June 30, 2026, representing 19.9% year-over-year growth.

The Company believes this established network provides a foundation for HitRix's adoption and continued expansion across participating carriers and MGUs. As more transactions move through the platform, Health In Tech also expects to build a growing base of structured market and placement data that can support additional analytics, workflow automation and AI-enabled capabilities.

"The challenge we are solving with HitRix goes far beyond putting an insurance submission online," said Tim Johnson, Chief Executive Officer of Health In Tech. "Large-group brokers often manage substantial amounts of census data, claims information and plan documents across different formats and systems. HitRix is designed to let AI handle much of that administrative work while giving brokers one environment to organize the case, access multiple markets and compare proposals." 

"Our goal is to make it dramatically easier for brokers to shop the market while keeping them at the center of the client relationship," Johnson added. "We believe HitRix represents an important step toward building a more connected and intelligent marketplace for self-funded health insurance."

2026 Outlook and 2027 Growth Drivers

For full-year 2026, Health In Tech expects revenue of approximately $33 million, roughly in line with 2025 revenue. This revised outlook primarily reflects the timing of HitRix commercialization, the Three-Year Rate Stabilization Program and additional carrier capacity, which affect the timing of new policy effective dates and related revenue recognition.

The Company expects these initiatives to contribute more meaningfully in 2027 and beyond as adoption increases, carrier capacity expands and new business becomes effective.

About Health In Tech 

Health In Tech, Inc. (Nasdaq: HIT) is an AI-enabled InsurTech platform company, which offers a marketplace that aims to improve processes in the health insurance industry through vertical integration, process simplification, and automation. By removing friction and complexities, we streamline the underwriting, sales and service process for insurance companies, licensed brokers, managing general underwriters ("MGUs") and third-party administrators ("TPAs"). Health In Tech's platform serves as a marketplace for brokers, TPAs, MGUs and carriers to access self-funded health insurance for employers, providing functions including customized self-funded health plans, bindable stop-loss quotes, AI-enabled underwriting, claims administration and reporting integration.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements relating to Health In Tech, Inc.'s ("Health In Tech," "HIT," "we," "us" or "our") business strategy, product development and innovation, market opportunities, updated revenue outlook, expected timing and magnitude of contribution from new products, growth prospects, and future operating and financial performance. In some cases, forward-looking statements can be identified by terminology such as "believe," "may," "will," "potentially," "estimate," "continue," "anticipate," "intend," "expect," "could," "would," "project," "plan," "target" or similar expressions that are predictions of or indicate future events or trends and that do not relate solely to historical matters. Forward-looking statements in this press release include, but are not limited to: statements regarding the expected functionality, benefits and adoption of HitRix; expansion of marketplace participation; increased activity and data generated through the platform; the Company's updated 2026 revenue outlook; expectations regarding the timing and magnitude of revenue contribution from new products including HitRix and the Three-Year Rate Stabilization Program; expectations for 2027 and beyond; the timing of the Company's carrier transition; and the Company's expectations regarding analytics, automation, AI-enabled capabilities and broader platform strategy.

These forward-looking statements are based on current expectations and beliefs concerning future developments and their potential effects on Health In Tech and are subject to numerous known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside of Health In Tech's control, that could cause actual results to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to: our ability to obtain funding for our operations and to enhance our current systems and expand our service offerings; the success, cost and timing of our product development activities; the timing and terms of our carrier relationships, including carrier transitions and onboarding of new carriers; our ability to attract and retain key personnel and qualified employees; our ability to attract new customers and to develop new, and enhance existing, products and services; the impact of competition in our industry and innovation by our competitors; risks related to cybersecurity incidents or other network disruptions; risks related to the use of third-party artificial intelligence; our ability to comply with new or modified laws and regulations applicable to our business, including with respect to the insurance services industry, data privacy requirements and AI; our ability to protect our intellectual property rights and maintain and build our brand; the future trading price of our common stock; and other risks and uncertainties described in the "Risk Factors" section of our most recent Annual Report on Form 10-K and our subsequent Quarterly Reports on Form 10-Q and other filings with the U.S. Securities and Exchange Commission.

Any forward-looking statement made in this press release speaks only as of the date of this press release. New risks and uncertainties may emerge from time to time, and it is not possible for Health In Tech to predict all risks and uncertainties that could have an impact on the forward-looking statements contained in this press release. Except as required by applicable law, Health In Tech does not undertake, and expressly disclaims, any obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date of this press release.

Investor Contact:

Health In Tech Investor Relations
ir@healthintech.com

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SOURCE Health In Tech Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is Health In Tech's updated full-year 2026 revenue guidance?

Health In Tech expects approximately $33 million in full-year 2026 revenue, roughly in line with 2025 revenue. The revised outlook primarily reflects the timing of HitRix commercialization, the Three-Year Rate Stabilization Program and additional carrier capacity, which affect new policy effective dates and related revenue recognition.

What does Health In Tech's new HitRix platform do?

HitRix is designed to help brokers process large-group self-funded health insurance case information, submit it to multiple carriers and managing general underwriters, compare proposals and manage placement in one environment. Its AI-powered document tools extract and organize information from uploaded files to reduce manual data entry and reformatting.

What is Health In Tech's Three-Year Rate Stabilization Program designed to provide?

Health In Tech's Three-Year Rate Stabilization Program is designed to give employers greater predictability in stop-loss pricing over a multi-year period.