Heineken Holding N.V. reports transactions under its current share buyback programme
Rhea-AI Summary
Heineken Holding (OTCQX:HKHHY) reported transactions under its share buyback programme on 1 December 2025. The company said the programme is up to circa €750 million with a first tranche of up to circa €375 million announced 12 February 2025. From 24 November to 28 November 2025 a total of 179,389 shares were repurchased at an average price of €61.25. Up to and including 28 November 2025, 4,258,508 shares were repurchased for a total consideration of €266,158,835. The company publishes weekly buyback progress updates on its investor website.
Positive
- 4,258,508 shares repurchased to 28 Nov 2025
- Total consideration of €266,158,835 to date
- Average repurchase price of €61.25 (24–28 Nov 2025)
- Programme scope: up to €750 million overall
Negative
- Cash deployed of €266,158,835 under the programme
- First tranche cap of circa €375 million limits near‑term buyback capacity
News Market Reaction
On the day this news was published, HKHHY gained 0.73%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Key peer HEINY gained 1.25%, with its own buyback update tagged as 'buybacks' and a modest 0.36% reaction, while other beverage peers showed mixed moves, indicating a stock- and group-specific rather than broad sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 10 | Marketing campaign | Positive | +1.1% | Launch of WhatsApp-based engagement pilot rewarding long voice notes with beer. |
| Dec 09 | Product collaboration | Positive | -0.8% | Heineken 0.0 and LÕK unveil padel gear including racket with bottle opener. |
| Dec 08 | Share buyback update | Positive | -1.4% | Weekly report of repurchased shares and consideration under ongoing buyback. |
| Dec 04 | Consumer trends study | Positive | +0.0% | Global survey highlighting rising preference for low- and no-alcohol choices. |
| Dec 03 | Consumer trends study | Positive | +0.4% | Study showing broad acceptance of refusing alcohol, supporting 0.0 positioning. |
Recent news has focused on marketing campaigns and recurring buyback updates. Buyback headlines often saw small one-day moves, including several mild declines, suggesting limited short-term price impact despite ongoing repurchases.
This announcement continues a series of weekly communications around Heineken Holding’s share buyback alongside brand- and moderation-focused campaigns at the Heineken group level. Over the last weeks, news ranged from digital engagement initiatives and 0.0 product activations to multiple buyback updates, including the first tranche of up to €375 million within a broader €750 million programme. Share reactions to these items have mostly been modest, with both small gains and declines, indicating that such updates have been incremental rather than transformative for trading.
Market Pulse Summary
This announcement details incremental progress in Heineken Holding’s ongoing share buyback, including weekly repurchases of 179,389 shares at an average price of €61.25 and cumulative totals of 4,258,508 shares for €266,158,835. Historically, similar buyback-tagged updates have produced modest single-day moves, both positive and negative. Investors tracking this theme may focus on how much of the up to €375 million first tranche and €750 million programme has been executed over time.
Key Terms
Regulation (EU) 596/2014 regulatory
AI-generated analysis. Not financial advice.
Heineken Holding N.V. reports transactions under its current share buyback programme
Amsterdam, 1 December 2025 - Heineken Holding N.V. (EURONEXT:HEIO; OTCQX: HKHHY), hereby reports transaction details related to the first tranche of up to circa
From 24 November 2025 up to and including 28 November 2025 a total of 179,389 shares were repurchased on exchange at an average price of
Up to and including 28 November 2025, a total of 4,258,508 shares were repurchased under the share buyback programme for a total consideration of
Heineken Holding N.V. publishes on a weekly basis, every Monday, an overview of the progress of the share buyback programme on its website: https://www.heinekenholding.com/investors/share-information/share-buyback-programme
| Enquiries |
| Media Heineken Holding N.V. | ||
| Kees Jongsma | ||
| tel. +31 6 54 79 82 53 | ||
| E-mail: cjongsma@spj.nl | ||
| Media | Investors | |
| Christiaan Prins | Tristan van Strien | |
| Director of Global Communications | Global Director of Investor Relations | |
| Marlie Paauw | Lennart Scholtus / Chris Steyn | |
| Corporate Communications Lead | Investor Relations Manager / Senior Analyst | |
| E-mail: pressoffice@heineken.com | E-mail: investors@heineken.com | |
| Tel: +31-20-5239355 | Tel: +31-20-5239590 |
Regulatory information:
This press release is issued in connection with the disclosure and reporting obligations as set out in Article 5(1)(b) Regulation (EU) 596/2014 and Article 2(2) of the Commission Delegated Regulation (EU) 2016/1052 that contains technical standards for buyback programs.
Editorial information:
Heineken Holding N.V. engages in no activities other than its participating interest in Heineken N.V. and the management or supervision of and provision of services to that company. HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 340 international, regional, local and specialty beers and ciders. With HEINEKEN’s over 85,000 employees, HEINEKEN brews the joy of true togetherness to inspire a better world. HEINEKEN’s dream is to shape the future of beer and beyond to win the hearts of consumers. HEINEKEN is committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brew a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. HEINEKEN operates breweries, malteries, cider plants and other production facilities in more than 70 countries. Most recent information is available on www.heinekenholding.com and www.theheinekencompany.com and follow HEINEKEN on LinkedIn and Instagram.
Attachment
FAQ
What did Heineken Holding (HKHHY) report on 1 December 2025 about its buyback?
How many shares did HKHHY repurchase between 24 Nov and 28 Nov 2025 and at what price?
What is the size of Heineken Holding's buyback programme (HKHHY)?
How much has HKHHY spent so far on its buyback programme as of 28 Nov 2025?
Where can investors find weekly updates on HKHHY's buyback progress?
