Heineken Holding N.V. reports transactions under its current share buyback programme

Rhea-AI Summary

Heineken Holding (OTCQX: HKHHY) reported share repurchases under its ongoing buyback programme (up to circa €750 million) and the first tranche (up to circa €375 million) on 8 December 2025.

From 1 Dec–5 Dec 2025 the company repurchased 178,129 shares at an average price of €61.57. Up to and including 5 Dec 2025 a total of 4,436,637 shares were repurchased for a total consideration of €277,125,888. Weekly progress updates are published every Monday on the company website.

Positive

• Total repurchases of 4,436,637 shares through 5 Dec 2025
• Total consideration of €277,125,888 spent under the programme
• Average repurchase price of €61.57 for 1 Dec–5 Dec 2025
• Buyback is part of a €750m programme with a first tranche up to €375m

Negative

• None.

News Market Reaction – HKHHY

-1.44%

1 alert

-1.44% News Effect

On the day this news was published, HKHHY declined 1.44%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Buyback programme size: circa €750 million First tranche size: circa €375 million Shares repurchased (week): 178,129 shares +3 more

6 metrics

Buyback programme size circa €750 million Total share buyback programme as communicated 12 Feb 2025

First tranche size circa €375 million First tranche of current share buyback programme

Shares repurchased (week) 178,129 shares Repurchases from 1–5 December 2025

Average repurchase price €61.57 Average price paid per share from 1–5 December 2025

Cumulative shares repurchased 4,436,637 shares Total under the buyback up to and including 5 December 2025

Total buyback consideration €277,125,888 Aggregate spend up to and including 5 December 2025

Market Reality Check

Price: $38.30 Vol: Volume 34,892 is 1.13x th...

normal vol

$38.30 Last Close

Volume Volume 34,892 is 1.13x the 20-day average of 30,842, indicating slightly elevated trading interest before this update. normal

Technical Shares traded below the 200-day MA, with price at 35.95 versus MA(200) of 36.57 ahead of the buyback disclosure.

Peers on Argus

Peers showed mixed moves: HEINY up 1.25%, PRNDY up 0.68%, while PDRDF down 3.52%...

Peers showed mixed moves: HEINY up 1.25%, PRNDY up 0.68%, while PDRDF down 3.52% and CCHGY slightly down 0.16%. HKHHY’s 1.1% gain with a buyback update appears more stock-specific than sector-driven.

Common Catalyst HEINY also reported progress under its share buyback programme with a same-day headline tagged 'buybacks', pointing to coordinated repurchase activity across the Heineken structure.

Historical Context

5 past events · Latest: Dec 09 (Neutral)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 09	Marketing partnership	Neutral	-0.8%	Launch of Heineken 0.0-branded padel collection with built-in bottle opener.
Dec 08	Buyback update	Positive	-1.4%	Weekly report of repurchases and cumulative spend under the share buyback.
Dec 04	Consumer study	Neutral	+0.0%	Global survey on low- and no-alcohol festive drinking trends supporting 0.0.
Dec 03	Consumer study	Neutral	+0.4%	Research highlighting growing acceptance of refusing alcohol and choosing 0.0.
Dec 01	Buyback update	Positive	+0.7%	Weekly disclosure of repurchases and cumulative buyback spend in late November.

Pattern Detected

Weekly buyback updates have produced mixed short-term reactions, with some repurchase reports followed by gains and others by modest declines, indicating no consistent trading pattern around these announcements.

Recent Company History

Over the past weeks, Heineken entities have focused on brand initiatives and a sizeable share buyback. HKHHY has regularly reported progress on its programme of up to circa €750 million, with a first tranche of up to circa €375 million, detailing weekly share counts and consideration. Parallel HEINY news highlighted 0.0 alcohol positioning and consumer moderation trends. Together, these updates show ongoing capital returns alongside marketing efforts, and today’s buyback report continues the established weekly disclosure cadence.

Market Pulse Summary

This announcement details continued execution of Heineken Holding N.V.’s share buyback, including 17...

Analysis

This announcement details continued execution of Heineken Holding N.V.’s share buyback, including 178,129 shares repurchased at an average of €61.57 and cumulative purchases of 4,436,637 shares for €277,125,888. It continues a pattern of weekly updates under a programme of up to circa €750 million. Investors may track future disclosures for changes in pace or pricing of repurchases and consider how these interact with technical levels such as the 200-day moving average.

Key Terms

share buyback programme, Regulation (EU) 596/2014, buyback programs

3 terms

share buyback programme financial

"reports transaction details related to the first tranche of up to circa €375 million tranche of its share buyback programme"

A share buyback programme is when a company uses its cash to purchase its own shares from the market, reducing the number of shares available to other investors; imagine a bakery buying back coupons so fewer are circulating. It matters because cutting the share count can boost earnings per share and increase each remaining investor’s ownership stake, and it also signals management’s view of the stock while using cash that could have been spent on other priorities.

Regulation (EU) 596/2014 regulatory

"disclosure and reporting obligations as set out in Article 5(1)(b) Regulation (EU) 596/2014"

Regulation (EU) 596/2014, known as the Market Abuse Regulation, is a set of European rules that stop insider trading and market manipulation by requiring timely public disclosure of important company information and monitoring suspicious trading. Think of it as a referee and scoreboard that forces companies to share game-changing facts and punishes cheating, so prices reflect real information. For investors this increases fairness and confidence that market prices are not distorted by secret advantages.

buyback programs financial

"2016/1052 that contains technical standards for buyback programs"

A buyback program is when a company uses its cash to purchase its own shares from the market, reducing the number of shares available to investors. It matters because buying back shares can raise earnings per share and boost the value of remaining stock, similar to a bakery buying back coupons so each remaining coupon is worth more; investors watch buybacks as a sign of how management chooses to return cash or signal confidence.

AI-generated analysis. Not financial advice.

Heineken Holding N.V. reports transactions under its current

share buyback programme

Amsterdam, 8 December 2025 - Heineken Holding N.V. (EURONEXT:HEIO; OTCQX: HKHHY), hereby reports transaction details related to the first tranche of up to circa €375 million tranche of its share buyback programme of up to circa €750 million as communicated on 12 February 2025.

From 1 December 2025 up to and including 5 December 2025 a total of 178,129 shares were repurchased on exchange at an average price of € 61.57.

Up to and including 5 December 2025, a total of 4,436,637 shares were repurchased under the share buyback programme for a total consideration of € 277,125,888.

Heineken Holding N.V. publishes on a weekly basis, every Monday, an overview of the progress of the share buyback programme on its website: https://www.heinekenholding.com/investors/share-information/share-buyback-programme

Enquiries

Media Heineken Holding N.V.
Kees Jongsma
tel. +31 6 54 79 82 53
E-mail: cjongsma@spj.nl
Media		Investors
Christiaan Prins		Tristan van Strien
Director of Global Communications		Global Director of Investor Relations
Marlie Paauw		Lennart Scholtus / Chris Steyn
Corporate Communications Lead		Investor Relations Manager / Senior Analyst
E-mail: pressoffice@heineken.com		E-mail: investors@heineken.com
Tel: +31-20-5239355		Tel: +31-20-5239590

Regulatory information:
This press release is issued in connection with the disclosure and reporting obligations as set out in Article 5(1)(b) Regulation (EU) 596/2014 and Article 2(2) of the Commission Delegated Regulation (EU) 2016/1052 that contains technical standards for buyback programs.

Editorial information:
Heineken Holding N.V. engages in no activities other than its participating interest in Heineken N.V. and the management or supervision of and provision of services to that company. HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 340 international, regional, local and specialty beers and ciders. With HEINEKEN’s over 85,000 employees, HEINEKEN brews the joy of true togetherness to inspire a better world. HEINEKEN’s dream is to shape the future of beer and beyond to win the hearts of consumers. HEINEKEN is committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brew a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. HEINEKEN operates breweries, malteries, cider plants and other production facilities in more than 70 countries. Most recent information is available on www.heinekenholding.com and www.theheinekencompany.com and follow HEINEKEN on LinkedIn and Instagram.

Attachment

• 20251208 HHNV SBB 2025 Weekly update 1 December - 5 December 2025

FAQ

How many shares did Heineken Holding (HKHHY) repurchase between 1 Dec and 5 Dec 2025?

Heineken Holding repurchased 178,129 shares on exchange between 1 Dec and 5 Dec 2025.

What is the total value repurchased by Heineken Holding (HKHHY) under the buyback up to 5 Dec 2025?

Up to and including 5 Dec 2025 the company repurchased shares for a total consideration of €277,125,888.

What is the average price Heineken Holding (HKHHY) paid for shares from 1–5 Dec 2025?

The average repurchase price during 1–5 Dec 2025 was €61.57 per share.

How large is Heineken Holding's (HKHHY) overall share buyback programme and first tranche?

The overall programme is up to €750 million, with the first tranche up to circa €375 million.

Where can I find weekly updates on Heineken Holding's (HKHHY) buyback progress?

Weekly progress updates are published every Monday on the company website: heinekenholding.com/investors/share-information/share-buyback-programme.

How many total shares had Heineken Holding (HKHHY) repurchased under the programme by 5 Dec 2025?

By 5 Dec 2025 Heineken Holding had repurchased a total of 4,436,637 shares under the buyback programme.