OSN Unlocks New Era of Targeted Video Streaming Monetization with Harmonic
Harmonic (NASDAQ: HLIT) has announced a strategic partnership with Orbit Showtime Network (OSN), a leading MENA entertainment network, to enhance video streaming monetization. OSN has implemented Harmonic's VOS360 Ad SaaS, a cloud-native server-side ad insertion solution, to deliver personalized advertising at scale.
The solution enables frame-accurate ad insertion and features sophisticated placement opportunity information services. OSN has successfully integrated VOS360 Ad with various third-party solutions, including content management systems, ad decision servers, and digital rights management. The implementation was completed within months, marking OSN's first venture into targeted ad insertion across its streaming channels.
Harmonic (NASDAQ: HLIT) ha stretto una partnership strategica con Orbit Showtime Network (OSN), importante network di intrattenimento MENA, per potenziare la monetizzazione dello streaming video. OSN ha adottato VOS360 Ad SaaS di Harmonic, una soluzione cloud-native di server-side ad insertion, per offrire pubblicità personalizzata su larga scala.
La soluzione consente la inserzione di annunci con precisione frame-accurate e include avanzati servizi informativi sulle opportunità di posizionamento. OSN ha integrato con successo VOS360 Ad con diversi sistemi di terze parti, tra cui content management system, ad decision server e soluzioni di digital rights management. L’implementazione è stata completata in pochi mesi, segnando la prima esperienza di OSN con inserzioni pubblicitarie mirate sui propri canali in streaming.
Harmonic (NASDAQ: HLIT) ha anunciado una alianza estratégica con Orbit Showtime Network (OSN), una destacada cadena de entretenimiento en la región MENA, para mejorar la monetización del streaming de video. OSN ha desplegado VOS360 Ad SaaS de Harmonic, una solución cloud-native de inserción de anuncios del lado del servidor, para ofrecer publicidad personalizada a gran escala.
La solución permite la inserción de anuncios con precisión a nivel de cuadro (frame-accurate) e incorpora sofisticados servicios de información sobre oportunidades de emplazamiento. OSN ha integrado con éxito VOS360 Ad con diversas soluciones de terceros, incluidos sistemas de gestión de contenidos, servidores de decisión publicitaria y gestión de derechos digitales. La implementación se completó en cuestión de meses, marcando la primera incursión de OSN en anuncios dirigidos en sus canales de streaming.
Harmonic (NASDAQ: HLIT)는 MENA 지역의 주요 엔터테인먼트 네트워크인 Orbit Showtime Network (OSN)과 동영상 스트리밍 수익화 강화를 위한 전략적 파트너십을 발표했습니다. OSN은 맞춤형 광고를 대규모로 제공하기 위해 Harmonic의 클라우드 기반 서버사이드 광고 삽입 솔루션인 VOS360 Ad SaaS를 도입했습니다.
이 솔루션은 프레임 단위의 정밀한 광고 삽입(frame-accurate)을 지원하며, 고급 배치 기회 정보 서비스도 제공합니다. OSN은 콘텐츠 관리 시스템, 광고 결정 서버, 디지털 권리 관리 등 다양한 서드파티 솔루션과 VOS360 Ad를 성공적으로 통합했습니다. 도입은 몇 달 만에 완료되었으며, 이는 OSN이 스트리밍 채널에 타깃 광고를 처음 적용한 사례입니다.
Harmonic (NASDAQ: HLIT) a annoncé un partenariat stratégique avec Orbit Showtime Network (OSN), un réseau de divertissement leader dans la région MENA, afin d'améliorer la monétisation du streaming vidéo. OSN a déployé VOS360 Ad SaaS de Harmonic, une solution cloud-native d'insertion publicitaire côté serveur, pour diffuser de la publicité personnalisée à grande échelle.
La solution permet une insertion d'annonces précise au niveau de l'image (frame-accurate) et propose des services avancés d'information sur les opportunités de placement. OSN a intégré avec succès VOS360 Ad à diverses solutions tierces, notamment des systèmes de gestion de contenu, des serveurs de décision publicitaire et des outils de gestion des droits numériques. Le déploiement a été mené en quelques mois, marquant la première incursion d'OSN dans l'insertion publicitaire ciblée sur ses chaînes de streaming.
Harmonic (NASDAQ: HLIT) hat eine strategische Partnerschaft mit dem führenden MENA-Unterhaltungsnetzwerk Orbit Showtime Network (OSN) angekündigt, um die Monetarisierung von Video-Streaming zu verbessern. OSN hat VOS360 Ad SaaS von Harmonic implementiert, eine cloud-native Server-Side-Ad-Insertion-Lösung, um personalisierte Werbung in großem Umfang auszuliefern.
Die Lösung ermöglicht frame-genaue Werbeeinblendungen und bietet ausgeklügelte Informationsdienste zu Platzierungsmöglichkeiten. OSN hat VOS360 Ad erfolgreich mit verschiedenen Drittanbieterlösungen integriert, darunter Content-Management-Systeme, Ad-Decision-Server und Digital-Rights-Management. Die Umsetzung wurde innerhalb weniger Monate abgeschlossen und markiert OSNs ersten Einsatz zielgerichteter Werbeeinblendungen in seinen Streaming-Kanälen.
- Strategic partnership with leading MENA entertainment network OSN expands market presence
- Successful rapid deployment of VOS360 Ad SaaS solution within months
- Integration capabilities with major ad tech partners demonstrate product strength
- New revenue stream potential through personalized ad delivery capabilities
- None.
Insights
Harmonic's partnership with OSN introduces new revenue streams through targeted ad technology, strengthening its position in the streaming monetization market.
Harmonic's latest partnership with OSN represents a strategic expansion of its SaaS offering in the MENA region. The deal centers on Harmonic's VOS360 Ad SaaS solution, which enables server-side ad insertion (SSAI) capabilities - a technology that allows for personalized ad delivery while maintaining broadcast quality. For OSN, this marks their first implementation of targeted ad insertion across streaming channels, creating an entirely new revenue stream.
The technical implementation details reveal important competitive advantages for Harmonic. Their solution includes sophisticated placement opportunity information services and frame-accurate insertion capabilities, which are critical for maximizing ad revenue. Moreover, the pre-integration with major ad tech partners significantly reduced deployment time for OSN, demonstrating Harmonic's ecosystem advantages.
This partnership illustrates Harmonic's execution of its strategic shift toward higher-margin SaaS offerings. By providing cloud-native solutions that integrate seamlessly with third-party platforms (content management, ad servers, DRM, etc.), Harmonic is positioning itself as an essential middleware provider in the streaming monetization value chain. The MENA region represents a growing market for streaming services, and securing OSN as a flagship client should strengthen Harmonic's competitive position against other ad-tech providers in emerging markets.
Harmonic's VOS360 Ad SaaS Enables Personalized Ad Delivery and Seamless Integration with the Ad Tech Ecosystem
"This collaboration represents a transformative milestone for our network, as we introduce targeted ad insertion across our video streaming channels for the very first time," said Melvin Saldanha, senior vice president, technology at OSN. "Harmonic's unparalleled expertise in server-side ad insertion technology combined with their robust partner ecosystem significantly accelerated our deployment timeline. Within just a few months, we've been able to launch personalized, revenue-driving ad experiences, marking a major advancement in our monetization strategy and our ability to deliver more relevant content to audiences."
Harmonic's VOS360 Ad SaaS is an innovative cloud-native, stand-alone server-side ad insertion (SSAI) solution that delivers personalized ads to viewers with exceptional broadcast quality and reliability. Featuring a user-friendly interface, developer-ready APIs, dashboards and analytics, VOS360 Ad provides OSN with a complete workflow for creative processing, delivery and manifest manipulation with frame-accurate insertion to maximize monetization. The SaaS solution features a sophisticated placement opportunity information service and scheduler, allowing OSN to include the ad duration on ad insertion markers — a critical requirement for ad signaling and monetization.
VOS360 Ad is pre-integrated with major ad tech partners, ensuring rapid deployment and superior viewing experiences. OSN has integrated VOS360 Ad with a variety of third-party solutions, including content management systems, ad decision servers, digital rights management, playout systems and client-side apps.
"We're thrilled to partner with OSN, a world-class entertainment provider in the MENA region," said Tony Berthaud, senior vice president of sales, APAC and EMEA, at Harmonic. "Our VOS360 Ad solution is truly unique, offering seamless integration with a robust ad tech ecosystem, along with cutting-edge ad signaling and scheduling capabilities. Together, these features empower OSN to unlock new revenue opportunities while keeping viewers highly engaged."
Harmonic will demonstrate its innovative VOS360 Ad SaaS at IBC2025, Sept. 12-15, in
About Harmonic
Harmonic (NASDAQ: HLIT), the worldwide leader in virtualized broadband and video delivery solutions, enables media companies and service providers to deliver ultra-high-quality video streaming and broadcast services to consumers globally. The company revolutionized broadband networking via the industry's first virtualized broadband solution, enabling operators to more flexibly deploy gigabit internet services to consumers' homes and mobile devices. Whether simplifying OTT video delivery via innovative cloud and software platforms, or powering the delivery of gigabit internet services, Harmonic is changing the way media companies and service providers monetize live and on-demand content on every screen. More information is available at www.harmonicinc.com.
Harmonic, the Harmonic logo and other Harmonic marks are owned by Harmonic Inc. or its affiliates. All other trademarks referenced herein are the property of their respective owners.
About OSN
OSN Group is a leading network for premium entertainment in the MENA region, operating in 22 countries and offering exclusive, in-demand global and local hit TV series, films, and more. OSN Group delivers content across multiple divisions, including OSN+, OSNtv, Anghami and B2B offerings. Known for its compelling content from global studios like Warner Bros. Discovery and NBCUniversal, OSN is the exclusive home of the latest HBO content, broadcasting shows on the same day as the US, alongside blockbuster movies, and premium kids and lifestyle programming.
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SOURCE Harmonic Inc.
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