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PMI Launches Fast & Furious NOS Capsule Collectibles Exclusively at Walmart

A multi-year global licensing agreement with Universal includes additional launches expected in 2027 and beyond.

(Moderate)

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PMI has launched Fast & Furious NOS Capsule Collectibles exclusively at Walmart, marking the franchise’s 25th anniversary with a new collectible line.

The capsules are available at Walmart stores nationwide and on Walmart.com at a suggested retail price of $9.97, for ages 8 and older. The collection includes 12 character-and-car combinations in NOS-bottle-shaped blind packaging. PMI’s collaboration with Universal includes a multi-year global licensing agreement spanning several entertainment brands, with additional launches expected in 2027 and beyond.

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3 points · 0 major

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Rhea-AI gives every point it takes from this document a weight. Minor counts 1, Moderate 3 and Major 9, so one Major point outweighs several Minor ones. The bar adds up the weights on each side, and when neither side holds more than 65% of the total the balance reads Mixed.

It reads the document as published, with the same rules for every company, and it does not look at what the market expected or at how the stock traded, so a point can be objectively good on a day the stock falls.

Rhea-AI Sentiment measures something else, the tone of the wording.

0 major · 0 points

Hollow bars mark forward-looking points. How the balance works

Positive

  • Moderate pointUniversal collaboration includes a multi-year global licensing agreement spanning several entertainment brands.
  • Minor pointFast & Furious collectibles launched exclusively at Walmart, with a suggested retail price of $9.97.
  • Minor point. Forward-looking: it has not happened yet and may not happen.Additional launches under the collaboration are expected in 2027 and beyond.

Negative

  • None.

Key Figures

Capsule MSRP: $9.97 per capsule Character and car combinations: 12 combinations Licensing agreement duration: Multi-year +1 more
Capsule MSRP
$9.97 per capsule
Fast & Furious NOS Capsule Collectibles
Character and car combinations
12 combinations
Collectible line
Licensing agreement duration
Multi-year
Global agreement spanning entertainment brands
Expected new launches
2027 and beyond
Under the multi-year global licensing agreement

Key Terms

msrp
1 terms
msrp financial
"Inside every Fast & Furious NOS Capsule (MSRP: $9.97;"
MSRP is the price a manufacturer recommends retailers charge for a product, like a suggested sticker price on a car or appliance. For investors it signals pricing strategy and potential profit margins: if retailers sell above it demand may be strong or supply tight, while deep discounts below it can indicate weak sales or margin pressure. Comparing MSPR to actual selling prices helps assess revenue realism and competitive dynamics.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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New collectible line celebrates 25 years of the iconic Fast & Furious franchise with
character-and-car combinations, scene-building accessories and NOS-inspired packaging.

LOS ANGELES, Oct. 21, 2026 /PRNewswire/ -- Fast & Furious NOS Capsule Collectibles have launched exclusively at Walmart, bringing fans a new collectible experience inspired by the cars, characters and high-speed action of the iconic franchise.

PMI launches Fast & Furious NOS Capsule collectibles exclusively at Walmart. New collectible line celebrates 25 years of the iconic Fast & Furious franchise with character-and-car combinations, scene-building accessories and NOS-inspired packaging.

Arriving as Fast & Furious celebrates its 25th anniversary, the new collection features 12 character and car combinations to discover, bringing together some of the franchise's most recognizable characters and vehicles in a distinctive blind-capsule format.

Inspired by one of the most recognizable symbols of the Fast & Furious franchise, the packaging itself becomes part of the experience. Each collectible is presented inside a blind capsule shaped like a NOS bottle, creating an immediate connection to the cars, speed and adrenaline synonymous with the franchise.

Inside every Fast & Furious NOS Capsule (MSRP: $9.97; Ages 8+), fans will discover a collectible character figure paired with a custom car, together with a sticker set, mini poster and its own wheelbase, allowing collectors to build and personalize their own Fast & Furious scene.

There are 12 character and car combinations to collect, featuring fan favorites from across the franchise including Dominic Toretto, Brian O'Conner, Letty Ortiz, Luke Hobbs, Deckard Shaw, Roman Pearce, Han Lue and more, with rare collectibles adding another element of surprise to the hunt.

"Fast & Furious is a global phenomenon because of its unforgettable characters, adrenaline-fueled action, and loyal fan community," said Omer Dekel, CEO of PMI. "As one of Universal's official collectibles partners, we're excited to kick off our collaboration with a product that captures the energy of the franchise and allows fans to collect, display, and celebrate the world of Fast & Furious during this milestone anniversary."

The new collaboration between Universal reinforces PMI's reputation for transforming globally beloved franchises into engaging products for fans of all ages. The multi-year global licensing agreement will span several of the company's most recognizable entertainment brands with new launches expected in 2027 and beyond.

The Fast & Furious NOS Capsule Collectibles are available exclusively at Walmart stores nationwide and on Walmart.com now.

For additional details and the latest product news, follow PMI on Instagram, Facebook, and TikTok.

About PMI 
Established in 1995, PMI is a leading global manufacturer specializing in licensed products for the gaming and entertainment sectors. Rooted in the belief that everyone deserves access to the joy of play, PMI brings beloved intellectual properties to life through high-quality, innovative, and affordable toys and collectibles available in over 130 countries. Its portfolio features top brands including Fuggler, Stumble Guys, UFC, Naruto Shippuden, and many more.

For the latest news and product launches, follow PMI on social media: Instagram (@pmi_toys),  Facebook (@pmiltd), X (@pmitoys) and TikTok (@pmi_toys).

About The Fast & Furious Saga
This summer marks the 25th anniversary of the launch of one of the most iconic film franchises in cinema history. On June 22, 2001, Universal Pictures released The Fast and the Furious, a high-octane thriller set amid the street-racing culture of Los Angeles. The film—starring Vin Diesel as Dominic Toretto, Paul Walker as Brian O'Conner, Jordana Brewster as Mia and Michelle Rodriguez as Letty—would ignite a cultural phenomenon. 

Over the course of eleven films that have stoked passion in an ever-expanding audience and have earned more than $7 billion at the worldwide box office, Universal's record-smashing, homegrown Fast & Furious Saga has become the studio's most-profitable and longest-running franchise. This year, Universal announced that a thrilling new chapter—Fast Forever—will race into theaters March 17, 2028.

About Holley Performance Brands
Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including American Performance, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit https://www.holley.com.

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SOURCE PMI

FAQ

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Where can shoppers buy PMI’s Fast & Furious NOS Capsule Collectibles, and what do they cost?

The collectibles are available exclusively at Walmart stores nationwide and Walmart.com, with a suggested retail price of $9.97 per capsule. They are intended for ages 8 and older.

What comes inside PMI’s Fast & Furious NOS Capsule Collectibles?

Each capsule contains a character figure paired with a custom car, a sticker set, a mini poster and its own wheelbase. The blind-capsule collection includes 12 character-and-car combinations, with rare collectibles also available.

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