Holley Performance Brands Acquires SXTH Element, Expanding Modern Truck & Off-Road Portfolio in Toyota Truck and SUV Performance

SXTH Element brings double-digit historical growth to Holley’s Modern Truck & Off-Road portfolio.

Rhea-AI Summary

Holley Performance Brands (NYSE: HLLY) has acquired SXTH Element, adding Toyota-focused performance upgrades to its Modern Truck & Off-Road business. Financial terms were not disclosed. The Spartanburg, South Carolina-based business makes forced-induction and airflow upgrades for late-model Toyota trucks and SUVs, extending Holley into additional product categories and vehicle platforms.

SXTH Element offers parts for the Tacoma, 4Runner, Tundra, Sequoia and Land Cruiser. Holley expects the addition to complement its existing tuning and exhaust capabilities, enabling more complete performance offerings over time. The founding team will continue to lead SXTH Element, with the transaction structured to incentivize continued growth. The brand currently sells primarily directly to consumers; Holley plans to expand availability through its business-to-business partner network.

4 points · 0 major

PositiveiHow this balance works

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0 major · 0 points

Hollow bars mark forward-looking points. How the balance works

Positive

• Moderate pointSXTH Element acquisition expands Holley’s Modern Truck & Off-Road product categories and vehicle platforms.
• Minor pointDouble-digit historical growth accompanies the acquired SXTH Element business.
• Minor point. Forward-looking: it has not happened yet and may not happen.Partner-network expansion is planned for SXTH Element, which currently sells primarily directly to consumers.
• Minor point. Forward-looking: it has not happened yet and may not happen.Combined performance offerings are expected over time alongside Holley’s existing tuning and exhaust capabilities.

Negative

• None.

Key Terms

forced-induction, intercoolers, charge pipes, turbo inlets, +1 more

5 terms

forced-induction technical

"maker of engineered forced-induction and airflow upgrades"

An engine design that uses a turbocharger or supercharger to push extra air into the combustion chamber so more fuel can burn and the engine produces more power than it would by sucking air in on its own. Think of it like giving a cyclist compressed air that lets them pedal harder without changing their leg size. For investors, forced-induction affects vehicle performance, fuel efficiency, emissions compliance, and demand for specific components, which can influence manufacturers' costs, sales mix, and supply-chain dynamics.

intercoolers technical

"cold-air intakes, intercoolers, charge pipes, turbo inlets and catch cans"

A heat exchanger installed between a turbocharger or supercharger and the engine intake that cools compressed intake air before it enters the combustion chambers. Cooling the pressurized air reduces its temperature, increases its density and oxygen content per volume, and lowers the risk of engine knock; common designs are air-to-air intercoolers (using ambient airflow) and air-to-water intercoolers (using coolant), each trading off complexity, packaging, pressure drop and cooling speed.

charge pipes technical

"cold-air intakes, intercoolers, charge pipes, turbo inlets and catch cans"

Charge pipes are rigid or flexible tubes in a turbocharged or supercharged internal combustion engine that carry pressurized intake air from the turbocharger or supercharger and intercooler to the engine’s intake manifold. They are made from metal, aluminum, plastic or silicone and must withstand boost pressure, heat, and vibration; cracks, loose clamps, or leaks in charge pipes cause loss of boost pressure and reduced engine performance. The term refers to air-handling plumbing in forced-induction engines, not to electrical charging cables or components.

turbo inlets technical

"cold-air intakes, intercoolers, charge pipes, turbo inlets and catch cans"

Turbo inlets are the passages, ports, or fittings that direct air or exhaust gas into a turbocharger; in gasoline/diesel engines this usually means the inlet to the compressor side that feeds ambient air (via intake piping and filter) into the turbo, while in some contexts it can mean the turbine inlet that receives exhaust gas. They govern how smoothly and how much fluid reaches the turbocharger, so their shape, diameter and surface finish affect flow, pressure drop and the turbo’s responsiveness and efficiency without being the turbocharger’s core rotating assembly.

catch cans technical

"cold-air intakes, intercoolers, charge pipes, turbo inlets and catch cans"

A catch can is a small device installed in an internal-combustion engine’s crankcase ventilation path that captures oil, water and other condensates carried by blow-by gases before those vapors re-enter the intake tract. It forces the gases to slow and change direction so liquid droplets condense and collect in a removable canister; the unit must be emptied periodically and does not stop the underlying blow-by or replace normal engine maintenance.

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Founder-led brand brings double-digit historical growth to Holley’s portfolio

NASHVILLE, Tenn., Oct. 29, 2026 (GLOBE NEWSWIRE) -- Holley Performance Brands (NYSE: HLLY), home to a portfolio of iconic automotive brands serving enthusiasts across the high-performance aftermarket, today announced it has acquired SXTH Element, a Spartanburg, S.C.-based maker of engineered forced-induction and airflow upgrades focused on late-model Toyota platforms. The terms of the transaction were not disclosed.

SXTH Element joins Holley’s Modern Truck & Off-Road consumer vertical, expanding Holley’s reach into new product categories and vehicle platforms. SXTH Element’s product line spans cold-air intakes, intercoolers, charge pipes, turbo inlets and catch cans, with a strong track record of bringing products to market within months of new Toyota model launches. The founding team will continue to lead the business, and the transaction is structured to incentivize continued growth following the acquisition.

Toyota redesigned its full truck and SUV lineup between 2022 and 2025, and SXTH Element offers parts for every model in that lineup: the Tacoma, 4Runner, Tundra, Sequoia and Land Cruiser. All five models now use turbocharged engines, creating a young and expanding base of vehicles with years of modification ahead. Turbocharged engines reward intake and intercooler upgrades, which enthusiasts commonly pair with a performance tune and an exhaust. Alongside Holley’s existing tuning and exhaust capabilities, SXTH Element positions Holley to offer more complete performance solutions for these vehicles over time.

“We are disciplined about the brands we bring onto our platform. We look for founder-led businesses with authentic enthusiast credibility, a reputation for product excellence, strong growth in a large addressable market, and meaningful upside that Holley’s scale and resources can unlock. SXTH Element fits that profile,” said Matthew Stevenson, President and Chief Executive Officer of Holley Performance Brands. “That same discipline has guided us as we moved capital out of businesses that no longer fit our growth and margin goals and into categories where enthusiast demand is building. We believe SXTH Element gives our Modern Truck & Off-Road business an immediate foothold with a new base of enthusiasts, who love Toyota Trucks and SUVs.”

SXTH Element sells primarily direct to consumers today. Holley plans to expand the brand’s availability through its network of B2B partners. The acquisition follows Holley’s March 2026 purchase of racewear brand HRX, which has continued to broaden its product offering since joining the company.

“Holley is an iconic leader in performance and joining that legacy is an exciting next step for SXTH Element,” said Dan Wagoner, co-owner of SXTH Element. “We look forward to continuing to deliver for our customers while supporting Holley’s broader vision for the future of the automotive aftermarket.”

“I’m proud of what we’ve built at SXTH Element and excited to join the Holley team,” said Mark Scallan, co-owner of SXTH Element. “As enthusiasts ourselves, we’re looking forward to what we can build together for the community that got us here.”

For more Holley company news, click here.

Forward-Looking Statements
Certain statements in this press release may be considered “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks, uncertainties, and other important factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to Holley’s ability to successfully integrate the SXTH Element business, grow the business and its product offering, or otherwise fully realize the expected benefits associated with its acquisition of SXTH Element, anticipated growth of the vehicle brands, makes and models that SXTH Element products support, and the other risks and uncertainties set forth in the Annual Report on Form 10-K for the year ended December 31, 2025 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 16, 2026, and in any subsequent filings with the SEC.

About SXTH Element
SXTH Element is a Spartanburg, S.C.-based performance parts brand that designs and engineers forced-induction, airflow and off-road components for late-model Toyota trucks and SUVs, including the Tacoma, 4Runner, Tundra, Sequoia and Land Cruiser, along with select sport compact and off-road applications. Using CAD engineering and 3D scanning, the SXTH Element team designs its products in-house and tests them on-road for precise fitment and dyno-proven performance gains. SXTH Element is part of Holley Performance Brands’ Modern Truck & Off-Road consumer vertical grouping. For more information, visit sxthelement.com.

About Holley Performance Brands
Holley Performance Brands (NYSE: HLLY) is home to a portfolio of iconic brands that serve enthusiasts across the high-performance aftermarket. The company designs, engineers, manufactures and markets category-leading products and solutions for automotive enthusiasts through a focused portfolio spanning four consumer vertical groupings: American Performance, Modern Truck & Off-Road, Euro & Import, and Safety & Racing. For more than a century, Holley has built its reputation through innovation, technical expertise and a deep understanding of enthusiast culture. For more information, visit holley.com.

Media Relations Contact(s):
Nathan Espinosa, Michael Murray
Kahn Media
818-881-5246
Holley@KahnMedia.com

Investor Relations Contact(s):
Sloan Bohlen, Jenna Kozlowski
Solebury Strategic Communications
203-428-3224
Holley@soleburystrat.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/0cc11bc2-e02a-41a4-9d32-cc6e61afcd99

FAQ

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What business did Holley Performance Brands acquire?

Holley acquired SXTH Element, a Spartanburg, South Carolina-based maker of forced-induction and airflow upgrades focused on late-model Toyota vehicles. The business joins Holley’s Modern Truck & Off-Road portfolio. Financial terms were not disclosed.