Horace Mann Named 2025 Voluntary Sales Growth Leader by Eastbridge Consulting Group

Key Terms

voluntary benefits financial

Voluntary benefits are optional insurance policies and workplace services employees can choose to buy through their employer, typically paid via payroll deductions—examples include vision, dental, life, disability, accident, and pet insurance. They matter to investors because uptake affects a company’s total compensation cost, employee retention and productivity, and the revenue and risk profile of insurers and benefits providers; think of them as optional add‑ons at checkout that influence both workforce stability and sales for benefit vendors.

worksite benefits financial

Worksite benefits are health, insurance and other voluntary programs offered to employees through their workplace and typically paid for or collected via payroll. Think of it as a menu of extras an employer makes easy to sign up for, like group health coverage, life insurance, or commuter benefits. For investors, the availability, cost and uptake of these benefits affect a company's ability to attract and keep staff, its payroll expenses, and the revenue and risk pools of firms that sell or administer those plans.

new business annualized premiums financial

New business annualized premiums measure the yearly value of insurance policies sold during a period by converting the initial premiums of those new policies into a standardized 12-month amount. For investors, this metric is like adding up the annual subscriptions a company just signed—it shows how much recurring premium income the insurer is likely to collect if those new policies persist, helping assess sales performance, future revenue potential, and the quality of growth.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

SPRINGFIELD, Ill.--(BUSINESS WIRE)-- Amid growing demand for tailored voluntary benefits among educators and public sector employees, Horace Mann Educators Corporation (NYSE: HMN), a national provider of insurance and financial solutions for educators, today announced it has been named the 2025 Voluntary Sales Growth Leader in the small carrier category by Eastbridge Consulting Group, a leading industry research and consulting firm focused on voluntary and worksite benefits.

“This recognition reflects the growing demand for voluntary benefits and our ability to meet the unique needs of educators and others who serve their communities,” said Marita Zuraitis, President and CEO of Horace Mann. “Our growth shows that when you combine deep market focus with the right distribution and product strategy, you can deliver meaningful value to both employers and their employees.”

Horace Mann provides a comprehensive voluntary product suite within its Wise Benefits product portfolio. Horace Mann’s Wise Benefits voluntary sales increased 48.2% in 2025, significantly outpacing the overall voluntary benefits market, which grew approximately 2% to $9.7 billion in new business annualized premiums.

Horace Mann’s above-market growth reflects an enhanced customer experience and expanded benefit specialist and broker relationships, while continuing to deliver tailored voluntary benefit solutions for education and public sector clients.

“Horace Mann’s intentional investments and strong partnerships enable us to meet the growing demand for voluntary benefits, particularly in the education and public sector markets,” said Tyson Sanders, Senior Vice President, Supplemental & Group Benefits. “That commitment will allow Horace Mann to continue driving sustained growth while providing tailored solutions that meet the needs of the employers and employees we serve.”

“Horace Mann’s performance demonstrates a disciplined growth strategy and a sustained commitment to serving the voluntary benefits market,” said JP Soltez, partner at NMG Consulting and head of Eastbridge Consulting Group.

Eastbridge Consulting Group recognized Horace Mann as part of its annual voluntary benefits industry benchmarking results, which are widely regarded as one of the most objective measures of carrier sales performance in the market. To be considered for the award this year, a company must have exceeded the overall industry growth rate in 2023, 2024, and 2025, and led their category in growth last year. Small companies are those with new business annualized premium of $10 million to $49.9 million. Midsize companies are those with NBAP of $50 million to $199.9 million, and large companies are those with NBAP of $200 million or more.

About Horace Mann

Horace Mann Educators Corporation is the largest multiline financial services company focused on helping America’s educators and others who serve the community achieve lifelong financial success. The company offers individual and group insurance and financial solutions tailored to the needs of the educator community. Founded by Educators for Educators® in 1945, the company is headquartered in Springfield, Illinois. For more information, visit www.horacemann.com.

About Eastbridge Consulting Group

Eastbridge Consulting Group, Inc. is a leading advisory and research firm focused on the voluntary/worksite benefits market in the United States and Canada. The firm is part of NMG Consulting, a global financial services consulting organization. Follow Eastbridge on LinkedIn at https://www.linkedin.com/company/eastbridge-consulting-group.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260514047123/en/

Media contact:
David Goldberg
Assistant Vice President, Enterprise Communications
david.goldberg@horacemann.com
617-435-5776

Source: Horace Mann Educators Corporation