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H&M (OTC: HNNMY) opened a new 5,000+ square-foot concept store at 370 North Beverly Drive, Beverly Hills on November 20, 2025, featuring elevated womenswear, accessories and the brand's H&M Pre-Loved curated secondhand shop-in-shop.
The location occupies a historic Art Deco building, uses RFID-enabled inventory systems, and offers mobile checkout and in-store pickup. H&M partnered with LA vintage retailer Wasteland for the Pre-Loved program and will run four-week pop-ups at local flea markets and seasonal events led by local tastemakers.
H&M (OTC:HNNMY) partners with Chamonix-founded ski and lifestyle brand Perfect Moment on a 28-piece après-ski capsule launching December 2, 2025. The collection includes down-filled outerwear, separates, knitwear and accessories designed to move from chalet to city.
Key items: burgundy faux-fur puffer, star-print puffer with jacquard belt, leather ski-style trousers, loop knit cardigan, knitted button-top and shorts, plus moon boots, pom-pom hats, wrap sunglasses and oversized star-print scarf. Materials: faux fur, leather, lurex knit, merino, mohair and cashmere blends. Available in select stores and at hm.com.
H&M (OTC:HNNMY) partners with Chamonix-founded ski and lifestyle brand Perfect Moment on a 28-piece après-ski capsule launching December 2, 2025. The collection includes down-filled outerwear, separates, knitwear and accessories designed to move from chalet to city.
Key items: burgundy faux-fur puffer, star-print puffer with jacquard belt, leather ski-style trousers, loop knit cardigan, knitted button-top and shorts, plus moon boots, pom-pom hats, wrap sunglasses and oversized star-print scarf. Materials: faux fur, leather, lurex knit, merino, mohair and cashmere blends. Available in select stores and at hm.com.
H&M announces a vibrant collection in collaboration with style icon Iris Apfel, celebrating her 100th birthday. Set to launch on April 14, 2022, this collection will be available on hm.com and select stores in the U.S. and Canada. It features a diverse range of colors, textures, and bold designs, highlighting Apfel's unique fashion sense. Key pieces include a jacquard suit and a frilled tulle jacket. The collaboration embodies the fun and expressive essence of personal style, appealing to a broad audience.
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