Robinhood launches new Platinum Card with Function as a Core Benefit as Americans Rethink How They Invest in Their Future

Robinhood (NASDAQ: HOOD) is adding a new health-focused perk to its invite-only Platinum Card.

Rhea-AI Summary

Robinhood (NASDAQ: HOOD) is adding a new health-focused perk to its invite-only Platinum Card. Eligible cardholders can receive a complimentary annual membership to Function, valued at $365, which includes access to over 160 lab tests twice per year, clinician-reviewed results, and a unified digital platform, underscoring Robinhood’s positioning of health management alongside wealth management.

Positive

• Complimentary Function membership worth $365 per year for eligible Platinum cardholders
• Access to 160+ lab tests with testing twice per year included as a core benefit
• Platinum Card rolling out on invite-only basis, supporting a premium positioning
• Partnership links Robinhood brand with long-term health and wellness spending trends

Negative

• None.

News Explained

Robinhood is now rolling out its invite-only Platinum Card, with eligible cardholders able to receive a complimentary annual Function membership as a card benefit.

Argus Jul 22 session 4 alerts

-1.77% close to close 0.3x rel. volume Open Argus

Details

News Market Reaction – HOOD

$95.49B Market Cap

In the Jul 22 session, HOOD declined 1.77%, reflecting a mild negative market reaction. Our momentum scanner triggered 4 alerts that day, indicating moderate trading interest and price volatility.

Data tracked by StockTitan Argus on the day of publication.

Market Context

Recent Robinhood insider records showed 93,228 shares sold and 0 bought across 10 transactions. The ...

Analysis

Recent Robinhood insider records showed 93,228 shares sold and 0 bought across 10 transactions. The invite-only rollout should be weighed separately from this ownership signal; no adoption metrics were provided.

Key Figures

U.S. health spending: $5.7 trillion Annual membership value: $365 Lab tests: More than 160 lab tests +2 more

U.S. health spending

$5.7 trillion

2025

Annual membership value

$365

Complimentary Function membership for eligible Platinum Card cardholders

Lab tests

More than 160 lab tests

Function membership benefit

Testing frequency

Twice per year

Function membership benefit

Daily equivalent cost

$1 per day

Function membership pricing

Historical Context

3 past events · Latest: Jul 02

3 events

1. Jul 02

   Earnings date notice

   24h Move

   +4.3%

   Scheduled second-quarter 2026 results announcement for July 29

2. Jun 25

   Convertible notes close

   24h Move

   +5.6%

   Closed $2.2 billion 0.00% convertible senior notes offering

3. Jun 22

   Convertible notes pricing

   24h Move

   -2.3%

   Priced $2.0 billion 0.00% convertible senior notes offering

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Eligible Robinhood Platinum Card cardholders can receive a complimentary Function membership, reflecting a growing shift toward investing in long-term health

AUSTIN, Texas, July 22, 2026 /PRNewswire/ -- You can check your stocks, bank account, and transactions right from your phone. But health is often something you only check occasionally, with limited visibility beyond a brief summary at a doctor's appointment. People often know more about their portfolio than their bodies.

That is changing. Health and wellness is the only consumer spending category where more Americans plan to spend more, not less, in 2026. As U.S. health spending climbed to $5.7 trillion in 2025, more people are treating their health as an asset to understand and manage over time, rather than something they only think about when they're sick.

Today, Function announced that Robinhood has chosen Function as one of the Robinhood Platinum Card's flagship benefits. Eligible Platinum Card cardholders can receive a complimentary annual Function membership, a $365 value, including access to more than 160 lab tests, testing twice per year, clinician-reviewed results, and a single platform that brings it all together.

Investing has long been about growing your wealth. Today, it's also about understanding the asset that determines whether you'll be able to enjoy that wealth: your health.

"A healthy person has a thousand wishes. A sick person has one. You can be rich and still feel bankrupt without your health," said Jonathan Swerdlin, Co-Founder and CEO at Function. "Robinhood has given millions the power to own their finances, something once reserved for the wealthy few. Function has done the same for health. What used to cost thousands at an executive physical is now $365/year, equivalent to $1 per day, or for Platinum cardholders it's free." 

"Shaping your future means more than just investing your money," said Sanjay Kotte, Chief Commercial Officer at Robinhood Money. "Bringing Function Health to the Robinhood Platinum Card reflects our belief that managing your health is just as important as managing your wealth."

The Robinhood Platinum Card is rolling out now on an invite-only basis. For more information and to request access, visit: robinhood.com/us/en/creditcard/platinum.

ABOUT FUNCTION
Function is on a mission to enable everyone to live 100 healthy years. A groundbreaker in its category, Function has changed the game by making lab testing, MRI and CT, and longitudinal health data accessible, understandable, and actionable. Function's Medical Intelligence Lab™ (MI Lab™) is leveraging a dedicated clinical team to develop a continuous learning system that helps its members see, understand, and act on their biology over time. Members receive access to 160+ lab tests—including biannual testing—for just $365/year, equivalent to $1 per day, covering the heart, hormones, thyroid, liver, kidneys, heavy metal exposures, nutrient levels, inflammation, potential cancer signals, and more. Each member's results are integrated into an intelligent, personalized interface designed to support powerfully informed decision-making. Function members can also access (for an additional cost) MRI and CT that are designed to see signals of cancer and hundreds of other conditions. Function believes everyone should have the power to own their health.

ABOUT ROBINHOOD
Robinhood Markets, Inc. (NASDAQ: HOOD) is a global leader in financial services offering retail brokerage, crypto, advisory, digital banking services, and private markets access to a new generation of investors. Additional information about Robinhood can be found at www.robinhood.com.

The Robinhood Platinum Card is offered by Robinhood Credit, Inc. ("RCT"), and is issued by Coastal Community Bank, pursuant to a license from Visa U.S.A. Inc. RCT is a financial technology company, not a bank. See the Robinhood Platinum Card Benefits Program Terms for details, which are subject to change.

View original content to download multimedia:https://www.prnewswire.com/news-releases/robinhood-launches-new-platinum-card-with-function-as-a-core-benefit-as-americans-rethink-how-they-invest-in-their-future-302831505.html

SOURCE Function Health

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is the new Robinhood (HOOD) Platinum Card benefit with Function Health?

The Robinhood Platinum Card now offers eligible cardholders a complimentary annual Function membership. According to Robinhood, this $365 benefit includes access to over 160 lab tests, twice-yearly testing, clinician-reviewed results, and a single digital platform to track health over time.

How much is the Function Health membership worth for Robinhood Platinum Card holders?

The Function Health membership is valued at $365 per year for Robinhood Platinum Card holders. According to Robinhood, eligible customers receive this annual membership complimentary, effectively providing access to comprehensive health testing at no additional membership cost.

Who is eligible for the Robinhood Platinum Card with Function Health benefits?

Eligibility is limited to invited customers as the Robinhood Platinum Card rolls out on an invite-only basis. According to Robinhood, invited Platinum cardholders can receive the complimentary Function membership once they obtain and use the new premium card product.

What does the Function Health membership include for Robinhood (HOOD) customers?

The Function membership includes access to 160+ lab tests, testing twice per year, and clinician-reviewed results. According to Robinhood and Function, members also get a single platform that consolidates their results to help monitor health metrics over time.

How can investors or users request access to the Robinhood Platinum Card?

Access can be requested online via the Platinum Card page on Robinhood’s website. According to Robinhood, interested users should visit robinhood.com/us/en/creditcard/platinum to learn more about the card and submit a request for invite-only access.