Anywhere Real Estate Inc. - HOUS STOCK NEWS

Coldwell Banker Real Estate has released 'The Trend Report' highlighting key trends in the 2025 luxury real estate market. The report reveals strong market optimism, with 85.5% of Global Luxury Property Specialists rating 2025 buyer market conditions as 'fair' or 'good'. Three major trends are shaping the market:

1. Rise in multigenerational living, with 45% of specialists noting demand for flexible layouts
2. Gen X emergence as market leaders, showing a 10% increase in luxury homeownership over five years
3. Growing influence of 'She-Elites', with women ($5M+ net worth) owning 15.2% of U.S. luxury real estate

The report also identifies shifting preferences in luxury locations, with buyers increasingly attracted to cities like Dubai, Singapore, Austin, and Houston, driven by factors including lower taxes, climate, and economic opportunities.

Coldwell Banker Warburg (CBW), a luxury real estate brokerage with over 100 years of history in New York, has announced its expansion into Brooklyn with a new office in the DUMBO neighborhood. The location will feature an industrial, open-concept design within a Two Trees Management co-working space.

The Brooklyn office will function as a satellite location to CBW's Manhattan operations, offering dedicated creative areas for agents and brokers to access media production and personal branding resources. The expansion aims to meet the growing demands of Brooklyn's fast-paced market while maintaining the company's expertise and personalized service approach.

CBW, which became the first company to be fully branded under Coldwell Banker Global Luxury in 2021, is owned by a subsidiary of Anywhere Real Estate Inc. (NYSE:HOUS). The brokerage is currently led by Regional Vice President Kevelyn Guzman, who assumed leadership at the start of 2024.

ERA Real Estate, part of Anywhere Real Estate Inc. (NYSE: HOUS), launched a new marketing campaign called 'It's time to move up' to strengthen its brand promise. The campaign, which began in November with a social-first approach, builds on ERA's 99% recommendation rating and focuses on community engagement through #MoveUpMoments.

The initiative comes amid significant growth, with year-over-year traffic to ERA.com up 131% and leads increasing 68% as of October 2024. The company has undergone strategic leadership changes, including Alex Vidal as brand president, who implemented new coaching programs and sales initiatives. Under new leadership, ERA University saw a 300% increase in engagement since February 2024, and the brand expanded into new markets including Fresno, Sacramento, Denver, and others.

Guaranteed Rate Affinity has appointed Scott Throneberry as Executive Vice President, leveraging his 29 years of mortgage industry experience to drive company growth. Throneberry, who has been with the company since its 2017 inception and previously served as SVP divisional manager for the Western U.S., will lead regional presidents and focus on recruiting high-performing loan officers.

In his new role, Throneberry will enhance the company's existing talent through culture, technology, and marketing initiatives, while strengthening collaboration between loan officers and Coldwell Banker agents through joint events. The company expects significant growth in 2025 through its platform that enables loan officers to expand their business and partner with top agents.

Sotheby's International Realty has announced its expansion into South Dakota with the opening of Grand Sotheby's International Realty in Sioux Falls. The new office, owned and operated by Dana Fisher and Danielle Konechne who bring nearly 40 years of combined real estate experience, marks the brand's first affiliated office in the state. Fisher serves as a planning and zoning commissioner, while Konechne is known for achieving record-breaking prices.

The expansion strengthens Sotheby's International Realty's network, which currently includes more than 26,300 affiliated independent sales associates across 1,100+ offices in 83 countries and territories. The new office will benefit from Sotheby's global marketing programs, auction house association, and exclusive marketing tools to serve clients in Sioux Falls and surrounding areas.

Century 21 Real Estate, a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), launched 'The Joy of Home' global campaign focusing on community, connection, and homeownership joy. The multi-faceted media campaign includes social and digital media presence, plus two Times Square billboards. A recent study shows 56% of homebuyers remain excited about new homes despite market uncertainty, with 65% feeling stronger community connections after moving. The campaign debuts November 25 across platforms, featuring commercials and digital content, and will continue through 2025. Century 21 operates with nearly 130,000 sales professionals across 11,100 offices in 79 countries.

Sotheby's International Realty announces its continued partnership with Art Basel Miami Beach for the second consecutive year. The collaboration aligns with their new '1 of 1' brand campaign, which highlights unique home features. During the show, the company will showcase select luxury properties in an exclusive VIP area alongside premium brands like UBS, Audemars Piguet, NetJets, and BMW. Sotheby's International Realty operates globally with over 1,100 offices across 83 countries, including 48 company-owned brokerage offices in key markets.

Sotheby's International Realty announces the exclusive listing of Entelechy II, the former personal residence of renowned architect John Portman, for US$40 million. Located in Sea Island, Georgia, this 12,500-square-foot modernist masterpiece was built in 1986 and served as Portman's home for 31 years. The beachfront estate features innovative design elements including pavilions, gallery spaces, water elements, and a suspended walkway bridge. The property, spanning over two acres, is being listed for the first time publicly through Atlanta Fine Homes Sotheby's International Realty and DeLoach Sotheby's International Realty.

Century 21 Real Estate announces expansion into Greece, India, and the United Arab Emirates through new Master Franchise Agreements. In Greece, Antonios Kallas and his sons will develop the network, building on existing operations of three offices and 50 agents. Charles Tarbey, owner of CENTURY 21 Australia/New Zealand, will oversee operations in India and UAE. The UAE's residential property sales are projected to grow from $390 billion in 2024 to $460 billion in 2029, an 18% increase. Greece shows strong housing market trends with increased foreign buyer demand and construction activity, while India's market benefits from stable mortgage rates and high-value property demand.