Coldwell Banker Real Estate Report: Demand for Luxury Real Estate Holds Strong; More Affluent Home Buyers Paying in Cash Amid Rate Pressures
Coldwell Banker Real Estate, a subsidiary of Anywhere Real Estate (NYSE: HOUS), released its 2025 Mid-Year Report revealing strong demand in luxury real estate despite market challenges. The report, analyzing data from 120 U.S. markets, shows 68% of luxury clients maintaining or growing their real estate investments, with 51% opting for all-cash transactions.
The report identifies five key trends: real estate remains central to wealth strategy, emergence of "smart luxury" buyers, new move-up buyers entering the luxury market, widening gap between ultra-wealthy and aspirational buyers, and prevalence of cash purchases. Notably, luxury single-family home inventory increased 19.6%, with prices up 1.8% year-over-year and 8.0% compared to 2023.
Coldwell Banker Real Estate, filiale di Anywhere Real Estate (NYSE: HOUS), ha pubblicato il suo Rapporto di Metà Anno 2025, evidenziando una forte domanda nel settore immobiliare di lusso nonostante le sfide del mercato. Il rapporto, che analizza dati provenienti da 120 mercati statunitensi, mostra che il 68% dei clienti di lusso mantiene o incrementa i propri investimenti immobiliari, con il 51% che sceglie transazioni interamente in contanti.
Il rapporto individua cinque tendenze chiave: l'immobiliare resta centrale nella strategia di ricchezza, l’emergere di acquirenti di "lusso intelligente", nuovi acquirenti in crescita che entrano nel mercato del lusso, l’allargamento del divario tra ultra-ricchi e acquirenti aspirazionali, e la prevalenza di acquisti in contanti. In particolare, l'inventario di case unifamiliari di lusso è aumentato del 19,6%, con prezzi in crescita dell’1,8% su base annua e dell’8,0% rispetto al 2023.
Coldwell Banker Real Estate, una subsidiaria de Anywhere Real Estate (NYSE: HOUS), publicó su Informe de Medio Año 2025, revelando una fuerte demanda en el sector inmobiliario de lujo a pesar de los desafíos del mercado. El informe, que analiza datos de 120 mercados en EE.UU., muestra que el 68% de los clientes de lujo mantienen o aumentan sus inversiones inmobiliarias, y que el 51% opta por transacciones en efectivo.
El informe identifica cinco tendencias clave: el sector inmobiliario sigue siendo central en la estrategia de riqueza, la aparición de compradores de "lujo inteligente", nuevos compradores que ascienden al mercado de lujo, la creciente brecha entre los ultra ricos y los compradores aspiracionales, y la prevalencia de compras en efectivo. Destaca que el inventario de viviendas unifamiliares de lujo aumentó un 19.6%, con precios que subieron un 1.8% interanual y un 8.0% en comparación con 2023.
Coldwell Banker Real Estate는 Anywhere Real Estate (NYSE: HOUS)의 자회사로, 2025년 중간 보고서를 발표하며 시장의 어려움에도 불구하고 고급 부동산에 대한 강한 수요를 공개했습니다. 이 보고서는 미국 120개 시장의 데이터를 분석한 결과, 고급 부동산 고객의 68%가 부동산 투자를 유지하거나 확대하고 있으며, 51%는 전액 현금 거래를 선택하고 있음을 보여줍니다.
보고서는 다섯 가지 주요 트렌드를 제시합니다: 부동산이 부의 전략에서 중심적인 역할을 계속하며, '스마트 럭셔리' 구매자 등장, 신규 중산층 구매자들이 고급 시장에 진입, 초부유층과 열망 구매자 간 격차 확대, 그리고 현금 구매의 만연입니다. 특히 고급 단독 주택 재고는 19.6% 증가했으며, 가격은 전년 대비 1.8%, 2023년과 비교해 8.0% 상승했습니다.
Coldwell Banker Real Estate, filiale de Anywhere Real Estate (NYSE: HOUS), a publié son rapport de mi-année 2025, révélant une forte demande dans l'immobilier de luxe malgré les défis du marché. Le rapport, qui analyse les données de 120 marchés américains, montre que 68% des clients de luxe maintiennent ou augmentent leurs investissements immobiliers, avec 51% optant pour des transactions en espèces.
Le rapport identifie cinq tendances clés : l'immobilier reste au cœur de la stratégie patrimoniale, l'émergence d'acheteurs de "luxe intelligent", l'arrivée de nouveaux acheteurs cherchant à monter en gamme sur le marché du luxe, l'élargissement de l'écart entre les ultra-riches et les acheteurs aspirants, ainsi que la prévalence des achats en espèces. Notamment, l'inventaire des maisons individuelles de luxe a augmenté de 19,6%, avec des prix en hausse de 1,8% sur un an et de 8,0% par rapport à 2023.
Coldwell Banker Real Estate, eine Tochtergesellschaft von Anywhere Real Estate (NYSE: HOUS), veröffentlichte seinen Halbjahresbericht 2025 und zeigt trotz Marktproblemen eine starke Nachfrage im Luxusimmobilienbereich. Der Bericht, der Daten aus 120 US-Märkten analysiert, zeigt, dass 68% der Luxusklienten ihre Immobilieninvestitionen beibehalten oder ausbauen, wobei 51% sich für Barzahlungen entscheiden.
Der Bericht identifiziert fünf zentrale Trends: Immobilien bleiben ein zentraler Bestandteil der Vermögensstrategie, das Aufkommen von "smart luxury" Käufern, neue Aufsteiger im Luxusmarkt, die wachsende Kluft zwischen Ultra-Reichen und aufstrebenden Käufern sowie die Häufigkeit von Barzahlungen. Besonders hervorzuheben ist, dass der Bestand an luxuriösen Einfamilienhäusern um 19,6% gestiegen ist, mit Preisen, die im Jahresvergleich um 1,8% und im Vergleich zu 2023 um 8,0% gestiegen sind.
- 68% of luxury clients maintaining or expanding real estate investments
- Luxury single-family home sales increased 1.7% year-over-year and 9.0% vs 2023
- Single-family home prices up 8.0% compared to 2023
- Attached property prices increased 8.4% year-over-year
- Growing pool of new luxury buyers due to 47% national home price surge over past 5 years
- Slight softening in attached segment sales due to rate-sensitive buyers
- Aspirational buyers ($1M-$5M net worth) showing increased caution in purchases
- Higher inventory levels with 19.6% surge in luxury single-family homes
Insights
Luxury real estate market shows resilience with increasing cash purchases and selective buying despite higher rates, positive for HOUS's operations.
Coldwell Banker's 2025 Mid-Year Report reveals a resilient luxury real estate market characterized by strategic buying behaviors rather than retreat. 68% of surveyed Luxury Property Specialists report clients are maintaining or expanding their real estate holdings, while 51% note an increase in all-cash transactions – a significant shift as affluent buyers leverage liquid assets instead of financing at higher interest rates.
The report identifies five key trends shaping the market: (1) real estate remaining central to wealth strategies, (2) emergence of "smart luxury" buyers who refuse to compromise on key features, (3) regular homeowners entering the luxury market due to equity gains, (4) widening behavior gap between ultra-wealthy and aspirational buyers, and (5) prevalence of cash purchases as a portfolio diversification strategy.
Perhaps most telling is the market's demonstrated price resilience despite increased inventory. Luxury single-family home inventory has surged
This data suggests the luxury segment is effectively absorbing new inventory while maintaining price stability – a positive indicator for Coldwell Banker's transaction volume and commission revenues. The report's findings of "recalibrating" rather than retreating buyer behavior signals continued transaction activity, albeit with more selective purchasing decisions focused on long-term value rather than speculative buying.
For Anywhere Real Estate Inc. (HOUS), which owns the Coldwell Banker brand, these trends suggest their luxury segment remains a reliable revenue generator even amid broader market uncertainty, with potential for strong transaction values particularly in the single-family luxury home category where sales volumes increased
The Coldwell Banker Global Luxury 2025 Mid-Year Report unveils the five biggest trends fueling today's luxury real estate market
The Mid-Year Report provides both a short-term and long-term look at the trends projected to influence the luxury real estate market over the next six months and the next 12 to 24 months. For this report, the Coldwell Banker Global Luxury program analyzed luxury market data from 120 U.S. markets and surveyed more than 200 Coldwell Banker® Luxury Property Specialists to identify five distinct trends shaping today's luxury real estate landscape.
According to the survey,
As market conditions stabilize and inventory levels improve, many Coldwell Banker affiliated agents report that luxury home buyers are holding fast to their wish lists—unwilling to compromise on lifestyle preferences, property conditions, or luxury features. Furthermore, a growing number of luxury homebuyers are entering the market for the first time driven by significant gains in home equity over the past five years, adding to demand in the high-end segment.
"So far in 2025, we're seeing a luxury real estate market that isn't fully bullish or bearish—but rather recalibrating," said Michael Altneu, Vice President of the Coldwell Banker Global Luxury program. "Affluent home buyers still see real estate as a safe haven to grow and protect their wealth, but as the market balances and more inventory comes online, they can also be more choosy than in recent years. Practical considerations including home affordability, tax strategy, estate planning and long-term investment potential are taking precedence over aesthetics, flashy amenities or location. This could mark the return of what we call 'smart luxury'—a mindset shift where discernment and strategic decision-making take priority."
Coldwell Banker Global Luxury Program Mid-Year Report: Top 5 Emerging Luxury Real Estate Trends for 2025
Trend #1: Real Estate Remains a Cornerstone of Wealth Strategy
Nearly 7 in 10 (
Trend #2: "Smart Luxury" – The "No-Compromise Buyer" Meets The "Smart Buyer"
Rather than retreat from the market, luxury homebuyers are being strategic about their purchases and prioritizing aspects of home that create value over aesthetic perfection. Practical considerations including home affordability, tax strategy, estate planning and long-term investment potential are taking precedence over flashy amenities or trophy locations.
Trend #3: Move-Up Buyers Enter Luxury Market
Escalating home prices are turning ordinary homeowners into luxury buyers by default. According to the National Association of REALTORS® national home prices have surged by
"Buyers who once thought luxury was out of reach are now finding themselves in that tier by default," Altneu said. "They're coming into the market with significant equity and high expectations—and they're helping to sustain activity."
Trend #4: Ultra-Wealthy vs. Aspirational Buyer Split Widens
The luxury real estate market is showing a clear behavioral divide among buyer segments. One in five (
Trend #5: Cash Purchases Prevail as "Safe Haven" Strategy
Despite ongoing economic uncertainty,
"Ultra-high-net-worth individuals aren't just buying one property—they're building real estate portfolios," said Jade Mills, president, Jade Mills Estates and International Ambassador of Coldwell Banker Global Luxury program. "These buyers are paying all cash specifically because they want hard assets independent of market swings. When you're dealing with generational wealth, real estate becomes a cornerstone strategy, not just a lifestyle purchase."
Underlying strength continues to insulate the luxury sector, especially for single-family homes.
New data from The Institute for Luxury Home Marketing underscores the resilience of the luxury real estate sector highlighting sustained strength in both property values and buyer demand despite broader economic uncertainty. Luxury single-family home inventory has surged
The full Mid-Year Report is available here.
Methodology
The Coldwell Banker Global Luxury® program collaborated with their Luxury Property Specialists (through the means of a survey), the Institute for Luxury Home Marketing, National Association of Realtors and Barton Consulting LLC to provide insights into wealth, real estate, property investment, luxury spending preferences and emerging trends. For the Mid-Year Report 2025, the Institute for Luxury Home Marketing analyzed the data for the top
About Coldwell Banker Global Luxury® program
The Coldwell Banker Global Luxury® program legacy traces its roots to 1933 and has been a world leader in luxury real estate since. The Luxury Property Specialists are an exclusive group within the Coldwell Banker® system, making up under ten percent of independent sales associates affiliated with the brand worldwide. As reported by affiliates of the
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SOURCE Coldwell Banker Global Luxury
FAQ
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