71% of Aspiring Homeowners Are Delaying Kids, Career Moves, and Other Major Life Decisions Until They Buy a Home

Rhea-AI Summary

Coldwell Banker (NYSE: HOUS) released the 2025 American Dream Report on Nov 10, 2025, surveying 3,068 U.S. adults (885 aspiring homeowners).

Key findings: 71% of aspiring homeowners delay major life decisions until they can buy a home; 84% of Gen Z aspirants delay at least one milestone; 53% of first-time aspirants expect to buy at age 40+; 65% view homeownership as smarter long-term finance than renting.

Positive

• 71% of aspiring homeowners delay major life decisions
• 84% of Gen Z aspiring homeowners delay at least one milestone
• 65% view homeownership as a smarter long-term financial decision
• 63% of non-owners want to buy within five years

Negative

• 53% of aspiring first-time buyers expect purchase at age 40 or older
• 35% willing to buy a less ideal home (smaller or fixer-upper)
• 36% have considered co-buying to afford homeownership

News Market Reaction – HOUS

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In the Nov 10 session, HOUS gained 3.33%, reflecting a moderate positive market reaction. Our momentum scanner triggered 6 alerts that day, indicating moderate trading interest and price volatility.

Data tracked by StockTitan Argus on the day of publication.

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New data from Coldwell Banker Real Estate sheds light on the state of "The American Dream," and how housing affordability is reshaping family life and the economy

MADISON, N.J., Nov. 10, 2025 /PRNewswire/ -- Today, Coldwell Banker Real Estate LLC, a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS) released The2025American Dream Report, which found that a majority (71%) of aspiring homeowners¹ are delaying at least one major life decision – getting married, having children, career changes, and even pet ownership – until they can afford to buy a home of their own.

Coldwell Banker commissioned The Harris Poll to survey more than 3,000 U.S. adults, including nearly 900 aspiring homeowners, to understand how "The American Dream" has evolved and how homeownership is prioritized among other foundational life milestones. The report found that among aspiring homeowners:

• Nearly 1 in 5 are delaying marriage or having children until they can afford to buy a home (18% each)
• 17% each are putting off changing jobs/careers or getting a pet
• 16% are forgoing living independently
• 15% are delaying starting a business or going self-employed

The survey found that for younger generations, buying a home may be the new starting line for adulthood. More than 4 in 5 (84%) Gen Z (ages 18-28) aspiring homeowners are postponing at least one life decision until they can afford to buy a home, including nearly 1 in 3 (29%) that are delaying having children. However, more than half (53%) of aspiring first-time homeowners don't expect to buy their first home until age 40 or older, suggesting milestones like starting families could be pushed back even further until homeownership is achieved.

"While affordability remains a significant hurdle, the desire for homeownership among Americans is so strong that many are restructuring their lives to make it a reality – from postponing parenthood to moving in with family to reduce expenses," said Jason Waugh, President of Coldwell Banker Affiliates. "This report underscores that people view homeownership not only as a foundation for personal and financial stability, but also as one of the most effective vehicles for building long-term wealth – often surpassing the stock market in perceived value. However, when people delay major life events in pursuit of homeownership, it inevitably shapes patterns in household formation and consumer behavior. That's why unlocking homeownership matters, and why working with a trusted, knowledgeable real estate professional can be the key to helping people successfully navigate the market and achieve that milestone with confidence."

Other Key Trends in the Coldwell Banker 2025 American Dream Report:

Homeownership Still Defines the American Dream
Despite affordability challenges; homeownership is central to the American Dream.

• 56% of Americans say homeownership represents what the American Dream means to them personally — more than those who say the same for getting married or having children (42%), retiring by 67 (39%), building a successful career or business (39%), or earning a college degree (23%).
• 85% of Americans believe homeownership is still part of the American Dream for most Americans.
• Among those who don't currently own a home, 83% want to buy someday, including 97% of Gen Zers and 93% of Millennials (ages 29-44).

Financial motivations may be a key factor: 65% of Americans say homeownership is a smarter long-term financial decision than renting in today's housing market, and nearly half (48%) view investing in real estate as a better wealth-building tool than investing in the stock market.

Making It Happen: Americans Are Getting Creative
Americans are finding new ways to navigate affordability challenges and forge a path to ownership.

• 84% are willing to make concessions, such as taking on a side job (42%), buying a less ideal home like something smaller or a fixer-upper (35%), or moving to more affordable areas (35%), to make buying a home possible.
• 36% have considered co-buying with family to afford homeownership, including 63% of Gen Z and 49% of Millennials; 33% have thought about co-buying with a non-romantic partner like a friend or coworker
• 19% of Gen Z and 14% of Millennials have already moved in with parents or in-laws to save to buy a home

Optimism Persists
Looking ahead, Americans remain hopeful about reaching their goal of homeownership. Nearly two-thirds who don't currently own a home (63%) say they would like to buy a home within the next five years, including 70% of Gen Z and 72% of Millennials.

For more information on the Coldwell Banker 2025 American Dream Report, visit Blue Matter blog.

Survey Methodology

This survey was conducted online within the United States by The Harris Poll on behalf of Coldwell Banker from September 29 – October 1, 2025, among 3,068 adults ages 18+, among whom 885 are aspiring homeowners (i.e., don't currently own a home, but would like to someday). The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 2.5 percentage points using a 95% confidence level. This credible interval will be wider among subsets of the surveyed population of interest.

About Coldwell Banker Real Estate LLC

Powered by its network of 95,000 affiliated sales professionals in approximately 2,700 offices across 48 countries and territories, the Coldwell Banker^® system is a leading provider of full-service residential and commercial real estate brokerage services. The Coldwell Banker brand prides itself on its history of expertise, honesty and an empowering culture of excellence since its beginnings in 1906. The Coldwell Banker brand is committed to providing its network of affiliated sales agents with the tools and insights needed to excel in today's marketplace and is known for its bold leadership and dedication to driving the industry forward. The brand was named among the 2025 Women's Choice Award^®"9 out of 10 Customer Recommended Real Estate Agency." Blue is bold and the integrity and values of the Coldwell Banker brand give the Gen Blue network an unbeatable edge. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. To join Coldwell Banker Real Estate and unlock the Gen Blue possibilities, please visit www.coldwellbanker.com/careers.

1 In a survey of more than 3,000 American adults, Coldwell Banker found that 28% of Americans are aspiring homeowners – people who don't currently own a home, but would like to someday.

Media Inquiries:
Lauren Nash
laurennash@motherbear.agency 

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SOURCE Coldwell Banker Real Estate LLC

FAQ

What did Coldwell Banker report about aspiring homeowners in Nov 2025 (HOUS)?

The report found 71% of aspiring homeowners delay major life decisions until they can buy a home.

How does the 2025 report say Gen Z aspiring homeowners are affected (HOUS)?

84% of Gen Z aspiring homeowners delay at least one life decision; 29% delay having children.

What share of aspiring first-time buyers expect to purchase after age 40 (HOUS)?

53% of aspiring first-time homeowners don't expect to buy until age 40 or older.

How many surveyed view homeownership as better than renting for long-term finance (HOUS)?

65% of Americans said homeownership is a smarter long-term financial decision than renting.

What affordability strategies are aspirants considering according to the 2025 report (HOUS)?

Respondents cited side jobs (42%), buying smaller/fixer-upper homes (35%), and moving to affordable areas (35%).