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HP Equips Partners for the AI Era with New Amplify AI Program

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HP Inc. (HPQ) has announced HP Amplify AI, a new partner program launching November 1, 2024, designed to enhance partners' AI capabilities and drive customer adoption. The program includes the HP Amplify AI HUB, offering AI training, certification, and tools for partners to effectively sell AI devices and solutions.

The company is implementing AI-powered tools including a Partner Portal Chatbot and Configured Price Quote platform available in 108 countries. The HP Future Ready AI MasterClass has attracted over 12,000 users, and HP is expanding content availability in multiple languages. Additionally, HP is expanding its Business Partner Program globally to engage a broader ecosystem of partners.

HP Inc. (HPQ) ha annunciato HP Amplify AI, un nuovo programma per i partner che verrà lanciato il 1 novembre 2024, progettato per migliorare le capacità AI dei partner e favorire l'adozione da parte dei clienti. Il programma include HP Amplify AI HUB, che offre formazione, certificazione e strumenti per consentire ai partner di vendere efficacemente dispositivi e soluzioni AI.

L'azienda sta implementando strumenti alimentati da AI, tra cui un chatbot per il Portale Partner e una piattaforma di preventivi configurati disponibile in 108 paesi. La HP Future Ready AI MasterClass ha attirato oltre 12.000 utenti e HP sta espandendo la disponibilità dei contenuti in più lingue. Inoltre, HP sta ampliando il proprio Programma per Partner Aziendali a livello globale per coinvolgere un ecosistema più ampio di partner.

HP Inc. (HPQ) ha anunciado HP Amplify AI, un nuevo programa para socios que se lanzará el 1 de noviembre de 2024, diseñado para mejorar las capacidades de IA de los socios y fomentar la adopción por parte de los clientes. El programa incluye HP Amplify AI HUB, que ofrece capacitación, certificación y herramientas para que los socios vendan eficazmente dispositivos y soluciones de IA.

La compañía está implementando herramientas impulsadas por IA, incluyendo un chatbot de Portal de Socios y una plataforma de cotización de precios configurados disponible en 108 países. La HP Future Ready AI MasterClass ha atraído a más de 12,000 usuarios, y HP está expandiendo la disponibilidad de contenido en varios idiomas. Además, HP está ampliando su Programa de Socios Empresariales a nivel mundial para involucrar a un ecosistema más amplio de socios.

HP Inc. (HPQ)는 2024년 11월 1일에 출시될 새로운 파트너 프로그램 HP Amplify AI를 발표했으며, 이는 파트너의 AI 역량을 강화하고 고객 수용을 촉진하기 위해 설계되었습니다. 이 프로그램에는 파트너가 AI 장치와 솔루션을 효과적으로 판매할 수 있도록 AI 교육, 인증 및 도구를 제공하는 HP Amplify AI HUB가 포함됩니다.

회사는 108개국에서 사용할 수 있는 파트너 포털 챗봇 및 구성된 가격 견적 플랫폼을 포함하여 AI 기반 도구를 구현하고 있습니다. HP Future Ready AI MasterClass는 12,000명 이상의 사용자에게 인기를 끌었으며 HP는 여러 언어로 콘텐츠 가용성을 확대하고 있습니다. 또한 HP는 더 넓은 파트너 생태계를 참여시키기 위해 글로벌 비즈니스 파트너 프로그램을 확장하고 있습니다.

HP Inc. (HPQ) a annoncé HP Amplify AI, un nouveau programme partenaire qui sera lancé le 1er novembre 2024, conçu pour améliorer les capacités d'IA des partenaires et stimuler l'adoption par les clients. Le programme comprend le HP Amplify AI HUB, qui propose une formation, une certification et des outils pour permettre aux partenaires de vendre efficacement des appareils et des solutions d'IA.

L'entreprise met en œuvre des outils alimentés par l'IA, notamment un chatbot pour le portail partenaire et une plateforme de devis de prix configurés disponible dans 108 pays. La HP Future Ready AI MasterClass a attiré plus de 12 000 utilisateurs, et HP élargit la disponibilité du contenu dans plusieurs langues. De plus, HP élargit son programme de partenaires commerciaux au niveau mondial pour impliquer un écosystème plus large de partenaires.

HP Inc. (HPQ) hat HP Amplify AI angekündigt, ein neues Partnerprogramm, das am 1. November 2024 startet und darauf abzielt, die KI-Fähigkeiten der Partner zu verbessern und die Kundenakzeptanz zu fördern. Das Programm umfasst das HP Amplify AI HUB, das Schulungen, Zertifizierungen und Tools für Partner bereitstellt, um KI-Geräte und -Lösungen effektiv zu verkaufen.

Das Unternehmen implementiert KI-gesteuerte Werkzeuge, darunter einen Partnerportal-Chatbot und eine konfigurierte Preisangebot-Plattform, die in 108 Ländern verfügbar ist. Die HP Future Ready AI MasterClass hat über 12.000 Nutzer angezogen, und HP erweitert die Verfügbarkeit von Inhalten in mehreren Sprachen. Darüber hinaus erweitert HP sein globales Partnerprogramm, um ein breiteres Ökosystem von Partnern zu erreichen.

Positive
  • Introduction of AI-focused partner program to capitalize on projected $632 billion AI market by 2028
  • Successful adoption of AI MasterClass with 12,000+ enrolled users
  • Global expansion of Business Partner Program to increase market reach
  • Implementation of AI-powered tools in 108 countries for improved operational efficiency
Negative
  • None.

Insights

The launch of HP Amplify AI represents a strategic pivot to capitalize on the projected $632 billion AI market by 2028. The program's focus on partner enablement through training, certification and AI-powered tools indicates HP's commitment to maintaining its competitive edge in the evolving PC market.

The AI Chatbot implementation and AI-powered CPQ platform across 108 countries demonstrate practical applications that could streamline operations and reduce costs. With 12,000 users already enrolled in the AI MasterClass, there's clear partner interest in AI capabilities.

While this initiative positions HP well for future AI-driven hardware demand, the immediate revenue impact may be gradual as partners and customers navigate the learning curve. The global expansion of the Business Partner Program could help capture SMB market share but requires significant investment in support infrastructure.

The expansion of HP's partner ecosystem through the Business Partner Program indicates a calculated move to strengthen distribution channels, particularly in the SMB segment. The timing aligns with the industry-wide push toward AI integration, potentially giving HP a first-mover advantage in partner readiness.

The multi-language rollout of AI MasterClass content suggests strong international market potential, though success will depend on regional adoption rates and the practical application of AI capabilities in different markets. The focus on persona-based training and certification could create valuable differentiation in the crowded PC market.

Accelerates partner ability to drive customer AI adoption with innovative tools

News Highlights

  • Unveils HP Amplify AI, a persona-based program to enhance partners’ ability to drive AI outcomes
  • Introduces advanced AI-powered tools to enhance sales, partner, and customer experiences
  • Provides greater global access to AI MasterClass training with localized content
  • Expands HP Business Partner Program globally to engage broader partner ecosystem

PALO ALTO, Calif., Oct. 30, 2024 (GLOBE NEWSWIRE) -- Today HP Inc. (NYSE: HPQ) announced a new HP Amplify program for partners, HP Amplify AI. HP Amplify AI is a customizable program designed to boost partner capabilities in achieving positive AI outcomes offering AI guidance, tools, resources, training, and certification. Other enhancements unveiled today include new AI-powered tools, availability of refreshed HP Future Ready AI MasterClass content in multiple languages, and global expansion of the HP Business Partner Program.

“HP is at the forefront of the future of work, delivering trusted experiences that empower growth and focus on meaningful tasks. As AI transforms industries, we are committed to supporting our partners with AI knowledge, certification, and tools,” said Kobi Elbaz, SVP and General Manager, Global Channel, Sales Innovation and Operations at HP. “Collaboration with our partners fuels growth and enhances capabilities, leading to more meaningful customer experiences and outcomes."

Empowering Partners to Drive AI Adoption and Sales
With worldwide AI spending expected to reach 632 billion by 2028, partners are exploring opportunities to drive AI adoption both within their own businesses and to help their customers increase productivity by focusing on high-value work. With a history of innovation, strategic partnerships with leading software and hardware providers, and a legacy of trust spanning over eight decades, HP is uniquely positioned to lead in the era of artificial intelligence.

To support partners in their increasingly AI-centric advisory role to customers, HP is launching HP Amplify AI, a persona-based program tailored to enhance partners’ unique capabilities and drive AI outcomes. Launching on November 1, 2024, this new program will include HP Amplify AI HUB, a centralized resource for AI training, certification, and tools, offering role-based opportunities to help partners sell AI devices and solutions more effectively.

On top of a comprehensive suite of assets, eligible partners can benefit from coaching and practical use cases that illustrate how AI PCs can improve productivity and drive positive outcomes for customers. Partners can gain certification opportunities and recognition for HP AI proficiency and AI-powered sales tools to track their progress. By developing the necessary AI credentials, partners can support customers on their AI journey and future-proof their businesses with AI-powered products and solutions. The initial rollout of HP Amplify AI will begin worldwide on November 1, 2024.

Additionally, as refresh cycles present a significant opportunity for partners and customers to prepare for future AI advancements, HP is also delivering targeted sales resources to foster the adoption of HP AI products and solutions while driving business growth for partners and their customers.

Improving Partner Experiences and Productivity
Creating better outcomes and experiences starts with driving operational productivity. This quarter, HP is rolling out an AI Chatbot to answer queries and guide partners through the HP Partner Portal, making it easier to find information quickly. In addition, HP is improving collaboration with faster pricing turnaround times using the AI-powered Configured Price Quote (CPQ) platform, available in 108 countries.

In May, HP released the HP Future Ready AI MasterClass AI training and certification program to help HP employees and HP Amplify partners gain a competitive edge. The program offers tailored role-based online training for sales representatives, account managers and technical consultants. Over the past six months, more than 12,000 users have enrolled in the AI MasterClass, surpassing expectations. In response to increased adoption, HP has rolled out refreshed content available in new languages allowing users globally to augment their expertise and capabilities to stay ahead in the rapidly changing AI landscape.

Engaging a Broader Ecosystem
The award-winning HP Amplify program drives partner development through a simplified global structure, rewarding performance, collaboration, and capabilities. To provide a clear path to membership, HP has expanded the HP Business Partner Program globally by taking on a larger community of non-HP Amplify partners and boosting SMB growth via Distributors.

The HP Business Partner Program offers partner accreditation, brand visibility, and streamlined processes for superior customer experiences. Participants will benefit from quick onboarding, and a consistent global digital experience with instant pricing, product details, training materials, and sales and marketing resources.         

About HP Amplify
HP Amplify is an industry leading global 1 partner program optimized to drive dynamic partner growth and deliver consistent end customer experiences and outcomes. It delivers a simplified and easy-to-navigate global structure, which rewards partners based on three pillars: performance, collaboration, and capabilities. Since the launch of HP Amplify, HP has expanded the program with Amplify Data Insights, Amplify Retail, Amplify Online, and Amplify Impact.

About HP
HP Inc. is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit http://www.hp.com.

Media Contacts
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MediaRelations@hp.com
hp.com/go/newsroom
 

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1 All geographic markets apart from Greater China


FAQ

When will HP (HPQ) launch its new Amplify AI program?

HP will launch its new Amplify AI program worldwide on November 1, 2024.

How many countries will HP's (HPQ) AI-powered Configured Price Quote platform be available in?

HP's AI-powered Configured Price Quote (CPQ) platform will be available in 108 countries.

How many users have enrolled in HP's (HPQ) Future Ready AI MasterClass program?

Over 12,000 users have enrolled in HP's Future Ready AI MasterClass program.

What is included in HP's (HPQ) new Amplify AI program?

HP's Amplify AI program includes the HP Amplify AI HUB, which provides AI training, certification, tools, coaching, and practical use cases for partners to sell AI devices and solutions effectively.

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