Braze, Inc. reports developments around its customer engagement platform for brands, including fiscal results, guidance updates, investor conference activity, and management changes. Its announcements commonly discuss subscription revenue, customer growth, dollar-based net retention, operating leverage, and the platform's role in cross-channel messaging, journey orchestration, personalization, and real-time data activation.
Product news centers on BrazeAI, including BrazeAI Decisioning Studio, BrazeAI Operator, BrazeAI Agent Console, and creative tools for marketers. Company research releases also address AI adoption, customer trust, data use, and industry use cases across retail and e-commerce, media and entertainment, financial services, travel, and hospitality.
Salesforce (CRM) has signed a definitive agreement to acquire Braze (BRZE) for approximately $5.66 billion in enterprise value. Holders of Braze Class A common stock will receive $47.50 in cash per share. The transaction is expected to close in Salesforce’s fiscal year 2028, subject to Braze shareholder approval and required regulatory approvals.
Salesforce expects Braze’s real-time customer engagement and AI decision-making capabilities to complement its Data 360, Customer 360, Agentforce and SIForce architecture after closing. Within Customer 360, Braze is expected to strengthen Marketing Cloud’s personalization across channels. Braze serves approximately 2,770 customers. There is no anticipated change to Salesforce’s FY27 guidance; Salesforce has not issued FY28 guidance and is not updating its long-term targets.
Braze (BRZE) announced the winners of its 2026 Torchie Awards, recognizing customers, marketers and partners at its Forge conference in Las Vegas.
Compare the Market won AI in Action; AB InBev’s SAB/Brahma campaign won Campaign of the Year; Wendy’s won Creative Excellence; and Wealthsimple won Collaborative Team of the Year. Sarah Lands Ramrup of Nestlé Purina received Marketing Leader of the Year, Zahra Khan of Pizza Hut Rising Marketing Star, Ridery Braze for Impact, and Nirnay Polaboina of Luxury Escapes Bonfire Community Leader of the Year.
Partner awards went to WPP for delivery, Databricks for technology, Stitch and RaceTrac for a campaign, and CACI and Legal & General for transformation. Composed Digital and Massive Rocket received regional Market Maker awards.
Braze (BRZE) signed a collaboration agreement with Amazon Web Services to expand AI integration and AWS Marketplace distribution. The agreement covers generative AI and industry-specific customer engagement work. Braze is integrating Amazon Bedrock into its BrazeAI Agent Console, and the companies plan to develop customer engagement use cases across several industries. Braze also recently became available on AWS infrastructure in Japan and South Korea.
Braze plans to expand its AWS Marketplace presence, where eligible customers can use existing AWS commitments to buy its services. Marketplace procurement of Braze grew more than 80% year over year in fiscal 2026. Braze also reported its largest AWS Marketplace quarter and first half on record. In the first six months of this fiscal year, it transacted more AWS Marketplace business than in all of fiscal 2025.
Braze (BRZE) unveiled AI decisioning, campaign-review and workflow tools alongside conversational agents, all currently available in beta.
Decisioning Studio Go offers self-service AI choices for message content and delivery timing. Agentic Standards checks campaigns against marketer-set rules and can work with BrazeAI Operator to implement fixes. Operator Connect brings Braze actions into external AI tools under each user’s existing permissions. Conversational Agents support interactive exchanges across WhatsApp, SMS, RCS and web. Braze expects Decisioning Studio Go to become generally available on October 14, 2026, and Agentic Standards in October.
Braze (BRZE) was named a Leader in Gartner’s 2026 Magic Quadrant for Multichannel Marketing Hubs for a fourth consecutive year. Braze was positioned highest in Ability to Execute and furthest in Completeness of Vision among the evaluated vendors. It also ranked first in the Multichannel Engagement and Omnichannel Workflow Innovation use cases in Gartner’s 2026 Critical Capabilities report. Both Gartner publications are dated September 22, 2026.
Braze provides customer engagement tools for email, mobile, web and messaging. Its AI tools support campaign creation and decisions about experiences for individual customers.
Braze (BRZE) announced details for its Forge 2026 customer engagement conference, to be held September 28–30, 2026 at Fontainebleau Las Vegas.
The event will feature tennis champion and entrepreneur Venus Williams as headliner, joined by chef and humanitarian José Andrés, comedian and actor Jimmy O. Yang, and other speakers from marketing, entertainment and entrepreneurship. Braze introduced the 2026 theme, “Made for This”, highlighting marketer resilience and readiness to lead through changing consumer expectations, AI and emerging technologies.
The program will offer more than 75 sessions across four learning tracks—Made to lead, innovate, create and build—plus case studies, AI workshops, product demos, training and certification opportunities. Registration is now open at the event website.
Braze (BRZE) reported fiscal Q2 2027 revenue of $227.2 million, up 26.2% year over year, with strong subscription growth and improved profitability metrics.
Subscription revenue reached $207.7 million, while professional services and other revenue grew to $19.6 million. Remaining performance obligations were $1.09 billion, including $691.1 million current. GAAP gross margin was 66.8% and non-GAAP gross margin was 68.6%. Dollar-based net retention was 110% for all customers and 112% for customers with ARR of $500,000 or more.
GAAP operating loss narrowed to $18.1 million, while non-GAAP operating income rose to $22.0 million. GAAP net loss per share was $0.17, and non-GAAP diluted EPS was $0.19. Operating cash flow was a record Q2 $24.2 million and free cash flow was $21.7 million/b. Total customers increased to , with 361 customers above $500,000 ARR.
For Q3 FY 2027, Braze guides revenue to $229–230 million and non-GAAP operating income to $16–17 million. Full-year FY 2027 revenue guidance is $910–913 million with non-GAAP diluted EPS of $0.64–0.65. The company also highlighted an expanded AI product suite, a three-year Strategic Collaboration Agreement with AWS, deeper integrations with Databricks and Snowflake, and its upcoming Forge 2026 conference.
Braze (NASDAQ: BRZE) will participate in two investor conferences, featuring management presentations by cofounder, CEO, and president Bill Magnuson. He is scheduled to present at the Citi Global TMT Conference on Thursday, September 10, 2026 at 10:10 a.m. ET and at the Piper Sandler Growth Frontiers Conference on Tuesday, September 15, 2026 at 10:00 a.m. CT. All conference presentations will be webcast and accessible via the events section of the Braze investor website at investors.braze.com.
Braze (Nasdaq: BRZE) will release its fiscal second quarter 2027 financial results after U.S. markets close on Tuesday, September 8, 2026, followed by a webcast conference call at 4:30 p.m. ET (1:30 p.m. PT), accessible via the events section of its investor website at investors.braze.com.
Braze also announced that Pearce Dolan will join as Chief Product Officer, effective August 24, 2026, reporting to Cofounder and CEO Bill Magnuson. Dolan will lead product strategy and vision, bringing nearly 20 years of product and technology leadership experience from roles at Deel and Revolut.
Braze (Nasdaq: BRZE) released its fifth annual ESG report, outlining FY’26 progress across environmental, social, and governance initiatives. According to Braze, the company reduced emissions by 18% year-over-year, including contributions from its OfferFit acquisition, now BrazeAI Decisioning Studio.
Braze activated five Michigan solar facilities via a VPPA generating 1,600 MWh of renewable energy annually, engaged its top 50 suppliers representing about 65% of supplier emissions, and introduced a Green Lease Guide. Socially, it has provided over $4.4 million in grants to 200+ nonprofits and supported 70+ founders through product grants. On governance, Braze maintained ISO 27001 and SOC 2 Type 2 compliance for the eighth consecutive year and reports that operational data is approximate, internally tracked, and subject to methodological changes.