Braze Named a Leader in 2026 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs for Fourth Consecutive Year

A separate Gartner assessment ranked Braze first in two use cases covering customer engagement and workflow innovation.

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09/24/2026 - 11:30 AM

Braze positioned highest in Ability to Execute and furthest in Completeness of Vision

NEW YORK--(BUSINESS WIRE)-- Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today announced that it has been named a Leader in the 2026 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs for the fourth consecutive year. Braze was positioned highest among multiple evaluated vendors in Ability to Execute and furthest in Completeness of Vision.

Braze was also ranked first in both the Multichannel Engagement and Omnichannel Workflow Innovation Use Cases in the 2026 Gartner Critical Capabilities for Multichannel Marketing Hubs report.

As customer expectations rise and competition intensifies, and the number of channels, data sources, and AI tools available to marketers continues to grow, brands need technology that can turn complexity into more relevant and responsive customer experiences. Braze believes its placement reflects the company’s focus on putting leading-edge technology into the hands of customers who are already seeing results, while helping marketers connect data, decisioning, creative execution, and cross-channel engagement within a single, composable platform.

“In a crowded industry with no shortage of vendor choices, marketers are under more pressure than ever to move fast, deliver personalized experiences, and prove ROI on every investment they make,” said Astha Malik, Chief Business Officer at Braze. “Braze has been on the side of ambitious marketers since day one, giving them the freedom to tap into their creativity and pursue what inspires them and their customers. We see our position in the Magic Quadrant as a reflection of years of championing marketers and helping brands meet the demands in front of them. By bringing together real-time engagement, AI-powered decisioning, and a platform designed to work within each organization’s broader technology ecosystem, we are delivering on our conviction that there has never been a better time to be a better marketer™.”

Braze helps brands create personalized experiences across email, mobile, web, messaging, and other channels. Its composable architecture allows organizations to connect existing data and technology investments with customer engagement workflows, helping teams respond to customer behavior in real time without requiring them to replace the systems they already rely on.

The company has continued to expand its AI capabilities across the customer engagement lifecycle. BrazeAI Operator™ empowers marketers to develop campaigns, generate content, and solve problems within their existing workflows, while BrazeAI Agent Console™ enables them to build and manage AI agents directly within the Braze platform. BrazeAI Decisioning Studio™ allows brands to continuously determine relevant experiences for individual customers based on their behavior and context. Together, these capabilities provide marketers with greater intelligence and automation while maintaining governance and control within the platform.

Braze helps organizations address several priorities that are top of mind for marketers today:

Turn customer signals into action: Activate data from across the technology ecosystem to adapt engagement as customer behavior changes.
Make personalization more individual: Use AI-powered decisioning to move beyond broad audience segments and determine relevant experiences for each customer.
Coordinate work across channels: Give teams a shared environment for building, managing, and improving customer journeys without fragmenting strategy or execution.
Adopt AI with greater control: Bring AI into existing marketing workflows while maintaining visibility, governance, and human oversight.

To learn more about the industry and Braze’s placement, download a complimentary copy of the 2026 Gartner Magic Quadrant for Multichannel Marketing Hubs.

*Gartner, Magic Quadrant for Multichannel Marketing Hubs, Audrey Brosnan, Tia Zervas, Suzanne Schwartz, and Julia Multedo, 22 September 2026.

Gartner, Critical Capabilities for Multichannel Marketing Hubs, Suzanne Schwartz, Tia Zervas, Audrey Brosnan, and Julia Multedo, 22 September 2026.

Gartner and Magic Quadrant are trademarks of Gartner, Inc., and/or its affiliates.

Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Braze.

About Braze

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™. Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to AI-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. The company has been consistently recognized as a Leader in marketing technology by industry analysts, and was named a G2 “Best of Marketing and Digital Advertising Software Product” in 2026. Braze was also named a 2026 Best Places to Work by Built In, a 2025 America’s Greenest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com.