HP Imagine 2026: HyperX Expands Player Potential for Competitive Play

Rhea-AI Summary

HP (NYSE: HPQ) unveiled new HyperX OMEN desktops and software updates at HP Imagine 2026. Key launches include the HyperX OMEN MAX 45L (Intel Core Ultra 7 270K Plus, up to NVIDIA RTX 5090, up to 128 GB DDR5, 1200W modular PSU) and the OMEN 35L (Intel Core Ultra 7 270K Plus, RTX 5080).

OMEN AI expands to Minecraft, Roblox and Marvel Rivals with reported testing gains up to 50% FPS improvement in Minecraft. OMEN Gaming Hub adds HeyGen and Voicemod AI creative and voice tools. Both desktops expected on HP.com in May; pricing to be announced.

Key Figures

Price vs 52-week high: -37.29% Price vs 52-week low: 5.52% Gaming performance uplift: Up to 10% +5 more

8 metrics

Price vs 52-week high -37.29% Pre-news position versus 52-week high of $29.55

Price vs 52-week low 5.52% Pre-news position above 52-week low of $17.56

Gaming performance uplift Up to 10% HyperX OMEN MAX 45L vs previous generation gaming performance

System memory 128 GB Maximum DDR5 RAM supported by HyperX OMEN MAX 45L

Power supply 1200W Fully modular PSU in HyperX OMEN MAX 45L

Liquid cooler size 360 mm Maximum LCD liquid cooler supported in HyperX OMEN MAX 45L

FPS improvement Up to 50% Minecraft FPS gain reported using OMEN AI

Audio assets 800,000+ sounds Sounds available through Voicemod within OMEN Gaming Hub

Market Reality Check

Price: $18.53 Vol: Volume 14,065,582 is belo...

low vol

$18.53 Last Close

Volume Volume 14,065,582 is below the 20-day average of 21,134,790 (relative volume 0.67). low

Technical Shares at $18.53 are trading below the 200-day MA of $24.13 and 37.29% below the 52-week high of $29.55.

Peers on Argus

HPQ is up 1.42% with mixed peers: SMCI (+6.3%), PSTG (+1.08%), LOGI (+0.78%) hig...

HPQ is up 1.42% with mixed peers: SMCI (+6.3%), PSTG (+1.08%), LOGI (+0.78%) higher, while WDC (-1.28%) and STX (-3.8%) are lower. Several key peers moving up suggests a sector tailwind alongside company-specific gaming news.

Historical Context

5 past events · Latest: Feb 24 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 24	Q1 2026 results	Positive	+0.1%	Revenue and EPS grew year over year with modest positive reaction.
Feb 06	Annual meeting set	Neutral	-1.1%	Set record and meeting dates for 2026 stockholder meeting.
Feb 03	Earnings call date	Neutral	-4.1%	Announced timing and access details for upcoming Q1 earnings call.
Feb 03	Leadership change	Negative	-4.1%	Interim CEO appointment following prior CEO’s departure, guidance reaffirmed.
Jan 27	Dividend declaration	Positive	-1.6%	Declared quarterly cash dividend with sizable total cash payout.

Pattern Detected

Recent news has produced relatively modest single‑day moves, even around earnings, leadership changes, and dividends.

Recent Company History

Over recent months, HPQ news has centered on financial performance, governance, and capital returns. On Jan 27, the company declared a $0.3000 per‑share dividend with an implied payout of about $270 million. In early February, it announced an interim CEO and reaffirmed fiscal 2026 guidance, followed by scheduling its Q1 earnings call. On Feb 24, HPQ reported Q1 $14.4 billion net revenue and EPS of $0.58 GAAP and $0.81 non‑GAAP. Price reactions around these events stayed in a narrow band, indicating measured trading responses to news.

Market Pulse Summary

This announcement highlights HPQ’s strategy to deepen its gaming presence with HyperX OMEN MAX 45L a...

Analysis

This announcement highlights HPQ’s strategy to deepen its gaming presence with HyperX OMEN MAX 45L and 35L desktops, AI-driven OMEN AI optimization, and expanded OMEN Gaming Hub capabilities. The products emphasize high performance, modularity, and AI-based personalization, including reported FPS gains of up to 50% in Minecraft testing. In the context of recent steady financial results and leadership transition, investors may watch for evidence that these gaming and AI offerings contribute meaningfully to future revenue growth and ecosystem engagement.

Key Terms

gpu, ddr5, machine learning, ai avatar, +1 more

5 terms

gpu technical

"the NVIDIA® GeForce RTX™ 5090 GPUii with up to 128 GB of DDR5 RAM"

A GPU (graphics processing unit) is a specialized computer chip designed to handle many calculations at once, originally for rendering images and video but now widely used for tasks like artificial intelligence, data analysis and high-performance computing. Investors watch GPU demand and prices because strong sales often signal growth for chip makers and their customers, affect profit margins and capital spending, and can forecast wider trends in gaming, AI adoption and cloud services.

ddr5 technical

"RTX™ 5090 GPUii with up to 128 GB of DDR5 RAM; and a fully modular"

DDR5 is the latest generation of high-speed volatile memory used as the short-term workspace for computers and servers, like a faster, larger desk where a processor keeps information it’s actively using. It matters to investors because upgrades to DDR5 drive demand across chip makers, computer builders and data-centre operators, affecting sales, pricing power and product cycles; companies that lead in DDR5 production or adoption can gain a competitive and financial edge.

machine learning technical

"Machine learning continuously adapts and refines settings configurations over time"

Machine learning is a set of computer programs that learn patterns from large amounts of data and improve their predictions or decisions over time, like a recipe that gets better each time it’s adjusted based on taste tests. For investors it matters because these systems can speed up analysis, spot trends or risks humans might miss, automate routine work, and potentially create competitive advantages or cost savings that affect a company’s performance.

ai avatar technical

"generate professional-quality videos from a simple script using a personalized AI avatar"

An AI avatar is a computer-generated persona—visual, voice, or text-based—driven by artificial intelligence to interact with people like a virtual employee or spokesperson. Investors care because these avatars can scale customer service, marketing, content creation or training at lower cost and higher consistency, but they also introduce risks around quality, user trust, data privacy and regulatory oversight that can affect a company’s revenue and reputation.

rsu financial

"restricted stock units (RSUs). Each RSU represents the right to receive one share"

Restricted stock units (RSUs) are a form of company shares given to employees as part of their compensation, usually with certain restrictions or conditions, such as remaining with the company for a set period. When these restrictions lift, employees receive actual shares that they can sell or hold. For investors, RSUs can impact a company's stock supply and reflect the company's commitment to attracting and retaining talent.

AI-generated analysis. Not financial advice.

New HyperX OMEN desktops, expanded OMEN AI game support and enhanced OMEN Gaming Hub capabilities deliver intelligent performance, personalization and creative control

News Highlights:

• Debuts the new HyperX OMEN MAX 45L, HP’s most powerful Intel-powered gaming desktopⁱ to date, engineered for extreme performance, advanced cooling, and long-term upgradability
• Introduces the new HyperX OMEN 35L, a customizable high-performance gaming desktop designed for flexibility and personalization
• Broadens support on OMEN AI to more popular PC titles, including Minecraft, Roblox and Marvel Rivals, enabling one-click performance optimization that intelligently tunes operating system, hardware, and game settings to improve frame rates
• Adds new AI-powered creative tools in OMEN Gaming Hub through integrations with HeyGen and Voicemod

NEW YORK, March 24, 2026 (GLOBE NEWSWIRE) -- Today, at HP Imagine 2026, HP Inc. (NYSE: HPQ) announced its next evolution of high-performance gaming with the new HyperX OMEN MAX 45L, HyperX OMEN 35L, expanded OMEN AI game support, and new OMEN Gaming Hub capabilities. Together, these innovations combine advanced hardware, intelligent optimization, and creative tools to elevate how gamers play, compete, and create.

The lineup brings HyperX’s vision for the future of play to life across hardware and software, enhancing both player and machine capability to unlock greater potential. From elite desktop power and modular expandability to AI-driven optimization, HyperX continues to deliver high-end gaming experiences that are more adaptable, more personal, and more capable.

“At HP, we put gamers first in everything we build,” said Josephine Tan, Senior Vice President and Division President of Personal Systems Gaming Solutions at HP Inc. “With the new HyperX OMEN desktops, OMEN AI, and OMEN Gaming Hub experiences, we’re bringing together powerful hardware and intelligent software to deliver more performance, simpler optimization, greater control, and more fun.”

Advancing the Future of Play
HyperX OMEN MAX 45L: Uncompromising Desktop Performance

Designed for gamers who demand extreme power, advanced thermal efficiency, and long-term expandability, the HyperX OMEN MAX 45L empowers players to push performance further and future proofs their setup.

• Powered by an Intel® Core™ Ultra 7 processor 270K Plusⁱⁱ to deliver up to 10% more gaming performance over the previous generationⁱⁱⁱ, the NVIDIA® GeForce RTX™ 5090 GPUⁱⁱ with up to 128 GB of DDR5 RAM; and a fully modular 1200W power supply to support competitive play, extended sessions, and streaming.
• Enhanced thermal performance with the second generation of HP’s patented Cryo Chamber™, paired with up to a 360mm LCD liquid cooler to maintain consistent performance during intense gameplay.
• Built to evolve with industry-standard HyperX components, toolless entry, and improved cable routing that simplifies upgrades and customization.

HyperX OMEN 35L: Dominate the Game

Designed to make high-performance desktop gaming more accessible, the HyperX OMEN 35L combines reliable power, flexible customization, and long-term upgradability in a clean, streamlined design. It is built for gamers who want the freedom to evolve their setup over time without added complexity.

• Powered by an Intel® Core™ Ultra 7 processor 270K Plusⁱⁱ and an NVIDIA® GeForce RTX™ 5080 GPUⁱⁱ, delivering responsive performance for competitive gaming.
• Optimized thermal architecture engineered for quiet, consistent operation during demanding sessions.
• Upgrade-ready design featuring industry-standard HyperX components and toolless access for easy expansion over time.

HyperX OMEN MAX 45L

HyperX OMEN 35L

OMEN AI Expands to More PC Titles

OMEN AI is now available across leading PC games, including Minecraft, Roblox and Marvel Rivals, expanding access to intelligent performance optimization for more players.

OMEN AI delivers one-click FPS optimization by intelligently tuning hardware, system, and game settings to unlock greater performance from existing hardware. Machine learning continuously adapts and refines settings configurations over time, learning from thousands of gameplay sessions to help sustain optimized performance.

In testing, Minecraft players saw up to a 50% FPS improvement^iv when using OMEN AI, demonstrating how intelligent optimization can unlock additional performance headroom.

OMEN AI

OMEN Gaming Hub Expands Performance, Personalization, and Creative Expression

OMEN Gaming Hub continues to evolve as HyperX’s central platform for performance tuning, personalization, and play. It provides intuitive tools to optimize systems, customize setups, and enhance the overall gaming experience.

New partnerships with HeyGen and Voicemod introduce AI-powered capabilities that enable players to create content, personalize their experience, and enhance communication.

• With HeyGen, creators can quickly generate professional-quality videos from a simple script using a personalized AI avatar of themselves, use AI translation for global reach, and effortlessly transform gameplay moments into shareable highlight clips.
• Through Voicemod, gamers can transform their voice in real-time wherever they hang out online using 200+ Voicemod Original voice changers, 50,000+ community-created voices, and access to over 800,000 sounds.

Pricing and Availability^v

• The HyperX OMEN MAX 45L is expected to be available on HP.com in May. Pricing will be provided closer to availability.
• The HyperX OMEN 35L is expected to be available on HP.com in May. Pricing will be provided closer to availability.
• OMEN AI and OMEN Gaming Hub come preinstalled on HyperX PCs and select HP consumer PCs, and are also available for download today from the Microsoft Store on Windows.

More information on today’s news at HP Imagine can be found here.

Frequently Asked Questions
Q1: What did HP announce at HP Imagine 2026 for gaming?
At HP Imagine 2026, HP introduced the HyperX OMEN MAX 45L, its most powerful Intel-powered gaming desktopⁱ to date, alongside the new HyperX OMEN 35L, expanded OMEN AI game support, and new AI-powered capabilities in OMEN Gaming Hub. Together, these innovations enhance both human and machine performance, combining elite desktop power, intelligent optimization, and creative tools to help players compete, create, and push their potential further.

Q2: Is the HyperX OMEN MAX 45L HP’s most powerful Intel-powered gaming desktop?
Yesⁱ. The HyperX OMEN MAX 45L is powered by up to an Intel® Core™ Ultra 7 270K Plus processor ^II delivering up to 10% performance improvement over the previous generationⁱⁱⁱ, paired with up to NVIDIA® GeForce RTX™ 5090 graphicsⁱⁱ and support for up to 128 GB of DDR5 memory. It also features second-generation Cryo Chamber™ cooling and support for up to a 360 mm liquid cooler to help maintain consistent performance during extended gaming sessions. The system is engineered for extreme performance, thermal efficiency, and long-term upgradability.

Q3: Which games are supported by OMEN AI, and what does it do
OMEN AI now supports leading PC titles including Minecraft, Roblox, and Marvel Rivals. It provides one-click FPS optimization by intelligently tuning operating system, hardware, and in-game settings. In testing, Minecraft players saw up to a 50% FPS improvement when using OMEN AIⁱⁱⁱ. Machine learning models continuously refine system configurations over time based on thousands of gameplay sessions to help sustain optimized performance.

Q4: What new capabilities are available in OMEN Gaming Hub?
OMEN Gaming Hub now includes new AI-powered creative and communication tools through partnerships with HeyGen and Voicemod. With HeyGen, players can generate AI avatar-based videos, translate content for global audiences, and create highlight clips from gameplay. Through Voicemod, gamers can transform their voice in real time wherever they hang out online using more than 200 Voicemod Original voice changers, 50,000+ community-created voices, and 800,000+ sounds, with OMEN Gaming Hub users getting exclusive access to the Crimson Eclipse soundboard featuring two voices and 13 sounds.

About HP
HP Inc. (NYSE:HPQ) is a global technology leader redefining the Future of Work. Operating in more than 180 countries, HP delivers innovative and AI-powered devices, software, services and subscriptions that drive business growth and professional fulfillment. For more information, please visit: HP.com.

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Intel, the Intel logo, and other Intel marks are trademarks of Intel Corporation or its subsidiaries.

ⁱ Based on HP internal testing benchmarks, actual performance may vary depending on system configuration and usage.
ⁱⁱ All performance specifications represent the typical specifications provided by HP's component manufacturers; actual performance may vary either higher or lower.
ⁱⁱⁱAll performance specifications represent the typical specifications provided by HP's component manufacturers; actual performance may vary either higher or lower. All performance specifications represent the typical specifications provided by HP's component manufacturers; actual performance may vary either higher or lower. Based on HP Internal Cinebench 2024 multi-thread test between the 2025 OMEN MAX 45L (SCORE: 1954) and 2026 HyperX OMEN MAX 45L (SCORE: 2149) pre-built testing sample. 2025 OMEN MAX 45L configuration with Intel® Core™ Ultra 7 265K, DDR5-6000 32GB, NVIDIA GeForce RTX 5080, power setting under OMEN Gaming Hub is extreme mode. 2026 HyperX OMEN MAX 45L with Intel® Core™ Ultra 7 270K Plus, DDR5-6000 32GB, NVIDIA® GeForce RTX™ 5080, power setting under OMEN Gaming Hub is extreme mode
^iv Results vary by game, device, hardware configuration and settings. Not all OMEN Gaming Hub games are supported by OMEN AI.
^v Pricing and availability subject to change without notice.

Photos accompanying this announcement are available at 

https://www.globenewswire.com/NewsRoom/AttachmentNg/475a20cf-569b-4718-bbcc-c7b848e4b54b

https://www.globenewswire.com/NewsRoom/AttachmentNg/38a85fa3-d6c7-4c04-8afa-eadb74a9e3b2

https://www.globenewswire.com/NewsRoom/AttachmentNg/bdf249b0-ca7f-4932-931a-5847dddd7c8a

Media Contacts
HP Media Relations: MediaRelations@hp.com
HP.com/go/newsroom

FAQ

What are the key specs of the HyperX OMEN MAX 45L (HPQ) announced March 24, 2026?

The OMEN MAX 45L features an Intel Core Ultra 7 270K Plus, NVIDIA GeForce RTX 5090, and up to 128 GB DDR5. According to HP, it includes a 1200W modular PSU, second-generation Cryo Chamber cooling, and support for a 360mm LCD liquid cooler for sustained performance.

When will the HyperX OMEN MAX 45L and OMEN 35L (HPQ) be available and how is pricing handled?

Both HyperX OMEN MAX 45L and OMEN 35L are expected to be available on HP.com in May 2026; pricing will be provided closer to availability. According to HP, final configurations and pricing details will be announced nearer each product's launch date.

Which PC games does OMEN AI (HPQ) now support and what performance gains were reported?

OMEN AI now supports Minecraft, Roblox, and Marvel Rivals with one-click FPS optimization. According to HP, testing showed Minecraft players saw up to a 50% FPS improvement, as OMEN AI intelligently tunes hardware, OS, and in-game settings for better frame rates.

How does OMEN Gaming Hub (HPQ) expand creative tools with HeyGen and Voicemod integrations?

OMEN Gaming Hub adds HeyGen for AI avatar video creation and translation, and Voicemod for real-time voice transformation with 200+ originals. According to HP, these integrations enable creators to generate videos, translate content, make highlight clips, and access extensive voice and sound libraries.

What performance improvement does the Intel Core Ultra 7 270K Plus claim deliver in the new OMEN desktops (HPQ)?

HP states the Intel Core Ultra 7 270K Plus delivers up to 10% more gaming performance vs prior generation in OMEN systems. According to HP, this CPU boost is paired with updated GPUs and cooling to help sustain higher frame rates during intense play.

Will OMEN AI and OMEN Gaming Hub be available on non-HyperX PCs (HPQ)?

Yes, OMEN AI and OMEN Gaming Hub come preinstalled on HyperX PCs and select HP consumer PCs and are available for download from the Microsoft Store on Windows today. According to HP, select non-HyperX systems will also support the apps for optimization and creative features.